#Google redesigns iconic logo for the fifth time Google Inc unveiled a redesign of its iconic logo on Tuesday, the fifth such modification since the search engine giant started in 1998, the company said in a blog post. The revamped logo, displayed as a Google Doodle on its homepage, spells'Google'in a sans-serif typeface, similar to the one being used by Google's newly created holding company, Alphabet. bit. ly/1evu49a) The compact version of the logo, used to identify most of its apps, bids farewell to the little blue"g"icon and replaces it with a uppercase"G"colored in blue, red, yellow and green to match the full logo. The new brand identity"aims to make Google more accessible and useful to our users, "the company said in a blog post explaining the logo. bit. ly/1jvgik1) The new logo comes three weeks after the company's surprise move to create a holding company called Alphabet to pool its many subsidiaries and separate the core web advertising business from newer ventures like driverless cars s
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