Similarly, in many respects, breakthrough technologies due to developments in information and communiccatio technologies and nano-and biotechnologies have disruptive impacts on economies, markets and innovative consumer goods and services.
and demand-side measures to create innovation-friendly markets. Social and environmental challenges deal with the causes and consequences of issues such as climate change, food and energy security and the ageing society,
Optimising the market conditions. Competing visions and action plans to cope with transformations. Fragmented FTA Co-existence mode of governance.
For instance, integration in view of central planning vs. competition in view of market forces defining urban development Individual regional foresight project‘Embedding foresight in transnatiiona research programming'Deals with deliberate approach to both rapid
States and markets: The future preferences of states on socioeconomic development models will impact on international science.
The present range of options extends from market-based economies to stronger developmental state intervention to communism,
'Phase 3 saw the exercise shift its focus from preparing exploratory scenarios to the development of Engaged National Global Detached Science for sale in a global market place Globalism driven largely by multinationals An international division
like the perspectives of users, societal regulation and markets, have become core parts of science, technology and, now, innovation policies.
IPRM integrates the approach of technology roadmapping including such contents as enabling technologies, applications, products, markets and drivers with the perspectives of systemic policies and policy instruments.
It thus helps to overhaul the so-called market lock in. Secondly, foresight stimulates new social structures and linkages that could be useful in fostering the circulation of information in the system.
and do not transform automatically through market transactions alone. Roadmapping can articulate these needs more explicitly
and when the demand could be articulated towards the emergence of a new market. There are several reasons why the existence of a market for new products cannot be taken for granted.
In some cases adopting new technologies is very slow due to high switching costs. In other cases, the market does not develop
because a pricing mechanism for the benefits is missing. This is common, for example, in environmental innovation.
A pricing regime for these externalities has to be established before a market can emerge. When executed well,
and depicts the participants'common understanding of future societal and market needs. The fourth way to use roadmaps is with visionary strategizing.
for example societal drivers, markets, soluttion and technologies in a certain timeframe. A roadmap can create an analytic structure for understandiin how
and the‘pull'driven by market demand are likely to match, and under which conditions.
and market developments both the market segments and geograpphica market regions that are important for the technology-based solutions under scrutiny.
Needs and markets: segments, geography Capabilities, resources, actors (CRA) CRA developments 2 CRA developments 3 CRA developments 4 Figure 2. Generic structure of technology roadmap.
Victoria is sophisticated a market for green and intelligent buildings. It is among the first to adopt sustainable constructiio technologies and green business models in building and construction.
Victoria is a lead market for solutions suited for buildings in dry and warm climate conditions. 4. 2. 1 Drivers.
and environmennta protection, is a rising topic in the emerging markets of the Victorian construction industry.
while simultaneously creating market demand and business opportunities for existing and new players in the business.
The key policies can be categorized into the levels of drivers, markets, products and solutions, and technologies.
Sustainable construction in emerging markets; Demographic change in advanced economies DRIVERS: Support to strategy processes and global market foresight MARKETS:
Sub-optimisation, price dominates; Fragmented markets; Technically defined regulations; Demonstration projects exhibiting value of green building concepts 3d and product model technologies;
Standalone HVAC solutions; Energy management systems (EMS; Sensor technologies Product model technologies integrates building in urban infrastructure;
Self-powered wireless sensors Cost-efficiency Customer-driven, flexibility, accessibility MARKETS: Pricing values building performance over its life-cycle;
Building simulation services MARKETS (i e. demand side policies: From technically specified regulations toward performance based regulations;
T. Ahlqvist et al. to support regional strategy processes by executing systematti rounds of global market foresights.
At the level of markets, referring mainly to the demand-side policies, the first policy proposal was to move from techniccall specified regulations toward performance-based regulations.
It was assessed that Victoria should ambitiously target the creation of a lead market for green and intelligent buildinng that address dry climatic conditions.
In this roadmap, sectoral development is divided into the themes of market and solutiions The present markets are fragmented and emphasiiz suboptimization by price.
The regulations are defined mainly technically, and some demonstration projects exhibiitin the value of green building concepts have already been realized.
the markets are supposedly developing towards pricing that values building performance over its life cycle. Regulations are also developing in a performance-based direction as green building standards are increasingly going mainstream in new constructions.
In the market, this trajectory calls for new types of actors, system and subsystem integrators.
This also requires new energy market players that take the responsibility for aggregating the distributed energy resources to the grids.
and handle complex data on environmental sustainabiilit (automatically) are entering the market. In industry, new manufacturing paradigms are evolving
large-scale diffusion of commercial innovatiion also requires the emergence of a specific market for new products.
However, when subject to systemic lock ins the emergence of such markets often depends on the formation of associated institutions.
Transforming the Market. Geneva: World Business Council for Sustainable development. Weber, M.,Kubeczko, K.,Kaufmann, A. and Grunewald, B. 2009)‘ Trade-offs between policy impacts of future-oriented analysis:
At present, research and innovation policies are challenged by global market conditions where Member States, regions or even industrial or local clusters compete for critical resourrces such as knowledge, human resources,
Graefe, A.,Luckner, S. and Weinhardt, C. 2010)‘ Prediction markets for foresight',Futures, 42: 394 404.
That means following the principles of corporate social responsibility and developing new ways for Fraunhofer research markets of the future.
Megatrends are used also as a part of the evaluation in market studies and analysis (Frost and Sullivan, 2010.
This financial model strengthens the competitiveness of the individual institutes in the industrial contract research market,
which institutes team up to represent specific fields of expertise to the market (e g. water systems, cloud computing, lightweight structures etc.).
the identification of strategic future topics that will produce future contract research markets for Fraunhofer; serving urgent societal needs;
A needs-oriented approach and cross-institute problem-solving should open up new contract research markets in a 3 7 year perspective,
i e. an actual market perspective of 5 10 years. The process had a first top-down part, in
as well as the market potential for Fraunhofer that would be opened up through the project. A jury consisting of senior Fraunhofer experts
in emerging markets, protection from consequences Increasing conflicts within states Global governance will be sought Table 3. Proposals and teams Round 1 Challenge Project ideas Selected projects Teams involved
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