Practical application in Corporate Water Stewardship, drills down more deeply into three specific examples of how Coca-cola is working on this problem.
The early ancestors to humans were more modern than today's apes and chimps. Ardi represents a middle ground in human evolution and bumps Lucy, the fabled 3. 2 million year old fossil, out of science's limelight.
and chimpanzees is thought to have lived six million or more years ago. Though Ardipithecus is not itself this last common ancestor,
shared with its predecessors, the primates of the Miocene epoch, and derived traits, which it shares exclusively with later hominids.
which isn't chimp, but isn't human either. Simply put, Ardi is a bit of an evolutionary tweener.
that our closest living relatives are chimpanzees-African apes that live today in west Africa.
Now that doesn't get us far enough back to reach that last common ancestor that we shared with chimpanzees.
the lines leading to modern chimps and gorillas are represented not even in the fossil record.
So we have virtually no fossil record for these modern apes. But we have a really good one for fossil humans.
people have assumed sort of that modern chimpanzees haven't evolved very much, that the last common ancestor was more or less like a chimpanzee
and that it's been the hominid branch of the family tree, the human lineage, if you want,
How would my child know what a gorilla was if my child couldn't see it?
So why would my child want to save a gorilla in the wild if they don't know what it is?
What kind of monkeys are those that don't know how to peel a banana? There are strong emotions on both sides.
All the gorillas are managed as if they are one community. They are one Zooland, which is why I chose that title for the book.
They decide together  which gorilla will mate with which gorilla. They decide which one will transfer
and how many new gorillas they want to have. Which gorillas are the most important to us for genetic reasons?
 They have to calculate in complex computer programs the genetics of each animal and get them together.
The standards include everything from the temperature of the gorilla enclosure, how a transfer container needs to be built,
Maybe in several generations our children will not know lions and gorillas and rhinos. Prominent leaders in the zoo world are trying to see how they can move zoos to take a larger part in this movement of survival of both animals and habitats.
if we lost the diversity of life, the monkeys, jaguars, whales for instance. They are all in trouble too.
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