#Google: Youtube has overtaken cable TV in terms of popularity During Google's 2015 second-quarter earnings call last week, Google's chief business officer Omid Kordestani revealed that the company's video-sharing service Youtube has witnessed a tremendous growth in popularity over the last one year. Asserting that Youtube's popularity has surpassed cable TV's popularity for a whole generation of consumers, Kordestani said that Youtube has seen a threefold increase in the number of homepage visits year-on-year. According to the details shared by Kordestani, the Youtube video-sharing platform -which was launched by Google back in 2006-now reaches a much higher number of 18-to 49-year-olds in the US than any other cable network in the country. Kordestani also said that the average length of homepage visits on Youtube has increased 60 percent since last year. In addition, there has also been a 50 percent year-on-year increase in average visit times on the mobile, which have reached now 40 minutes per session. Highlighting the fact that"once users are in Youtube, they are spending more time per session watching videos, "Kordestani said that the increasing popularity of Youtube among the younger demographics can be described as a revolution of"the television experience for the digital age
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