and unanticipated opportunities. As the CEO of Supercell, Ilkka Paajanen tells us‘one never knows a priori which product will be a breakthrough'.
as it creates entirely new opportunities for configurable, user-centric‘things'.'The article discusses also the new business model opportunities in light of a case study from the banking sector.
Carayannis further elaborates on the quadruple helix innovation model which encompasses the mash-up innovation and the multilevel policy approach.
These challenges provide a significant opportunity to create new shared value through innovation. Society's challenges may well reflect the transition to innovative solutions,
and sustainability needs is creating a unique opportunity to enable an explosive increase in shared value due to innovation.
There is significant opportunity for growth based on Europe's strong hubs and regions that garner high scores on measures of innovation, including competitiveness and other Information Communication Technology (ICT) maturity indices.
‘Innovation is the fusion of a user need and a technological opportunity. Ultimately there is only successful innovation when a user
there is a new opportunity for an entrepreneurial renaissance. To paraphrase Alan Kay, ‘The best way to predict the future is to innovate it.'
create and act upon business opportunities.##17: Management of Innovation as a Process or Capability OI2 recommends explicitly setting up management systems for innovation and systematically improving innovation capability in individual organizations as well as across members of innovative ecosystems.#
This article is about the opportunity for (open) hardware development in the financial industry inspired by open innovation 2. 0 and consumer needs.
we want to expand our thinking by looking at the opportunities that the phone as tool can provide,
This will also be great source of opportunity to scale and broaden the marketing with lower costs of investments.
This new emerging divide represents both a challenge and an opportunity. While very different in nature, both models present a unique chance to better understand the principles of knowledge economy
challenges as well as opportunities. This is not to say that entrepreneurs or other value creators and innovation agents are only found in civil society
and plenty of networking opportunities (including in the Sauna's many saunas). The Sauna-masters have an understanding of entrepreneurship in advance of their years.
investors everywhere are looking for new opportunities and bright young things are running companies in converted warehouses.
Appendix Good practices emerging from theory and practice In this context, some key remaining challenges and opportunities for theory,
and prospect to find an opportunity in the crisis and the will to not implement‘more-of-the-same'regarding innovation policy in Europe.
KIC Innoenergy Highway SME's Promising Idea/project or business opportunities NO-GO NO-GO OUT Idea Visibility/Opportunity Assessment Online form Opportunity Development
The RICS offer a programme‘Pioneers into Practice'that matches local entrepreneurs with internship opportunities within the KIC's network.
Joseph Schumpeter referred to an entrepreneur as a driver of economy who by combining assets (including technologies) in new ways creates new opportunities, new markets, new economic values and effectively new demand and supply curves.
The dynamics of transformation were fuelled by a generation of entrepreneurial people who grasped opportunities and took risks.
'in a similar fashion, KIC co-location centres will emerge as innovation powerhouses where entrepreneurial talent is given opportunities to flourish
and is based on developing a Future Internet service platform with wide application and exploitation opportunity.
including the identification of opportunities for standardisation, policy contributions and emerging business opportunities from cross-industry collaboration.
whereas some others perceived it as a political tool or a means to create new business opportunities for their company.
and 135 000 training opportunities for the young unemployed. The rationale behind such design was to assist the low-skilled workers
and arrangement for widely distributed job opportunities. These smart stimulus designs and efficient execution will leave legacy to the benefited schools
and 135 000 training opportunities for the young unemployed. Different from Australia's innovative investment on physical properties
*Abstract The economic downturn hit young people especially hard, limiting their opportunities to success. High unemployment, job insecurity,
and under the new‘Big data'phenomenon lays an opportunity to create value and benefits for society, business and citizens.
and multidisciplinary skills and consequently there is a clear opportunity for employment. This opportunity is tailored to our society:
we have the people, the data and the academic strength to provide analytical skills to fill the gap between offer
and demand taking advantage of a new economic asset comparable to gold in words of the Word Economic Forum (8). 93 This opportunity also have to question us with a little bit of self-criticism
highlights both the opportunities for generating‘win more win more'co-created outcomes and the potential pitfalls of less considered inclusivity in connecting with human value.
and opportunities (2). This requires understanding the direct relevance of human capabilities to people's wellbeing
as well as opportunities to leverage ideas and solutions from communities outside the local. Note that community capacity is rooted in the meshwork of human capital
and create Internet-driven growth opportunities and value by combining cutting-edge research innovations with agile new business creation processes.
Besides the end-user perspective for the regional planning from very beginning, this means also big opportunities to develop new energy effective
It could give us new opportunities to develop new innovations that could strengthen our position on the market.
when you have so many other things to do and so many potential opportunities on the market in Europe,
we still have to find out new relevant opportunities. 114 O P E N I N N O V A t I O N y E A r B o O k 2
offering new opportunities and creating new, positive and marketable opportunities for the new young innovators.
and flexible lighting systems (with sensors and controls) on the other there are many opportunities for new business with services in lighting.
It also creates opportunities for new professions, such as in the design of lighting services and in the development of software applications for smart solutions:
Technological developments create new opportunities for applications. These applications become meaningful when they address relevant societal needs.
However, in the field of meaningful applications designed to address societal needs there are more opportunities for new jobs, especially in the domain of developing new services with lighting.
Data analytics becomes an important element to identify emerging patterns and spot new opportunities. It also enables to determine the impact of solutions.
also opportunities for co-investment arise. A Changing Business Environment Meaningful applications in public lighting are based on societal needs
an opportunity was found in using the same technical system to increase a‘virtual stage'.
This involves the setup of various living labs in the city to explore the opportunities of innovative lighting solutions to increase the quality of life in the city.
Also in this case the technological infrastructure provides opportunities to address also other needs An example here is that
the opportunities to innovate are boundless. Crowd assets are the new source of innovation and economic growth.
and create new opportunities without boundaries in a way previously unthinkable. Organisations that embrace this new industrial paradigm will prosper.
In parallel with the emerging class of entrepreneur and small business, incumbent organisations which were founded neither nor shaped in this connected world still have opportunity to create value in this new economy
Do we lack the frameworks to assist us in uncovering crowd based opportunity within our firm?
without the necessary compass to navigate the opportunity presented in the new crowd empowered economy?
many of our more trusted models can assist us in making sense of the opportunities available by providing us with a new crowd aware set of lenses to analyse
With these technological advances and new levels of access to people, firms are presented with a plethora of opportunities for collaboration, co-creation,
and we are left struggling to identify the opportunity. Does this perhaps leave us without analytical models
in order for your organisation to embrace the opportunity of the crowd empowered business, we must transform the current frameworks to reflect the current landscape.
It also prevents the adoption of innovation within the traditional notion of the value chain to find value creation opportunities which are novel
and is therefore unable to embrace the opportunities that might exist to innovate within the business model and across products and services.
there exists an opportunity to innovate amending and/or enhancing through the crowd. This will allow businesses to look beyond traditional business models
I O N y E A r B o O k 2 0 1 4 Value Analysis. This figure is employed typically to demonstrate the opportunity created by the introduction of new and disruptive technology and it shows, in a simple
the breadth of response available to organisations in their readiness to embrace the opportunity. Some are more iterative and cautious,
and seek to utilise the opportunity to enhance what they already do. The more ambitious ones employ the opportunity in a more transformational manner
and see it as a chance to reinvent, transform and create entirely new opportunity. This same reference can describe the opportunity presented by crowd assets.
This illustration has a tremendous familiarity and simple, but practical application to us, as we can all plot the location of our own organisations on it.
In reality most will have two plots the‘as is'and the‘aspirational'.'The impact of the crowd economy is,
Let us consider some of the generic opportunities that present themselves. As demonstrated in our examples,
one obvious opportunity is crowdsourcing. If Henry Chesbrough coined the term‘open innovation, 'Jeff Howe coined crowdsourcing
the characteristics and approaches to unlock these opportunities vary by the nature of the location of the value,
To help make sense of this diverse spectrum of opportunity we are presenting an analysis tool that sets out the key crowd asset classes
and includes opportunities to reduce transactional costs by harnessing external resources to transact process, deliver deep insight otherwise not available,
At the same time we can identify opportunity to re-focus or adjust our position in the value chain by applying specific competencies
either a temporary or permanent basis. The crowd asset model allows us to consider the value creation opportunities available by letting us locate value creation opportunity by crowd based and open models.
by extension, embrace the opportunities offered? To this end we plan to create a community of crowd asset exponents who can progressively develop the crowd asset model.
which‘does'the business of harnessing the opportunity opened up by the crowd. We can then develop novel applications of the framework to unlock greater value,
There are many opportunities once the worlds of information, monitoring and communication have been brought together. Sharing content and creativity through the Internet will create new and better work/life balances for citizens:
***Failure should be seen as opportunity for getting stronger, creating better solutions, better lifestyle and better governments.
that one can discover more opportunities for wellbeing. To paraphrase Nelson Mandela: It always seems impossible until it's done (4). Urgent actions are needed to move from vision into action.
and their peculiarities as well as considering the potential opportunities provided through online Web 2. 0 technologies.
and exploiting innovation opportunities. Inbound open innovation refers to the practice of exploring and integrating external knowledge sources for technological development,
The rapid development of these technologies offers numerous interactive and inexpensive opportunities to facilitate the opening of the innovation process in both directions through supporting access to external ideas and the identification of new market opportunities
help to identify new application opportunities or entire markets and support firms'marketing, sales or service activities (Bernoff and Li, 2008). 1. 2. Innovation and company size.
2010), flexibility (Narula, 2004) and ability to quickly detect innovation opportunities. Compared to large firms,
Carpenter and Petersen, 2002) and opportunities to spread risk among their small portfolios are limited often (van de Vrande et al.
and provide a quick and easy-to-use methodology to identify viable opportunities for outlicensing technology. However, there is a need for more studies focusing on the outbound dimension of open innovation in SMES.
often overlooking innovation opportunities. Within the small and micro firms surveyed, other external sources for ideas,
The challenges and opportunities of Social media, Business Horizons, 53 (1), pp. 59-68.38. Kaufmann A. and Tödtling F. 2002.
new opportunities and limitations in the face of globalisation, Technovation, 24 (2), pp. 153.52. Nonaka I. 2007.
Creating and Selecting Exceptional Opportunities, Harvard Business school Press. 68. Terziovski M. 2010. Innovation practice and its performance implications in small and medium enterprises (SMES) in the manufacturing sector:
challenges and opportunities for the DC-regions, Isabelle De Voldere, Eva Janssens, Jonas Onkelinx and Leo Sleuwaegen, April 2006, Published in English Spelers uit de televisiesector getuigen:
February 2010, published in Dutch 6 Identifying opportunities in clean technologies, Jan Lepoutre, April 2010, published in English The Legitimation Strategies of Internationalizing Flemish SMES and their Subsidiaries, Christopher Voisey, Jonas Onkelinx, Leo Sleuwaegen, Reinout Buysse,
Instead, small-and medium-sized companies engage in open innovation as a consequence of their search for major changes in their business model to seize new business opportunities and boost profitability.
11 open innovation creates new business opportunities for SMES because they can develop business model innovations without having the required technologies in-house.
SMES have limited financial means to seize new business opportunities. Accordingly, they may have to work in several consecutive steps,
and broader innovation networks to seize new business opportunities. Setting up and managing innovation partnerships for most SMES is a new challenge.
In this case, we examine how both parties can negotiate a deal that provides each with ample opportunities to benefit from the new technology.
or capitalize on new growth opportunities beyond their existing business. As the burgeoning management literature on business model innovation has shown during the last decade,
SMES can take different approaches to reshaping offerings and seizing new growth opportunities. A business model defines the way companies deliver value to a set of customers at a profit.
White space represents the business opportunities outside a company's current businesses that require a different business model to exploit.
Large companies may detect new business opportunities by carefully analysing market trends, spotting new technologies with promising applications, and so on.
Small companies do not have required the resources in-house to analyse new growth opportunities systematically.
Despite their conviction that providing healthy sleep was a useful way to discover a new business opportunity,
that is, early experiments and choices shape the trajectory for to evolve the business mode further. 19 New opportunities will be discovered each time the company achieves a new step in realizing its business model. 19 Figure 1:
visitors would like more opportunities to assist the patient and an infrastructure that allows them to stay in the patient's neighbourhood.
thus important to identify entrepreneurial opportunities for small companies. Likewise the emergence of new technologies and disruptive technological developments offer similar opportunities for small firms.
Many venture capital-backed high-tech ventures have been established to explore business opportunities that can be exploited based on a new applications of technologies.
Isobionics is one of those start-ups that have the potential to change competitive dynamics in a traditional industry such as the flavour and fragrances market.
New technologies thus offer opportunities for small firms even in the so-called low-tech industry such as textiles
thus a moving target that requires the small firm to migrate from one technological opportunity to another.
In other cases, regulations may open new opportunities for small business, endangering the position of large established firms.
New technologies also provide opportunities for small companies. New technologies often find their first applications at the edge of markets or in niche markets
and offer great opportunities for SMES to pursue embryonic markets that are too small to attract large firms.
therefore, developing technology based business opportunities should no longer be limited to university and corporate spin-offs. Start-ups can use their organizational agility, application know-how,
Growing concerns for sustainability and health impact are long term trends that offer great business opportunities for innovative SMES. o New technologies who have the potential to disrupt incumbents in an industry are an interesting business driver for high-tech start-ups.
and therefor offer opportunities for SMES to pursue embryonic markets that are too small to attract large companies. o SMES have greater capability to specialize than large firms to offer customized service to customers. o Small companies may offer completely new
Switching to a new business model creates opportunities to change it again for a second or a third time.
It is a path-dependent process in that opportunities to change the business model into a more profitable model can only be detected after the previous business model has materialized fully.
Curana and its innovation partners started from a vision based on new opportunities derived from global trends,
New opportunities to create and capture value are discovered step-by-step, and each previous step is necessary to move to the next.
however, offered several other technical advantages that were translated slowly into new business opportunities. First, mercury barometers have a minimum length of 90 cm to be effective,
The new possibilities the Airfryer and its Rapid Air Technology present only emerged after customers started to use the device and when other players in the market, such as snack producers, envisioned new market opportunities.
The innovation and design capabilities these companies built over time gave them definite opportunities to diversify into other markets.
it becomes an additional asset in for developing new business opportunities. Today, Jan Kriekels has a worldwide reputation as a thinker and evangelist of the cradle-to-cradle philosophy.
because new opportunities to transform the business model into being more profitable can only be detected after the previous business model has materialized fully.
small firms are by default open in their search for innovations and new business opportunities.
Innovation in SMES is hampered by lack of financial resources, scant opportunities to recruit specialized workers
In these industries, innovations are usually the outcome of recognizing new market opportunities, with technology push innovations playing only a minor role.
Starting with the simple conviction that providing a healthy sleep was a useful way to discover new business opportunities,
Working with external partners over the length of the value chain (from design to production and sales) leveraged the business to new opportunities that could not have been seized without collaboration.
Serious frictions among partners concerning their ambition to growth together in the long term open opportunities for competing companies to take market share. 8. Cost control is another important management issue related to open innovation.
Rather, they focus on major changes in their business model to seize new business opportunities and to boost profitability.
Creating value Small firms are by default open in seizing new business opportunities because they do not have the necessary competencies
Innovation in SMES is hampered by lack of financial resources, scant opportunities to recruit specialized workers, poor understanding of advanced technology, and so on.
when they discover new business opportunities, usually based on market or customer insights. Developing technology can be very important in realizing the business model,
The PROF example shows that firms can explore new business opportunities taking a significant detour of so-called customer-centric consortia.
Moreover, there are more and more opportunities for collaboration between large and small companies. Underlying drivers for this trend toward open innovation are the shortening of product lifecycles
Unused technologies in large companies represent a fertile opportunity for individual entrepreneurs or small firms to start a new business,
First, it had the opportunity to follow the evolution of Isobionics. In this way, it gained valuable lessons about the F&f applications of its technology
and coordinated a demonstration at the Kitchen appliances business of Philips. The commercial people saw the technology as an opportunity.
Consequently, new opportunities exist for small companies, but the collaboration can only be successful if the relationship is managed in an appropriate way.
Let your partner pursue business opportunities in areas that do not fit your business model. In the Airfryer case, this translated into opportunities for both partners,
one focusing on the consumer market the other one on the professional market. 89 6 Conclusion Many small companies today are confronted with harsh market conditions.
SMES in the low-and medium-tech industries we examined indicate clearly that firms that know how to manage a network of innovation partners can seize new business opportunities become key players in growth industries and turn themselves into highly profitable companies.
Finally, a business model change creates opportunities to change a second and a third time. Curana switched from an OEM to an ODM business model.
He perceives the new business opportunities, and his personal commitment and conviction help determine the success and development of the innovation network.
Opportunities and challenges, Academy of Management Journal, 50 (1), 25-32. Qualitative, in depth cases are also valuable for theory building
and seizing new business opportunities. See R. Mcgrath and I. C Macmillan (2009), Discovery driven growth:
and seize opportunity, Harvard Business Press, Boston: MA.;R. Mcgrath (2010), Business models: A discovery driven approach, Long Range Planning, 43,247-261.20 Pine, B. G. and Gilmore, J. H. 2011), The experience economy, Harvard Business Review
and seize opportunity, Harvard Business Press, Boston: MA, p. 13.25 Barometers used for meteorological purposes are calibrated always
and seize opportunity, Harvard Business Press, Boston:
Technovation29 (2009) 423 437 Open innovationinsmes: Trends, motivesandmanagementchallenges Vareska vandevrandea,,Jeroenp. J. dejongb, Wimvanhaverbekec, Maurice derochemontd acollege ofmanagementoftechnology, Ecolepolytechniquefe'de'rale delausanne (EPFL), Odyssea1. 19, Station5, 1015lausanne, Switzerland beim Businessandpolicyresearch, Thenetherlands
in order to enhance opportunity exploration. The survey data allowed distinguishing between employees that belong to the R&d department
In addition, respondents were given again the opportunity to elaborate on their motives and perceived challenges for each of these technology exploration mechanisms by means of open-ended questions. 5. RESULTS A summary of the key open innovation practices in the Dutch SMES is presented in Table 2
challenges and opportunities for the DC-regions, Isabelle De Voldere, Eva Janssens, Jonas Onkelinx and Leo Sleuwaegen, April 2006, Published in English Spelers uit de televisiesector getuigen:
February 2010, published in Dutch 6 Identifying opportunities in clean technologies, Jan Lepoutre, April 2010, published in English The Legitimation Strategies of Internationalizing Flemish SMES and their Subsidiaries, Christopher Voisey, Jonas Onkelinx, Leo Sleuwaegen, Reinout Buysse,
Instead, small-and medium-sized companies engage in open innovation as a consequence of their search for major changes in their business model to seize new business opportunities and boost profitability.
11 open innovation creates new business opportunities for SMES because they can develop business model innovations without having the required technologies in-house.
SMES have limited financial means to seize new business opportunities. Accordingly, they may have to work in several consecutive steps,
and broader innovation networks to seize new business opportunities. Setting up and managing innovation partnerships for most SMES is a new challenge.
In this case, we examine how both parties can negotiate a deal that provides each with ample opportunities to benefit from the new technology.
or capitalize on new growth opportunities beyond their existing business. As the burgeoning management literature on business model innovation has shown during the last decade,
SMES can take different approaches to reshaping offerings and seizing new growth opportunities. A business model defines the way companies deliver value to a set of customers at a profit.
White space represents the business opportunities outside a company's current businesses that require a different business model to exploit.
Large companies may detect new business opportunities by carefully analysing market trends, spotting new technologies with promising applications, and so on.
Small companies do not have required the resources in-house to analyse new growth opportunities systematically.
Despite their conviction that providing healthy sleep was a useful way to discover a new business opportunity,
that is, early experiments and choices shape the trajectory for to evolve the business mode further. 19 New opportunities will be discovered each time the company achieves a new step in realizing its business model. 19 Figure 1:
visitors would like more opportunities to assist the patient and an infrastructure that allows them to stay in the patient's neighbourhood.
thus important to identify entrepreneurial opportunities for small companies. Likewise the emergence of new technologies and disruptive technological developments offer similar opportunities for small firms.
Many venture capital-backed high-tech ventures have been established to explore business opportunities that can be exploited based on a new applications of technologies.
Isobionics is one of those start-ups that have the potential to change competitive dynamics in a traditional industry such as the flavour and fragrances market.
New technologies thus offer opportunities for small firms even in the so-called low-tech industry such as textiles
thus a moving target that requires the small firm to migrate from one technological opportunity to another.
In other cases, regulations may open new opportunities for small business, endangering the position of large established firms.
New technologies also provide opportunities for small companies. New technologies often find their first applications at the edge of markets or in niche markets
and offer great opportunities for SMES to pursue embryonic markets that are too small to attract large firms.
therefore, developing technology based business opportunities should no longer be limited to university and corporate spin-offs. Start-ups can use their organizational agility, application know-how,
Growing concerns for sustainability and health impact are long term trends that offer great business opportunities for innovative SMES. o New technologies who have the potential to disrupt incumbents in an industry are an interesting business driver for high-tech start-ups.
and therefor offer opportunities for SMES to pursue embryonic markets that are too small to attract large companies. o SMES have greater capability to specialize than large firms to offer customized service to customers. o Small companies may offer completely new
Switching to a new business model creates opportunities to change it again for a second or a third time.
It is a path-dependent process in that opportunities to change the business model into a more profitable model can only be detected after the previous business model has materialized fully.
Curana and its innovation partners started from a vision based on new opportunities derived from global trends,
New opportunities to create and capture value are discovered step-by-step, and each previous step is necessary to move to the next.
however, offered several other technical advantages that were translated slowly into new business opportunities. First, mercury barometers have a minimum length of 90 cm to be effective,
The new possibilities the Airfryer and its Rapid Air Technology present only emerged after customers started to use the device and when other players in the market, such as snack producers, envisioned new market opportunities.
The innovation and design capabilities these companies built over time gave them definite opportunities to diversify into other markets.
it becomes an additional asset in for developing new business opportunities. Today, Jan Kriekels has a worldwide reputation as a thinker and evangelist of the cradle-to-cradle philosophy.
because new opportunities to transform the business model into being more profitable can only be detected after the previous business model has materialized fully.
small firms are by default open in their search for innovations and new business opportunities.
Innovation in SMES is hampered by lack of financial resources, scant opportunities to recruit specialized workers
In these industries, innovations are usually the outcome of recognizing new market opportunities, with technology push innovations playing only a minor role.
Starting with the simple conviction that providing a healthy sleep was a useful way to discover new business opportunities,
Working with external partners over the length of the value chain (from design to production and sales) leveraged the business to new opportunities that could not have been seized without collaboration.
Serious frictions among partners concerning their ambition to growth together in the long term open opportunities for competing companies to take market share. 8. Cost control is another important management issue related to open innovation.
Rather, they focus on major changes in their business model to seize new business opportunities and to boost profitability.
Creating value Small firms are by default open in seizing new business opportunities because they do not have the necessary competencies
Innovation in SMES is hampered by lack of financial resources, scant opportunities to recruit specialized workers, poor understanding of advanced technology, and so on.
when they discover new business opportunities, usually based on market or customer insights. Developing technology can be very important in realizing the business model,
The PROF example shows that firms can explore new business opportunities taking a significant detour of so-called customer-centric consortia.
Moreover, there are more and more opportunities for collaboration between large and small companies. Underlying drivers for this trend toward open innovation are the shortening of product lifecycles
Unused technologies in large companies represent a fertile opportunity for individual entrepreneurs or small firms to start a new business,
First, it had the opportunity to follow the evolution of Isobionics. In this way, it gained valuable lessons about the F&f applications of its technology
and coordinated a demonstration at the Kitchen appliances business of Philips. The commercial people saw the technology as an opportunity.
Consequently, new opportunities exist for small companies, but the collaboration can only be successful if the relationship is managed in an appropriate way.
Let your partner pursue business opportunities in areas that do not fit your business model. In the Airfryer case, this translated into opportunities for both partners,
one focusing on the consumer market the other one on the professional market. 89 6 Conclusion Many small companies today are confronted with harsh market conditions.
SMES in the low-and medium-tech industries we examined indicate clearly that firms that know how to manage a network of innovation partners can seize new business opportunities become key players in growth industries and turn themselves into highly profitable companies.
Finally, a business model change creates opportunities to change a second and a third time. Curana switched from an OEM to an ODM business model.
He perceives the new business opportunities, and his personal commitment and conviction help determine the success and development of the innovation network.
Opportunities and challenges, Academy of Management Journal, 50 (1), 25-32. Qualitative, in depth cases are also valuable for theory building
and seizing new business opportunities. See R. Mcgrath and I. C Macmillan (2009), Discovery driven growth:
and seize opportunity, Harvard Business Press, Boston: MA.;R. Mcgrath (2010), Business models: A discovery driven approach, Long Range Planning, 43,247-261.20 Pine, B. G. and Gilmore, J. H. 2011), The experience economy, Harvard Business Review
and seize opportunity, Harvard Business Press, Boston: MA, p. 13.25 Barometers used for meteorological purposes are calibrated always
and seize opportunity, Harvard Business Press, Boston:
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