Synopsis: Strategy:


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developing a new clearly defined strategy in order to sharpen its impact on the Luxembourg research landscape.

After the Government's agreement on the list of national priorities, this new strategy and the foresight results were then put together in a new approach:


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experiences from the innovation policy foresight and strategy process of the City of Vienna K. Matthias Weber a, Klaus Kubeczko a, Alexander Kaufmann a & Barbara Grunewald a a Austrian Institute of technology, Department Foresight

experiences from the innovation policy foresight and strategy process of the City of Vienna, Technology analysis & Strategic management, 21:8, 953-969, DOI:

experiences from the innovation policy foresight and strategy process of the City of Vienna K. Matthiasweber*,Klaus Kubeczko, Alexander Kaufmann and Barbara Grunewald Austrian Institute of technology, Department Foresight and Policy development, Vienna

and strategy process to revisit its urban research and innovation policy. This process undoubtedly had a major impact on policy;

objectives and results of the Viennese innovation policy foresight and strategy process and the different impact dimensions will be analysed

strategy process; innovation policy; policy impact 1. Introduction In 2006, the City of Vienna initiated a far-reaching and open strategy process on the orientation of its future research, technology and innovation (RTI) policy.

The aim was to develop, in a participatory process, a comprehensive strategic framework as well as concrete proposals for*Corresponding author.

(or tangible) outputs like reports and websites. 2 We can also observe an increasing interest in foresight activities that aim at supporting strategy formation both at the collective level and at the level of individual organisations.

in strategies and policy programmes) Incorporating forward-looking elements in organisations'internal procedures Facilitating Immediate Effective actions taken Intermediate Formation of action networks Creation of follow-up activities Ultimate

and strategy process was positioned. 3. 1.‘Systems Research in the Urban area':'groundwork for RTI policy The strategy process could draw on solid grounds.

In addition to a number of specific studies, it built specifically on the results of the large-scale research programme‘Systems Research in the Urban area'that provided the analytical groundwork

The results of the programme later on served to fuel the debates in the different expert panels in the strategy process phase.

i e. before the start of the actual strategy process. In this phase four scenarios were developed, which served as a backdrop for later elaborating elements of an RTI policy strategy for the city of Vienna.

which was initially not even intended to lead to a participatory strategy process, the main phase of the project‘Wien denkt Zukunft'started in November 2006 with a major kickoff event attended by over 500 participants.

The discussion was intended to develop a comprehensive strategy and vision for municipal RTI policiie by both identifying areas for action and implementing adequate policy measures until the year 2015.

Downloaded by University of Bucharest at 05:10 03 december 2014 Trade-offs between policy impacts of future-oriented analysis 959 Panel 1 FTI in business Integrative concept for RTI-strategy Panel

report Public Forum Panel 2 Focus on research Panel 3 Science and Panel 4 Urban Panel report Panel report RTI-strategy Vienna Analysis of RTI

As a consequence, they should be addressed by all panels. 3. 3. Viennese RTI strategy goes public:

First, the strategy process was regarded as a process by which the City ofviennawanted to find and make explicit its own strategic position within CENTROPE;

fields of action and kickoff projects of the official RTI-strategy. As a consequence, the modes of operation of the panels were quite diverse

the final version of the strategy paper had to be agreed with the office of the vice-mayor,

In this final phase, the role of the Municipal Department for EU Strategy and Economic development (MA 27) that was in charge of coordinating the entire foresight

and strategy process cannot be overestimated. It had to ensure the coordination with the vice-mayor's office, with the key stakeholders and between the four panels.

the RTI-strategy of the City of Vienna was presented to an equally large audience of several hundred participants, backed by the mayor, city councillors and key stakeholders.

challenges and key fields of action 4. 1. Identifying ambitious objectives One of the goals of the strategy process was to identify targets

Six main objectives and targets were formulated for the RTI strategy of the city, which should be achieved by 2015 (City of Vienna 2007a):(

5) Integrating Vienna's RTI in European networks and strengthening co-operation within the CENTROPE region in order to create a common RTI area that will successfully compete in Europe and in the world. 4. 3. From strategy to action:

'and are likely to be implemented in the first 2 3 years after the end of the strategy process (see Figure 2). For the year 2008 the initial three projects have been endowed with approximately¤14 million:(

and it is the firm intention to maintain the momentum of the participatory process by consolidating some of the communication channels that had been established in the context of the strategy process. 5. Impacts of the process

in order to find their way into the final panel and strategy documents. In other words implicit agendas and objectives had to be made more explicit to provide the basis for the joint definition of future challenges, fields of action and kickoff projects;

strategy document. The inter-panel meetings were crucial in this respect, because on the one hand participants felt obliged to achieve a consensus on initiatives to be suggested for the RTI-strategy,

while on the other hand they had an interest to defend their competencies. In terms of the policy-facilitating function of foresight,

the innovation policy strategy has certainly become a point of reference for many new policy initiatives. Reference is made regularly to the strategy to lend legitimacy to new initiatives and document their compatibility.

The least one can say is that it is perceived widely and acknowledged as a key policy document.

With the official support lent to the strategy by all relevant city councillors it has acquired an official status. The official and political character of the document also has its downsides,

in that some of the more visionary elements that were part of earlier versions of the strategy were eliminated in the final version,

whether at least some of the participatory elements and coordination processes among municipal departments can be established on a permanent basis. Monitoring the implementation of the strategy is planned to be an element of this,

whether and how the results of the monitoring will be processed further to adapt strategy and policy accordingly.

The foresight and strategy process also fulfilled policy facilitating functions, but mainly with respect to the activities internal to the city government and public administration, where the strateeg indeed serves as a major reference point.

General support to the strategy has been lent by many of the research and innovation performing and facilitating actors outside the local government,

but hardly any specific action has been started firmly yet that would build explicitly on the strategy.

In that sense, strategy contains a rough plan of action. Its implementation has been accelerated by the economic crisis in 2008/2009 that has led to an increase in funding for RTI as part of city's economic

or whether it will turn into a more regular process of strategy development and update, based on a monitoring of actions and context.

Overall, some elements of the strategy have been defined in such a way that the momentum will be kept for at least the next two or three years.

for instance by the reference made to the strategy documents in new initiatives. However, it is too early to say

as a result of the strategy and to what extent it will influence agenda-setting processes in individual agencies or municipal departments.

the strategy is rather modest and does not suggest major adjustments of a structural or organisational nature.

the Vienna strategy in the end restricted itself mainly to the short-and medium term and explicitly left some of the more controversial long-term issues out (e g. issues of political governance).

in order to ensure the widespread agreement to the strategy, if this is seen as a first step only towards establishing a more strategic and open governance culture. 6. Conclusions The innovation policy foresight

and strategy process‘Wien denkt Zukunft'had a number of clearly identifiable impacts on policy agendas and initiatives.

such as the need to avoid politically contentious proposals in the strategy document. In the end, the strategy document becomes official policy.

Second the comparatively short, and thus policy-relevant, time horizon implied that severra important longer-term issues,

but were not taken up in the participatory RTI-strategy process. Third, the structural and organisational rigidities of urban research and innovation poliic that will need to be overcome for establishing novel types

but not given much prominence in the final strategy. Avoiding these sensitive issues was necessary to reach consensus on other proposals.

had to be avoided in the strategy. Making conflicting positions explicit, but leaving them open was regarded not an option.

in parallel with a shorter‘official'strategy document that outlines the common ground of urban research and innovation policy.

when the decision was taken to launch a participatory foresight and strategy process. To conclude, it is certainly true that the foresight

and strategy process had a quite significant impact on guiding the future research and innovation policy in Vienna, but the closeness to policy making implied that some of the exploratory and‘out-of-the-box'thinking that would usually be part of a foresight process was regarded not desirable

More Information (in German) on the foresight and strategy process is available at: http://www. wiendenktzukunft. at www. wiendenktzukunft. at/downloads/strategie lang. pdf www. wiendenktzukunft. at/downloads/strategie kurz. pdf An English summary is available at:


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According tovoß and Kemp (2006,4) reflexive governance‘refers to the problem of shaping societal development in the light of the reflexivity of steering strategies the phenomenon that thinking


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It can uncover patterns that reflect competitor strategies 9. It can also enable researchers and R&d managers to gain a global perspective on entire bodies of research.

I check that my search strategy captures most of the Georgia Tech authored papers to help validate the query.!

I phone around to find one local subject matter expert willing to review my search strategy to spot gaps or other weaknesses.


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a joint foresight exercise that would provide inputs to this strategy, foster collaboration between these funding agencies and promote foresight and innovation activities at large.

which served to inform albeit indirectly the development of the national strategy and the attendant implementation of several Strategic Centres of Excellence in Science and Technology.

the Finnish Agency for Technology and Innovation (Tekes) has catalysed extensive consultation processes with researchers and industrialists in its strategy developmmen (Salo and Salmenkaita 2002;

and Technology policy Council of Finland (STPC) should develop by the end June 2006 a national strategy for establishing Strategic Centres of Excellence in Research and Innovation.

respectively) took the initiative to launch a joint foresight exercise thatwould provide informational inputs to the shaping of the national strategy and also other strategic planning processes.

Finnsight has served to inform their respective strategies. In view of citations, Finnsight has served also as a source of information for various regional and organisational strategy processes in Finland.

when the Government took decisions towards the implementation of a national strategy in which the establishment of Strategic Centres of Science,

because the foresight results characterised focal competence areas that would plausibly merit explicit attention in strategy implementation.


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or to legitimate results but more proactively to embed them in the strategies of organisations across the economy and society.

and more specifically for foresight, in terms of its inbuilt concern with research and innovation policy or strategy issues.

Economic, social and sustainability challenges have created a new and more demanding agenda for research and innovation policymakers and strategists.


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and helps synchronize the strategies and joint actions of different stakeholders (e g. 39). Efforts reaching the consensus may,

Examples are the EU FP6 Nanologue project14 where different products for different socio-technical scenarios were envisaged or the strategy articulation workshops in the framework of the Dutch Nanoned initiative (e g. 49 51.

European Strategies in Global economy'',Toulouse, July 7 9, 2008.46 B. Kahane, A. Delemarle, L. Villard, P. Lare'do, Knowledge dynamics and agglomeration phenomena:


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writing in strategy+business 1, refers to these new types and levels of risk as interdependent risks.

and evaluate them in the context of the company's strategy, competencies, and mission. 2. The promise The organizations that survive today's marketplace turbulence will be those that can adapt rapidly to change.

when making technology decisions may be an appropriate strategy. The abstract is valuable because it questions conventional wisdom

Strategy consultants! Principal consultants! Marketing and sales staff. Representation from a wide variety of academic and professional backgrounds is helpful as well.

Strategy & Business 34 (2003 Spring) 71.2 Stephen Haeckel, Adaptive Enterprise: Creating and Leading Sense

Mckinsey Quarterly 2 (2002) 48 57.7 Mark Buchanan, Power laws and the new science of complexity management, Strategy & Business 34 (2003 Spring) 76.


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Foresight for research and innovation policy and strategy Luke Georghiou a,,*Jennifer Cassingena Harper b a Manchester Institute of Innovation research, MBS, University of Manchester, Oxford Road, Manchester M13 9pl, UK b Malta Council for Science

and Technology, Villa Bighi, Bighi, Kalkara CSP 12, Malta 1. Introduction The predominant focus of foresight 1 is frequently national research policy and strategy,

or reform innovation policy and strategy, an activity which sometime ago called‘‘wiring up the innovation system''4. In recent years there has been growth in for regional innovation

and innovation policy and strategy together and use of foresight for more joined-up policies and defining the appropriate policy mix.

Available online 18 november 2010 A b s T R A c T The paper addresses the application of foresight to research and innovation policy and strategy.

In the open innovation systems firms are concerned less with stand-alone type foresight and more about how corporate strategy interfaces with the emerging research and innovation policy scenario.

and capacity building Priority setting for S&t Network building Supporting policy or strategy development Analysing the future potential of technologies Fig. 1. Analysis of objectives of 50 foresight exercises. 1 Thanks

Substantial effort is put into the preparation of technology landscaping or foresight documents as an input to the strategy process 17.

It has long been understood that foresight in particular has a role in building shared strategies see Georghiou in 1996:‘‘

as firms become increasingly dependent on complementary or external sources of technology, formulation of strategy, previously an internal activity, must at least in part nowbe carried out in the public arena.

) 471.17 R. Coombs, R. R. Ford, L. Georghiou, Generation and Selection of Successful Research projects, A Research Study for the Technology Strategy Forum, 2001.


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Instrumental‘‘Innovation 25''aims to make long-term strategy for Japan. Consensual‘‘Innovation 25''has set 5 scenarios of Japan society in 2025

The Cabinet Office established the Innovation 25 Strategy Council and the Innovation 25 Special Mission,

National Technology roadmap in Korea aims to make long term strategy plan. Consensual National Technology roadmap (NTRM) in Korea has set up five complementary visions, two

Technology foresight towards 2020 in China Informative TF2020 aims to provide necessary information for making long term strategy for science and technology development in China,


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and strategy development within these organisations. Eerola's account of the various steps and procedures of the Nordic H2 energy foresight are located in terms of the SECI model in Fig. 2

where policy or strategy implications and priorities are elaborated; and so on. The process usually involves much dialogue,

R &d activities and strategy work Regional and national strategies and priority setting International agreements/strategies/priority setting Expert interviews Delphi surveys, questionnaires Interactive workshops focusing on SWOT

and another differentiation between KM strategies emphasising codification (these are centred ON IT systems, with extensive organisation of data and information resources,

One strategy might be to seek to accompany FTA EXERCISES with companion activities in which issue was taken with core assumptions,

In the UK, there had been major scenario work on strategies for developing a competitive edge in nanotechnology and literature/expert surveying of social issues associated with this field, in the early years of the present century.

a UK strategy for nanotechnology, London, Department of Trade and Industry, 2002 while the original webpage for this text widely cited as‘‘The Taylor Report''has been removed,


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During the Cold war nuclear weapons strategies were emphasised by Herman Kahn and others 5 7. The nuclear threat was seed the for the current call for new forms of governance to cope with the regulation of S&t that is now embedded in the combined phenomena of globalisation and glocalisation of business, with effects on every aspect of modern

Each creates a generic rationale that is not tied to the strategy and operations of any specific company or the places in

/Futures 43 (2011) 279 291 284 CSR strategies may work under certain conditions 24, but they are highly vulnerable to market failures.

thus reinforcing corporate strategy by advancing social conditions creating economic and social shared value. 5. 4. Strategic corporate social responsibility

and principles of CSR and the GRI reporting into organisational strategies and culture across their value chains. 4 FTSE index date back from 1962,

while reinforcing strategy Strategic CSR Source: Porter and Kramer 29.5 Strategic philanthropy, also know as creative capitalism 34

How can FTA strategies and methods make sure that the visions of different stakeholders can be represented harmonised

Strategy is always about making choices and success in CSR is no different. It is about choosing

which were in concert with their core strategies. It then becomes critical to understand how FTA practices can support the need to choose which social issues to pursue strategically on a participative, consensus-oriented and inclusive way

and/or recommending priorities, mainly for RTDI policies and strategies, towards that of embedding forward-looking participatory practices in overall processes of strategic policy and decision making.

novonordisk. com/images/Sustainability/sr02/SR2002UK. pdf. 29 M. E. Porter, M. R. Kramer, Strategy & society:

A Soviet View, Progress Publishers, Moscow, 1977, pp. 99 110.42 R. A. Frosch, N e. Gallopoulos, Strategies for Manufacturing, Scientific American 261 (3


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Subsequently, Section 4 discusses the implications of the findings on policy and strategy. Finally, Section 4 draws the overall conclusions and rounds off the paper. 2. Definitions of terminology Trends, drivers of change, wild cards/shocks, discontinuities,

innovations and business-institutional strategies 6. A critical concept associated with being a driver is the level of uncertainty.

which may be amenable to changes according to one's strategic choices, investments, R&d activities or foresight knowledge and strategies.

which helps strategists and risk managers define vulnerabilities within a given system and to then consider what type of event might de-stabilise that system.

One tool is called Strategy Signals, which aims to collect weak signals inside of an organization. The tool is developed by the Finnish company Fountain Park. 5 Another tool for using weak signals in organizations is called the Futures Windows 5, in

J. E. Smith/Futures 43 (2011) 292 312 310 4. Conclusions and implications on policy and strategy The following implications from the outputs of the Big Picture Survey


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Before joining Technopolis, Thomas worked at the Manchester Institute of Innovation research (MIOIR) and in management consulting (Roland Berger Strategy Consultants and NFO Infratest.


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and the nature of its impact, are understood well Related concept Great uncertainty Uncertainty Riska Strategies Build awareness about reasons for fundamental limits to knowledge Attempt to anticipate,

and their quantification Reduce exposure to the hazardous agent Strategy type Precaution Precautionary prevention Prevention Examples Car friendly urban policy in the 1960's leading to congestion several years


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where‘‘high''is good for an agent (a performance measure) an agent (taxi driver) aspires (has a strategy to) be on a high peak (making a big profit).

but also explore the landscape far way to identify other options (objectives, strategies, and policies) and not cut off future options.

Evolution-type strategies are used often in a fitness landscape, which means that a balance of optimisation

and to generate both optimum and (currently) non-optimum alternative potential strategies and options. In short, complexity can be summed up in the simple phrase,

Agents, of a variety of types, use their strategies, in patterned interaction, with each other and with artefacts.

Performance measures on the resulting events drive the selection of agents and/or strategies through processes of error-prone copying and recombination,

and alternative potential strategies through both optimisation and exploration, including some that sound negative, impossible or ludicrous now. 3. Improving foresight application reframing One way to think of all of these ideas together is as different ways of seeing,

or more simply as reframing the future landscape and potential strategies, options, and potential policies.

use their strategies (rules...1 Minimise time to find customer 2 Go where customer wants 1 Avoid crowding neighbours 2 Steer towards the average heading of neighbours 3 Move toward the average position of neighbours...

drive the selection of agents and/or strategies...Drivers who don't make enough profit go out of business Taxies that are damaged reduce drivers'profits Die

Try out strategies of other successful drivers jumping lights, cleaning taxi Try out strategies to get to best food-position in flock fly faster, slower...

changing the frequencies of the types within the system More successful drivers, fewer new drivers, more cleaner taxies More faster birds,

and to generate both optimum and (currently) non-optimum alternative potential strategies and options. In terms of policy making‘‘

Promoting variation can provide a response to several of the requirements of foresight techniques identified above in Section 2. For example it can contribute to generating a range of future options and alternative potential strategies through both optimisation and exploration.

and evaluate the policy instruments deployed to promote variation 4. Identify alternative policy options that can minimize the impacts from the any identified risks 4. Remove the barriers that hinder the adoption of these strategies 4. Incorporate feedback from the‘‘grassroots''level

and alternative potential strategies through both optimisation and exploration, including some that sound negative, impossible or ludicrous now.

and alternative potential strategies through both optimisation and exploration, including some that sound negative, ludicrous,


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These experiences should be of interest to those involved in long-range strategy planning. Keywords Delphi method, Environmental politics, Government policy, Scenario planning, Sustainable development, Strategic planning, Forecasting Paper type Case study Introduction Since the 1990s each new Finnish government has prepared a comprehensive foresight report

and energy strategy for Finland 1. The time horizon in the climate and energy strategy was 2020,

These two works (foresight report and strategy) supported and complemented each other. Before FFRC was invited to facilitate the scenario process,

and Energy Strategy and were based on previous research. The assumptions can be understood as best guesses of the operational environment of the coming decades

Notes 1. Summary of the strategy is available on the web site of the Ministry of Employment and the Economy:


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the actor can rely on some predictability to improve the chances of his strategy, and this refers to the enabling character of emerging irreversibilities.

With this strategy they have been successful in getting several Venture capital grants over the first few years of existence 19,20.


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innovative territorial strategies that can reconcile the viewpoints of a wide range of stakeholders. Third, it forms expert networks to exchange

feeding new elements and values into them, empowering local agents and providing legitimacy to territorial strategies.

The proposed approach shows the way that a future urban vision can be VOL. 14 NO. 4 2012 jforesight jpage 319 translated into practical, measurable strategies to guide territorial development in the long term.

Nevertheless, the final product will be understood easily by stakeholders as well as the general public. 5. Strategy formulation. After determining all kinds of implications across the territorial system, the analyst should be able to perceive the gap between the proposed future vision and the present situation of the territory

it should be feasible to formulate strategies for guiding future development. Once again, this step requires involvement by stakeholders.

Regional governments play a clear role in setting territorial strategies, which take into consideration local interests

and local governments can dictate territorial strategies and urban guidelines, but they are under strict control and surveillance by the authorities in Brussels and Madrid.

and guided by a common long-range strategy. Major outputs of the planning process are the creation of new natural sites, the provision of a high quality public transport system and the rehabilitation of integral parts of a city.

Spatial development in the study area will take place as follows (see Figure 9). Territorial management strategies will not incorporate the principles of sustainable development extensively,

formulating strategies After determining functional, parametric and spatial implications, formulating strategies for future urban development appears to be a quite logical and deductive step in the proposed methodological approach.

Findings from the implications analysis generate a SWOT matrix in which gaps between the future scenario and the present situation can be perceived easily.

therefore constitutes a logical basis for formulating strategies. A few sample strategies are suggested below for each scenario.

Suggested strategies for Scenario A. The green paradigm scenario offers a favourable context to successfully tackle the major challenges such as fighting climate change

undertaking territorial planning or improving energy efficiency. Nevertheless, prospering in Scenario A will mean a major transformation in the Spanish society,

Suggested strategies for Scenario B. In the predator development scenario Spanish society is somewhat self-indulgent

Suggested strategies for Scenario C. The back to basics scenario is dominated by a high level of social frustration due to a longstanding economic recession and the lack of an adequate response by previous governments.


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and strategies that seek to anticipate and in some cases shape technological futures 2. It was used first by the European commission's (EC) Joint research Centre Institute for Prospective Technological Studies (JRC-IPTS) as a common umbrella term for technology foresight

strategies and tools designed to anticipate and shape technological futures (Rader and Porter, 2008). In addition, this particular community of scholars and practitioners has managed also to provide a collective definition of FTA,

This was, in fact, the strategy tool chosen by the project to reflect on alternative futures for law and legal systems.

Furthermore, the scenarios can be used‘‘to assess how existing strategies perform in different global legal environments.

and monitoring their performance (i e. data gathering and reporting strategies) and practices to review existing regulations (Blind, 2006).

Based on data mining techniques, intelligence-based tactics and information communication strategies, predictive policing demonstrates that Law,

3. These various tools and strategies differ according to the range of technology targeted, the time horizon span, their goals and outcomes, etc.


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