| Precision agriculture (12) |  |
| Prescriptive planting (8) | |
| Sustainable agriculture (5) | |
#Prescriptive planting technology is set to disrupt the farming industry The word innovation usually brings to mind small startups doing clever things with cutting-edge technology.
so it is no surprise that they are nervous about a new idea called prescriptive planting,
Monsanto prescriptive planting system, Fieldscripts, had its first trials last year and is now on sale in four American states.
Prescriptive planting is catching on fast. Last November another seed producer, Du pont Pioneer, linked up with a farm machinery maker, John Deere,
But the story of prescriptive planting is also a cautionary tale about the conflicts that arise when data entrepreneurs meet old-fashioned businessfolk.
the prescriptive planting firms might even use the data to buy underperforming farms and run them in competition with the farmers;
For the time being, though, the biggest companies will dominate prescriptive planting. They collect the most comprehensive data and make better use of them than anyone else.
Prescriptive planting could boost yields everywhere, just as mass, anonymised patient records could improve health care. But its success depends on service providers persuading users (farmers
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