#Google reveals new look logo Google logo keeps its four-color scheme but shifts to a soft sans-serif font.
and shows you when the Google magic is working for you, even on the tiniest screens,
the California-based internet firm said in a blog post. ee taken the Google logo and branding,
and talk. he unveiling of the new logo came just weeks after a surprise reorganisation of Google under a newly formed parent company called Alphabet.
The plan calls for Alphabet to be the corporate parent, with an operating unit for Google and its related search operations
While Google is known as the dominant player in internet search, it has launched a variety of projects in recent years that are related marginally at best to its core operation.
The projects include self-driving cars, Google glass, internet balloons, drones, health care, GOOGLE TV, mobile payments, home automation and its Google+social network, among others.
The Google unit, to be headed by current company vice president Sundar Pichai, will include search, ads, maps, Youtube, Android and related technology infrastructure.
red, yellow and green that Google has been using throughout its nearly 17-year history, though the hues are slightly different.
Google also invented a new typeface called roduct Sansthat is meant to resemble the simple printing in a grade-school book.
The overhaul also will change the appearance of the letter that Google uses as its shorthand logo on the smaller screens of smartphones and other mobile devices.
Google last tweaked its logo in 2013 g
#The world first dog emotion tracker has been created to help humans understand their pets FINALLY! A tech company has decided to use the internet of things to give the people
"When I use Google maps and I navigate somewhere, I am always pulling my mobile out of my pocket to check,
#EU ruling means Facebook and Google can send data to the US If you live in Europe,
including Google, Apple, Microsoft and Facebook. The decision is the culmination of a case that Austrian lawyer Max Schrems brought against Facebook in 2013 for participation in US mass surveillance.
#Google Restructures Itself To Form'Alphabet,'A New Supercompany Google, the company that owns Youtube,
Instead of the massive supercompany called Google, it will be a massive supercompany called Alphabet, with Google still being its largest subsidiary.
According to a blog post by Google CEO Larry page, who will now be the CEO of Alphabet,
this restructuring allows the new conglomerate of companies to be more independent and better managed.
Sergey Brin, the current president of Google, will become the president of Alphabet, while Sundar Pichai, the current head of Google android and Chrome divisions,
will be the next CEO of Google. A screenshot of abc. xyz, the site for Alphabet, which now owns Google.
Google will be slimmed down, ostensibly to web services, while other pursuits like Calico (Google war on aging) and Life sciences (developing the glucose-sensing contact lens) are split into separate entities.
Alphabet will also include Google Wing drone delivery attempt and its X lab, as well as its Venture and Capital investment companies.
Also, if you click the period after mention of the self-driving car on Page's blog post,
you're taken to a fake Hooli. xyz site, featuring the Google-esque company from HBO's Silicon valley.)
Based on Google's SEC filing, the merger will happen later this year, and Alphabet will report the company's Q4 earnings.
Under the new operating structure, its main Google business will include search, ads, maps, apps, Youtube and Android and the related technical infrastructure (the oogle business.
Businesses such as Calico, Nest, and Fiber, as well as its investing arms, such as Google Ventures and Google Capital,
and incubator projects, such as Google X, will be managed separately from the Google business. Here's a pretty good summary, via tweet:
Alphabet will replace Google as the publicly-traded entity, according to the post. The change will happen automatically,
and all shareholders will have the same number of shares and the same rights. Google, which will be owned by Alphabet,
will be also continue to be traded as GOOG and GOOGL on the Nasdaq. The move seems to have been coming for a while.
Google registered abc. xyz, Alphabet new domain, in March 2014, according to Yoni Appelbaum, editor at The Atlantic.
Page says that the alphabet integral to Google's search function, the basis of all the company's success."Alpha"is also an investment return above benchmark
or sync with services like Google Drive or Evernote. The Stylograph has embedded an an memory
Just ask Facebook, Google and Microsoft. With its promising application to video games and other in-real-time experiences, its no wonder the biggest tech players in the field are eager to explore AR possibilities.
#Google to become Alphabet Inc in shakeup Google Inc (GOOGL. O) announced a major shake-up of its operating structure on Monday, creating a holding company called Alphabet
Google is not going to slow the pace of their experimental processes like self driving cars, "said Michael Yoshikami,
The surprise news sent shares of Google up as much as 7 percent to $708 in after hours trading."
Google's planned structure resembles the way companies like Berkshire hathaway and General electric are organized, with a central unit handling corporate-wide activities such as finance
the Google unit will encompass the core search engine traditionally associated with the company as well Google maps and Youtube.
Alphabet Inc will replace Google as the publicly traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights."
"This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google,
"said current Google CEO Larry page in a blogpost. Analysts also said the new structure could herald a new era of fiscal discipline and transparency in some of its more experimental and opaque business units.
In a SEC filing, Google said the new arrangement will take effect later this year and that it will likely result in two reportable, financial segments."
"For example, if a unit is doing well or badly they can dial it up or down,
The shuffle also looked to have the markings of Ruth Porat, who joined Google as its chief financial officer in March from Morgan stanley. In Google's recent quarterly conference call, Porat repeatedly emphasized keeping expenses under control.
Porat will serve as the CFO of both Alphabet and Google. Page will serve as the CEO of the newly created holding company and Sundar Pichai,
a long-time Google executive who most recently served as the company's senior vice president of products, will head Google.
The company's current directors will become directors of Alphabet. Google cofounder Brin will become president of Alphabet,
and Eric Schmidt will be executive chairman. Analysts said the move, which was mainly about transparency
#Google redesigns iconic logo for the fifth time Google Inc unveiled a redesign of its iconic logo on Tuesday,
displayed as a Google Doodle on its homepage, spells'Google'in a sans-serif typeface, similar to the one being used by Google's newly created holding company, Alphabet.
bit. ly/1evu49a) The compact version of the logo, used to identify most of its apps,
bids farewell to the little blue"g"icon and replaces it with a uppercase"G"colored in blue, red,
The new brand identity"aims to make Google more accessible and useful to our users,
a 16-year-old from the US, won the 2015 Google Science Fair with her project to develop a fast, cheap,
The winners of the fifth annual Google Science Fair were announced live from Google Headquarters in Mountain view
She takes home US$50, 000 in scholarship funding from Google. The science fair is meant to challenge the next generation of young scientists, inventors,
The researchers used search engines including Google, Bing, Yahoo and Ask jeeves to find the sites, using search terms like mmunisation dangersand accine dangerto see where it led them.
A Sharp spokesperson tells Tech in Asia that the robot has an original operating system that not based on Android (the company consumer smartphones have traditionally been powered by Google OS.
whether his dad was right by breaking out the Google. Listening in After doing some research online,
Think of it as a Google-like database of molecules. A battery scientist looking for a new electrolyte would specify the desired parameters and properties
one from Charles University in Prague, one from Google, one from the Universal Dependencies Consortium (a new group of computational linguists),
In turn, it could model how a specific treatment would interact with the patient. heyl be the Microsofts and Googles of biomedicine,
#Google Project Loon Set to Enmesh the Globe with Internet Balloons by 2016 Project Loon is yet another highly ambitious project of the tech-giant Google,
with Google itself calling it nprecedentedand even razy provided that all tests go as planned,
#Google Bids to Make its Sideshows into Main Attractions Google founders Larry page and Sergey Brin seem determined to prove they gave the world more than a great advertising business.
The CEO of the new Google is Sundar Pichai an executive who was most recently in charge of Google main products
and previously led work on the Chrome browser and operating system and Android. Alphabet other subsidiariest not clear just how many will bere a grab bag of attempts to shake up the world using new technologies.
the research lab Google X, where oonshotprojects include self-driving cars and delivering Wireless internet via stratospheric balloons;
and defeating aging could become as successful and influential as Google online services are today. How long that will take is anybody guess.
And although Google X Loon balloon project for Internet access is at the point of testing with wireless carriers
Many projects inside the Google X lab, such as the self-driving car, are about as distinct and mature as other Alphabet subsidiaries named today, for example.
#Google powers up highly scalable cloud-based Nosql database Google has introduced a new cloud-based Nosql database powered by Bigtable that is automatically scalable and designed specifically for large-scale implementations with an eye on the Internet of things.
Cloud Bigtable runs on Google's powerful Bigtable data storage system that already powers Gmail, Google search and Google analytics plus there's the added bonus that it's compatible with the Apache HBASE API.
The latter configuration means that it can be used with almost all existing applications in the Hadoop system whilst at the same time supporting Google's own Cloud Dataflow.
Google boasts that the solution offers its customers single-digit millisecond latency and double the performance per dollar when set against HBASE and Cassandra, according to Tech Crunch.
Cloud Bigtable is by no means Google's first trip into the cloud-based Nosql database space.
Google Cloud platform product manager told Tech Crunch, adding that many customers start on Cloud Datastore
Google is offering Cloud Bigtable in beta right now and until it is released fully there is no service level agreement or technical support available l
If you've been anxiously wondering what the future holds for Project Ara after Google became one part of Alphabet,
"so it obviously still features in Google's plans in some way. The bottom line is we'll have to wait for the promised updates next week.
Last year in the we also saw amazing soundbar deals, Dualshock 4 game controllers for under half price, Google Chromecasts for under $23/£18, huge savings on iphones, amazing deals
Youtube, owned by search engine giant Google, enjoys so-called afe harbourstatus under US law that lets it avoid liability for copyright infringement as it is considered an internet service provider.
#Europe is targeting Google under antitrust laws but missing the bigger picture Google it today and youl see that the European commission has turned up the heat in its long-running probe into anti-competitive behaviour by the web most popular search engine.
EC competition chief, Margrethe Vestager, issued formal objections alleging that Google abuses its dominant position in the market of eneral internet search In particular,
the EC claims that Google artificially boosts its own products in returning Google comparison shopping results in its service oogle Shopping
even if those products aren the best or cheapest the ost relevant as the Commission puts it for consumers.
Vestager has made the Google inquiry a top priority, signalling a willingness to consider court battles
and hefty fines if Google and other digital giants don fall into line with European competition law.
whose multiple attempts to achieve private settlement with Google fell apart a year ago, before descending into a political and economic boxing match.
Vestager announcement comes amidst increasing restlessness by European policymakers that omething must be doneabout Google.
It focuses on the first and clearest of a number of complaints filed in 2009-10 by various Google competitors-from other giants, such as Microsoft, to small, struggling or defunct web businesses.
These complaints range from the EC current focus on Google prioritisation of its own products within vertical search services (currently,
to issues with Google scraping and fencing of datasets, often exclusively and at unmatched scale.
matched with the self-reinforcing effect of Google market share (the more people search, the better search becomes),
and it accelerates Google towards addressing some real competitor concerns, even if some of those competitors are interested now more in backward compensation rather than forward innovation.
You can Google your way out of a power vacuum Let return to the market in
which Google is dominant: eneral internet search This is a market that didn exist 20 years ago.
Google is our contemporary maker and breaker of truth, commerce and the stuff of life.
The irony of the situation is that Google knows so much about us, and we know so little about it.
At best, the European commission initiative may require some marginal reconfiguration of Google algorithms and presentation of results,
one of the fiercest critics of mass surveillance and tech monopolies, have a proposal for Google to make its search algorithms
While Google will likely claim that its algorithms are so complex that even its own engineers do not understand their Heath Robinsonesque machinations,
the bold French proposal recognises that Google search did not simply emerge of its own accord.
#Google is now Alphabet (well, sort of: the internet reacts Google reign of terror is over! Well, not quite:
the preeminent search engine isn going to go the way of Askjeeves and Altavista, the company is simply rebranding itself with a new holding company called Alphabet,
Google. Desperately googling Alphabet? No need. Let Larry page and Sergey Brin, Google cofounders, explain: e liked Alphabet because it means a collection of letters that represent language, one of humanity most important inventions,
and is the core of how we index with Google search. s well as being ne ofhumanity most important inventions,
Alphabet is also a really great name for a sinister uber-corporation in a dystopian sci-fi novel,
The new parent company of Google, which can be found at abc. xyz. Daniel reacted with the appropriate gravitas:
To give Google credit where credit is did due, they at least manage to mock the megalomaniacal nature of their own announcement,
throwing in a link to Hooli. xyz, clearly a reference to the Google-esque Hooli from HBO Silicon valley.
One user managed to explain the complex ownership structure of the Alphabet/Google nexus in Simpsonian terms:
Finally, it worth mentioning that Google have announced also a radical shake-up to their corporate management structure,
#Google is reorganizing and Sundar Pichai will become new CEO In a blog post today,
Google cofounder Larry page announced a massive restructuring of the company, instituting Sundar Pichai as CEO and shifting himself and cofounder Sergey Brin to a larger holding company called Alphabet.
As CEO and President of Alphabet, Page and Brin will oversee Google as well as affiliated companies like the life extension project Calico and a drone delivery venture called Wing.
Alphabet will also direct Google's early-stage funding operations, dubbed Capital and Ventures. Under the new organization, each of those operations will have its own CEO and leadership
while Pichai and Google retain control of search, ads, maps, the Google Play Store, Youtube, and Android.
All Google shares will now be traded as shares of the larger Alphabet holding company, news that drove the company's share price up more than four percentage points in the wake of the announcement."
the former CHROME OS and Android chief who has played an increasingly central role in Google's day-to-day operations."
and our board that it is time for Sundar to be CEO of Google, "Page said in the post."
"I feel very fortunate to have talented someone as as he is to run the slightly slimmed down Google
it's an extension of a shift that's been ongoing within Google for some time, with Brin and Page increasingly interested in ambitious projects launched through Google X or outside funding.
Alphabet formalizes that division, separating Google's traditional products from the more ambitious ventures that critics have accused of distracting from the company's core strengths.
It remains to be seen how the new divisions will play out in practice, but the intention seems to be renewed a focus on both Google's current products
and the moonshots that aim to replace those products as Alphabet's focus in the decades to come."
#Google has a new logo Google is introducing a new logo today. Just a month after unveiling a major restructuring of the company,
Google is updating its image, too. The new Google logo is still a wordmark, but it's now using a sans-serif typeface,
making it look a lot more modern and playful. The colors are also softer than they used to be.
The logo bears a bit more resemblance to the logo of Google's new parent company, Alphabet, as well.
As Google's video introducing the new logo notes the wordmark has been evolving ever since it was created in 1998.
when Google first cleaned up the lettering and settled on its four colors. Since then, the logo has just been flattened out more and more,
Google is also changing the tiny"g"logo that you see on browser tabs. It's now going to be an uppercase"G"that's striped in all four of Google's colors.
Google says that the new design will be rolling out across all of its products soon in fact
it's already on Google's homepage, with a cute animation that wipes away the old logo and draws in the new one.
So why did Google decide to make the change? In a blog post, Google discusses how much technology has changed how we interact with its products and with the internet at large.
It doesn't really settle on a specific reason that a redesign was needed, but it says that this logo should better reflect the reality that Google is no longer a site you visit on a desktop computer it's a huge collection of sites, apps,
and services that you visit on PCS, Chromebooks, smartphones, and anywhere you can find a web browser.
Google writes that its new logo is meant to reflect"this reality and show you when the Google magic is working for you,
even on the tiniest screens.""Making the logo look good on small screens seems to have been a major consideration.
The new, simpler lettering is supposed to scale better to smaller sizes, making the wordmark more distinct and easier to read.
It's also supposed to be easier for Google to display on low-bandwidth connections:
Google says that it's made a version of its logo that's"only 305 bytes,
"Given that one of new Google CEO Sundar Pichai's big goals is to bring the internet and Google,
Google shares jump off Alphabet announcement Here's a surprise that shareholders seemed to like: Google shocked Wall street Monday afternoon after suddenly announcing the creation of Alphabet, its new publicly traded parent company.
Shares of Google were up more than 6%during Tuesday morning trading. Let's take a look at the tech stocks to watch Tuesday:
Google (GOOG: Google's new overlord will contain its zany experimental ventures, such as its driverless cars,
and 3g-beaming balloons, while Google (now a subsidiary of Alphabet) will"slim down "and exclude companies that are not a part of its core internet business.
Sundar Pichai will be the new CEO of Google, while Google cofounders Larry page and Sergey Brin will head Alphabet.
Twitter (TWTR: Twitter's stock was back down to red Tuesday morning after bouncing back Monday.
Interim CEO Jack Dorsey showed a bid of confidence in the lagging company Monday, buying more than 31,000 shares of Twitter for about $875, 000.
Following Dorsey's purchase, shares jumped 9%to close at $29. 50 on Monday. The company also pleased investors after announcing an expanded deal with the NFL,
Facebook and Google operate overseas. The European Court of Justice examined the case of an Austrian citizen who claimed that his data,
and data collection that optimizes customer flow in the store in a way similar to how Google analytics helps optimize visitor flow on a website.
#Why Google Project Fi could be the beginning of the end for Verizon and AT&T Google made an exciting announcement Wednesday,
confirming plans to launch its own wireless service, Project Fi. The service will leverage existing Wi-fi networks
Google announcement is a great thing for the wireless industry the Wi-fi First industry and ultimately, a great thing for consumers.
and Google is the company to pave the way (and do so quickly). Given its size and influence in the device space,
Google Project Fi could help accelerate the adoption of Wi-fi First through a couple of key moves.
Google has the opportunity to speed up this adoption by creating standards and device requirements that would make Wi-fi connections more mainstream,
At the same time Google ushers in Wi-fi First to the masses, its wireless vision could fundamentally transform the role major carriers play in the market.
When you buy a phone through Google, Google will manage the relationship with Verizon instead of you.
When Wi-fi isn available, your device will automatically select which network it should connect to based on availability,
Youe buying the phone from Google, youe paying Google, and youe calling Google support if you experience any issues.
If Google move means consumers now have billing relationships with only Google, Verizon brand (which the company spends more than a billion dollars promoting each year) is diminished.
This model commoditizes the wireless carriers while simultaneously putting downward pressure on their margins. As such, the Wi-fi First business model eliminates erizonfrom consumersvernacular,
Based on Google track record, if there is any player that can take down Verizon and AT&T, who have been upselling consumers on wireless service that isn efficient
or cost-effective for decades, it Google. And it only a matter of time before carriersrelevance to smartphone subscribers everywhere is diminished.
Stratos will also have to contend with digital wallets like Google Wallet Apple Passbook, and Paypal,
#Google Alphabet: Where the brand vision? This week, Google grew up. Taking many in the business world by surprise,
the tech giant restructured itself under a new holding company, Alphabet. The shake-up means many of the oonshotprojects Google picked up over the years have been spun off into separate and independent companies,
while Google retains the most profitable side: search and advertising. To many, Alphabet will make a lot of sense.
Google had started to seem like a mega-conglomerate that was too powerful for its own good
and this will help change that. But there is a problem. Google is an exciting and innovative brand.
The company has spawned belief statements learned by heart by brand strategists and copied by businesses across the world.
more accountable and more management scalemakes Google sound more like a financial services firm than the innovative tech company we know and love.
Finally, Google vision, or the way it sees its position in the world, has always been core to its brand,
and increased Google market cap by $20 billion overnight, but how will Google employees, some of the brightest,
most creative people in the world, react to this new, corporate focus? After all, these are the same software engineers who are encouraged to design their own desks
People work for Google because it exciting, but the messaging wee heard this week has been anything but.
and could be a brilliant way of bringing order to Google complexity, the language surrounding the announcement also hints at new limitations,
Alphabet must still include the spirit of Google brand values within the new company and concede less to the financial markets
#Google becomes part of a new company, Alphabet Google chief executive Larry page on Monday announced that the tech giant is undergoing a major restructuring
and will become a wholly owned subsidiary of a new conglomerate known as Alphabet. The move, Page said,
will allow Google to focus more on its core products, including its search engine, while Alphabet manages a variety of different businesses,
The largest of which, of course, is Google. This newer Google is slimmed a bit down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead."
"Other companies within Alphabet will include Calico and Life sciences, the parts of Google that focus on health products.
Page said the company's X lab, which focuses on moon-shot projects such as Google's drone delivery service,
also will be part of Alphabet, as will its investment arms, Ventures and Capital. The move comes as Google struggles to maintain focus as its portfolio grows
and its interests spread across various industries. That sprawl has attracted recently criticism from investors, who wondered whether the company could remain innovative with so many distractions.
while Google cofounder Sergey Brin will become president. Sundar Pichai, who is Google's senior vice president of Android,
Chrome and Apps, will become Google's chief executive. Page said, "Alphabet Inc. will replace Google Inc. as the publicly-traded entity
and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights."
"The company's two classes of shares will continue to trade on the Nasdaq as GOOGL and GOOG,
he said. So what stays a part of the core Google business? According to the company's Securities and exchange commission filing, the main Google business will include"search, ads, maps, apps, Youtube and Android,
"as well as the technical infrastructure for those departments. Most of the top Google executives will become Alphabet executives,
the filing said. Google Executive Chairman Eric Schmidt, Chief Financial officer Ruth Porat and chief legal officer David Drummond will take up corresponding positions within Alphabet.
Porat will also remain the CFO of Google. Google, one of the few companies to actually become a verb, hardly needs introduction.
The firm was started by Larry page and Sergey Brin in 1997 after the two met as students at Stanford university.
Before Google, the two worked together on a search engine called Backrub, which they operated on the servers at Stanford for more than a year.
The pair registered the domain name"Google. com"on Sept. 17,1998, with the mission to organize all of the world's information.
The company went public in 2004. It is worth $443. 9 billion and handles an estimated 67 percent of the country's desktop searches and 83 percent of its mobile searches, according to Comscore.
Internationally, Netmarketshare puts Google's global desktop search share at 70 percent. While the company has held always search at its core
it has expanded into several different areas. Investors and analysts have criticized Google in recent years for spending so much on these"side projects
"and have called repeatedly on Page to streamline Google's purpose. Google shares were up more than 5 percent in after-hours trading on the news, at $665. 99 per share. p
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