There are three key ways that companies can create shared value opportunities: By reconceiving products and markets By redefining productivity in the value chain By enabling local cluster development Every firm should look at decisions and opportunities through the lens of shared value.
This will lead to new approaches that generate greater innovation and growth for companies and also greater benefits for society.
The opportunities have been there all along but have been overlooked. Businesses acting as businesses, not as charitable donors, are the most powerful force for addressing the pressing issues we face.
A community needs successful businesses to provide jobs and wealth creation opportunities for its citizens.
as more-fundamental opportunities for value creation were missed. The scope of strategic thinking contracted. Strategy theory holds that to be successful
However, companies have overlooked opportunities to meet fundamental societal needs and misunderstood how societal harms and weaknesses affect value chains.
improving value in one area gives rise to opportunities in the others. The concept of shared value resets the boundaries of capitalism.
though the specific opportunities will differ. The opportunities will also differ markedly across industries and companies but every company has them.
And their range and scope is far broader than has been recognized. The idea of shared value was explored initially in a December 2006 HBR article by Michael E. Porter and Mark R. Kramer
Equal or greater opportunities arise from serving disadvantaged communities and developing countries. Though societal needs are even more pressing there
Similar opportunities await in nontraditional communities in advanced countries. We have learned, for example, that poor urban areas are America's most underserved market;
new opportunities for economic development and social progress increase exponentially. For a company the starting point for creating this kind of shared value is to identify all the societal needs, benefits,
The opportunities are not static; they change constantly as technology evolves, economies develop, and societal priorities shift.
An ongoing exploration of societal needs will lead companies to discover new opportunities for differentiation and repositioning in traditional markets,
Opportunities to create shared value arise because societal problems can create economic costs in the firm's value chain.
Triggered by energy price spikes and a new awareness of opportunities for energy efficiency, this reexamination was under way even before carbon emissions became a global focus.
The opportunities apply to all resources, not just those that have been identified by environmentalists. Better resource utilization enabled by improving technology will permeate all parts of the value chain
Opportunities for new distribution models can be even greater in nontraditional markets. For example, Hindustan Unilever is creating a new direct-to-home distribution system,
and opportunities for advancement for employees have on productivity. Many companies, for example, traditionally sought to minimize the cost of expensive employee health care coverage
Here is shared where the value opportunities will be greatest. Initiatives that address cluster weaknesses that constrain companies will be much more effective than community-focused corporate social responsibility programs,
The opportunity to create economic value through creating societal value will be one of the most powerful forces driving growth in the global economy.
Inevitably, the most fertile opportunities for creating shared value will be closely related to a company's particular business
These outsiders have been able to see the opportunities more clearly. In the process, the distinction between for-profits and nonprofits is blurring.
social entrepreneurs are often well ahead of established corporations in discovering these opportunities. Social enterprises that create shared value can scale up far more rapidly than purely social programs,
The opportunities to create shared value are widespread and growing. Not every company will have them in every area,
but our experience has been that companies discover more and more opportunities over time as their line operating units grasp this concept.
While some shared value opportunities are possible for a company to seize on its own, others will benefit from insights, skills,
and far greater opportunities will be missed. The moment for an expanded view of value creation has come.
such as the growing social awareness of employees and citizens and the increased scarcity of natural resources, will drive unprecedented opportunities to create shared value.
The results have been missed opportunity and public cynicism. How Shared Value Differs from Corporate Social Responsibility Creating shared value (CSV) should supersede corporate social responsibility CSR) in guiding the investments of companies in their communities.
But shared value offers corporations the opportunity to utilize their skills, resources, and management capability to lead social progress in ways that even the best-intentioned governmental and social sector organizations can rarely match.
and networking opportunities IA4SI: providing CAPS with an impact self-assessment methodology and related online tools SCICAFE2. 0:
. pdf Bund, W.,Hubrich, K.,Schmitz, B.,Mildenberger, G.,Krlev, G,(2013), Blueprint of social innovation metrics contributions to an understanding of opportunities and challenges
by proposing a solution to a specific problem and by offering new social links and collaboration opportunities.
in order to develop new working opportunities, collaborations and so forth (Portes, 1998). Following this perspective, belonging to a network is a value in itself as it multiplies the opportunities to enlarge one's own network
and to'use'it for addressing emerging necessities. In this short review of research on the motivational factors driving people to participate in online activities we have not yet mentioned altruism,
while at the same time create opportunities to remove barriers to accessibility. Specifically, CAP4ACCESS will use the power
Open data increases awareness and coordination, creates new opportunities for innovation, and strengthens inclusion, participation and, ultimately, human well-being.
Opencorporates (OC) provides a good example of the opportunities in open data. It was set up to in the wake of the financial crisis to make information about companies and the corporate world more transparent and accessible.
This could be done through growing the digitalsocial. eu network to enable more opportunities for collaboration;
scaling and attracting funding opportunities. Equally, as DSI evolves policymakers need to understand the extent to which the policies they are putting in place to support DSI are affective 10 Growing a Digital Social Innovation Ecosystem for Europe 1 15 56 69 21 2
At the present moment, the Internet offers unprecedented opportunities for collective intelligence via its increasing ubiquity and the massive amounts of data available for collective transformation into knowledge.
Right now few of these opportunities are being taken advantage of by European social innovators for the most part due to a lack of an open infrastructure and difficulty finding investment.
Growing a Digital Social Innovation Ecosystem for Europe 29 Participatory democracy strives to create opportunities for all members of a population to make meaningful contributions to political decision-making
as well as broadening the range of people who have access to such opportunities. Since so much information must be gathered for the overall decision-making process to succeed,
These sensors provide the opportunity to implement applications that help citizens to move around in cities.
or corporate forecasters who have the opportunity to access and analyse data. By making data open, governments and other large organisations and companies that hold or generate data about society have the opportunity to enable citizens to hold government to account for
what it spends, the contracts it gives and the assets it holds. Local authorities are playing a leading role in implementing open data policies
and opportunities to develop the knowledge and self-sufficiency toachieve inclusion in decision-making processes. These are some of the main initiatives within the DSI field that are focusing on capacity-building
and women bring new perspectives while improving access to information, education and work opportunities for women.
3 4 5 6 Opportunities 7 and challenges Generating Ideas Developing and testing Making the case Delivering
Opportunities and challenges: These include all the initiating factors for instance a crisis, new evidence, and inspiration.
or identifying the opportunities that a new change could bring about. Generating ideas: Most of the ideas you come up with at first won't work.
and who know what the problems/challenges/opportunities are. Make sure they represent a sample of the type of practice you are developing policy for
including any evidence they have of impact Opportunities and challenges What really helped them get their project of the ground
Identify the problems/opportunities. We asked everyone in the room to individually complete this template to quickly generate ideas:
Crowdfunding allows people to have the opportunity to support what they consider to be an attractive idea
innovation labs present an opportunity to activate networks and to create collaborative work environments. In this context labs can be understood as spaces
PS21 has created systemic interventions such the Staff Suggestion Scheme that creates an opportunity for any public officer to directly submit ideas to improve public services.
identifies funding opportunities, and promotes new economic instruments (such as challenges, and prizes) should be promoted the,
scaling and attracting funding opportunities. As DSI evolves policymakers need to understand the extent to which the policies they are putting in place to support DSI are effective.
This focus could be on four key areas of opportunity in DSI. a. Collaborative economy b. Digital social innovation in cities and public services c. Open tools and distributed architectures
DSI has the opportunity to improve public services, cut costs and improve the environment. Easier procurement could be a route to scale
1. Grow the www. digitalsocial. eu network to enable more opportunities for collaboration through the platform,
such as the opportunity for organisations to jointly develop new projects and apply for funding through innovative mechanisms such as challenges,
They are an opportunity both for the public sector and for the markets so that the products and services better satisfy individual but also collective aspirations.
Today, societal trends are perceived increasingly as opportunities for innovation. What's more, trends in demography, community and social media, poverty, the environment
public authorities responsible for Cohesion Policy can consider the different realities, challenges and opportunities of the following six societal trends:
which overlap and interplay, present huge challenges but also opportunities for social innovations. An important mind-shift is taking place.
They represent a unique opportunity to reconcile the analysis of societal expectations with the efficiency of social public finance.
It provides many opportunities for regional authorities to tap into to gain funds for social innovation.
The Structural Fund regulations for 2014-20 offer new opportunities for social innovation. The following examples illustrate how cohesion policy has supported social innovations in the past,
and to give opportunities for poor people to create businesses. In 2006 Mohammad Yunus and Grameen Bank were awarded jointly the Nobel Peace Prize for their work in developing
The new Cooperation Model improves business opportunities for companies and attracts new companies to the area.
and networking opportunities. 64 http://www. lcsi. smu. edu. sg/65 http://www. youngfoundation. org/66 http://www. mind-lab. dk/en
This was a window of opportunity to enable bottom-up creativity, particularly in the way services are delivered
Finally, it assesses the opportunities and barriers for each country. This first exercise shows wide differences amongst Member States regarding the degree of maturity of the ecosystem.
thus creating new opportunities for businesses. This is to be realised in the three areas of prevention and health promotion, care and cure,
The new cooperation Model improves business opportunities for companies and attracts new companies to the area.
As such, it suggested that social innovations should be given the opportunity to test small-scale initiatives, which could be scaled up into large-scale sustainable solutions
Providing opportunities for societal actors businesses and policymakers to leave their own‘comfort zone'and experiment and test new solutions in collaborative, open-sourced platforms.
while offering opportunities for business to thrive: Europe's economy is expected to continue its decline,
as well as opportunities to exchange good practice. This commitment has been translated into the following actions: yy piloting a European Public sector Innovation Scoreboard as a basis for further work to benchmark public sector innovation
opportunities to learn later in life and early school leavers have focused a lot of attention and youth unemployment is also being tackled through more workplace and entrepreneurial learning experiences and more possibilities for self employment.
of non-formal and informal learning110 also makes an essential contribution to the Europe 2020 Strategy goals by increasing the opportunities for skills acquired outside formal education
using the opportunities of the European Innovation Partnership on Active and Healthy Ageing; yy ensure adequate and predictable financial support for these strategies,
yy fully take advantage of funding opportunities provided by the ESF and ERDF, as well as other European Structural and Investment funds (ESIF) and the new Programme for Employment and Social Innovation (Easi), to test new approaches to social policies (such as ICT-enabled innovation)
and yy funding opportunities through PROGRESS/Easi (cf. 2. 3) and ESIF (i) to test new approaches to social policies
The new rural development regulation provides enhanced opportunities to support innovation and has a great potential to boost social innovation.
and create business opportunities. The take-up of social innovation in Horizon 2020 is across all areas where appropriate.
in improving their opportunities and in helping them make the most of their potential throughout their life course.
The opportunities for job creation in the social services sector are important due to the development of new needs driven by the demographic changes, economic and social consequences of the crisis, growing inequalities, technological developments or changing
Erasmus+will provide opportunities for young Europeans to study, train, gain work experience and volunteer abroad.
Ecoap also presents opportunities to create growth and jobs. Eco-innovation is essential for the transition to a resource-efficient circular economy.
with opportunities to look into new instruments such as Integrated Territorial Investments and Community-led Local Development, financial instruments, etc.
The event provided an opportunity for a detailed discussion on the contribution of social innovation to increasing the effectiveness and efficiency of social policies.
and full list of projects at http://ec. europa. eu/digital-agenda/en/collective-awareness-platforms) provide rich opportunities to share new insights and knowledge amongst academies
The annual Poverty Convention provides another opportunity to share social innovation solutions to challenge exclusion.
It is designed to boost opportunities for innovation in the water sector to facilitate the development of innovative solutions
and organisations to generate prosperity and harness opportunities together. The Open Innovation Strategy and Policy Group has been developing
anticipate possible challenges and opportunities, and generate ideas to inform policy thinking, in the first instance in 2014, around the renewal of the European parliament and the Commission.
mentoring support and networking/exposure opportunities. yy It enlarges the social innovation community and, by following up the projects selected throughout the Competition,
it provides concrete evidence that social innovation works. yy It creates greater awareness of the opportunities that social innovation can bring to develop new solutions to problems in Europe among politicians,
The first edition of the competition proved to be a success. Europeans were invited to develop ideas for creating new and better job opportunities.
and researchers in providing evidence and methodologies that can support policymaking. 188 See the report on funding opportunities for social innovation (http://ec. europa. eu/enterprise/policies/innovation
The platform will provide an opportunity for enterprises and other stakeholders to identify and discuss constructively the current
the Europe for Citizens programme provided opportunities for stakeholders to engage in participatory processes aimed at defining policies of relevance to them196.
and give them the opportunity to put their questions directly to European commission leaders. To organise them, the Commission works closely with its representations in the Member States.
the European Voluntary Service as part of the Erasmus+programme is the EU scheme providing volunteering opportunities for young people in Europe and beyond.
CROSS207 (CIP ICT PSP) seeks to exploit these opportunities for services and applications in the field of non-monetary economy,
Finally,(c) giving citizens the opportunity to TAKE PART and INTERACT with each other and with the European political actors:
This is an area that presents significant opportunities to leverage the power of European talent by fully engaging stakeholders
identifying empty spaces and opportunities for reuse. In Croatia, for example, Platforma 9. 18 mapped out
It is an opportunity for the walkers and villagers to share and reflect on innovative practice.
as resources, assets and opportunities for social innovation. Assets can be reclaimed and reused and, in the process,
This means 2 that competitions need to be structured in such a way that participants have the opportunity to collaborate,
and its social purpose tangibly as if it were a gallery 140) Open events to provide an opportunity for organisations to engage a wide variety of people in the work of the organization.
‘option use'(having the opportunity to do something;‘‘bequest use (leaving something for the future; and‘existence use'(satisfaction that things exist
Tracking the intersects and opportunities of economic, social and environmental value creation.''Available at: http://www. blendedvalue. org/9. Moore, M. H. 1995)‘ Creating Public Value:
The Opportunity, 2050 Roadmap.''Discussion Paper. London: Department of energy and Climate Change. 3. Allen, R. and Stern, V. Eds)( 2007)‘ Justice Reinvestment A New Approach to Crime and Justice.'
I. End notes 1. Murray, R. 2009)‘ Danger and Opportunity: Crisis and the new Social Economy.'
and opportunity to design and develop innovative approaches to policy. Its 1 SUPPORT IN THE PUBLIC SECTOR 149 goal is to foster creativity, social innovation and sustainability in public institutions, through community projects, prototyping
2. Murray, R. 2009)‘ Danger and Opportunity: Crisis and the new Social Economy.''Provocation. London:
'Philanthropic platforms such as Volunteermatch which help people find volunteering opportunities in their local area. 418) Donor platforms, such as Globalgiving, Altruistiq Exchange, Network For good, Firstgiving and Guidestar.
Many businesses now see social innovation as a field for creating new business opportunities: for growing brand equity (through association with well known charities or social enterprises;
and business opportunities for those on low income in the country. 453) Market commitments such as Cadbury's commitment to buy only fairtrade cocoa for one of its products.
Capital Opportunities for Social and Environmental Impact.''Geneva: World Economic Forum. 3. For more information see:
spotting connections and opportunities, 16 the analyses of how much innovation is understood best as creative reinterpretation,
and opportunities to nourish and scale DSI in Europe. We will also deepen our research in to policies
and more social innovation is an area that presents significant opportunities to leverage the power of European talent by fully engaging stakeholders, citizens, civil society,
case studies and potential funding opportunities. 9 In the new redesign, we focused on communicating the meaning of DSI,
and funding opportunities) as this is outside the scope of what we can do within our current resources.
we provided French and Spanish organisations the opportunity to take the survey in French or Spanish with a link to the translated survey.
or funding opportunities that might be of interest to the larger community. Events Throughout the project the project partners have done a number of workshops presentations and other events on digital social innovation.
The current economic and financial crisis is an opportunity to propose a new model for European innovation.
Today information technology is opening up new opportunities to transform governance and redefine government-citizen interactions, particularly within cities (Chan, 2013;
and business opportunities. of the community actually depends on the networks. It is them that organise the community around enabling/servicing structures,
or ecological objectives that generate new opportunities for the improvement of society and the enrichment of community goods and resources.
and civil society Extrinsic monetary motivation Opportunities for learning and networking Visibility and reputation Open/big data Organization of competitions Support for networking Knowledge sharing and dissemination New services Generation of economic value Transparency Political incentives (reputation) Technical support Monetary incentives
and states that the explosive growth in smartphone adoption has created opportunities for 39 developers of every shape or form.
the Financial services Living Lab gives the opportunity to its creators to better test and develop their products.
Finally, opportunities for learning and networking are a significant incentive As well as we already stated in section 4, intermediary organizations or enablers,
including 1) the opportunity to support an attractive idea or the producer the smart citizens know,
3) the opportunity to help others realize dreams, 4) the reward-oriented intentions of crowdfunders,
Also, open democracy initiatives provide an opportunity to be informed better of issues in their community.
and to frame a more detailed discussion on how these could be implemented during brainstorming ideas sessions. 48 1 2 3 4 5 6 Opportunities 7
and data as knowledge commons. 49 1 2 3 4 5 6 Opportunities 7 and chalenges Generating Ideas Developing
and who know what the problems/challenges/opportunities are. Make sure they represent a sample of the type of practice you are developing policy for
including any evidence they have of impact Opportunities and challenges What really helped them get their project of the ground
Identify the problems/opportunities. We asked everyone in the room to individually complete this template to quickly generate ideas:
This means thatthere is an opportunity for the European commission to connect the very small networks and lone organisations to the larger super-network.
and attracting funding opportunities. Even if it is impossible to foresee the precise impact and quantify the multiplier effect of the mapped DSI activities,
by providing new economic opportunities, including higher quality jobs. 10.11. http://lod2. okfn. org/12.13. http://ycombinator. com/14. http://www. Nesta
/en/ict-art 36. http://ec. europa. eu/research/participants/portal/desktop/en/opportunities/h2020/topics/95-ict-31-2014
. html 37. http://ec. europa. eu/research/participants/portal/desktop/en/opportunities/h2020/topics/2418-issi-5-2014. html 38.
New revenue opportunities Partnerships European ecall initiative Personalisation options Regulation App developers Distracted driving Communications industry A world of opportunities 2013 Deloitte
service revenue opportunities 2013 Deloitte Belgium Our commitment to our clients includes access to our timely,
Emerging Markets, Emerging Opportunities This latest article examines how the nature and structure of automotive strategic partnerships have changed,
Manufacturing Opportunity This report examines some of the main challenges facing any attempt to cultivate an American manufacturing renaissance,
or actor Equal opportunity of access for all Scalability and robustnessthese principles imply a fully decentralised architecture;
there are extensive opportunities to engage with related bodies of knowledge to develop further understanding of these relationships.
Opportunities and Challenges: A Report on the Research Workshop'Digital Challenges in Innovation Research'(June 8, 2010
Among the benefits have been greater firm satisfaction and savings and more registered businesses, financial resources and job opportunities.
By law Defendant has the opportunity to appeal the judgment during a specified period. Defendant decides not to appeal.
In this way, the Internet offers unprecedented opportunities for collective intelligence via its increasing ubiquity and its massive amounts of data available for collective transformation into knowledge.
and open democracy Participatory democracy strives to create opportunities for all members of a population to make meaningful contributions to political decision-making,
and seeks to broaden the range of people who have access to such opportunities. Since so much information must be gathered for the overall decision-making process to succeed
Building on this, active grassroots communities also use the opportunities presented by digital technologies to hack
and opportunities to develop knowledge, self-sufficiency, and achieve inclusion in decision-making processes. These are some of the main initiatives within the DSI field that are focusing on capacity-building
These sensors provide the opportunity to implement applications that help citizens to move around in cities.
or corporate forecasters who have the opportunity to access and analyse data. By making data open, governments and other large organisations and companies that hold or generate data about society have the opportunity to enable citizens to hold government to account for
what it spends, the contracts it gives and the assets it holds. When the European commission published its Directive on the reuse of public sector information (PSI) in 2003 many member states,
new services like the Smart Citizen Kit, an Arduino based sensor kit have the opportunity to provide even more sophisticated sensor network tools to citizens,
Cloud computing as a virtualisation infrastructure that offers unique opportunities to reduce the costs of delivering services over the Internet,
Open data such as the Open data Vienna initiative allow for citizens to mine previously closed sources of knowledge for problems and new opportunities.
and opportunities to grow and scale the DSI ecosystem, and to analyse the following requirements that are emerging as enablers to foster
or easily share events, funding opportunities etc from other sites) Add a section to the site that shows
and visualises funding opportunities for organisations. N. B. these are likely to come from EC grants
another on is on awareness of human rights in Tibet. 62 As a community Avaaz is unique in its ability to mobilize citizen pressure on governments all around the world to act on crises and opportunities anywhere, within as little as 24 hours.
Researchers also believe that particular groups on the Internet may benefit from the strategic opportunities offered by e-petitions,
Avaaz's ability to quickly mobilise citizens to pressure relevant targets to act on crises and opportunities anywhere,
But as entrepreneurs they point to a tendency to always try to turn problems into opportunities.
As a result of this official partnership and open collaboration, the Better Reykjavik platform has provided citizens with the opportunity to see how their input can directly influence policy.
and city authorities that recognise that this is an opportunity to do more than simply upgrade technological products and service offerings,
Without the opportunities presented by the Internet, the association would not exist. After decades of measures that have reduced drastically the public domain,
It is developed within the Web2. 0 paradigm to provide users with the opportunity of collectively categorising,
or novice developers the opportunity to see how more senior coders write code and communicate. 119 Related also to this point on collaborative learning is the fact that contributors heavily rely on existing tests in project
technological or ecological objectives that generate new opportunities for the improvement of society and the enrichment of community goods and resources'.
'This second component of Goteo is based on a belief that that crowdfunding offers benefits beyond new opportunities for finance,
'Therefore, projects that raise finance on Goteo also have the opportunity to source nonfinancial support from backers that can help make the projects a reality.
'any member has the opportunity to pitch an alternative proposal. With one or more proposals suggested it is now up to members to vote up
For example the event featured demonstrations on the DIY opportunities in the Arduino open source electronic board and Raspberry Pi.
In addition to showcasing opportunities for DIY making, Make also sell DIY kits that can help people easily get started on making,
By doing so, Open Ministry in some ways offers citizens the opportunity to be co-creators of a set of laws more reflective of their values and concerns.
Open Garden's technology provides an opportunity for carriers to address the shortcomings of cellular networks even as they deliver a superior experience for mobile data users.
and opportunities they need to thrive. The network is built on the belief that an economy based on sharing,
and actor who was looking for new opportunities. He wanted to work on something he really believed in.
Tor's team actively seeks out opportunities to attend conferences facilitate conversations and provide teaching tools on the importance of information sharing in safe, productive environments.
The Internet offers exciting new opportunities for individuals to express their views, parody politicians, celebrate their favourite movie stars,
Ushahidi have adapted their business model to offer new opportunities for collaboration through information-sharing offering technology customisation
Presenting the public with the opportunity to play a part in scientific research seems an integral part of Zooniverse's overall success. Take for instance the case of Galaxy Zoo.
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