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Digital-Age transportation_ the future of mobility.pdf

2013 Deloitte Belgium Digital-Age Transportation The Future of Mobility April 2013 2013 Deloitte Belgium The automotive industry in Europe has been facing challenging times 2 Sources: WSJ, Business Insider, FT, The Bulletin Production levels are slumping and competitiveness is under severe pressure 2013 Deloitte Belgium Globally, however, the automotive industry shows a very attractive outlook 3 Sources: Reuters, FT, IHS Global Insight Growth driven mainly by developing regions or focussed strategies 2013 Deloitte Belgium Europe should innovate/focus on the right niche only then there will be a future 4 Footer 2013 Deloitte Belgium 5 09h00 Working at the office, preparing for next client meeting downtown. 09h20 Driverless car arrives. While travelling, you use the in-car wireless network to send an important email. You indicate you want to take the quickest, most expensive route. Meanwhile, you scroll through lunch spots to take your client to using the car's interactive dashboard, and make a reservation. 09h50 You arrive at your client's premises. Traffic jam ahead Rerouting A car ahead of you notifies your car that a truck has lost its load and is causing a traffic jam. Your own car calculates a different route. Location aware smartphone detects 10 o'clock meeting and calls driverless car to pick you up. Science-fiction? 2013 Deloitte Belgium 6 Or future of mobility? 2013 Deloitte Belgium Tomorrow's connected vehicle will become a node on the mobile communications highway capable of connecting drivers with friends, family and information at a pace they desire 2013 2014 2016 2018 Streaming media Streaming audio and video Virtual guide books Guide books downloaded virtually to the vehicle Cloud-based settings Cloud based personal setting transferred within a brand line Smart part failure detection In-vehicle analytics to detect part failures in advance Intelligent in-vehicle transactions E-wallet integration allowing for voice-enabled in-vehicle transactions Vehicle to infrastructure (V2i) Communication between vehicle and infrastructure to dynamically reroute Integrated parking finder NAVI integrated parking spot identifier Vehicle to Vehicle awareness (V2v) V2v awareness to prevent accidents Near field transactions Near field communications for transactions 7 2013 Deloitte Belgium Driverless cars are a looming disruption 8 MIT 50 disruptive companies 2013 Toyota (Autonomous car) Audi (Compact laser scanner for autonomous vehicles small enough to fit into the grill) 2013 Deloitte Belgium and will likely change dynamics in the economy and in our personal lives 9 Auto manufacturers Auto insurers Auto financiers Fleet managers Service & repair shops Rental agencies Taxi operators Oil companies Emergency rooms Health insurers Medical practices Road construction companies Parking lot operators Government taxing authorities Ripple effects 2013 Deloitte Belgium Car sharing and on-demand solutions are growing increasingly popular, especially with generation Y 10 People get to try out different cars, different lifestyles, different identities. By contrast owning a car, they said, felt like being tied down like a marriage. Generation Y: 18-34-year-olds-Sources: Northeastern university in Boston, KCR, Economist, Deloitte research Young people increasingly view cars as appliances not aspirations, and say that social media give them the access to their world that would once have been associated with cars. FORD2GO-Automotive manufacturer-backed, nationwide car sharing program in Europe that incorporates dealerships. 2013 Deloitte Belgium Consumer preferences are driven changing by continuous developments in technologies and materials 11 A strong majority of Gen Y would rather buy an electrified vehicle than any other type of vehicle Traditional gasoline powertrain vehicle 37%Pure battery electric vehicle 2 %Hybrid gasoline-electric vehicle 57%Q: Which of the following vehicles would you prefer to buy? New technologies and materials are constantly being developed Roof shingles that incorporate photovoltaic materials Commercialized by Dow chemicals. The house and garage roofs of the future won't need to be retrofitted with solar panels, they'll be solar panels, making electrified vehicles almost free to charge. Folding car Based on MIT's City Car, Basque Hiriko Driving Mobility consortium developed a folding two-seat urban electric car. The primary driver Gen Y's sees these vehicles as being more economical to operate than traditional gasoline-powered vehicles, especially in an environment with frequent swings in fuel prices 2013 Deloitte Belgium What can you expect as an automotive company to what will these trends lead? 12 Looking ahead, the post-crisis era will be defined by three sweeping themes 1. Consolidation: driven by the need to achieve scale, fill product gaps, and maintain returns in slow growth mature markets 2. Globalization: creating new markets and new competitors, driving the need to penetrate massive growth markets 3. Innovation: required to address the global societal trends redefining the role of the car and of personal mobility but what about advanced manufacturing trends (e g. additive)? but what about back shoring, local for local? YES, definitely! 2013 Deloitte Belgium 13!!Connected cars Technology industry Pricing? Applications and automotive app stores Improved onboard diagnostics & extended vehicle life In-car data services Increased safety (V2i, V2v,) New revenue opportunities Partnerships European ecall initiative Personalisation options Regulation App developers Distracted driving Communications industry A world of opportunities 2013 Deloitte Belgium 14 Car sharing Efficient sharing, enabled by driverless cars Reduced need for cars Shorter planning & business cycles Irrelevant dealer-based distribution systems Individual ownership fades Cars will be replaced used up & much faster Evolving customer preferences And shifting needs 2013 Deloitte Belgium 15 Smaller, simpler, cheaper cars Optimizing design for production Quick decrease in cost of electronics & components Reduced need for heavy structural elements and safety features Significant reduction of accidents (Connected vehicles & driverless car technology) Most car trips are short ones involving one or two people Shift in customer demand toward commodity products Eroding margins Undercut business models depending on premium autos and large margin options Reduced entry barriers Reduced necessary engineering expertise and capital costs Reduced supply chain complexity Moore's Law Requiring different approaches 2013 Deloitte Belgium We believe dynamics in the automotive industry will significantly change and new business models will emerge 16 Subsidise purchase price of a car, in return for A x-year contract to use certain services Offer concierge services around the maintenance of the car Be an intermediary who manages car-sharing and assures that shared cars are treated well and maintained including having the latest driving software Help car owners earn extra money by renting their unused cars out to strangers Capture new service revenue opportunities 2013 Deloitte Belgium Our commitment to our clients includes access to our timely, valuable thought leadership concerning the issues faced by executives in today's rapidly changing automotive industry. Unplugged: Electric Vehicle Realities Versus Consumer Expectations Based on a survey of 13,000 consumers in 17 countries, Deloitte's latest research on electric vehicles outlines the gap between consumer expectations and product offerings available today and those planned for the next five to 10 years. Annual Gen Y Automotive Survey Fielded since 2009, Deloitte's annual survey of Gen Y consumers seeks to understand their vehicle preferences and shopping behaviors. The survey contrasts preferences across generations and important automotive markets around the world. Connected Vehicles Enter the Mainstream: Trends and Strategic Implications for the Automotive Industry The connected vehicle industry continues to emerge as a result of rapid advancements in technology and increased consumer demand. The implications for automakers are significant. Learn about what OEMS and suppliers should consider. Emerging Markets, Emerging Opportunities This latest article examines how the nature and structure of automotive strategic partnerships have changed, and discusses what executives should consider when weighing the pros and cons and evaluating the details of establishing new relationships. Charging Ahead: The Last Mile-Is the U s. electric infrastructure ready to support one million electric vehicles? The preliminary highlights of the study Deloitte is conducting to determine if the country's utility infrastructure is ready to charge one million electric vehicles. Manufacturing Opportunity This report examines some of the main challenges facing any attempt to cultivate an American manufacturing renaissance, and highlights recommendations that could help the United states overcome these roadblocks. Automotive Spotlight Accelerating Toward a New Revenue Recognition Model! This Automotive Spotlight highlights the framework of the proposed revenue recognition model and potential implications for automotive entities that currently apply existing revenue recognition accounting standards under U s. GAAP or IFRS. Global Manufacturing Competitiveness Index The index is based on the responses of more than 550 chief executive officers and senior manufacturing executives worldwide. The report confirms that the landscape for competitive manufacturing is in the midst of a massive power shift based on an in depth analysis of survey responses. Deloitte forward-looking insights 17

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