Synopsis: Entrepreneurship: Services:


MIT_embracing_digital_technology_a_new_strategic_imperative_2013.pdf

Our products and services really are supporting consumers, providing capabilities for employers, information, data, much more like a financial services type of scenario.

followed closely by enhancing products and services in customer-friendly ways. Survey respondents said their organizations also are seeing improvements in operations

and a quarter of respondents expect digital transformation to launch new products and services. General electric is pushing an Internet of things service strategy that will help it tell customers how to schedule maintenance

The company expects it will sell services related to maintaining its products. Of course, more efficient products may well reduce demand for new GE goods. But William Ruh, vice president of software at General electric,

notes that there's upside for us in the services. We can grow on the services side,

and they're winning and we're winning. But business model transformation is also elusive. A mere 7%of respondents said that their company's digital initiatives were helping to launch new businesses,

and services 08 Enhance our existing products and services Improve the customer experience Launch new products

and services Ensure cross-channel consistency Automate our operational processes Enhance the productivity of our workers Improve internal communication Expand our reach to new customers

and markets Launch new businesses Develop new business models Transition physical products/services to digital products/services Customer experience Operational improvements Business model change 0

200 400 600 800 1000 1200 1400 1600 1800 2000 Number of responses 1876 1255 1087 Our digital initiatives are helping us to:(


National Strategy on Digital Agenda for Romania.pdf

93 5 Field of action IV-Broadband and digital services infrastructure...96 5. 1. 1 Introduction...

Field of action 4 Broadband and Digital Services Infrastructure ensures social inclusion and enables the benefits across all other fields of actions.

data and services that need to interact across borders 3. Pillar III Trust & Security increases the trust of web users in electronic services and online transactions in order to boost consumption of ICT services 4. Pillar IV Fast and ultra-fast Internet access targets investments

for broadband infrastructure in order to take advantage of new technologies and services 5. Pillar V Research and Innovation stimulates adequate funding for increasing the competitive edge of innovation

and research 6. Pillar VI Enhancing digital literacy, skills and inclusion bridges the digital divide for all consumers

in order to benefit equally and fully from the advantages of ICT services 7. Pillar VII ICT-Enabled benefits for EU Society-focuses on ICT's capability to reduce energy consumption,

support ageing citizens'lives, revolutionizes health services and deliver better public services Mapping the 4 action fields in Romania with the 7 pillars of Digital Agenda for Europe.

and delivers services to external and internal clients for the benefit of both government and the clients that they serve 1. 3. Increasing access to digitized public services VI-Enhancing digital literacy, skills and inclusion services,

online Public investment in ICT R&d Energy use of lighting(%)1. 4. Efficient public administration and decrease of the costs of public administration VII-ICT enabled benefits

I-A vibrant digital single market Page 11 of 170 legal certainty for business and consumers alike and invest in innovation advantages of regional Romania(%)4. Broadband and digital services infrastructure

using the online services to download official forms for Life Events. Target: 50%by 2020%of citizens/businesses using the online services pertaining to Life Events to send the official forms.

50%by 2020%of staff costs related to IT services (from an overall budget for each entity) Target:

offering public services Implement a decommissioning model Ministry for Information Society (responsible) All Ministries offering Page 14 of 170 public services Improve Governance on implementation of computerized public services

and services forming Ministry for Information Society (responsible) Page 17 of 170 the core infrastructure Migration of the already existent services (both those directed towards citizens and those used as internal use) of different public

institutions on the new platform and the installation of new services according to governmental needs and strategies All Ministries offering public services Target:

the system of learning together Involvement of HR services within companies and public organizations: Special campaigns and trainings Promoting open database as an opportunity for informal education Provide trainings on the methodology of developing digital skills Provide materials

, especially vulnerable groups, to quality and cost effective health care through integrated delivery and remote healthcare Provision of outpatient care and emergency services in integrated and inter-operable mode Ministry

At least 10 applications#of localities and medical centers benefiting from telemedicine services. Target: At least 2 per county%of households benefiting from access to telemedicine services.

Target: 40%by 2020%of representatives trained in the field of Integrated Platform for all the services with easy or e-accessibility and data confidentiality Creating more patient-centric,

coordinated and accountable care requires all service providers share data Monitoring and Controlling Ministry of Health (responsible) Ministry for Information Society (support) Bringing together inputs, delivery, management

and organization of services related to diagnosis, Ministry of Health (responsible) Page 22 of 170 treatment, care, rehabilitation and health promotion Ministry for Information Society (support) health.

monitoring and audit Cloud Services-providing lower total cost of ownership and flexibility for delivery Data portability and real time updates providing more visibility to government functioning Ministry of Health (responsible) Ministry for Information Society (support) Interoperability Ministry of Health

and Internet usage at the regional level Promoting the system of learning together Involvement of HR services within companies and public organizations:

25%by 2020%individuals who use the internet to order goods and services from other countries members of the UE.

10%by 2020%individuals who use the internet to order goods and services. Target: 30%by 2020#of competency centers developed on a regional level.

#of innovative ICT products and services Target: To be defined based on Appendix 5 Methodology#of SMES which have developed innovative products and services Target:

To be defined based on Appendix 5 Methodology Preparation of the strategy and of the framework with respect to the copyright in Romania,

of action 4 Broadband and Digital Services infrastructure Implementation of the Ronet project Ministry for Information Society (responsible)# of active connections-Mobile Internet access Target:

Ministry for Information Society (responsible) based on Appendix 5 Methodology#of subscribers to rebroadcasting services Target:

and businesses at the center of any initiative Each initiative or project should keep in mind that its final purpose is providing high-valued and quality services to their final customers

A small security flaw in one service can have a detrimental effect on the perceived benefits of all others services

All investments will take all the appropriate measures for ensuring security for services, data, and processes.

and overall quality of a system by each entity investing in public services. Entities should make the most out of the available information start small

which can make possible significant enhancements in the way Romania delivers its services, a competitive and equal chances environment should be in the center of all Romanian initiatives.

Consecutively, the right services can be identified and delivered through the use of technology. 10. Maximize initial investment All investments need to make sure they achieve their full potential.

IIICT in Education, Health, Culture and einclusionfield of Action IIIECOMMERCE Research Development and Innovation in ICTFIELD of Action IVBROADBAND and Digital Services infrastructures1234define the life events servicesimplement the governance

together with the enhanced provision of information and interactive services accessible over different channels, is the foundation of egovernment.

with added benefits coming from the social aspects of the interaction between the Government and its users (e-services, e-democracy, e-participation, e-management etc.).

The governments of developed countries in the world decided to adopt the paradigm of egovernment services focused on the need of citizens.

and Local governments offering services for citizens and businesses, in an integrated, transparent and secure manner.

The Strategy for egovernment in Romania as outlined in this document is to focus on the services that provide elements to Life Events

Prioritizing the government services pertaining to the Life Events will bring a significant improvement in the way the citizens

as refining those services will alleviate much of the burden from the way in which they interact with public bodies.

Page 36 of 170 2. 1. 3 National context In 2013, according to the European commission Digital Agenda Scoreboard 2014, Romania has scored only 5%regarding the use of egovernment services

the%of citizens who have used egovernment services in 2013 has reached 5, %with an assumed target of 35%to reach until the end of 2020.

Public entities need to increase the adoption of egovernment Services. Without proper adoption of public services in their computerized form

Lines of Development Lines of Actions Rationale Provide better public services through the use of egovernment 2. 0 Define the Informational Perimeter of Public services (Strategic) Romania will focus firstly on implementing the services derived from life events as these are the services

and improve its current offer of e-services following the steps: Define life-events activities in Romanian social and economic landscape:

o TIC systems that provide the services and their interoperability degree. Identify the socioeconomic needs regarding the further development of on-line public services

and businesses to suggest potential new egovernment services and to track progress of their suggestions.

Also, all public bodies that provide services pertaining to Life events will use this channel for improving their services.

When new egovernment services are being developed, these will, where appropriate, be designed to support cross organizational data sharing opportunities

Increase the adoption of egovernment services Consolidate institutional support and oversight (Strategic) Implement the Technical Economical Committee and the Digital Agenda Agency The responsible for this Line Action is the Minister for Information Society.

In order to simplify the access to egovernment services it is necessary either a single sign on mechanism allowing the users, once authenticated,

to use the services to which they are entitled or a unique element of identification, known by all suppliers of egovernment services.

This identification element may consist in an electronic identity stored on the electronic identity card as in the case of other states, members of European union.

and then providing access to the most important and interactive egovernment services and then providing single access point to all services Services for citizens, businesses,

o Site completeness o Maturity of Integrated Web Services o One Stop Portal Approach o Multi lingual site o Forms/Process

/Descriptions o Promotes Collaborative Platform o Helpdesk availability Romania offers provider-centric on-line services, usually via the web sites/portals of the provider state entity;

which allows citizens to make payments for selected services (https://www. ghiseul. ro/ghiseul/public) All public bodies will adhere to this Line Action e-Gov Sld3 Optimize the use of technology

and actively invest in innovation of egovernment Services, by receiving feedback and ideas from citizens and businesses.

AND NETWORKS SECURITY 2. 2. 1 Introduction Preamble Trust and security in public services is national priority for the Romanian government

and is the underlying requirement for electronic infrastructure of data networks, electronic services and communications.

and reactive measures that ensure confidentiality, integrity, availability, authenticity and non-repudiation of electronic information, of private and public resources and services in the cybernetic environment.

CERT-RO will develop proposals to amend the legislative framework to foster the development of cyber security infrastructure that provides public utility functionality or information society services.

Enabling rapid and cost-effective procurement of information systems/services for all state agencies Eliminating the duplication of effort Reducing risk management costs Cloud computing Definition Cloud computing relies on sharing of resources to achieve coherence and economies of scale

At the foundation of cloud computing is the broader concept of converged infrastructure and shared services. 2. 3. 2 European context On European level,

The general inclination is to use hybrid patterns of Cloud and testing noncritical services. Page 52 of 170 The adoption of Cloud technologies in the public sector is not very different from private one.

and the increase of the quality of services supplied by Cloud platforms. Having such major benefits, noticed or estimated,

Lower operation costs Necessary optimized of human resources flexible infrastructure adjusted to changes in the context of a faster launch of egovernment services 2. 3. 4 Strategic Lines of Development Strategic

infrastructure and services are purchased, managed and used independently by the organizations of public institutions, by using common elements of infrastructure

which reduce Page 53 of 170 significantly the costs and complexity of interoperation of egovernment services.

Similarly, the pattern of infrastructure proposed allows the use by all public institutions of common elements of IT infrastructure such as the courier services, the collaboration platforms, the data connections, the security platforms (on the level of data centers.

and of related complex services used by such institutions as support services. Responsible: Ministry for Information Society.

and services forming the core infrastructure (Enabler) Migration of the already existent services (both those directed towards citizens

and those used as internal use) of different public institutions on the new platform and the installation of new services according to governmental needs and strategies (Operational) The application of virtual store will have the role of supplying the IT components

IT services which may be supplied by third parties in outsourcing business model must be identified first and then planned for migration to the cloud All services

which are provided from the data centers in progress of being consolidated will be submitted to analysis to check which of them must be:

All public bodies will adhere to this Line of Action The main benefits are reduction of costs, improvement of services,

and much faster process of deployment of the new services: Page 55 of 170 A pattern which allows the reduction of costs durably for IT services in the public sector,

including hardware, software and operations Reduction of costs for the migration of services towards new platforms Reduction of the number of applications and services (redundant) in the public sector Reduction of the time and cost for procurement of new

services Shifting IT investments to more efficient computing platforms Ability to use shared applications for common Government functions (ERP, HR, SCM, GIS etc.)

Promoting the use of Green IT by reducing the overall energy and real estate footprint of government data centers Cost savings by providing common services, utilities,

and facilities to multiple public institutions who had enacted previously these operations independently The attention can be focused on development, deployment and management of cloud-based infrastructures and services (Iaas, Paas, Saas) over large-scale, distributed, heterogeneous, dynamic

computing and storage environments The IT infrastructure within the cloud that is faster, more secure, and continually refreshed with the latest application versions

and even across different departments services like payroll applications, can be shared Improved services for citizens by reducing the time by

decommissioning of redundant services and purchase of"green"systems with regards to energy consumption Increase of security on the level of data center by implementation of up-to-date, standard and proved security solutions.

and that they can provide better services when consulting with and involving the citizen. Social media Definition Social media are defined as specific Web 2. 0 communication tools which enables people to interact,

followed by searching for tourist services, creation of a website and internet banking, the last reason being claimed only by 8%of users.

However, the most common activities in online environment remain the sending/receiving emails and searching for information about goods and services.

because he is the main beneficiary of their services. Social media and e-petitions are able to increase citizen involvement into the government decisions (acts.

and services Addressing social challenges having more data openly available will help us discover new and innovative solutions;

transform Europe's service industries by generating a wide range of innovative information products and services;

Page 66 of 170 achieve cost reductions through more personalized services; increase efficiency in the public sector get insights from data that can prevent

or deter fraud and abuse Currently, the European Technology Platform for Software and Services NESSI,

reduce costs or bring value added services Example of fields where Big data project have proven feasible:

-Health (statistical analysis of cases, The Government is increasingly dependant on large variety of programs and services,

and linking together of services that would have been hard to imagine only a few years back.

and plays a Page 73 of 170 strategic role in the delivery of better and efficient healthcare services.

In the last years, the focus of e-health investments was on e-health services. 3. 2. 2 European context The e-Health strategies of EU

and diversification of emergency medical services Implementing e-Health solutions that facilitate disease prevention methods 3. 2. 3 National context ICT in Health Approach in Romania The healthcare

to quality and cost effective health care through integrated delivery and remote healthcare (Strategic) Provision of outpatient care and emergency services in integrated and inter-operable mode (Operational) Telemedicine

Ministry of Health with support from Ministry for Information Society Patient-Centric Healthcare Integrated Platform for all the services with easy or e-accessibility and data confidentiality (Strategic) Creating more patient-centric,

For comparison, The netherlands scored 870 points, the highest in 2013 Collaboration across government agencies Bringing together inputs, delivery, management and organization of services related to diagnosis,

rehabilitation and health promotion (Enabler) Restrictive view to citizen information hampering welfare services Population coverage by social health insurance system has decreased from 95.9%in 2010 to 85.3%in 2012 Absence

monitoring and audit (Operational) Cloud Services-providing lower total cost of ownership and flexibility for delivery (Strategic) Data portability and real time updates providing more visibility to government functioning (Strategic) According to WB report 2011, healthcare expenditure

and customized services. Knowing the availability of medical centers will facilitate better allocation of patients, avoiding overcrowding of medical units.

determining them to use more often the library's services. Responsible: Ministry of Culture with support from Ministry for Information Society Promote cultural events by means of ICT (Operational) Cultural Passport to explore Romania

This project aimed to provide access to ICT services by providing physical and connectivity equipment,

which are still providing information and services to local authorities, schools, public libraries, citizens and small enterprises.

and Internet usage at the regional level (Strategic) Promoting the system of learning together (Operational) Involvement of HR services within companies and public organizations:

These services contribute, among others, to the minimization of the time spent for the filling in

In 2013,30%of people living in Europe use ecommerce service. ecommerce Definition ecommerce (Electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World wide web.

-adequate payment and delivery services: purchasing an item over the internet should be a flexible process,

e-sales of goods and services National Indicators pertaining to ecommerce According to the data provided by Digital Agenda Scoreboard 2014 for Romania,

only 8%of population aged between 16-74 years has used the internet in 2012 for the acquisition of goods and services for personal use in Romania.

or bought services online. 4. 1. 4 Strategic Lines of Development Strategic Lines of Development for ecommerce in Romania Strategic Lines of Development Lines of Action Comments Developing

Page 92 of 170 The knowledge and innovation capacity of the regions depends of several factors entrepreneurial culture, competencies of the man power, education and formation institutions, services for innovation support

Within the ITC sector, 47.2%of the overall turnover recorded in 2011 is generated by the Telecommunication sub-sector, 24.8%by the Software and IT services sub-sector,

and services innovation will have as direct implication the increase of the number of available working places,

Page 96 of 170 5 FIELD OF ACTION IV-BROADBAND AND DIGITAL SERVICES INFRASTRUCTURE 5. 1. 1 Introduction Preamble The analysis made at the European union level show that Europe must intensify efforts

Secondly, the Commission proposes measures to encourage demand, particularly the demand for broadband services. Thirdly, the Commission adopts various measures within the Radio spectrum Policy in an effort to provide sufficient spectrum for future mobile broadband,

prevent the exploitation of economies of scale at services and equipment level and hinder the development of innovative services

which could emerge on very high-speed networks running in a seamless fashion across borders. While the deployment of access networks often involves provisions

respectively, the penetration of high speed access services in Romania up to the level assumed under the Digital Agenda for Europe for 2020.

the identification of the volume of investments necessary in the development of the next generation access infrastructure for the purpose of the attainment of the objectives related to the development of the access services assumed under the Digital Agenda for Europe Delimiting:

Broadband infrastructure coverage in Romania The coverage by fixed broadband infrastructure of the population and households situated in localities with at least one Internet access services provider has reached 96,

. 43m (2012) Subscribers to rebroadcasting services 6. 03 M 2012) Penetration of bundle offers per hundred inhabitants 37.5%(2012) Investments in infrastructure 537m € (2012) Source:

ANCOM Market of services of electronic communications, 2012 Broadband services penetration in Romania According to ANCOM's biannual reports, the demand for broadband Internet services recorded a genuine boom starting from 2006

In 3. 666 localities (29.35%)no broadband communications services are provided. In 210 localities there are private operators intending to develop broadband networks in the next 3 years.

and thus facilitating, the development of a wide array of IT&C services, increasing at the same time productivity and competitiveness and thus driving GDP growth;

o for enterprises to provide new services, and o to access information relevant for the business in a more timely manner and less costly.

and contributes to the formation of the single market for ICT services. Page 100 of 170 5. 1. 4 Strategic Lines of Development Broadband and digital services infrastructure approach in Romania In the attainment of the proposed objectives, 4 action

directions were identified: Encouraging access to the existing passive infrastructure; Improving the transparency and coordination in the relevant civil works;

as well as the investments in innovation of TIC products and services type e-commerce will have as direct implication the increase of the number of available jobs, both in TIC sector,

and services in Romania was of only 8, %increasing the value registered in 2012 of 5%.Overall,

%registering a significant increase opposite to the value of 7%registered in 2009 and that of 8%in 2010.20 Regarding the private sector, in 2013 9%of SMES sold goods and services online.

and services online, compared with 10%in 2012. Broadband connections and infrastructure of digital services in Romania During the period 30.06.2010 30.06.2012 Romania registered a constant increase of the overall number of broadband internet connections on fixed points.

If in June 2010 the value of such index was of 2, 93 million, within 2 years, until June 2012,

ANCOM Market of services of electronic communications, 2012 Digital Inclusion and Access In 2013,45%of the population was using the Internet regularly (at least once a week), significantly below the EU average of 72%.

%Public services of egovernment In 2013,5%of citizens in Romania made use of the internet for egovernment services.

On the level of enterprises, 63%of Romanian enterprises are using the Internet up to the 3rd degree of sophistication transactional egovernment services for interaction with public authorities

Use of e-governing services by citizens(%)11%49%31%-Time necessary to incorporate a new company (days) 3. 00 7. 00--Cost necessary to incorporate a new

SWOT FOR ICT IN CULTURE Strengths Weaknesses Diversification of the services provided in the library (einclusion) Increase of the citizen's informing level with respect to the Romanian cultural inheritance Materialisation

which the access is difficult to have access at products and services, which otherwise would not have been accessible Access to products and services

which are not available at national level The security of information, low confidence of a certain part of the citizens The continuous change of the environment and of the legal framework and the absence of a consistent development strategy in this field

and facilitation of the product acquisition and delivery services by means of the e-commerce system Easy resolution of abuses and litigations specific for the ecommerce system by means of special organisms provided in this respect Detailed

and IT/Software development hubs as well as providing cloud services to the rest of the European markets.

and creating the necessary Enterprise Architecture capabilities o Creating the necessary legal framework with clear ownership for services,

and increasing the ability to provide services that are cross-organization by using standard data formats PURPOSE:

From a European union terminology, public services in Romania encompass both Services of General Interest and Services of General Economic Interest.

That is why, entities pursuing to implement services adhering to the Digital Agenda for Romania should take into account the following criteria,

or reform services with respect to these -because in the end quality represents achieving maximum customer satisfaction C2-be integrated Partnerships between entities should be implemented

This will in turn increase the confidence in public services, make them easier to user and also increase the collaboration between public entities.

C3-Be easy to use Simple and responsive services which the public can understand. Users should have a choice of service delivery in terms of payment methods, location of points of contacts, opening hours and delivery times.

The users of a public service should be able to quickly identify what kind of services are available,

Page 158 of 170 C5-Be safe The services should protect all the information provided by the Public security should cover all the requirements for safety, privacy, confidentiality,

and work to eliminate barriers to access to services for people experiencing poverty and social exclusion,

as well as those facing geographic barriers to services. C7-Be cost-effective Services should be operated efficiently,

adequately staffed and highly productive for both the internal and external users. A public service should be able to demonstrate how it can contribute to national,

Technological neutrality In principle, broadband services can be provided by means of a network infrastructure platform based on wired, wireless, satellite and mobile technologies,

where there are limited broadband services, imposing all the types of access products might disproportionately increase the investment costs,

that has used never the internet Citizens using egovernment Returning completed forms%of staff costs related to IT services (from an overall budget for each entity) direct direct direct indirect indirect indirect indirect indirect indirect

and medical centers benefiting from telemedicine services. direct direct direct direct indirect indirect direct direct indirect direct direct%of households benefiting from access to telemedicine services direct indirect indirect direct indirect indirect direct direct indirect indirect indirect%of representatives

indirect%SMES which receives orders online direct direct indirect direct indirect direct direct direct indirect indirect indirect%individuals who use the internet to order goods and services from other

and services. direct indirect indirect direct direct direct direct direct indirect indirect indirect#of competency centers developed on a regional level. direct indirect indirect indirect indirect indirect indirect indirect indirect

and services direct direct direct direct indirect direct direct direct direct indirect indirect#of SMES which have developed innovative products

and services direct direct direct direct direct direct direct direct direct indirect indirect#of innovative projects,

indirect#of subscribers to rebroadcasting services indirect indirect indirect indirect indirect indirect indirect indirect indirect indirect indirect%penetration of bundle offers per hundred inhabitants direct direct direct


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