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Popsci_2014 00655.txt

#Yogurt Maker Chobani Sick of Scientists Ruining Everythingyou may recognize yogurt company Chobani by the ostentatious 100 rainbow-plastered on their cups. This is to inform the buying public that each cup has 100 calories. By what dark blood oath did these innovators accomplish such a feat? Simply put they removed all of the science an adulterant known to dramatically inflate calorie count. Remove the lid from a cup of Chobani and you may now be greeted by this printed tagline: Nature got us to 100 calories not scientists.##howmatters. This is an incredible work of PR perhaps bested only by a cup of yogurt won t change the world but how we make it might. The claim accomplishes the twofold goal of being both demonstrably false and wildly offensive to scientists the IQ of consumers and likely people working for Chobani. It is a minor miracle. Let us explore. Nature got us to 100 calories not scientists-chobani grrrrr pic. twitter. com/Rajqeiv4pzthese are the ingredients in a cup of CHOBANI SIMPLY 100ã¢Â BLACK CHERRY. Decadence so healthy you ll want to dance. Nonfat Yogurt (Cultured Pasteurized Nonfat Milk) Live and Active Cultures: S. Thermophilus L. Bulgaricus L. Acidophilus Bifidus and L. Casei Chicory root Fiber Black cherries Water Cherry Juice Concentrate Evaporated Cane Juice Pectin Natural Flavors Locust bean Gum Monkfruit Extract Stevia Leaf Extract. You will notice items like pasteurized nonfat milk a variety of nonfat milk that comes not from the pasteurization process but from the Pasteur Cows of the Lower Himalayan Range. No it's from pasteurization. There is also evaporated cane juice a substance so rare it must be bartered for from one of the eight living practitioners of the cane juice evaporation process an ancient family trade lost to the sands of time. No it's basically sugar it's processed like sugar and the labeling got Chobani slapped with a lawsuit for not calling it sugar.)Goddess Demeter whose dominion over agriculture is absolute got@Chobani to 100 calories. Not your pitiful mortal'science.'#'#howmatters Material science metallurgy and geology to obtain aluminum needed to make foil lid on containers#howmatters@Chobani Dear@Chobani As a natural products chemist I can honestly say I love eating chemicals.##howmatters Cheers@kzrt I thought that@chobani notoriously got to 100 calories by reducing serving size from 6 oz. to 5. 3 oz.?##howmatters There are other issues to take with the statement as well. You get the idea. To Chobani's credit they will be phasing out the lids. In the meantime enjoy the stream of#howmatters tweets helpfully provided by Chobani and now hijacked by pro-science Twitter users k

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