which ensures a high level of education and high participation in the work force, as well as provides a safety net during reorganization processes.
The quality of the education system must be strengthened in order to ensure access to manpower with sound and relevant competency.
Therefore, we need an education system in which more people finish educations where they have gained more knowledge.
and develop it further through work experience, learning and knowledge sharing. The demand for competent personnel provides challenges for the education system.
International surveys have shown Norwegian pupils to be less proficient in reading and science subjects than those of countries we usually compare ourselves with.
Collaboration between education and working life has been strengthened, but there are still major gaps both in scope and intensity.
and that we internationalise our knowledge and education system. The Government will improve the quality of Norwegian education at all levels.
We have presented already a white paper on quality in basic education. The education system must provide development opportunities for all people.
We will strengthen the collaboration between education and working life, as well as invest in lifelong learning through on the job training.
Today's pupils and students are the ones who will be creating the job opportunities and values of tomorrow.
By concentrating on entrepreneurship in the education system we will strengthen future generations attitudes and knowledge of entrepreneurship.
The Government will: Submit a white paper to the Storting (The Norwegian Parliament) on teachers role
and consider various strategies to strengthen this field Submit a white paper to the Storting considering the structure of the education system with a view to future competence needs Advance a mentality encouraging entrepreneurship, among other ways,
by presenting an action plan on entrepreneurship in education, with particular emphasis regarding higher education. Knowledge and competence 11 The establishment of regional research funds will ensure innovative activities throughout the country.
The research initiatives at companies, universities, colleges, health enterprises and institutes ensure that today's
Universities colleges, health enterprises and institutes participate in international research collaboration and are important entryways for knowledge
and technology developed in different countries. Both the private and the public sector constantly require new knowledge.
Professor Klaus Busch for the project idea; Martin Hagemann (Link MV e. V.)and Dr. Gerd Zimmer (Institut für Projektbegleitung und Kompetenzentwicklung pro-kompetenz e. V.)for the development of the project application.
Uwe Derksen together with Catalina Negoita and Monica Vladoiu (University Petroleum-Gas of Ploiesti) for components 9. 2, 9. 3;
Samara Elpida (University of Western Macedonia) for components 2. 1, 2. 2, 3. 1, 3. 2, 9. 1 and 10.3;
Simona Eftimie (University Petroleum-Gas of Ploiesti) for component 4. 1; Mag. Johannes Gastrager and Dr. Josef Scheff (Scheff Gmbh) for components 10.1 and 11;
Gabriela Moise (University Petroleum-Gas of Ploiesti) for component 4. 2; Catalina Negoita and Monica Vladoiu (University Petroleum-Gas of Ploiesti) for component 10.4;
Catalin Popescu and Ionut Lambrescu (University Petroleum-Gas of Ploiesti) for component 4. 7; Markus Wolf (e-Novate Consultancy Ltd) for components 5. 1 5. 3 and 8. 1 8. 2;
Dr. Gerd Zimmer (Institut für Projektbegleitung und Kompetenzentwicklung pro-kompetenz e. V.)for components 4. 3 4. 5 and 12.2.
johannes. gastrager@scheff. at Thessaloniki Technology Park Management & Development Corporation S. A. Nikos Katsiadakis nicolas@thestep. gr www. thestep. gr University
Caron Brenner caron@enovateknowledgespan. org www. enovateknowledgespan. org Petroleum-Gas University Ploiesti Prof. Vlad Ulmanu vulmanu@upg-ploiesti. ro www. upg-ploiesti. ro The Technological Transfer, Innovation and Business Center Prahova Mihaela Militaru mihaelam@upg
Therefore, we also address students or continuing professional development trainees who might use it as a pocket guide for economic and innovation related subjects.
and to support the learning of the processes in the workplace. First, the material informs you of what a certain technique
therefore a learning and working tool. For other, more complex tools, expert assistance or further learning will be necessary.
This can be done best in useful learning scenarios by way of workbased, project based, project integrated learning or similar.
After reading the content you will be in a better position to make a sound decision on the usefulness of a certain innovation tool for your purposes and your working environment.
This way we hope to encourage the user of this guide to reflect on the question what else can help
Foreign language competence...253 12.3. Intercultural Competencies and the Innovation Process...264"Innosupport: Supporting Innovation in SMES"-1. Introduction:
and 3) Policy workshops to carry out peer reviews of policy schemes. The Innobarometer is an opinion poll conducted among enterprises to gather their appreciation of innovation challenges (see http://europa. eu. int/comm/enterprise/innovation/index. htm)
investing in the UK's world-class science base stimulating stronger university-based links so that our science and engineering excellence is turned into successful and innovative products and services;
innovation and knowledge via talented graduates from Universities to business, involving businesses and academics or researchers that work together on commercially and strategically important development projects that are vital to a company's future
which is funded a programme by the European commission to serve as a laboratory of innovation in the field of lifelong learning and seeking to address two challenges:
or programmes are delivered through universities or private institutions in the UK. A list of UK University websites can be accessed via the Higher education Funding Council for England http://www. hefce. ac. uk/.In South East England for example the Cranfield School of management offers individual
courses related to innovation and also post graduate programmes"Innosupport: Supporting Innovation in SMES"-1. Introduction: Innovations in the working place page 8 of 271 (see www. som. cranfield. ac. uk/som/mscilp/faq. asp)
or private organisations such as Make Innovation Happen http://www. mihcentre. co. uk, /which offers tailor made courses and workshops.
which supports businesses in accessing University expertise through academic staff and graduates with the aim to facilitate innovation.
South East Development Agency: This website http://www. seeda. co. uk/supports high growth businesses in the South East England region, especially through their network of Enterprise Hubs and Enterprise Gateways.
A mid-sized school district (11,000 students) had used the bond process to aggressively acquire and deploy technology.
, David, Getting the Best from Innovation Management Techniques, Centre for Small and Medium Enterprises, Warwick Business school, University of Warwick, United kingdom, 1997 Brown, David, Innovation Management Tools:
Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? Management cover, succession? Weaknesses Disadvantages of proposition?
Accreditations, etc? Processes and systems, etc? Management cover, succession? Opportunities Market developments? Competitors'vulnerabilities? Industry or lifestyle trends?
you should know what you intend to do with the results 4 A SWOT analysis is not a business school fad.
Emeritus Dimitrios Psoinos, Post Graduate studies Program in"Management of Production Systems",Faculty of Industrial Management, Department of Mechanical engineering, Engineering school, Aristotle University of Thessaloniki, Notes from Lectures
. html Quick MBA is an address for strategic management in general and therefore it contains the tool of SWOT analysis http://www. quickmba. com/strategy/swot/In this address one can follow some lessons for successful SWOT analysis http://www. marketingteacher. com/Lessons/lesson swot
resource use and protection policies, research and development in technology, regional and urban development, educational systems, and other social services.
and process improvement opportunities. 3. 2. 6. Example of process analysis application In the example below we will present the method of process analysis in the facilitation of the process of a student's workshop that takes place in a university.
They noticed that the rosters for the students were sent invariably very late, so there wasn't enough time to prepare the materials needed to be given to the students who attended the workshop.
Moreover, they observed that they could change the process flow, by removing A v checks in order to reduce the tasks."
or of students'training (A. Onofrei and M. Gîrboveanu)( 6, pp. 183-190). For more details, examples of types of exercises
transfer of the personal learning to group learning and then reaching the organisational goals and tasks.
Individual/Learning Partner Reinforcement & Coaching Learning is done in pairs with the purpose of offering support
openness towards learning and change; at business level (6 months after: growth in sales and closing new deals;
university in England B3 Project meetings in English B Vlad C1 Evening classes with 2 hours off to prepare for the evening classes C2 Contribution by the company for summer university
Faster learning; cutting the personal and organisational learning curve in everything new that you Do in order the reader to realise how important K. M is
Information Transfer and Mitchell Management training worked closely with Golden West Foods. I t and MMT researched site management methods
provide time for learning, hire for openness to ideas Belief that knowledge is prerogative of particular groups,
Newsletters can be a good way to disseminate learnings, knowledge can be exchanged face-to-face in meetings and conferences. 4. 6. 8. Resources Bibliography 1. Thomas H. Davenport & Laurence Prusak, Working Knowledge:
what they know, Harvard Business school Press, Boston Massachusetts, 1998.2. Ikujiro Nonaka & Hirotaka Takeuchi, The Knowledge Creating Company, Oxford university Press, 1995.3.
and interest. http://km. gwu. edu/km/index. cfm This web site represents the attempt of George washington University to share their knowledge in the KM area.
The University offers a Master's and Doctoral program, as well as a KM Graduate Certificate program. http://www. knowledgemedia. org/www. knowledgemedia. org is the scientific platform for research in the field of Knowledge Communication,
offering you access to the most current scientific content in the Knowledge management domain. http://www. cio. com/research/knowledge/CIO
Morphological Synthesis (http://www. cc. gatech. edu/faculty/ashwin/papers/git-cc-94-01. pdf) Morphological synthesis is a simple elaboration of attribute listing.
Other innovation routines may include mentoring of innovators by senior management, seeking advice and resources outside established channels, celebration of successes and learning from failures.
they have to be supported by the management they have to be supported by people with academic degrees they have to be accompanied by campaigns of dissemination
Utterback, J.,Mastering the Dynamics of Industrial Innovation, Harvard Business school Press, Boston, 1994. von Hippel, E.,The sources of Innovation, Oxford university Press, 1988.
and Assessment http://www. indiana. edu/bobweb/Handout/create. doc Morphological Synthesis http://www. cc. gatech. edu/faculty/ashwin/papers/git-cc
thus learning valuable lessons. What Benchmarking is the continuous process of measuring subjects against competitors or market leaders.
which provides language and business management training to small local businesses. The training takes the form of classroombased lectures and tutorials.
Seven Actionable Critical Success Factors 1. Solid up-front homework to define the product and justify the project. 2. Voice of the customer a slavelike dedication to the market
"In addition, Product Managers and the Product Development Manager were dissatisfied with the quality of pre-development homework
This is a direct result of better pre-development homework, better cross-functional teamwork and tighter project specifications.
He has a Masters degree in Engineering and joined the company in 2000. Miroslaw says, every month we add about ten new models to our product range,
Inc (http://www. decisionanalyst. com/)Links This site has been developed as a resource for the Good Design Practice program, a joint initiative between the Institute for Manufacturing and the Engineering Design Centre at the University of Cambridge,
and the Department of Industrial Design Engineering at the Royal College of Art (RCA) in London.
Recycling wool means that this methane production is avoided. 6. 4. 6. Resources Bibliography Design for Disassembly, Tracy Dowie-Bhamra, University of Manchester Environmental Management Tools for SMES
University and Research as a highly qualified laboratory in the fields of information and electronic technologies, Eidon supports other companies providing innovation by R&d outsourcing.
consultation of specialised press, participation in conferences and workshops at national and international level, co-operation with Universities and other research centres, visits and market analysis, use of patent
and are carried usually out either internally or in co-operation with Universities and other research centres and partners.
customers, end users, distributors, agents, university specialists, trade journalists, research and technology organizations etc. Organizational buyer Organizational buying is concerned with the purchasing by so-called formal organizations.
technology and innovation management tools) http://www. netmba. com/marketing/Mix in this address on can find analytical description of the marketing mix method) http://c2kschoolbox. granada-learning. com/pdf
Supporting Innovation in SMES"-9. 2. Use of Media to support innovation page 191 of 271 9. 2. Use of Media to support innovation Introduction Learning
and facilitate the learning content, be books, pictures or otherwise. Through the arrival of electronic media, initially analogue and then digital the use of media in learning has become an increasingly important feature.
It has allowed the potential facilitation of learning content to a range of learning styles and learner needs.
This component provides a brief overview and explains some of the issues involved. Enhancing the learning environment within the workplace is a key element in the facilitation and management of innovation. 9. 2. 1
. What Is based Media Training (MBT)?.192 9. 2. 2. Where media applies?..192 9. 2. 3. Why Media Based Training?..
Media-based training basically utilises some of these media to enhance the learning process, address different learning styles and to broaden the range of learning resources
and often making them more accessible, especially those that are based digitally via online learning. The use of media only enhances learning
when the media matches the learning content. Media for the sake of media will not achieve the desired learning effect.
There must be a clear link between the learning method employed and the media. Electronic media can be distinguished between analogue and digitally based media.
Analogue media is by now means dated if appropriate in the learning context. It can be cheap and easy to utilise.
Digital media however can be more versatile, flexible in its application, especially when using the internet as a resource.
Most of the following refers to digital media. 9. 2. 2. Where media applies? Boring instruction is not an effective one.
Minds wander, attention wanes, learners muddle through, maybe. When learners are through, they want to escape as quickly as possible.
Little is retained. Needed behaviours have not been established. Rich associations do not exist for learners to remember key points.
Learning trough media will provide choices in how to learn. Media-based Training (MBT) is concerned with teaching
and learning through the media. It is worthy to notice that there is a clear need of emotional intensity of media simulated experience for learning to last.
Good MBT solutions are more than purely cognitive exercises they evoke emotions. These solutions can train thousands of people all over the world simultaneously
if needed, but learner can use them also on request. Moreover, given the socially constructed nature of knowledge
and the fact that meaning is created in relation with others, creation of meaning and efficient learning are inevitably a social process.
MBT creates the conditions for deep learning through reflective dialogue with others. MBT can be applied in all types of firms.
In the new online evolving collaborative learning and working environment creative thinking may emerge. 9. 2. 3. Why Media Based Training?
Each approach to learning has advantages and disadvantages. This is no different when using MBT. The illustrations below are aimed to list some of these.
Personalized collaborative efficient instruction Trigger innovation"Innosupport: Supporting Innovation in SMES"-9. 2. Use of Media to support innovation page 193 of 271 Advantages Although MBT has many advantages
the technology aspect can at times become the focal point rather than the learning as illustrated below.
Learners progress through a lesson along paths determined by the designer or choices by the learner.
emotional subjects or subtle knowledge that requires rich interaction with the computer or other learners;
Learner-customized tutorials: is used to let learners customize training to their individual needs; especially suits learners with widely varying needs, interests and levels of knowledge;
Knowledge-paced tutorials: is used to let impatient learners skip over topics on which they are already knowledgeable;
Exploratory-tutorials: is used to teach learners to learn on their own by developing their skills of navigating complex electronic information sources;
Generated-lessons: is used to customize learning for those who have very specific needs and not much time or patience to complete topics they have learned already.
Metaphors and their support for innovation A metaphor is a consistent design that models the structure and the appearance of the MBT solution on something familiar to learners.
A metaphor can be extended an analogy, theme, motif, ongoing scenario or overall question. Metaphors are common in MBT.
A good metaphor: lets people apply what they know about the real world environment to the task of navigating the MBT course;
makes the learning environment more predictable; contains objects and actions corresponding to real-world; give the MBT solution a unified and consistent appearance and organization;
Media Based Training Solutions Efficient deep learning"Innosupport: Supporting Innovation in SMES"-9. 2. Use of Media to support innovation page 195 of 271 http://www2. trainingvillage. gr/download/Cinfo/Cinfo398/C38k6en
. html A learning centre is operating at the Melfi factory (near Potenza) of Fiat Auto.
It is an innovative structure created to promote self learning among employees of the car manufacturer. The first of its kind in Italy, it has thirty-five multimedia computers, two telematic workstations and a room for videoconferences. 100 electronic programmes, CD-ROMS, encyclopedias and web sites,
The learning centre will be open, outside working hours, to everyone working inside the factory premises.
car manufacturer http://www. bized. ac. uk/virtual/vla/index. htm The Virtual learning Arcade (VLA) is an exciting new section on Biz/ed that provides interactive online
models and simulations for economics and business teachers, lecturers and students. The simulations also have support materials that have been written to enhance their educational value.
Business studies, Economics, Accounting etc. http://www. engines4ed. org/hyperbook/nodes/NODE-130-pg. html Dustin sets up situations that the student will encounter in real life
and allows the student to demonstrate his competence. If the student succeeds at one task,
he can skip ahead to the next lesson. If he has trouble, he can return to the beginning of the instruction.
Because the student is simulated in a situation identical to the one in which he will have to function,
Dustin allows students to learn language in realistic situations. But it will probably not enhance a student's performance on achievement tests.
A Dustin student cannot be graded in the conventional sense, but what we can see is
if a student successfully completed various tasks. Domains: Foreign language http://www. engines4ed. org/hyperbook/nodes/NODE-302-pg. html Modern training regimens often divorce instruction from practice,
concentrating on either one or the other. Guss (Guided Social Simulation) brings them together. Guss applications are based on flexible social simulations.
On top of this base, Guss adds four different types of teachers. Each teacher monitors the student's ongoing activity in the simulation and offers a particular type of intervention.
Domains: Selling to Simulated Customers"Innosupport: Supporting Innovation in SMES"-9. 2. Use of Media to support innovation page 196 of 271 http://www. engines4ed. org/hyperbook/nodes/NODE-291
Science 9. 2. 6. Preliminary conclusion By using efficient MBT solutions we can get both the transition from dependence to independence in learning,
and implies collaboration in learning and self professional development. These solutions take into account approaching the learners as whole persons,
not only as intellects, the change with respect to knowledge in terms of approach, conception, attitudes and behaviour, and the achievement of transformation skills, self evaluation and creation of learning communities.
The use of the right metaphors in combination with the appropriate lesson structures can provide for a rich and effective learning environment that can be stimulating the generation of innovative ideas.
Media-based training will continue to grow and advance. Soon most product sold will have MBT available from the manufacturer or enterprising freelance training,
Related topics are based web learning, computer-based learning and elearning. 9. 2. 7. Resources Bibliography Allen, M.,Michael Allen's Guide to E-learning, John
Inc.,2003 Allesi, S m.,Trollip, S. R.,Multimedia for Learning. Methods and Development. Allyn and Bacon, 2001 Brockbank, A.,Mcgill,
I.,Facilitating Reflective Learning in Higher education. SRHE and Open university Press Imprint, 1998 Buckingham, D.,Media Education:
Literacy, Learning and Contemporary Culture, Polity Press, 2003 Cartwright, S. R.,Cartwright G. P.,Designing and Producing Media-Based Training, Butterworth-Heinemann, 1999
Horton, W. K.,Designing Web-Based Training. How to teach anyone anything anywhere anytime. John Wiley & Sons, Inc.,2000 Kurtus, R.,Study Some Examples of elearning, CBT or WBT, 2000, http://www. school-for-champions. com/elearning/study
. htm"Innosupport: Supporting Innovation in SMES"-9. 2. Use of Media to support innovation page 197 of 271 Loughran, J. J.,Developing reflective practice.
Learning about Teaching and Learning through Modelling. Falmer Press, 1996. Schank, R.,Designing world-class e-learning.
How IBM, GE, Harvard Business school and Columbia University are Succeeding at E-learning. Mcgraw-hill, 2002. Schunk, D. H.,Zimmerman B. J.,Self-regulated learning from teaching to self-reflective practice, Guilford Press, 1998 Thorne, K.,Blended learning how to integrate online
& traditional learning, Kogan Page Ltd, 2003 Links http://carbon. cudenver. edu/mryder/itc data/idmodels. html http://www. thelearningweb. net http
://www. innlrn. com/http://www. engines4ed. org/hyperbook/misc/rcs. html http://www. city. londonmet. ac. uk/deliberations/collab. learning
/panitz2. html http://www. solt. info"Innosupport: Supporting Innovation in SMES"-9. 3. Competencies of internet presentation and research page 198 of 271 9. 3. Competencies of internet presentation and research Introduction All the
mostly for university libraries (2%)e g. www. lib. clemson. edu 8. Yellow and White Pages-people and business finders (2%)e g. www. anywho. com 9. Calculators
Systematic training management training concept...209 10.1.3.1. Checklist: Typical questions related to further training concepts...211 10.1.4.
The great importance of training, further training, learning, human resource development etc. should not be neglected
Faster decline of the knowledge and the need for lifelong learning High demands on the specific subject skills but also on the methodical and social competence of the employees communicative and language competence need for more responsibility and self-control etc.
Systematic training management training concept With the help of the so called training cycle the following is possible:
An essential goal of training planning and of the development of appropriate measures is to create training activities in such a way that the learning party can go through learning processes that lead to learning results which,
forms of learning) target group planning evaluation planning (how will we know that we reached our objectives and
Within the concrete learning situation the participant is confronted actually with the teaching staff (as well as with the contents and activities.
increased application of on-the-job training and project-work intensification of internal know-how transfer use of new methods of teaching and learning,
as well as the use of new learning technologies A central position within the training process holds the transfer and the implementation of the acquired knowledge into the work situation,
What attempts are made to support the transfer of learning results onto the job? What attempts are made to determine the results of further training measures?
However, in the longer term a better understanding of the business in terms of a learning organisation with its base of skills
Introduction Some characteristic features such as insecurity, growing dependence on scientific progress, growing complexity of research and innovation, the importance of knowledge and learning etc. form the innovation process.
knowledge and resources and by suitable learning among at least three partners help to bring about innovation are based on confidence and stable cooperation relations.
universities, political players etc. In contrast to the promoting factors described above, the following list will give you possible reasons (hindering factors) that may contribute to the decline of an innovation network.
Market forces Science system State and State organs Transfer system Universities Polytechnics Research institutes Media, fairs, conferences Consulting, engineering offices Technology
and carried by enterprises, universities and research institutions other than universities as well as by central regional players An open platform with long-term orientation The strategy driver in the field of innovation policy"Innosupport:
olzcluster Steiermark Gmbh Wirtschaftskammer Steiermark (Chamber of Trade and Commerce) Steirische Wirtschaftsförderungsgesellschaft mbh Österreichische Nationalbank Zweigstelle Graz Karl-Franzens-Universität Graz (University
of Graz) Technische Universität Graz (Technical University of Graz) Medizinische Universität Graz (Medical University of Graz) Montanuniversität Leoben (Mining University of Graz) FH Joanneum
of innovation in the enterprises Efficient research institutions of international format inside and outside universities Sufficient potential of highly qualified employees Attractive frame conditions for scientists and researchers from home
Linde Verlag This book outlines by means of the idea of a learning region a pro-active discussion of the processes of change.
For the first time the idea of a learning region is presented comprehensively. Because of the look from a business management point of view, it gives impulses for a new understanding of the development of regions.
which the Technical University of Vienna or the Außeninstitut of the TU of Vienna are members
Foreign language competence page 253 of 271 12.2. Foreign language competence Introduction The manager of big company wakes up in the middle of the night.
In her dream she had presented her new, exciting product on a huge market square. A big crowd of people had been standing around her, friendly faces, open-minded, long beards and capes.
and survive without foreign language knowledge. Nowadays, in a globalised economy, foreign language and intercultural competencies have become decisive factors.
Products, services and information are moving fast between continents and if we want to be more than a simple passive observer,
therefore we need adequate communication tools, firstly, foreign language skills. 12.2.1. What does it mean to be competent in another language?..
Why and where does foreign language competence matter in innovation processes?..254 12.2.3. Seeking and comparing innovative solutions abroad...
How to acquire foreign language competence for the company?..257 12.2.5. Case studies...258 12.2.6. Self-Assessment foreign language competencies and needs...
259 12.2.7. Resources...262"Innosupport: Supporting Innovation in SMES"-12.2. Foreign language competence page 254 of 271 12.2.1.
What does it mean to be competent in another language? To be competent in another language obviously also depends on
and a detailed product presentation for a huge audience require different levels of foreign language competence.
Foreign language skills should never be regarded separately from other social competencies. It might happen that it is not the German businessman who gets the order after a perfect product presentation with representatives from a Portuguese company but the pleasant Romanian partner,
forcing also The english to learn foreign languages Foreign language competence is also a political instrument. Surely, during negotiation the native speaker from the UK has advantages as the nonnative speaker might sometimes be occupied more with finding the right words than with the subject of negotiation
The author hopes that the input so far has motivated the reader to get to know even more about the importance of foreign language competence in innovation.
Why and where does foreign language competence matter in innovation processes? An international company had developed a new type of car
Foreign language competence page 255 of 271 NOVA=new=no vá=it doesn't work There are a lot of similar examples
when addressed in their mother tongue. Other reports present figures which show the importance of foreign languages for business.
For example, in Limburg (Belgium) 35%of the companies interviewed admitted that they had missed business opportunities due to lack of foreign language competencies,
while for the regions studied in the UK, Spain, Germany and Denmark the figures were respectively 31%,18%,15%and 14%.
Foreign language competence page 256 of 271 Foreign language competence is needed at all steps of innovation: 12.2.3. Seeking and comparing innovative solutions abroad This sector seems to be of special relevance
ecommerce) in the globalised market Gathering foreign language information like publications and patents Participating actively in international conferences and fairs Detecting international trends and challenges Foreign language competence in Innovation"Innosupport:
Foreign language competence page 257 of 271 Highly educated people from abroad are living in your country, often as immigrants,
How to acquire foreign language competence for the company? Principally there are two possibilities: 1. Employing people who are professional experts
and speak foreign languages e g . because they come from or were trained abroad. A big advantage is that those people,
and learnt foreign languages all his life so please note: the argument I am too old to start will not be accepted!
Young learners are able to use the potential of their brain power, although they cannot draw on as many experiences
and reflection as older learners can. Above all, older people are very often more motivated than younger learners.
The main motive for (language learning is the usefulness. An advantage of foreign language skills is that these skills are also useful in private life for meeting interesting people,
getting to know much more during a holiday abroad etc. Besides motivation primarily the usefulness for private and professional life, there should be as many possibilities for application and training as possible.
The number of students for intensive learning is best between 10 and 12. Ask what the adopted learning concept Is there are still learning concepts based on reading,
translating and answering questions! Pair and group working and the use of audiovisual media should be increased standard,
Native speakers are needed for conversation at a later stage of learning.""Innosupport: Supporting Innovation in SMES"-12.2.
Foreign language competence page 258 of 271 Isn't computer-based training a good alternative to courses?
I regard the learning with new types of media a useful learning instrument for exercises
Foreign language competence page 259 of 271 By contacting potential clients in their native languages, a lot of business is generated now,
Business related AND general foreign language competencies are required! BASF (extract of a statement of Jochen Muskalla, Quality Management Services at the LINGUA Symposium, Saarbrücken, 1994:
Self-Assessment foreign language competencies and needs How competent am I and what do need I? The following questionnaire helps you to assess existing language and presentation skills.
Foreign language competence page 260 of 271 The division into capabilities and needs is essential. For example, if you have marked 3 for your capabilities for negotiation
but you never have to deal with negotiations in a foreign language, there will be no learning objective.
Please bear this in mind when distinguishing between what you would like to be able to do and the real needs in your job.
We have used also successfully similar tables for the preparation of learning arrangements. Please give the tutor the filled-in questionnaire
Foreign language competence page 261 of 271 Mail Fax, memos Business letters Business news Sales brochures Commercial & financial reports Technical reports Export documentation
Foreign language competence page 262 of 271 Presentation using transparencies Powerpoint presentation Design of documentation for the customer Rhetorical skills Negotiation skills Technical skills for searching for information/patents
. englishtown. com online English learning platform http://www. ego4u. de Learning English online: free exercises, explanation, preparation for tests, games and information about English language and culture. http://www. tu-chemnitz. de/phil/Internetgrammar/"Innosupport:
Foreign language competence page 263 of 271 Self learning tool for English grammar, run by the Technical University of Chemnitz.
and open for learners from all countries. http://www. faz. com/IN/INTEMPLATES/efaz/default. asp Frankfurter Allgemeine Zeitung offers online The english FAZ Weekly.
the service is free of charge. http://people. freenet. de/mvhs-english/This website contains many useful links for learning offers.
but the links will be helpful also for learners from other countries. http://www. esl-lab. com/index. htm This one offers a great variety of listening exercises. http://www
. bbc. co. uk/worldservice/learningenglish/index. shtml The BBC (British Broadcasting Corporation) offers very attractive and a large scale of learning subjects
medical assistance or researchers exchange between universities or companies, frequently experience difficulties of implementation due to different cultural visions and ways of understanding.
higher education becomes a decisive factor in competition Technical based professional skills lose against qualifications to adapt activities permanently to economic and technical changes;
and brainstorm intercultural issues and use‘action learning sets'for example. 7. Hold intercultural‘fun'days that include competitions that test your intercultural knowledge
B. Self evaluation Competency Description Your comment‘tolerance of ambiguity'an attitude of in situations which are not clearcut
by way of finding out about and learning from the culture (e g. customs, practices and values) of the customers, clients or business partners you will be working wth
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