streamlining operations or creating new business models). The key findings from the survey are: According to 78%of respondents, achieving digital transformation will become critical to their organizations within the next two years.
Starbucks looked to digital to help re-engage with customers. It created a vice president of digital ventures,
hiring Adam Brotman to fill the post. His first move was to offer free Wi-fi in Starbucks stores,
along with a digital landing page with a variety of digital media choices, including free content from publications like The Economist.
but we were doing something innovative around how we were connecting with customers. Brotman is now chief digital officer at Starbucks
Soon, customers will order directly from their mobile phones. Using social media, mobile and other technologies to change customer relationships,
operations and the business model has helped Starbucks re-engage with customers and boosted overall performance. Its stock price has bounced also back up from roughly $8 in 2009 to nearly $73 in July 2013.
alongside Starbucks. Sixty-five percent of respondents are in organizations that rank as least mature the category the index refers to as Beginners (see Figure 1). The world is going through a kind of digital transformation as everything customers
Internet and various kinds of enterprise software. But they have been slow to adopt, or are skeptical of, more advanced digital technologies like social media and analytics.
Our products and services really are supporting consumers, providing capabilities for employers, information, data, much more like a financial services type of scenario.
Effective management of new technologies is already creating winners and losers in measurable ways, like market share and profits both areas where Digirati outperform their rivals.
customer relations and business models, as described in the next section (see Figure 3). The Benefits of Digita l Transformati on Companies that effectively manage digital technology can expect to gain in one or more of three areas:
better customer experiences and engagement, streamlined operations and new lines of business or business models. Though innovative new business models are what every CEO dreams of,
companies more often see digital technologies help transform their customer experience or operations. Business model transformation is difficult,
and far less prevalent, according to survey respondents. Customer experiences reflect the clearest impact of digital transformation.
followed closely by enhancing products and services in customer-friendly ways. Survey respondents said their organizations also are seeing improvements in operations
A number or respondents said internal communications are improved sharply, especially through using social media. For example, Jon Bidwell, chief innovation officer at Chubb, a large specialty insurer, told us that social business tools
The opportunity for digital technologies to create new businesses is real, and a quarter of respondents expect digital transformation to launch new products and services.
General electric is pushing an Internet of things service strategy that will help it tell customers how to schedule maintenance
and avoid part failures, improving operations. The company expects it will sell services related to maintaining its products.
Of course, more efficient products may well reduce demand for new GE goods. But William Ruh, vice president of software at General electric,
notes that there's upside for us in the services. We can grow on the services side,
and they're winning and we're winning. But business model transformation is also elusive. A mere 7%of respondents said that their company's digital initiatives were helping to launch new businesses,
and only 15%said new business models were emerging thanks to digital technology (see Figure 4). It could be that these technologies are so new that they simply haven't had time to be turned into new business opportunities.
One respondent noted that in his company, the belief is that digital technologies are not that effective yet in our marketplace.
Another said customers weren't ready for new models yet, because they are highly conservative and resistant to change.
The Trouble with Digita l Transformati on Despite growing acknowledgment of the need for digital transformation, most companies struggle to get clear business benefits from new digital technologies.
like social media, mobile, analytics and embedded devices, demand different mindsets and skill sets than previous waves of transformative technology.
and services 08 Enhance our existing products and services Improve the customer experience Launch new products
and services Ensure cross-channel consistency Automate our operational processes Enhance the productivity of our workers Improve internal communication Expand our reach to new customers
and markets Launch new businesses Develop new business models Transition physical products/services to digital products/services Customer experience Operational improvements Business model change 0
200 400 600 800 1000 1200 1400 1600 1800 2000 Number of responses 1876 1255 1087 Our digital initiatives are helping us to:(
Companies are using technology to create real, transformative effects across customer experiences, internal operations and new business model.
The business model? Any individual step requires multiple, coordinated actions. It can also require executives to reframe
and started asking questions like why customers who had talked to customer service would then call back. Reframing questions about the business is a real challenge,
sloanreview. mit. edu Embracing Digita l Technology MIT SLOAN MANAGEMENT REVIEW 9 understand the opportunity
including turning down the opportunity to provide chips for the original iphone. Intel's culture has long been built around maintaining market dominance through intense internal competition,
said Kim Stevenson, its chief information officer. Now, Intel believes it needs a more collaborative culture to help it gain an edge in mobile processors.
That would mean breaking down barriers to communication that existed in the company's culture of rivalry.
Among steps Intel took to improve communications were adding 220 video conferencing rooms, electronic white boarding,
and foster their digital investments. Cross-functional steering committees are the most popular, the choice at 19%of respondents'organizations.
Companies want to know that they are getting something beneficial from investment in new technologies. Corporate leaders need to leverage metrics to help make digital transformation happen.
It can be hard to gauge a return on investment for emerging technologies. It is still difficult to compute ROI on many social media activities (at least to the satisfaction of the executive board) said one survey respondent.
and needing cultural changes to make KPIS work (see Figure 8). Those that do measure can be guilty of using fuzzy math.
but only a slight majority of companies have given crossfunctional committees (37%)or a shared digital units (17%)enterprise-level authority on digital investments.
and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational,
specializing in advising and supporting enterprises in significant transformation, from innovative strategy to execution and with an unstinting focus on results.
With the new digital economy creating significant disruptions and opportunities, our global team of over 3,
12 1. 3 Need of investment...32 2 Field of Action I-egovernment, Interoperability, Cyber security, Cloud computing, Open Data, Big data and Social media...
93 5 Field of action IV-Broadband and digital services infrastructure...96 5. 1. 1 Introduction...
157 Appendix 6 List of stakeholders Involved in Digital Agenda for Romania 2014 2020.162 Appendix 7 General and Specific Indicators Mapping...
to contribute to the economic growth and increase competitiveness in Romania, both by direct action and support of development of effective Romanian ICT and through indirect actions such as increasing efficiency and reducing public sector costs in Romania,
sustainable economic growth and to promote social inclusion, the European union has prepared the Digital Agenda for Europe 2020,
and aims to create the conditions of an environment which is smarter, more sustainable and more inclusive.
While the above environment is necessary to give context to the National Strategy on Digital Agenda for Romania,
The underpinning principle of Romania's Strategy is creating a competitive environment which encourages and attracts honest taxpaying citizens and businesses,
Within 2001-2008, the Romanian economy expanded by an average of 5-6 percent per year,
Targeted and prioritized investments in ICT are essential in meeting the specific targets set by Digital Agenda for Europe 2014 2020
the investments in the field of ICT's will proceed under the umbrella of the National Strategy for Digital Agenda the strategic policy framework for digital growth.
and has defined 4 major fields of action that will be pursued as Romania's vision of the ambitious program that will drive the economic growth and increased competitiveness,
for covering the underpinning principle stated above in pursuit of sustainable long-term economic growth. These 4 fields of action are summarized as follows:
an estimated impact on the Romanian economy of about 5%of GDP grow and 1%in terms of jobs.
Field of action 2 ICT in Education, Health, Culture and einclusion support at a sectorial level that will ensure ICT investments create a positive impact in the social context.
Research & development and Innovation in ICT builds on the comparative advantages of regional Romania and supports economic growth in the private sector.
The implementation of the measures of the field of action 3 will generate in the period 2014-2020 an estimated impact on the Romanian economy of approximately 3%increase at the GDP level and 2%in terms of jobs.
Field of action 4 Broadband and Digital Services Infrastructure ensures social inclusion and enables the benefits across all other fields of actions.
A full implementation of the strategic vision on ICT infrastructure in Romania will lead to total investments of around 3. 5 billion Euro.
Direct and indirect impact on the economy calculated in accordance with good practice observed in other European countries who have made similar investments may be translated into GDP growth by 13,
%increasing the number of jobs by 11 %and reduce administration costs by 12%during 2014-2020.
ICT development is a key area to improve the competitiveness of the business environment, to increase public sector efficiency
All strategies (including the Digital Agenda for Romania) will be reviewed after the Government Enterprise Architecture initiative that will take place in Romania according to Appendix 5 Implementation Methodology Field of Action 1. 2 Cyber security Romania
and to look at the investment in ICT as a way to transform the Romanian economy.
which targets to reboot Europe's economy and help Europe's citizens and businesses to get the most out of digital technologies.
data and services that need to interact across borders 3. Pillar III Trust & Security increases the trust of web users in electronic services and online transactions in order to boost consumption of ICT services 4. Pillar IV Fast and ultra-fast Internet access targets investments
for broadband infrastructure in order to take advantage of new technologies and services 5. Pillar V Research and Innovation stimulates adequate funding for increasing the competitive edge of innovation
and research 6. Pillar VI Enhancing digital literacy, skills and inclusion bridges the digital divide for all consumers
in order to benefit equally and fully from the advantages of ICT services 7. Pillar VII ICT-Enabled benefits for EU Society-focuses on ICT's capability to reduce energy consumption,
support ageing citizens'lives, revolutionizes health services and deliver better public services Mapping the 4 action fields in Romania with the 7 pillars of Digital Agenda for Europe.
and delivers services to external and internal clients for the benefit of both government and the clients that they serve 1. 3. Increasing access to digitized public services VI-Enhancing digital literacy, skills and inclusion services,
online Public investment in ICT R&d Energy use of lighting(%)1. 4. Efficient public administration and decrease of the costs of public administration VII-ICT enabled benefits
for EU society 1. 5. Improving the business environment V-Research and innovation 1. 6. Improving governance on implementation of computerized public services VI-Enhancing digital literacy,
skills and inclusion 2. ICT in Education, Health, Culture and einclusion Investing in people's knowledge and skills in order to promote development
which provides 3. 1. Support ecommerce for achieving economic growth and development at the European digital single market
online Public investment in ICT R&d Energy use of lighting 3. 2. Increasing the number of jobs in the ICT sector VI-Enhancing digital literacy,
I-A vibrant digital single market Page 11 of 170 legal certainty for business and consumers alike and invest in innovation advantages of regional Romania(%)4. Broadband and digital services infrastructure
Broadband has, through the ICT implications on the economy and its growth, an important role for the development of Romania, both in purely economic terms,
These cumulative efforts for convergence of short-term and long-term strategies for all the stakeholders involved in the governing act were necessary
For each line of action a detailed description of context, stakeholders and responsible actors, dependencies, actions and timelines can be found in the chapter dedicated to each Field of Action.
using the online services to download official forms for Life Events. Target: 50%by 2020%of citizens/businesses using the online services pertaining to Life Events to send the official forms.
50%by 2020%of staff costs related to IT services (from an overall budget for each entity) Target:
offering public services Implement a decommissioning model Ministry for Information Society (responsible) All Ministries offering Page 14 of 170 public services Improve Governance on implementation of computerized public services
and services forming Ministry for Information Society (responsible) Page 17 of 170 the core infrastructure Migration of the already existent services (both those directed towards citizens and those used as internal use) of different public
institutions on the new platform and the installation of new services according to governmental needs and strategies All Ministries offering public services Target:
at least 10 by 2020#of companies supported related to communication by social media. Target: at least 2 per county by 2020 Re-evaluation of the administrative capacity directly involved in the activity of management of governmental Cloud Ministry for Information Society (responsible) All Ministries offering public services Data centers
and business framework for the communication process within the public institutions Ministry for Information Society (responsible) All Ministries offering public services Establish key coordinators
and teams for the communication process PR Communication Departments within the public institutions Ministry for Information Society (responsible) All Ministries offering public services Define the communication plan tailored for each public institution Ministry
which is cheaper and quicker one of the most useful opportunities of social media Ministry for Information Society (responsible) All Ministries offering public services Promoting public debates Ministry for Information Society (responsible) All
Paper document (physical environment) Digital documents Points of access to governmental web Websites located on Internet Ministry for Information Society (responsible) All Ministries offering public services
and friends to benefit from support in the development of einclusion measures Facilitate communication between groups targeted for social inclusion Develop uniform digital literacy
the system of learning together Involvement of HR services within companies and public organizations: Special campaigns and trainings Promoting open database as an opportunity for informal education Provide trainings on the methodology of developing digital skills Provide materials
and programs to facilitate trainers'adaptability to each community needs Ministry for Information Society (responsible) Ministry of Education (support) Improvement of the availability of the telemedicine equipment Ensuring equitable access to all citizens
, especially vulnerable groups, to quality and cost effective health care through integrated delivery and remote healthcare Provision of outpatient care and emergency services in integrated and inter-operable mode Ministry
At least 10 applications#of localities and medical centers benefiting from telemedicine services. Target: At least 2 per county%of households benefiting from access to telemedicine services.
Target: 40%by 2020%of representatives trained in the field of Integrated Platform for all the services with easy or e-accessibility and data confidentiality Creating more patient-centric,
coordinated and accountable care requires all service providers share data Monitoring and Controlling Ministry of Health (responsible) Ministry for Information Society (support) Bringing together inputs, delivery, management
and organization of services related to diagnosis, Ministry of Health (responsible) Page 22 of 170 treatment, care, rehabilitation and health promotion Ministry for Information Society (support) health.
monitoring and audit Cloud Services-providing lower total cost of ownership and flexibility for delivery Data portability and real time updates providing more visibility to government functioning Ministry of Health (responsible) Ministry for Information Society (support) Interoperability Ministry of Health
and friends to benefit from support in the development of einclusion measures Facilitate communication between groups targeted for social inclusion Develop uniform digital literacy
and Internet usage at the regional level Promoting the system of learning together Involvement of HR services within companies and public organizations:
Special campaigns and trainings Promoting open database as an opportunity for informal education Provide trainings on the methodology of developing digital skills Provide materials
Ministry for Information Society (responsible) Ministry of Economy (support) ICT in ecommerce%SMES which receive orders online.
25%by 2020%individuals who use the internet to order goods and services from other countries members of the UE.
10%by 2020%individuals who use the internet to order goods and services. Target: 30%by 2020#of competency centers developed on a regional level.
#of innovative ICT products and services Target: To be defined based on Appendix 5 Methodology#of SMES which have developed innovative products and services Target:
To be defined based on Appendix 5 Methodology Preparation of the strategy and of the framework with respect to the copyright in Romania,
for the support of the development of the commercial sector with digital content Ministry for Information Society (responsible) Ministry of Economy (support) Ministry of Public Finances (support) Ministry of Labor (support) Support
Ministry for Information Society (responsible) Ministry of Economy (support) Ministry of Public Finances (support) Ministry of Labor (support) Improve the access to the online services Ministry for Information Society (responsible) Ministry of Economy
and implementation of the payment and online delivery systems Ministry for Information Society (responsible) Ministry of Economy (support) Ministry of Public Finances (support) Ministry of Labor (support) Preparation of a regulatory framework
as recommended by the Ministry for Information Society (responsible) Ministry of Economy (support) Ministry of
support) Ministry of Labor (support) Improvement of communication and collaboration between CERT-RO, the institution
Ministry for Information Society (responsible) Ministry of Economy (support) Ministry of Public Finances (support) Ministry of Labor (support) Promotion of the competitiveness clusters and of the employees'specialization in this field especially in the excellence centers:
of action 4 Broadband and Digital Services infrastructure Implementation of the Ronet project Ministry for Information Society (responsible)# of active connections-Mobile Internet access Target:
Ministry for Information Society (responsible) based on Appendix 5 Methodology#of subscribers to rebroadcasting services Target:
To be defined based on Appendix 5 Methodology Investments in infrastructure Target: To be defined based on Appendix 5 Methodology#of households with access to internet broadband (at least 30mbps) Target:
Principles for Digital Agenda in Romania Investments should correlate with the objectives Guiding Principles for Digital Agenda in Romania,
and business in order position Romania as a solid ground for investments and retain the advantage of highly educated Page 27 of 170 professionals.
A sustainable, transparent and visible economy is the only way to ensure that Romania will bridge the gap with other EU economies
All investments should be based on establishing or improving at least one of the criteria described in Annex 1 (for example,
an investment should improve at least the security of a public service). All initiatives should describe tangible and quantifiable outcomes that can be measured
and businesses at the center of any initiative Each initiative or project should keep in mind that its final purpose is providing high-valued and quality services to their final customers
The customers and innovators voices should be included in a collaborative manner, so as to provide them the benefits which they can use in the real world.
Entities should make it easy for their customers to find, access and use the public services 3. Use standards
The order of decisions for investment in information systems is: Buy, Customize, Build. This means that generally, an entity will first look for already existing solutions that satisfy the needs of their customers,
even if that implies a transformational project for that entity. This will drive down the complexity of the environment,
the costs for development and the time to deployment. 4. Formulate legislation to support the initiatives This document acknowledges that there may exist some gaps in legislation pertaining to the use, operation or maintenance of information systems.
and privacy Ensuring a trusting environment for public services is crucial for a fast adoption of these in an online environment.
A small security flaw in one service can have a detrimental effect on the perceived benefits of all others services
All investments will take all the appropriate measures for ensuring security for services, data, and processes.
The citizens (private or enterprises) should be able to find the answers quickly, in an accessible manner.
All internal and external processes should be transparent to the customers 7. Drive continuous improvement Processes
This principle should be applied foremost on new investments, which are first-of-a-kind for the Romanian Government,
to safeguard against initial significant investments that bring only reduced added value. Additionally, this should be applied in a continual manner to all running initiatives.
and overall quality of a system by each entity investing in public services. Entities should make the most out of the available information start small
all investments in ICT sector need to be sustainable that means self-funding themselves or with a solid Return on Investment plan for the Government,
in detriment to other planned or strategic investments which can yield additional benefits. Examples: Entities should secure funding for the investment for a period up to 5 years for all recurrent costs of that investment objective (including initial investment, maintenance, upgrades etc..
For all decentralized initiatives, a centralized system needs to be put in place ensuring uniformity and efficiency for processes,
which can make possible significant enhancements in the way Romania delivers its services, a competitive and equal chances environment should be in the center of all Romanian initiatives.
Examples: Technology is an enabler for minimizing disparity meaning that having access to the right technology at the right time is an enabler for reducing inequity for all major perspectives of a citizen.
With proper technology in place, the current environment can be monitored and evaluated, leading to improvements in areas found inadequate.
Consecutively, the right services can be identified and delivered through the use of technology. 10. Maximize initial investment All investments need to make sure they achieve their full potential.
Examples: Entities should break down barriers of adoption by incentivizing the use of the service (for example reducing the time needed to interact with that public service and/or reducing fees.
From a tactical perspective, based on consultation with the stakeholders in Romania (both in terms of citizens/private business as well as public sector representatives), the following table summarizes the main issues underlying the need for change.
and poor management Field of action 2 Business Environment The Romanian authorities should ensure a coherent egovernment
And Transport Romania has a low degree of competition and efficiency in the energy and transport industries.
Romania's Page 30 of 170 Doing Business (DB) ranking indicates significant scope of improvement in creating conductive business environment.
ICT development is a key area to improve the competitiveness of the business environment, to increase public sector efficiency
the investments was around 3 billion RON, significantly lower than in other countries with a total number of employees of 128.000 in the field of ITC.
this figure takes into account the average growth of ICT employment in Romania (7%year on year growth) before the economic downturn and projects it for the 2014 2020 period as a target for future investments.
in order to improve the growth of the ICT employment by the Romanian Government (for example the state aid scheme for creating a minimum number of jobs ICT contributed to GDP growth in all economies,
but productivity was increased mainly within the developed economies and based on the below indicators Romania needs to improve the overall growth in employment.
The Impact of ICT on Growth in Transition Economies, Marcin Piatkowski, Warsaw 2004; More information pertaining to detailed indicators of Romanian economy can be found in Appendix 1 Romanian Indicators.
Roadmap for the Digital Agenda in Romania Taking into account all the factors and the principles listed above,
IIICT in Education, Health, Culture and einclusionfield of Action IIIECOMMERCE Research Development and Innovation in ICTFIELD of Action IVBROADBAND and Digital Services infrastructures1234define the life events servicesimplement the governance
Improve legislation and promote innovationstrategic Initiatives (2014 2016) Enabler Initiatives (2015 2018) Operational Initiatives (2016 2020) Page 32 of 170 1. 3 NEED OF INVESTMENT
A full implementation of the strategic vision for ICT sector in Romania that will meet the specified targets for Romania will require a total investment of 3. 5 billion Euro.
Direct and indirect impact on the economy, calculated in accordance with good practice observed in other European countries who have made similar investments may be translated into GDP growth by 13,
From a methodological perspective, the investment requirements were assessed for each line of action through comparison with similar investments for the same objective done by other countries
The assessed investment calculation for each line of investment was performed based on the following: Values estimated at the level of the European union for the implementation of the Digital Agenda
European commission Values published for investments which are identified comparable at the level of other countries it refers to investments with the same perimeter,
performed under comparable conditions Values resulted from the statistical analysis performed based on the figures recorded in countries
which finalized similar investments Similar investment rates These values were adjusted afterwards with relevant indicators for Romania:
Total estimated investments for the computerization of the public services were estimated at a total level for the European union;
the population of Romania and the country's level of development The Gross domestic product the estimated investments for Romania were adjusted at the total economy value expressed through the Gross domestic product Also,
the calculations performed both for the estimation of the future investments which will be performed by Romania within the Digital Agenda strategy,
as well as for the estimation of the impact upon the economy, were performed starting from and considering the methodology published by the European commission for the performance of such calculations.
The table below depicts the necessary investment for each field of action in order to meet the specific targets for the Digital Agenda for Europe 2014 2020.
Operational Program Need for Investment (EURO)% egovernment and Interoperability 247,487, 375 EUR 6, 2%Cloud computing and Social media 70,187, 239 EUR 1, 8%Page
in order to bridge the significant gap of investments required between the Operational Programs 2014-2020 and the necessary budget for achieving the target indicators,
World bank and BERD funding, Public Private Partnerships, self-funded investments, national budget etc. Below you can find a mapping of fields of actions and available structural funds.
Operational Program Competitiveness Human Capital Administration CEF EAFRD egovernment and Interoperability X X x Cloud computing and Social media X X x ICT In Education
together with the enhanced provision of information and interactive services accessible over different channels, is the foundation of egovernment.
with added benefits coming from the social aspects of the interaction between the Government and its users (e-services, e-democracy, e-participation, e-management etc.).
The governments of developed countries in the world decided to adopt the paradigm of egovernment services focused on the need of citizens.
and transparency of the public administration and improving the business environment represents short term strategic priorities aimed at contributing to the effective approach of the major obstacles regarding the economic growth
and Local governments offering services for citizens and businesses, in an integrated, transparent and secure manner.
The Strategy for egovernment in Romania as outlined in this document is to focus on the services that provide elements to Life Events
Prioritizing the government services pertaining to the Life Events will bring a significant improvement in the way the citizens
as refining those services will alleviate much of the burden from the way in which they interact with public bodies.
Page 36 of 170 2. 1. 3 National context In 2013, according to the European commission Digital Agenda Scoreboard 2014, Romania has scored only 5%regarding the use of egovernment services
%internet subscribers in fixed line and%broadband subscribers) the index of human capital (generated depending on the education level noticed on adults and%of school enrolments).
the%of citizens who have used egovernment services in 2013 has reached 5, %with an assumed target of 35%to reach until the end of 2020.
Public entities need to increase the adoption of egovernment Services. Without proper adoption of public services in their computerized form
Lines of Development Lines of Actions Rationale Provide better public services through the use of egovernment 2. 0 Define the Informational Perimeter of Public services (Strategic) Romania will focus firstly on implementing the services derived from life events as these are the services
and improve its current offer of e-services following the steps: Define life-events activities in Romanian social and economic landscape:
o the public services involved and their availability in the online environment; o TIC systems that provide the services and their interoperability degree.
Identify the socioeconomic needs regarding the further development of on-line public services and prioritize accordingly their implementation using the customer-centric approach defined by this methodology.
and businesses to suggest potential new egovernment services and to track progress of their suggestions.
Also, all public bodies that provide services pertaining to Life events will use this channel for improving their services.
When new egovernment services are being developed, these will, where appropriate, be designed to support cross organizational data sharing opportunities
and to facilitate interoperability. Main actions: The creation of the National Interoperability strategy and review Page 41 of 170 implementation National implementation of the legislative package on the review of ICT standards Develop the necessary measures to promote research projects
Increase the adoption of egovernment services Consolidate institutional support and oversight (Strategic) Implement the Technical Economical Committee and the Digital Agenda Agency The responsible for this Line Action is the Minister for Information Society.
Implement feedback and evaluation mechanism (Operational) Opportunities for users to provide feedback should be integrated into the design of new electronic systems to facilitate suggestions from those that use the systems with a view to ensuring continuous improvement.
In order to simplify the access to egovernment services it is necessary either a single sign on mechanism allowing the users, once authenticated,
to use the services to which they are entitled or a unique element of identification, known by all suppliers of egovernment services.
This identification element may consist in an electronic identity stored on the electronic identity card as in the case of other states, members of European union.
and then providing access to the most important and interactive egovernment services and then providing single access point to all services Services for citizens, businesses,
and a smaller number of%of enterprises are interacting online with public authorities Romania's e-governance portal being average among its peers has areas for improvement toward providing digital governance experience in the below areas:
o Site completeness o Maturity of Integrated Web Services o One Stop Portal Approach o Multi lingual site o Forms/Process
/Descriptions o Promotes Collaborative Platform o Helpdesk availability Romania offers provider-centric on-line services, usually via the web sites/portals of the provider state entity;
which allows citizens to make payments for selected services (https://www. ghiseul. ro/ghiseul/public) All public bodies will adhere to this Line Action e-Gov Sld3 Optimize the use of technology
-All investments will need to calculate and secure the necessary budget for 5 years (coming from mixed financing sources)- After 5 years a clear decision will be made regarding decommissioning that investment objective
or securing additional funds for incremental periods of 3 years This model will apply to all the systems pertaining to Life Events
and actively support the Government Enterprise Architecture in Romania 2. The newly formed Technical Economic Committee will oversee all IT implementation to be in line with the Digital Agenda Strategy
and guidelines coming from the Government Enterprise Architecture approach More information can be found in Appendix Page 45 of 170 4. All public bodies will adhere to this Line Action Promote innovation (Strategic) Part of Romania
and actively invest in innovation of egovernment Services, by receiving feedback and ideas from citizens and businesses.
AND NETWORKS SECURITY 2. 2. 1 Introduction Preamble Trust and security in public services is national priority for the Romanian government
and is the underlying requirement for electronic infrastructure of data networks, electronic services and communications.
and reactive measures that ensure confidentiality, integrity, availability, authenticity and non-repudiation of electronic information, of private and public resources and services in the cybernetic environment.
for border security and resilience of critical information and communications infrastructure by stimulating and supporting the development of national and multinational capabilities in this area.
European commission Strategy http://ec. europa. eu/digital-agenda/en/news/eu-cybersecurity-plan-protect-open-internet-and-online-freedom-and-opportunity-cybersecurity In its Pillar III
and information gathering on Page 47 of 170 cyber security incidents either in an automated manner or secured through direct communication as appropriate.
CERT-RO will develop proposals to amend the legislative framework to foster the development of cyber security infrastructure that provides public utility functionality or information society services.
including scalability, elasticity, high performance, resilience and security together with cost efficiency. Understanding and managing risks related to the adoption
IT infrastructures existing on the level of different governmental organizations have problems of scalability, effectiveness of costs,
Enabling rapid and cost-effective procurement of information systems/services for all state agencies Eliminating the duplication of effort Reducing risk management costs Cloud computing Definition Cloud computing relies on sharing of resources to achieve coherence and economies of scale
At the foundation of cloud computing is the broader concept of converged infrastructure and shared services. 2. 3. 2 European context On European level,
In the communication submitted by the European commission"Unleashing the Potential of Cloud computing in Europe""one provides the first definitions and European strategies in this field.
which they need major capital investments. The adoption in private sector of Cloud technologies within the European union exceeds 64,
The general inclination is to use hybrid patterns of Cloud and testing noncritical services. Page 52 of 170 The adoption of Cloud technologies in the public sector is not very different from private one.
and the increase of the quality of services supplied by Cloud platforms. Having such major benefits, noticed or estimated,
the European commission proposed the Cloud technologies for economic development and reduction of negative impact on environment of economic activities.
Lower operation costs Necessary optimized of human resources flexible infrastructure adjusted to changes in the context of a faster launch of egovernment services 2. 3. 4 Strategic Lines of Development Strategic
infrastructure and services are purchased, managed and used independently by the organizations of public institutions, by using common elements of infrastructure
which reduce Page 53 of 170 significantly the costs and complexity of interoperation of egovernment services.
Similarly, the pattern of infrastructure proposed allows the use by all public institutions of common elements of IT infrastructure such as the courier services, the collaboration platforms, the data connections, the security platforms (on the level of data centers.
and of related complex services used by such institutions as support services. Responsible: Ministry for Information Society.
and services forming the core infrastructure (Enabler) Migration of the already existent services (both those directed towards citizens
and those used as internal use) of different public institutions on the new platform and the installation of new services according to governmental needs and strategies (Operational) The application of virtual store will have the role of supplying the IT components
IT services which may be supplied by third parties in outsourcing business model must be identified first and then planned for migration to the cloud All services
which are provided from the data centers in progress of being consolidated will be submitted to analysis to check which of them must be:
All public bodies will adhere to this Line of Action The main benefits are reduction of costs, improvement of services,
and much faster process of deployment of the new services: Page 55 of 170 A pattern which allows the reduction of costs durably for IT services in the public sector,
including hardware, software and operations Reduction of costs for the migration of services towards new platforms Reduction of the number of applications and services (redundant) in the public sector Reduction of the time and cost for procurement of new
services Shifting IT investments to more efficient computing platforms Ability to use shared applications for common Government functions (ERP, HR, SCM, GIS etc.)
Promoting the use of Green IT by reducing the overall energy and real estate footprint of government data centers Cost savings by providing common services, utilities,
and facilities to multiple public institutions who had enacted previously these operations independently The attention can be focused on development, deployment and management of cloud-based infrastructures and services (Iaas, Paas, Saas) over large-scale, distributed, heterogeneous, dynamic
computing and storage environments The IT infrastructure within the cloud that is faster, more secure, and continually refreshed with the latest application versions
and updates Agencies can consolidate servers, departments can consolidate data centers and move to one email system,
and even across different departments services like payroll applications, can be shared Improved services for citizens by reducing the time by
decommissioning of redundant services and purchase of"green"systems with regards to energy consumption Increase of security on the level of data center by implementation of up-to-date, standard and proved security solutions.
because the data backup processes within a cloud environment will render the data much safer.
Page 56 of 170 2. 4 SOCIAL MEDIA 2. 4. 1 Introduction Preamble We have seen how the social media environment has evolved over the past years from a communication channel between citizens to a business marketing tool.
and that they can provide better services when consulting with and involving the citizen. Social media Definition Social media are defined as specific Web 2. 0 communication tools which enables people to interact,
generate and share content using the online environment. These social platforms can be seen in several forms:
Social news: dedicated websites where the user can read about different topics, give feedback by voting
Through this field of action, Romania needs to pursue a revaluing of the current communication process of public entities in Romania, by modernizing communication channels.
followed by searching for tourist services, creation of a website and internet banking, the last reason being claimed only by 8%of users.
However, the most common activities in online environment remain the sending/receiving emails and searching for information about goods and services.
because he is the main beneficiary of their services. Social media and e-petitions are able to increase citizen involvement into the government decisions (acts.
Most of those institutions have developed a one way type of communication, reporting information, but not giving the possibility of real time comments and feedback. 2. 4. 4 Strategic Lines of Development Strategic Lines of Development for Social media in Romania Strategic Lines of Development Lines of Actions
Description Modernization of Communication Structures, Communication channel & Indicators Define key principles and business framework for the communication process within the public institutions (Strategic) Establish key coordinators
and teams for the communication process PR Communication Departments within the public institutions (Strategic) Define the communication plan tailored for each public institution (Enabler) Design the conversation for 1 to many,
rather than use repeatedly 1 to 1, which is cheaper and quicker one of the most useful opportunities of social media (Operational)
Structure: Single web portal with access to all public institutions websites and public services. Public institutions websites with real time feedback option implemented.
Communication: Smart use of social media channels: define the user profile, engage and empower him in conversations.
Use of reverse communication mechanisms: proactive notifications and keeping the citizen in the loop Indicators:
All public bodies will adhere to this Line of Action Support, sponsorship and empowerment of the citizen for social media communication Support for Open Government Partnership initiative,
in the absence of financial resources for advertising and communication, have higher risks of becoming insolvent o Enabling the SME's to:
Open Data is applied in fields such as scientific environment and governmental environment. Open Data relies on 3 principles:
or analysis systems 2. Participation the data may also be obtained from public demands therefore the citizen-administration interaction is provided
in order to serve their needs 3. Collaboration open data will provide opportunities to work together (improvement of service, generation of data sets) with natural persons,
and services Addressing social challenges having more data openly available will help us discover new and innovative solutions;
This will create the conditions for economic activity based on open data, and will stimulate cross-border applications.
Paper document (physical environment) Digital documents Points of access to governmental web Websites located on Internet Social media Operational systems available The information provided by Big data systems does not include personal information
transform Europe's service industries by generating a wide range of innovative information products and services;
increase the productivity of all sectors of the economy through improved business intelligence; more adequately address many of the challenges that face our societies;
Page 66 of 170 achieve cost reductions through more personalized services; increase efficiency in the public sector get insights from data that can prevent
or deter fraud and abuse Currently, the European Technology Platform for Software and Services NESSI,
Paper document (physical environment) Digital documents Points of access to governmental web Websites located on Internet Social media Operational systems available (Operational) Definition of the analysis process for the data
reduce costs or bring value added services Example of fields where Big data project have proven feasible:
-Health (statistical analysis of cases, The Government is increasingly dependant on large variety of programs and services,
which is redesign of the existing infrastructure of future learning environments. Technology is a high spend consideration for most schools yet smarter spending on the right equipment
Specifically for the education domain, it can enhance communication, creation and information management through all its components:
and in both formal and non-formal settings. 3. 1. 2 European context An advanced digital society requires that most citizens can regularly access the Internet and benefit from the opportunities if offers.
when the economy of a country Page 69 of 170 provides other possibilities and development of entrepreneurial sense related to the professional evolution of individual.
which involves an approach of economic development and innovation in accordance with the specificity of area and competition advantage
identified and supervised within the project Knowledge Economy Romania. 2. Education by extracurricular activity based on ICT The resources used within this project are the TIC technologies for the support of extracurricular networking activities (creation camps,
If the investment plan will focus on a balance between rural and urban areas, in the long term the quality of education will improve
when engaging, facilitating their entry into the work environment. Responsible: Ministry of Education with support from Ministry for Information Society Using ICT (OER
and archiving the educational content (Strategic) The current technological opportunities provide access to resources such as OER-Open Educational Resources.
as well as an opportunity to develop digital interaction with the pupil/university students by creating, storing and sharing original content generated by them within OER.
and linking together of services that would have been hard to imagine only a few years back.
and plays a Page 73 of 170 strategic role in the delivery of better and efficient healthcare services.
These aspects put an enormous pressure on the economy and the social system. Personal lifestyle and environmental impact factors are the most significant risk factors influencing health status. ICT ehealth Definition ehealth is a relatively recent term for healthcare practice supported by electronic processes and communication.
In the last years, the focus of e-health investments was on e-health services. 3. 2. 2 European context The e-Health strategies of EU
and EEA countries are labeled not always as such. Some countries may indeed publish a policy document which refers to the ICT strategy in the healthcare sector.
and diversification of emergency medical services Implementing e-Health solutions that facilitate disease prevention methods 3. 2. 3 National context ICT in Health Approach in Romania The healthcare
to quality and cost effective health care through integrated delivery and remote healthcare (Strategic) Provision of outpatient care and emergency services in integrated and inter-operable mode (Operational) Telemedicine
Ministry of Health with support from Ministry for Information Society Patient-Centric Healthcare Integrated Platform for all the services with easy or e-accessibility and data confidentiality (Strategic) Creating more patient-centric,
For comparison, The netherlands scored 870 points, the highest in 2013 Collaboration across government agencies Bringing together inputs, delivery, management and organization of services related to diagnosis,
rehabilitation and health promotion (Enabler) Restrictive view to citizen information hampering welfare services Population coverage by social health insurance system has decreased from 95.9%in 2010 to 85.3%in 2012 Absence
monitoring and audit (Operational) Cloud Services-providing lower total cost of ownership and flexibility for delivery (Strategic) Data portability and real time updates providing more visibility to government functioning (Strategic) According to WB report 2011, healthcare expenditure
The analysis of the data collected in the system could establish the level of demand and any potential seasonal factors,
and customized services. Knowing the availability of medical centers will facilitate better allocation of patients, avoiding overcrowding of medical units.
ICT has become an important means of enriching the‘creative capital'growth and the ability of competing globally.
This investment has led to an unprecedented period of technical research and development in the European cultural heritage sector,
archivists and representatives of the creational cultural industries and a way to stimulate the creative economy
economic growth and individual fulfillment. 3. 3. 3 National context ICT in Culture Approach in Romania Based on the objectives of the European union, Romania has set the following digital targets for 2020:
and also between these cultural institutions and other stakeholders. Stakeholders Responsibilities The European commission Monitors progress towards the implementation of the Commission's Recommendations Facilitates the exchange of information and good practices of MS policies and strategies Europeana Foundation Runs the Europeana. eu
portal and coordinates the network of contributing cultural institutions, currently around 2, 200 Romania as EU's Member State Ministry of Culture (responsible) Ministry for Information Society (support) Provides most of the funding for digitization
the eculture project within the Knowledge based Economy programme, 255 Romanian disadvantaged communities had the opportunity to create
and store in the Europeana. eu library original cultural material which represent their community at European level.
or older, demonstrating a growing demand for health information, government resources, and social connections. This is why, beginning with 2009,
National Indicators pertaining to ICT in Culture In order to estimate the necessary ICT investment in culture,
the estimated value of ICT investment in Culture amounts to 37,5 million Euro (out of which 15 mil.
the estimated impact on the Romanian economy would be of 5%growth in terms of GDP and 1%growth in terms of jobs.
museums and audiovisual archives available online is a win-win for culture, economic growth and individual fulfillment.
determining them to use more often the library's services. Responsible: Ministry of Culture with support from Ministry for Information Society Promote cultural events by means of ICT (Operational) Cultural Passport to explore Romania
in the field of Social welfare, employment, education, health, information and communications, mobility, security, justice and culture,
and all types of ICT skills are in high demand in close connection with einclusion objectives. einclusion Definition einclusion is a social movement
or lack the necessary digital skills. 3. 4. 2 European context Social inclusion and fight against poverty are part of the European union's objectives in terms of economic growth and employment.
a representative project in the field of einclusion was the Access to Information and Communication Technology (ICT) and improvement of digital skills.
This project aimed to provide access to ICT services by providing physical and connectivity equipment,
Overall, 255 communities across Romania, namely 1. 8 million people living within this communities had the opportunity to be part of a new knowledge-based economy, through a successful implementation of local electronic networks.
which are still providing information and services to local authorities, schools, public libraries, citizens and small enterprises.
National Indicators pertaining to einclusion In 201110,40. 3%of the Romanian population was facing the risk poverty
Social%20inclusion 23%20mai. pdf In 2012, the rate of absolute poverty11 in urban environment was of 2. 4,
%whereas that of rural environment was of 7. 4%12 9http://web. worldbank. org/WBSITE/EXTERNAL/PROJECTS/0,,contentmdk:
and friends to benefit from support in the development of einclusion measures (Enabler) Facilitate communication between einclusion can be achieved in two ways providing access to ICT
and Internet usage at the regional level (Strategic) Promoting the system of learning together (Operational) Involvement of HR services within companies and public organizations:
Special campaigns and trainings (Operational) Promoting opening the learning databases as an opportunity for informal education (Enabler) Provide trainings on the methodology of developing digital skills (Strategic) Provide materials
These services contribute, among others, to the minimization of the time spent for the filling in
The electronic commerce continues to increase significantly, even in the context of the actual economic crisis. In 2013,30%of people living in Europe use ecommerce service. ecommerce Definition ecommerce (Electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World wide web.
Electronic commerce or ecommerce is currently a catalyst for other technologies, such as: electronic funds transfer, supply chain management, internet marketing, social media, electronic data interchange.
%ecommerce Europe estimates the share of the European Internet economy at 3. 5, %a percentage that is set to double by 2016 and to triple by 2020.
The current communication of the European commission identifies five main obstacles in the way of creating a unique digital market,
-adequate payment and delivery services: purchasing an item over the internet should be a flexible process,
Page 88 of 170 5. Insufficient implementation of the high speed communication networks and of the advanced technological solutions.
having a significant impact upon the profitability of the business model in online. Consequently, Romania indicates a very strong tendency to finalize online transactions by means of cash payment,
e-sales of goods and services National Indicators pertaining to ecommerce According to the data provided by Digital Agenda Scoreboard 2014 for Romania,
only 8%of population aged between 16-74 years has used the internet in 2012 for the acquisition of goods and services for personal use in Romania.
and to the valued of 8%recorded in 2010.15 Regarding the ecommerce use by the business environment,
in 2013 only 9%of SMES and 13%of large enterprises in Romania have sold or bought services online. 4. 1. 4 Strategic Lines of Development Strategic Lines of Development for ecommerce in Romania Strategic Lines of Development Lines of Action Comments Developing
a regulatory framework with respect to the e-commerce cross-border offer Improvement of the regulatory framework for the support of the e-commerce system
Eurostat-Individuals purchasing over the internet by regions, 2012 Page 90 of 170 platforms such as Enterprise Network Europe,
NFC communication technology with short range (0-7 cm) which provides the opportunity to transform the mobile telephone in:
Improvement of communication and collaboration between CERT-RO, the institution which is responsible with the cybernetic security in Romania,
the European commission proposes as an intelligent specialization16 to become a preliminary condition (ex ante conditionality) for the support of investments within the two key-objectives:
Page 92 of 170 The knowledge and innovation capacity of the regions depends of several factors entrepreneurial culture, competencies of the man power, education and formation institutions, services for innovation support
business incubators, new financing sources and local creative potential. Good governing is also essential. The performance in the field of innovation varies widely inside the UE,
as a composite indicator of many of those factors. 4. 2. 3 National context Research-Development and Innovation Approach in Romania Investment in research, development and innovation in ICT and application
of accomplished results through said investment are key factors to improve competitiveness of our companies and Public Institutions.
Agriculture and biotechnology Information and communication technology Energy and Environment Technological and engineering sciences (especially the automotive industry) National Indicators pertaining to Research-Development
and Innovation From the total of the overall turnover accomplished in 2011 at the level of the Romania's enterprises,
Within the ITC sector, 47.2%of the overall turnover recorded in 2011 is generated by the Telecommunication sub-sector, 24.8%by the Software and IT services sub-sector,
The increased investments in the wide range connections and infrastructure, as well as in the e-commerce investments connected to the ITC products
and services innovation will have as direct implication the increase of the number of available working places,
both in the ITC sector as well as in other sectors of economy as a result of outsourcing. According to the study developed for Romania,
ITC indicated the highest development in the Bucharest-Ilfov regions, in the Northwestern and Western regions,
Bucharest, Cluj, Iasi and Timisoara. 18 JASPERS, Analysis and Evidence Base of the R&d&i Market in Romania, Martie 2013 Page 93 of 170 Out of the net investment
In the ICT sector, in 2011, investments were performed in the amount of 3 bil. RON, which is approximately 8%of the turnover of the sector for this period. 4. 2. 4 Strategic Lines of Development Strategic Lines of Development for Research-Development
and can stimulate the private investments. They can help the regions to concentrate resources upon a few essential priorities, more than to spread, less intense, the investments within all the fields and sectors of activity.
In the case of the Romanian Digital Agenda the main lines of action are related to the promotion of Promotion of innovative clusters and of the competitiveness poles for regional growth,
to increase the efficiency of public investment in the Innovation, Research & development in ICT; encourage the research of the infrastructure development at regional level
Ministry for Information Society Clusters geographical concentrations of small enterprises, usually SME's, which interact with one another and also with clients and suppliers,
and which usually have in common a fund of specialized man power, financial services and for the enterprises,
They provide a favorable environment which stimulates the competitiveness and the innovation. The support for the cluster's development must be concentrated upon the fields with a comparable advantage.
Alternatively, virtual clusters can also be considered for investments. A virtual cluster is a concentration of SMES distributed geographically
Ministry for Information Society We propose a tiered investment strategy from the Government in ICT start-ups that can bring significant value in technology,
-Tier 1 Small investments in new technologies with market potential which are not yet proven to bring significant added value/return on investment-Tier 2 Medium investments in new technologies/start-ups
and have demonstrated the return on investment-Tier 3 Large investments for technology innovation in proven models that have received funding from multiple credible sources Any project can apply for funding
Page 96 of 170 5 FIELD OF ACTION IV-BROADBAND AND DIGITAL SERVICES INFRASTRUCTURE 5. 1. 1 Introduction Preamble The analysis made at the European union level show that Europe must intensify efforts
First, the Commission shall endeavor to ensure a predictable and consistent regulatory framework that encourages competition while providing incentives to investors.
Secondly, the Commission proposes measures to encourage demand, particularly the demand for broadband services. Thirdly, the Commission adopts various measures within the Radio spectrum Policy in an effort to provide sufficient spectrum for future mobile broadband,
to facilitate broadband investment. The rolling out of high-speed fixed and wireless electronic communications networks across the Union requires substantial investments a significant portion
of which is represented by the cost of civil engineering works. A major part of these costs can be attributed to inefficiencies in the rollout process related to the use of existing passive infrastructure (such as ducts conduits, manholes, cabinets, poles, masts, antenna installations
prevent the exploitation of economies of scale at services and equipment level and hinder the development of innovative services
which could emerge on very high-speed networks running in a seamless fashion across borders. While the deployment of access networks often involves provisions
respectively, the penetration of high speed access services in Romania up to the level assumed under the Digital Agenda for Europe for 2020.
the identification of the volume of investments necessary in the development of the next generation access infrastructure for the purpose of the attainment of the objectives related to the development of the access services assumed under the Digital Agenda for Europe Delimiting:
identification of the geographical areas where the current rate of investments in broadband next generation access infrastructure impose the taking of certain public intervention measures (rural areas, areas with a low density of the population, etc) Page
identification of investment models compliant with good practices and European recommendations with respect to the financing of the development of next generation electronic communications infrastructure.
stimulating the investment in the next generation access infrastructure in Romania through the identification of the measures to cut costs and increase the efficiency of its development.
Broadband infrastructure coverage in Romania The coverage by fixed broadband infrastructure of the population and households situated in localities with at least one Internet access services provider has reached 96,
. 43m (2012) Subscribers to rebroadcasting services 6. 03 M 2012) Penetration of bundle offers per hundred inhabitants 37.5%(2012) Investments in infrastructure 537m € (2012) Source:
ANCOM Market of services of electronic communications, 2012 Broadband services penetration in Romania According to ANCOM's biannual reports, the demand for broadband Internet services recorded a genuine boom starting from 2006
Investment in white spots In the underserved (white) areas, as there were defined in Broadband Guidelines,
where the inherent profitability of investment in broadband infrastructure is low, neither ex ante regulation nor demand-side measures will be sufficient to enable the supply of broadband service.
In the situation currently presented, the efforts from alternative instruments (including demand stimulation and ex ante regulation) did not solve the problems related to the lack of supply of broadband on the targeted areas.
In support of the sub-measure Investments regarding the broadband infrastructure in the rural area within the National Rural Development Program
and the intention to invest in a total number of 12,487 localities from the rural environment.
In 3. 666 localities (29.35%)no broadband communications services are provided. In 210 localities there are private operators intending to develop broadband networks in the next 3 years.
These localities were grouped in 7 well-balanced areas-from economic/investment perspective-that were put out for Design-Build-Operate concessions (public tender.
Broadband support for meeting the National Strategy on Digital Agenda for Romania The broadband communications are enabling,
and thus facilitating, the development of a wide array of IT&C services, increasing at the same time productivity and competitiveness and thus driving GDP growth;
o for enterprises to provide new services, and o to access information relevant for the business in a more timely manner and less costly.
o the simplification of the transaction processes with the state and the enterprises, and o timesavings in transport The development of tele-medicine with direct repercussions in the reduction of the necessity for dispersed building infrastructures for medical care, the prevention of deaths, the savings of the relevant cost in the insurance system and the reduction
broadband communications will contribute to the implementation of the new learning methods, increasing thus the teaching quality and accessibility egovernment:
broadband communications contribute to the e-business development, having as a result cutting costs and increase of companies'competitiveness By ensuring equitable provision of coverage and access to broadband communications across Romania,
the measure helps achieving greater cohesion and contributes to the formation of the single market for ICT services.
Page 100 of 170 5. 1. 4 Strategic Lines of Development Broadband and digital services infrastructure approach in Romania In the attainment of the proposed objectives, 4 action
directions were identified: Encouraging access to the existing passive infrastructure; Improving the transparency and coordination in the relevant civil works;
These costs are going to be covered only partially by private investments. Strategic Lines of Development Lines of Action Comments Deployment of Next Generation Backhaul and Backbone Infrastructure Implementation of the Ronet project (Enabler) Responsible:
Ministry for Information Society Although the competition on the electronic communication market increased considerably, this is concentrated in the urban areas;
either by launching new state-aid programs or by taking additional measures that will encourage private investment in NGN Broadband infrastructure.
teams of auditors of appropriate expertise (Information & Communication Technology technicians/engineers, economists, accountants, etc.
Further stimulate Private Investments in the NGN Infrastructure Encouraging Access to the Existing Passive Infrastructure.
Page 104 of 170 APPENDIX 1 SOCIAL ECONOMIC CONTEXT ITC indicators Specific to Romanian Economy Indicators 2011 2012 Number of enterprises 14595 15726
Average number of employees (thousands individuals) 128,0 131,2 Turnover of enterprises (mil. lei) 40113,3 37254,2 Staff costs (mil. lei) 6671,1 7065,1 Gross
added value (mil. lei) 14320,3 15418,2 Gross operation excess (mil. lei) 5235,6 8353,1 Investments performed (mil. lei) 3016,3 2983,0 Share of turnover
of enterprises in the TIC field of the overall turnover of enterprises with economic activity(%)4. 1%3. 6%Share of turnover of enterprises with main activity of editing software products and service activities
in information technology overall the turnover of enterprises with TIC main activity(%)24.8%30.5%Share of the turnover of enterprises with main activity of telecommunication overall
the turnover of enterprises with TIC main activity(%)47.2%49.8%Turnover of the activity of editing software products and service activities in technology of information (mil. lei) 9959,5 11361,1 Share
of turnover of enterprises with main activity of editing software products and service activities in information technology overall the turnover of economic activity(%)1. 0%1. 1%Source:
The increased investments in broadband connections and infrastructure, as well as the investments in innovation of TIC products and services type e-commerce will have as direct implication the increase of the number of available jobs, both in TIC sector,
and in other sectors of economy pursuant to externalities. ecommerce Based on the data supplied by Eurostat,
the percentage of population aged between 16-74 years who used the internet in 2013 to purchase personal goods
and services in Romania was of only 8, %increasing the value registered in 2012 of 5%.Overall,
In capital, the percentage of those aged between 16-74 years and who used the internet for shopping in 2011 was of 14,
%registering a significant increase opposite to the value of 7%registered in 2009 and that of 8%in 2010.20 Regarding the private sector, in 2013 9%of SMES sold goods and services online.
Large enterprises had in 2013 a percentage of 13%in selling goods and services online, compared with 10%in 2012.
Broadband connections and infrastructure of digital services in Romania During the period 30.06.2010 30.06.2012 Romania registered a constant increase of the overall number of broadband internet connections on fixed points.
If in June 2010 the value of such index was of 2, 93 million, within 2 years, until June 2012,
ANCOM Market of services of electronic communications, 2012 Digital Inclusion and Access In 2013,45%of the population was using the Internet regularly (at least once a week), significantly below the EU average of 72%.
In what concerns the broadband cover per environments of residence, in June 2012 it was registered a penetration rate on 100 inhabitants in urban environment of 26,12%,by only 1, 19%more than in the same period of the year 2011.
In the rural environment the same index registered a more significant increase, from 6, 98%in 2011 to 8, 82%in June 2012.
The improvement of penetrations of broadband connections on rural level involves in most of cases significant investments for reaching the far points/dwellings geographically speaking.
leading indirectly to percentage increases stronger from one year to another of the rate of penetration rural environment,
comparatively to the evolutions registered in the urban environment. In what concerns the report between the households with access to internet and those with access to broadband connection it may be noticed in Romania a reduction of the gap in the years.
%pupils/students (19%)and engineers, physicians, architects, professors and economists (15%.%The proportions are almost identical in case of users using fixed connections,
%Public services of egovernment In 2013,5%of citizens in Romania made use of the internet for egovernment services.
On the level of enterprises, 63%of Romanian enterprises are using the Internet up to the 3rd degree of sophistication transactional egovernment services for interaction with public authorities
Use of e-governing services by citizens(%)11%49%31%-Time necessary to incorporate a new company (days) 3. 00 7. 00--Cost necessary to incorporate a new
European commission, 2011 201222 Share of Enterprises interacting online with public administration per stages(%)Romania Source:
municipalities 103 Number of townships 2861 Number of villages 12957 Population separation based on sexes, age groups and environments, July 1 2012 2009 2010 2011 2012
On environments Urban 11823516 11798735 11727153 11678600 Rural 9646443 9632563 9627243 9637820 1 On the 1st of January 2012.
National Agency for Work force Occupation (ANOFM) Number of unemployed people registered and unemployment rate Unemployment rate1, by groups of ages, sexes and environments(%)2009 2010 2011 2012 Total
Activity and occupation rate, by sexes and environments(%)2009 2010 2011 2012 Activity rate Total 63,1 63,6 63,3 64,2 Male 70,9 71,5 70,7
and Communication Technology), with national integrators and the presence of the main global ICT companies on the Romanian market The well-developed ICT infrastructure in the big cities,
investment programmes with a unitary vision in the public sector The lack of coordination with respect to adequate security measures The lack of a long term strategy for the training of the ICT personnel in the public sector The absence of an electronic authentication system
and of a unique identification of the users The relatively reduced number of computerised public services depending on their level of sophistication The lack of certain functionalities implemented within the online system of public acquisitions The lack of a coordinated and coherent communication
within the online media The existence of certain problems with respect to the scalability, actuality and cost efficiency of the IT infrastructure which is in place at the level of different governmental organisations Page 124 of 170 The solution involving granular
and software does not provide transparency at governmental level Opportunities Threats and constraints The development of an infrastructure for the egovernment of the public services The increase of the public services utilisation degree which are available in the online media The preparation of the coordinated implementation of intra-communitarian projects,
in order to benefit from the opportunities which were identified in Romania, in a regional framework: Utilisation of European coordination opportunities in order to increase the performance level of the interoperability between the informatics systems implemented at national level
and for the improvement of cybernetic security Support for the use of open sources and standards for future facilitation and assurance of interoperability of the informatics systems Introducing technologies such as Cloud computing
and of unitary management systems of data centres for the decrease of administrative expenses and for increasing the effectiveness level of public administration Use of the social media for communication improvement both within governmental institutions as well as for support of activities
Page 125 of 170 SWOT FOR ICT IN EDUCATION Strengths Weaknesses Increase in the internet use within the rural environment The computerisation of the pre-academic system,
by means of governmental programmes and several other means The majority of the pupils in the urban environment have a satisfactory level of digital alphabetisation A great number of universities have already been equipped with e-learning platforms (more than 70
and the improvement of the access to technology irrespective of the provisions of the academic environment The computerisation of the libraries and the formation of digital competencies in the rural environment leading towards The decrease of the scholastic population in the pre-university teaching
The existence of very few e-learning projects dedicated to the adult population The lack of a coherent approach for the continuous formation also during the adult life Opportunities Threats and constraints National and international financing
and the teachers'mobility The lack of collaboration between the business environment and the educational institutions The lack of correlation between the e-learning programmes included in the Sectoral Operational Programme Increase of economic competitiveness (SOP IEC) with the e-learning
non-targeted Digital division According to the results of the SWOT analysis we can use the identified opportunities, such as:
and to support the homogenous internet utilisation among all groups of inhabitants and among all the regions of the country The opportunities
Continuous support of the ICT infrastructure development within pre-academic environment Improvement of the level of digital competencies recorded in Romania by means of organising training sessions in the scholastic environment and not only Additional and direct support
Rural environment, areas which are below the poverty threshold) Preparation and promotion of the OER and Web 2. 0 instruments'usage for continuous training among adult persons LLL Life Long Learning Detailed conclusions are described in the second field of action.
and analysis of the data resulted from the healthcare's informatics system Low level of interoperability for the applications in the healthcare system Insufficient informatics support (telemedicine) for the customers citizens and patients The lack of
availability of the medical practitioners'with increased ICT competencies Opportunities Threats and constraints The development of the informatics infrastructure in Romania
and healthcare regional development policies provide development opportunities applicable to the healthcare system in Romania, such as:
targeting the utilisation of common standards for the performance of the pan-European communication of these systems Utilisation of certain Big data technologies for the review of data generated by healthcare informatics system
SWOT FOR ICT IN CULTURE Strengths Weaknesses Diversification of the services provided in the library (einclusion) Increase of the citizen's informing level with respect to the Romanian cultural inheritance Materialisation
and support of the development of digital competencies among the users The degree of provision of the cultural institutions with ICT equipment Opportunities Threats and constraints
Low level of interactivity between the digital content the individual Increased degree of digital division with respect to the rural environment According to the results of the SWOT analysis a series of ICT measures in the field
by the clients The impossibility to establish the quality of the purchased product prior to its physical delivery Increased costs with the product shipment/delivery Opportunities Threats
the development of a competitive environment, having a result significant price reductions for the clients Allows the persons form the rural areas and from the areas in
which the access is difficult to have access at products and services, which otherwise would not have been accessible Access to products and services
which are not available at national level The security of information, low confidence of a certain part of the citizens The continuous change of the environment and of the legal framework and the absence of a consistent development strategy in this field
Language and cultural aspects in case of cross-border acquisitions Informatics fraud and criminality The lack of universal acceptance of the bank cards Significant fiscal system differences between the member states of the European union According to the results of the SWOT analysis,
as a development opportunity within future unique digital market of the European union: Development of legal framework with respect to the cross-border online services offer with the aim of reducing the legal and fiscal barriers of to the cross-border e-commerce Improvement of the level of informing the online service operators
and facilitation of the product acquisition and delivery services by means of the e-commerce system Easy resolution of abuses and litigations specific for the ecommerce system by means of special organisms provided in this respect Detailed
and the modernisation of the research infrastructure, including the technical calculation infrastructure used in the field of research Low level of investment
and technological transfer The fragmentation of the Romanian research system the existence of an increased number of research institutes specialised on different fields of activity Page 133 of 170 Opportunities Threats
of the sectors with competitive regional advantages such as the ITC sector The development of the industry driven research The development of the business incubators
a series of measures will be prepared mainly for the improvement of opportunities in the field of ICT innovations,
in addition, there are still many white spots that are covered not by private investments and require public intervention (especially in rural areas) This low take-up is applicable both to fixed access networks as well as mobile broadband
and discourages private investments driving unavailability of financing both for start-ups and existing operators. Opportunities Threats and constraints RONET project laying backhaul will harmoniously complete the NGN developments into an overall NGN Plan for Romania;
Romania is one of the lowest markets regarding prices for broadband and triple play which drives up the competition between operators;
A fairly large high proportion of companies are using e-procurement platforms; Structural Funds are still available for Romania;
Deployment of 4g networks requires significant investment and operators are prudent in coverage plans (Romania has good 3g coverage but below average for 4g).
and IT/Software development hubs as well as providing cloud services to the rest of the European markets.
Page 137 of 170 APPENDIX 4 LIFE EVENTS FRAMEWORK Business environment Process Fragmentation Impact Starting a business How to start a business 1. Orientation (obtaining the information necessary
to create a business plan, exploring financial opportunities) 2. Evidence of qualification (confirming general management skills to the authorities,
confirm to the authorities the specific qualifications provided) 3. Administrative requirements (obtaining the fiscal clearance certificate,
and health care fund, obtaining the capital certificate on the capital deposited) Very High Number of new businesses launched in:
of the general meeting of shareholders/sole shareholder decision) 3 . If applicable, obtaining a special power of attorney (authenticated)
National Trade Register Office Page 138 of 170 the law provides authorizations before the registration 4. Changing on the decrease of the share capital
or assignment of shares 4. 1 The resolution of the shareholders/partners/resolution of the sole shareholder to increase the share capital
which the resolution of the shareholders/partners/resolution of the sole shareholder and the updated Articles of Incorporation with all updates,
if the address from the ownership title does not match with the address from the Fiscal clearance certificate Obtaining a job Registration with a library 1. Communication of personal data 2. Filling in a library sheet,
. Determination of disability 3. Determining the amount of the allowance 4. Communication of the decision High Jun 2103: 700,736 people with disabilities,
that irrespective of other significant initiatives such as the Government Enterprise Architecture, can be used in order to stimulate the adoption of the Strategy and its principles:
European Bank for reconstruction and development Signing a protocol with all the Ministries for the Government Enterprise Architecture initiative (described below) Page 151 of 170 The relationship between all the stakeholders involved in the Digital Agenda Strategy for Romania
strategic enabler projects that aim to create the necessary context for other projects to be implemented will be prioritized Evidence of stakeholder involvement
The methodology for evalution will have clear indicators on how the stakeholders of each project will be involved in evaluating the impact and the success of each program/project.
In order to have a coherent mechanism for defining an opportunity and assessing change in the current context,
Maintain the same structure for the description of the initiatives/projects Relay the right messages to all the stakeholders Adopt a uniform description of the projects that will ensure the minimal amount of rework Act as a checklist/starting point for any entity commencing an initiative,
Public service Criteria SMART Indicators Relevant SMART Indicators Evaluation & review Gap analysis Best practices Reference Model Budget Stakeholder analysis Impact analysis
The feasibility of these approaches and any other options and will be explored as part of the Government Enterprise 1 http://ec. europa. eu/europe2020/pdf/csr2014/csr2014 romania en. pdf Page 155 of 170 Architecture initiative,
and sustain for longer periods the right levels of competency in distinct areas (such as Program Management, Enterprise Architecture,
specific public sector consultancy) this will be done in the initial Government Enterprise Architecture exercise. In the past, capacity outsourcing to private sector and creating dedicated Project Management Units (with separate funding for personnel) have shown great promise in maintaining the necessary administrative capacity Increasing the cooperation between public entities The Romanian
by encouraging the public administration to collaborate with the business environment (companies and associations of companies) for innovative solutions and new paradigms for overcoming this shortcoming Having a clear strategy
the public administration will ensure that all the efforts are channeled to a cohesive strategy Government Enterprise Architecture the core initiative for egovernment Creating the legislation
and operational framework for implementing Government Enterprise Architecture. After its adoption, the Minister for Information Society will become the responsible entity for Government EA at the Executive Level.
The framework for Government Enterprise Architecture will be tailored from industry recognized standards and will include at a minimum the Business, Data, Application, Technology and People perspectives.
The main objective of the Government Enterprise Architecture will be to define a uniform set of standards,
policies and architectural guidelines which the agencies will use for ICT initiatives and investments. Key outcomes of this initiative that will be prioritized before all other lines of actions are:
and creating the necessary Enterprise Architecture capabilities o Creating the necessary legal framework with clear ownership for services,
CREATING THE GOVERNMENT ENTERPRISE ARCHITECTURE FRAMEWORK FOR ROMANIA BENEFITS: UNIFORM VISION IMPLEMENTATION AND PROMOTION FOR ALL PUBLIC ENTITIES AND PROJECTS TIMELINE:
MID 2015 Creating the Government Enterprise Architecture capabilities within the Ministries-empowering and educating the agencies for using
and applying the Government Enterprise Architecture for their initiatives PURPOSE: SUPPORT PUBLIC ENTITIES IN ADOPTING GOVERNMENT ENTERPRISE ARCHITECTURE BENEFITS:
BETTER ADOPTION OF GOVERNMENT EA, UNIFORM IMPLEMENTATION OF EA TIMELINE: MID 2015 Evaluating the ICT investments in Romania on following
and meeting the Guiding Principles and Public service Criteria PURPOSE: EVALUATE ICT INVESTMENTS BENEFITS: OVERSEE ALL ICT INVESTMENTS IN ROMANIA ARE IN LINE WITH THE GUIDING PRINCIPLES, PUBLIC SERVICE CRITERIA AND ROMANIA'S STRATEGY TIMELINE:
END 2014 IN PLACE, CONTINUOUS IMPROVEMENT Issuing and overseeing the implementation of the National Interoperability Framework that will ensure end-to-end interoperability between future systems from the public sector,
following the European Interoperability Framework guidelines. Major outcomes of the National Interoperability Framework should be reducing the number of redundant data sources in public administration
and increasing the ability to provide services that are cross-organization by using standard data formats PURPOSE:
From a European union terminology, public services in Romania encompass both Services of General Interest and Services of General Economic Interest.
That is why, entities pursuing to implement services adhering to the Digital Agenda for Romania should take into account the following criteria,
C1-Center on user needs All public services exist to server their customers, their needs and they should be built,
adapted and maintained for a particular and real demand. Each entity has to identify all types of potential users,
or reform services with respect to these -because in the end quality represents achieving maximum customer satisfaction C2-be integrated Partnerships between entities should be implemented
This will in turn increase the confidence in public services, make them easier to user and also increase the collaboration between public entities.
C3-Be easy to use Simple and responsive services which the public can understand. Users should have a choice of service delivery in terms of payment methods, location of points of contacts, opening hours and delivery times.
The users of a public service should be able to quickly identify what kind of services are available,
Page 158 of 170 C5-Be safe The services should protect all the information provided by the Public security should cover all the requirements for safety, privacy, confidentiality,
and work to eliminate barriers to access to services for people experiencing poverty and social exclusion,
as well as those facing geographic barriers to services. C7-Be cost-effective Services should be operated efficiently,
adequately staffed and highly productive for both the internal and external users. A public service should be able to demonstrate how it can contribute to national,
and collecting information that can help Page 159 of 170 sustain a rapid growth of investments in this field,
and it will update it based on the Evaluation Forms used for evaluating ICT investments in Romania.
and public consultation will allow stakeholders and public opinion to be expressed, at the national level..A competitive bidding procedure Whenever the authorities that grant their support will select an operator to build
Technological neutrality In principle, broadband services can be provided by means of a network infrastructure platform based on wired, wireless, satellite and mobile technologies,
Since the possibility to reuse the existing infrastructure is one of the main factors that determine the cost related to the introduction of broadband communications,
Wholesale access Effective wholesale access of third parties to a subsidized broadband infrastructure is a requisite component of any State measure to support broadband communications.
and competition in the areas envisaged by the measure while avoiding at the same time the creation of regional service monopolies.
Rationalizing investments In the rural area, with a low density of the population, where there are limited broadband services,
imposing all the types of access products might disproportionately increase the investment costs, without obtaining significant benefits as far as the stimulation of the competition is concerned.
In such a situation consideration might be given to the possibility that those access products which imply costly and unforeseen interventions at the subsidized infrastructure (for instance,
collocation in the intermediate distribution points) should be offered only of there is a reasonable request from a third party operator.
commencing on the measure application date Page 162 of 170 APPENDIX 6 LIST OF STAKEHOLDERS INVOLVED IN DIGITAL AGENDA FOR ROMANIA 2014 2020 Following is a list of public authorities,
Authority for Communications Ministry of Interior Ministry of Labour Ministry of Defence Ministry of Education Special Telecommunications Service Ministry of Health Ministry of Transport Ministry of Public Finance
Ministry of Agriculture Intermediary body for Information Society Promotion Competition Council National Registrar of Companies Ministry of Justice National Centre for Response on Cybernetic Security Incidents
and Research in Communications Private Entities Romanian Association of Consultants on Accessing European Funds Romanian Association
that has used never the internet Citizens using egovernment Returning completed forms%of staff costs related to IT services (from an overall budget for each entity) direct direct direct indirect indirect indirect indirect indirect indirect
indirect#of companies supported related to communication by social media. direct indirect indirect direct direct direct indirect indirect indirect indirect indirect Page 167 of 170 Name of targets Covered by broadband Covered
and medical centers benefiting from telemedicine services. direct direct direct direct indirect indirect direct direct indirect direct direct%of households benefiting from access to telemedicine services direct indirect indirect direct indirect indirect direct direct indirect indirect indirect%of representatives
indirect%SMES which receives orders online direct direct indirect direct indirect direct direct direct indirect indirect indirect%individuals who use the internet to order goods and services from other
and services. direct indirect indirect direct direct direct direct direct indirect indirect indirect#of competency centers developed on a regional level. direct indirect indirect indirect indirect indirect indirect indirect indirect
and services direct direct direct direct indirect direct direct direct direct indirect indirect#of SMES which have developed innovative products
and services direct direct direct direct direct direct direct direct direct indirect indirect#of innovative projects,
indirect#of subscribers to rebroadcasting services indirect indirect indirect indirect indirect indirect indirect indirect indirect indirect indirect%penetration of bundle offers per hundred inhabitants direct direct direct
direct direct direct direct direct direct indirect indirect Investments in infrastructure direct direct direct direct direct direct direct direct direct direct direct#of households with access to internet broadband (at least 30mbps) indirect direct direct direct direct direct direct direct direct direct direct
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