when confined to customers and suppliers. Proximity to local partners is important but there is evidence of cross-border
Collaborate on innovation with suppliers, customers, industry networks and competitors; and License-out to gain value from ideas and technologies that do not fit the core strategy of the company.
suppliers and customers. 2. 2 Open Innovation and SMES Adopting an open approach to innovation may be seen as the preserve of large leading high-tech firms with access to the intellectual and financial resources to explore and experiment
Signal interest in innovation to their customers or suppliers. Innovate by themselves and in cooperation with others.
Organisations Financial services Organisations Innovation Support Agencies Customers Firms Suppliers 11 2. 5 Benchmarking the Ecosystem To provide an indication of how well the innovation ecosystem performs,
it is difficult to envisage that these firms are not at least engaging with their customers
clients/customers (83%)and suppliers (56%.%A distant third are intermediary bodies and providers of finance.
Clients/Customers Suppliers Intermediary Bodies Financial services Organisations Innovation Support Agencies Business Services Organisations Higher education Institutes%0 20 40 60 80
As before, the highest ranking is reserved for those partners within a firm's value chain (customers or suppliers.
Ranking of the effectiveness of external partners by innovative businesses Clients/Customers Suppliers Financial services Organisations Innovation Support Agencies Intermediary Bodies Business Services Organisations Higher education
and customers as‘very effective'at supporting their innovations. Firms in Ireland and Northern ireland have the same outlook on the effectiveness of their innovation partners.
These relationships are focused heavily on clients/customers and suppliers, with collaboration generally much less widespread for other partners.
The RAG analysis for all past innovators (Figure 14) indicates the significant importance and effectiveness of customers and suppliers.
Financial services Organisations Innovation Support Agencies Customers Firms Suppliers Very Important Importance of actor Effectiveness of actor Very Effective Quite Important Quite Effective Not Important Not very
Agencies Customers Firms Suppliers Very Important Importance of actor Effectiveness of actor Very Effective Quite Important Quite Effective Not Important Not very effective Differences with all firms 23
although it is difficult to envisage that these businesses are not at least engaging with their customers
and valued the effectiveness of their connections with clients/customers and suppliers, partners within their own value chains.
These relationships are focused heavily on clients/customers and suppliers with collaboration generally much less widespread for other partners.
For example, a printing firm in Michigan that sells printed material to customers across the United states would be traded a firm from the perspective of the Michigan economy,
a large share of the benefits will flow to the firm's customers around the nation and even around the world in the form of lower prices.
Entrepreneurship is about creating meaningful businesses out of the raw materials of people, ideas and customers.
who are focused on their customers, their teams, and their networks. Entrepreneurs must look more toward their peers
so that they may feel engaged in it. products to enterprise customers, the number rises to 90%of CEOS with technical degrees. 8
The irish Technology Leadership Group is to create a Global Irish Investor Group that will support scalingup Irish tech companies with capital, expertise and access to global customers.
young companies need access to markets, to clients and customers, to suppliers and distribution channels.
Identifying potential customers in both the public and private sectors at an early stage is crucial to strengthening
and build relationships with international customers. 50 National Policy Statement on Entrepreneurship in Ireland In 2012 EI established its Potential Exporters Division (PED).
especially early stage companies, valuable reference sites with major government customers which in many cases can be leveraged to enter international markets.
however, less than 1 in 4 small businesses are selling to customers online. European commission research suggests that companies
but it can also refer to the purchase of goods on advances from customers. Trade credit is one of the most widely used sources of funding by Irish firms and the highest in the Eurozone.
Bord Bia) 90 216 Implement a structured programme to support new HPSU's to access new overseas markets and customers.
EI) 8. 5 Supporting Competitiveness through Corporate Social Responsibility In the post-recession period, there has been increased an awareness amongst businesses and their customers of the importance of enterprises acting in a responsible manner.
Increasingly, good CSR practices are distinguishing the best companies from their competitors by the manner in which they engage with their customers, suppliers, employees and local communities.
Customers and prospective employees are more conscious than ever of the ethical record of companies. 40 per cent of job seekers read a company's sustainability report,
DAFM) 307 A trade marketing campaign targeting current and new customers for Origin Green suppliers will be escalated in Europe to enhance the reputation of Irish food on global markets showcasing Irish leadership on sustainability and building
to address requests for assistance in the Agri-food sector from international customers including government agencies, international organisations or international private sector companies.
bulk generation, transmission, distribution, customers, service providers, operations, and markets 10. In the EU, the smart grid strategy is motivated by concepts of innovation with regard to social and environmental reforms for an interactive economy.
and generated energy data along with actionable commands to customers. With technologies such as WIFI Zigbee, and home area network (HAN) communication systems, smart meters can now act as interfaces for energy management entities, customers,
and utilities to control a number of appliances within a residential home based on price signals 25.
customers and utilities will need to interact via DSM structures aimed at increased energy efficiency, lowered cost of engaging inefficient and costly generators at peak periods,
and time and provide incentives to customers to become more active in controlling their electricity consumption 29,
then real-time pricing is known as hour-ahead pricing. 3) Critical peak pricing is used to force customers to avoid consuming electric energy during specific peak periods.
safeguarding the electricity supply to its customers 34. A self-healing system should be based on a wide-area monitoring network that incorporates a variety of sensors
and breeding a new class of informed customers who engage in the grid operations are expected to be achieved.
quality of customers, IEEE Trans. Smart Grid, vol. 3, no. 2, pp. 738 743, Jun. 2012, doi:
Lack of cost effective solutionslack of universal platformslack of access to fast internetlack of government actiontoo complexperceived security risklack of government initiativesno need, customers don't require thislack of access
customers don't require thislack of government initiativesperceived security risktoo complexlack of government actionlack of access to fast internetlack of universal platformslack of cost effective solutionshas some expertisehas no expertise0%25
platformslack of access to fast internetlack of government actiontoo complexperceived security risklack of government initiativesno need/customers don't require thislack of access to appropriate specialists/advisers/consultantslack of support
customers don't require thislack of government initiativesperceived security risktoo complexlack of government actionlack of access to fast internetlack of universal platformslack of cost effective solutions0%25%50%SMES
and the most common obstacle (though no more common here than elsewhere) appears to be a lack of demand no interest from customers.
of universal platformslack of access to fast internetlack of government actiontoo complexperceived security risklack of government initiativeslack of need/customers generally don't requirethislack of access to appropriate specialists/advisers/consultantslack
customers don't require thislack of government initiativesperceived security risktoo complexlack of government actionlack of access to fast internetlack of universal platformslack of cost effective solutions0%25%50%Eastern
Too expensivelack of awarenesslack of support from bankslack of access to appropriate specialistsno need, customers don't require thislack of government initiativesperceived security risktoo complexlack of government actionlack of access to fast internetlack
of government actiontoo complexperceived security risklack of government initiativesno need/customers don't require thislack appropriate specialists/advisers/consultantslack of support from bankslack of awarenesstoo expensivesmes are not using P2pfinancesmes are using P2p
/customers don't require thislack of access to appropriate specialists/advisers/consultantslack of support from bankslack of awarenesstoo expensivesmes don't use e-commercesmes use e-commercefigure 6:
Too expensivelack of awarenesslack of support from bankslack of access to appropriate specialistsno need, customers don't require thislack of government initiativesperceived security risktoo complexlack of government actionlack to fast internetlack of universal
New markets and customers Companies developing and selling new ecoinnovative products, services and technologies are motivated by the opportunity to access new markets and customer segments.
and performance to customers New markets and customers Higher revenues and profit Cost saving Eco-innovations resulting in improved resource productivity save money by reducing costs of material
customers do need not necessarily to own products; services can meet their needs, perhaps even better.
What value do we deliver to customers? Which customers'needs are we helping to satisfy?
What are key the activities and resources that help us to develop and deliver value to customers (e g. skills, resources, strategic partnerships, Intellectual Property (IP))?
How much does our business model depend on our companies 'and our customers'access to and use of material and energy?
Could we consider an alternative way to satisfy the needs of our customers (e g. productservice systems?
A fundamental question for any eco-innovative company is how to deliver value to a customer in a way that is both profitable and less resource intensive.
functional sales in practice Swedish AGA Gas offers its customers the ability to continuously introduce safer chemicals at lower consumption levels and with less hazardous waste disposal.
AGA Gas reduces their customers'overall chemical procurement costs by reducing use of chemical products,
The main concept is that cars can be hired spontaneously (customers use a chip to unlock the car),
sustainable furniture The customers of Made can choose online what the company manufactures by voting on the designs they prefer most.
This allows for cost savings for customers of up to 70%.%The material choice for the furniture production is based on a comparative analysis of closest equivalent products in functionality,
Develop sustainable stories to increase customers, adhesion to the company and its products and services. 13 See Accenture, 2012:
Communicating data or information on a product's environmental impacts is not always a strong motivator for customers
and comparison e g. with competitors involving customers informs their relative importance. Tools for assessment help designers to directly inform their decision making.
Focusing on the environmental aspects of a product makes you start asking questions of suppliers and customers in the supply chain,
and services Key challenges for your business Customers whether they are end consumers or buyers in business or government are increasingly integrating environmental and social considerations into purchasing decisions.
or new business models driven by environmental considerations will require approaches outside of normal day-to-day R&d processes with dialogue with a range of stakeholders including customers,
Lifecycle considerations are increasingly important to customers e g. companies need to understand how products are manufactured sourced
Today's customers buy greener products, services or technologies because they work better, save money or enhance health.
Purchase how do customers purchase products and services? Delivery how do we deliver a greener value proposition to customers?
After sales how do we provide greener post-purchase support? Greener customers are influenced by recommendations of trusted peers and third parties.
There is a backlash against perceived greenwashing, therefore companies must be clear about the environmental impacts of products.
and others issues through engaging customers in meaningful conversations through a variety of media, especially via websites and online social networks, rather than by simply talking at customers through traditional media.
and ongoing communications with customers and other stakeholders can identify new opportunities for eco-innovation.
Engage existing and potential customers, as well as other stakeholders, in conversations through a variety of media.
which means that customers energy bills are reduced by €z per month. What will the market pay?
and services Quick wins Determining the extent of customers and other stakeholders environmental awareness and understanding may help to reveal business opportunities or threats.
valid and clear environmental performance claims underpinned by fact based information will build trust and reputation amongst customers.
and generate new customers. Good practice Visionary Soap Company Ltd successfully established a brand of fair trade soap www. visionarysoap. co. uk/about-us-1-w. asp Elvis
and integrate positives into communications with customers. Ensure environmental performance claims are valid and understandable before you incorporate them into promotional messages.
service or technology deliver to your customers? Who are the potential customers for your product?
have done you any market research? Who are your competitors? have benchmarked you your product, service or technology compared to competitive products and services?
How are you going to create noise in the market and amongst your customers? What can you do yourself?
and customers and extend it to the likeminded crowd who have affinity with your product,
Second, as stated, there is an increased desire to have R&d closer to customers in foreign markets.
whose responsibilities include the co-ordination of cross-functional or horizontal processes and communication with partners like suppliers and customers.
for example Business intelligence solutions to manage business data and information from marketing and customers. Markets are providing a huge number of different solutions to different needs,
companies are responding more to customers'processes References 1. Anthony, R.-Planning and control systems, a Framework for Analysis. Boston:
or customers to make informed choices. The Centre for Science and Technology Studies (CWTS) at Leiden university is specialised in the development and application of research assessment methodologies based on bibliometric indicators.
and have direct contact to customers thereby potentially gaining valuable impulses in the form of customer feedback.
and supplied to commercial or public sector customers for the same purpose, thus giving them economies of scale.
suppliers, customers, and clients has made possible novel applications oriented to the functional interconnection of professionals and the integration of clinical care processes.
and their customers stayed within their walls. Similar limitations apply when it comes to cataloguing objects.
and the majority of museum customers expect to receive everything from museums for free. THE THIRD PROBLEM arises
in order to provide affordable solutions to the mass of new customers (e g. solutions that are 10-100 times cheaper, still with high quality) 4. Meanwhile,
and work together with their customers and partners to co-create novel and useful value.
New Patterns of Competition and Collaboration are Emerging The ability to understand customers and markets,
are no longer sufficient for success. Successful SMES are able to understand customers and markets, know how to exploit niche markets and specialisation,
smaller companies have been shown to be particularly successful in innovation based on interaction with customers, value chain partners
fast and frequent iterations with customers and partners to determine a successful path towards business success and growth.
risk-taking and demanding reference customers. If only a share of the public procurement budgets, representing 16 percent of GDP in the EU,
Consultation on Next EU Strategic Work Programme 2016-2017 19 between customers/users and suppliers.
Particularly small innovative firms cooperate less frequently with their clients or customers than large innovative companies.
Furthermore, small innovative firms cooperate less 29 frequently with their clients or customers than large innovative companies.
As a result, the credit bureau can now identify customers with unpaid DEWA accounts beyond 90 days
In Poland the utility in Warsaw revised the fee structure for new connections in ways that reduced the cost for new customers.
While some of these economies require utilities to continue providing services to insolvent customers for many debtors this is not enough to ensure continuous operation.
the one serving the largest number of customers is selected. To make the data comparable across economies,
Getting electricity The Islamic Republic of Iran made getting electricity easier by eliminating the need for customers to obtain an excavation permit for electricity connection works.
Sierra leone Getting electricity Sierra leone made getting electricity easier by eliminating the need for customers to submit an application letter inquiring about a new connection before submitting an application
Tesco's virtual store As customers are living their lives differently, Tesco believes they have to be tuned into the technology they are using.
As a result, from August 2011, South-korean customers can shop at‘Tesco Homeplus'-Tesco's virtual grocery store.
Customer insights combined with the ability to reach out to customers more effectively. Operating models-the way daily operations and processes are organised.
facilitating Gatorade reaching out more proactively to influencers and customers. Initial results are impressive, with claims of a 250%increase in engagement and 65%reduction in early (web page exits.
and reinventing relationships between organisations, suppliers and customers thus becoming critical elements for growth, innovation and job creation.
and engage with customers and stakeholders. They create the jobs and growth opportunities of the future. 15 Figure 4 Objectives The analysis in this paper is oriented around the above five pillars.
processing dimension, output contact with customers and infrastructure. Based on all of the above, policy makers should take into account the differences at both industry
the investor cannot be an employee of the company nor have more than a 30%interest. 16 After finding customers,
but also in better services to customers, new market opportunities and better time to market. In the actions completed already,
customers and competitors located in the same geographical area. The EU does not lack clusters, but needs more world-class excellence.
activities required to get the finished product to the customers: warehousing, order fulfilment, transportation and distribution management.
The figure below shows a design-driven innovation approach that builds an integrated innovation business capability by aligning the company vision and strategy with its customers.
The first step in the process is to ensure that the firm's strategy is aligned with its customers'needs and expectations.
Thus, it is important to communicate the company messageeffectively to its staff and to its customers.
Customers are looking for effective solutions to meet their needs and Anord have found that introducing designers early on in the sales process helps enormously in winning new business;
The differentiating factor that design brings to their business is still opening up new opportunities particularly in continental Europe where major supermarkets are now looking for uniquely designed product to meet their customers'needs.
techniques and tools of design are not directly obviousto customers. Ironically what is obvious to customers is the industrial designinput (styling)
although this is the leastsignificant design intervention. Thefollowing takeaway points from thecase are important: Mcor were driven by the belief that they could design
and Mcor also used industrial design tomake the product more appealing to customers. Deirdre Maccormack, CMOMCOR Technologies Ltd42irish Design-Driven SMES 43mcor Technologies Ltd Contact:
This activity taught Quad-X about the importance of design and how it was used to work with customers to get the best product design.
Quad-X identified the importance of getting potential customers involved in developing product specifications; Quad-X now have a significant design team that are continuously innovating
it wasoften at the final stages of product development, simply to stylean object to make it more appealing to customers.
Centre for Design Innovation, Institute of technology Sligosupport Programmes 74 Within 15 months each company applied a design approach tounderstanding customers'needs first,
developed a well-received quick-start mould manual for its customers and engaged with a newdesign firm.
These providers should not be held liable for any law breaking carried out by their customers. We will be drafting appropriate legislation in this area shortly.
IT companies may engage customers to find solutions for unsolved business problems. 5. Industry specialization:
pesa is Swahili for money) is an innovative mobile transfer solution that enables customers to transfer money.
It is aimed at mobile customers who do not have a bank account, either by choice, because they do not have access to a bank
and the results sent back to the customers. Crowdflower was started in 2007 and is based in San francisco. 87 Website:
Finance and retail companies that use apps to reach customers. Other large non-tech companies that are developing apps for internal and customer use.
not only for contacting customers and accessing the internet, but also for making financial transactions, establishing a client database,
Customer relationship management (CRM) The management of an organization's interactions with its customers, typically involving technology.
Enterprise resources management (ERM) A business method that addresses an organization's relationships with all of its constituencies (customers, partners, suppliers, employees, etc..
and ignoring the broader influences that determine their longer-term success. How else could companies overlook the well-being of their customers,
where profit is earned revenues from customers minus the costs incurred. However businesses have approached rarely societal issues from a value perspective
while customers, employees, and a new generation of young people are asking business to step up.
a company must create a distinctive value proposition that meets the needs of a chosen set of customers.
Is our product good for our customers? Or for our customers'customers? In advanced economies, demand for products and services that meet societal needs is rapidly growing.
Food companies that traditionally concentrated on taste and quantity to drive more and more consumption are refocusing on the fundamental need for better nutrition.
and tools that help customers budget, manage credit, and pay down debt. Sales of GE's Ecomagination products reached $18 billion in 2009 the size of a Fortune 150 company.
and nonprofits are at marketing that motivates customers to embrace products and services that create societal benefits, like healthier food or environmentally friendly products.
which offer firms the prospect of reaching billions of new customers at the bottom of the pyramid a notion persuasively articulated by C. K. Prahalad.
In Kenya, Vodafone'S m-PESA mobile banking service signed up 10 million customers in three years;
This thinking represents a new way of understanding customers productivity, and the external influences on corporate success. It highlights the immense human needs to be met,
new customers to serve, and new ways to configure the value chain. And the competitive advantages that arise from creating shared value will often be more sustainable than conventional cost and quality improvements.
Strict antitrust policy, for example, is essential to ensure that the benefits of company success flow to customers, suppliers, and workers.
or analysing existing data sets to understand the extent of the social issue Online responses to the proposed service from partners or potential customers.
and acceptable price point for your customers. Level 5 You can show that your product/service could be operated up by someone else
customers and stakeholders affected by its business activity.''23 Basically, this covers enterprises for which the social or societal objective of the common good is the reason for the commercial activity, often in the form of a high level of social innovation,
suppliers and customers does not pay enough attention to the many other actors and environments in an industry:
and customers of goods and services); knowledge of variation (the range and causes of variation in quality,
through models that create value for customers to models similar to those around the web that share knowledge and intellectual property. 106) Business strategies.
Commissioning and procurement Governments are big customers of goods and services for example, the UK Government purchases £125 billion worth of goods and services per year.
and charging customers for a particular service. With platforms, the distinction between customers and producers dissolves as‘customers'produce services themselves.
This is the case, for example, with Lego. Lego have created a web platform Designbyme 3. 0 which enables users (mainly children) to design their own Lego sets.
Here, customers are co-producers and co-creators. 312) Online laboratories equip innovators with the tools to carry out their own experiments.
Others sell goods and services to customers while working towards their objectives behind the scenes
Local business can then decide to give customers special offers for using the money (see methods on Informal Trading Systems and Currencies, methods 507-510.
and designers to engage with the toughest customers or those facing the most serious problems,
we will do it Creation of the best idea internally Best from anywhere Choosing the best ideas among internal and external ideas Role of customers Passive recipients Active co-innovators Core competency Vertically integrated product
and acceptable price point for your customers. Level 5 You can show that your product/service could be operated up by someone else
'This economic community produces goods and services of value to customers, who themselves are members of the ecosystem.
the one serving the largest number of customers is selected. OBTAINING AN ELECTRICITY CONNECTION Name of utility:
customers usually contract a private firm that deals with the administrative procedure for them. This private firm will also inspect the installation before submitting the project for approval.
and awaits the preparation of an estimate Most customers submit their service application to Iberdrola at the same time that they apply for the administrative approval with the Dirección General.
Iberdrola 20 calendar days EUR 3, 604 3*The customer obtains a license for the external works from the City council Customers need to obtain a license for the external works from the municipality.
City council 25 calendar days EUR 1, 840 4 Iberdrola or a private firm does the connection works Customers have two choices:
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