#Google reveals new look logo Google logo keeps its four-color scheme but shifts to a soft sans-serif font. The company is also replacing the well-known blue lower case icon with an uppercase combining blue, green, red and yellow. The 17-year-old internet company is keen to follow users of its online products onto new generations of internet-linked devices such as smartphones, tablets and watches. ee introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens, the California-based internet firm said in a blog post. ee taken the Google logo and branding, which were built originally for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs such as tap, type and talk. he unveiling of the new logo came just weeks after a surprise reorganisation of Google under a newly formed parent company called Alphabet. The plan calls for Alphabet to be the corporate parent, with an operating unit for Google and its related search operations and a handful of other operating firms created for projects in health, internet delivery, investment and research. While Google is known as the dominant player in internet search, it has launched a variety of projects in recent years that are related marginally at best to its core operation. The projects include self-driving cars, Google glass, internet balloons, drones, health care, GOOGLE TV, mobile payments, home automation and its Google+social network, among others. The Google unit, to be headed by current company vice president Sundar Pichai, will include search, ads, maps, Youtube, Android and related technology infrastructure. The revised design unveiled on Tuesday features the same mix of blue red, yellow and green that Google has been using throughout its nearly 17-year history, though the hues are slightly different. Google also invented a new typeface called roduct Sansthat is meant to resemble the simple printing in a grade-school book. The overhaul also will change the appearance of the letter that Google uses as its shorthand logo on the smaller screens of smartphones and other mobile devices. The will now be displayed capitalised and in colour instead of being kept lower case and white. Google last tweaked its logo in 2013 g
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