Printer Plus Print Ltd www. plusprint. ie  Northern and Western Regional Assembly March 2015
Design as a User-Centred, Creative Development Activity Driving Innovation: This highlights the role of design integrating the
a driver of user-centred innovation, Brussels, P. 47 3 Nussbaum, B. 2004. The Power
the integration of design into core business operations Design as a Link between the Innovation Activity of the Firm and
of User-Centred Innovation. P. 2 18 The Returns The returns from design -driven innovation
Data from across Europe and around the world demonstrates that companies that use design are
The micro-data has subsequently become a case-study of the OECD Secretariat 13 in collaboration with
criteria and monitors the impact of their investment in design and innovation over time†21 compared to Standard and Poor†s (S&p
IBM Intuit Newell-Rubbermaid Nike Procter & gamble Starbucks Starwood Steelcase Target Walt Disney Whirlpool 228 %24
-that-invest-indesign-are -more-profitable/Quote by Teknikfã retagen†s chief economist Anders Rune, who
02 Observe users 03 Define insights 04 Ideate & prototype 05 Test 32 Design thinking has emerged as a multidisciplinary, human-centred
of its core aspects is the creativity that emerges from the tensions among these various constraints. 28 However, design thinking is
, Software, Medical, Natural resources Engineering Exporting; and Illustrate a Clear use of Design in Company SMES
Medical Devices/Informatics FOREST PRODUCE LTD Forestry â€oe Design is seen as the †critical factor†that has
3-D Printing QUAD-X LTD Manufacture of ATV & Quad Equipment Case studies Irish D
3d printing in 1986, when he was a secondary student in Ireland watching a BBC special.
to invent a 3d printer with such a low operating cost that the technology could be accessible to everyone. 3d printing
technology can be produced in plastics plaster, photopolymers, metal and occasionally, food. Mcor added one more material to the list namely paper.
3d printing in 2003 The developmental process required that the printer would be an easy to use robust design.
That it would provide fitness for purpose across a range of demanding usage settings, without the
toxic fumes users of other 3d printers were exposed To further innovation challenges including enhancing the working system including software
mechanical, electrical, electronics and industrial design Mcor has continued to develop and has received several business and technol
launched a full colour 3d printer on the market called the Mcor IRIS The R&d structure required to ensure an
a 3d printing system that would use a commonly available cheap material such that the use of the technology could be
opened up to a much wider user popula -tion. This vision together with the wider ambition drove this project to succeed
3d printer than was currently available while making it accessible and more affordable to a wider market
devices and medical informatics soft -ware. The company started in 2010 and now employs 20 people, the majority of
-mance camera and image processing technology they are developing new imaging modalities using x-ray, near infrared and visible light wavelengths
electronic and software design work to meet demanding customer performance and usability criteria. Through outsourc
-ciples in this highly regulated high tech environment to achieve advanced prod -ucts without identifying it as design is an
CIRCA Group Europe using a combination of phone and face-to-face interviews, an expert workshop focusing on design-driven innovation and six
is associated with user -driven innovation activities by companies†56 Finish Ministry of Employment and the Economy
-tion-august-2011. pdf S up po rt P ro gr am m es 59
unique structure of the public-private partnership at the core of our operating model. â€
Data from the European Scoreboard (2009) and Statistics Norway (2007) found that the level of innovation in Norwegian busi
about their users into practical concepts and opportunities 41 Norwegian Ministry of Trade and Industry (2008-2009
-gramme/category9108. html â€oe The potential for design -driven innovation that focused on a methodical and user-focused
approach to the ideas phase is great, but few businesses applied this methodology in Norway. †42
User Research: learning how to uncover the needs of use Identifying Opportunities: turning user insights into design concept;
and Idea Clarification: using design methods and industry expertise to choose a concept to be developed and implementation
Events, Telephone Advisory Service, Service Essentials Workshop and the Service Strategy Programme. In order to create meaningful impact on a business it is important to engage it over a
Telephone Advisory Service Quick advice about using service design Events Talks & Seminars Service Design
across a range of sectors †software, manufacturing and services †based in the northwest of Ireland.
online site was created to manage communications and provide a digital forum for the organisations to communicate at any time
user-centred design. It related specifically to ourselves and the problems that we have hadâ€.
One of the core func -tions of Design Flanders is to encourage companies to incorporate
from Intertradeireland†s All-island Business Monitor survey pointed to a lack of strategic planning around how innovation can contribute
service users Health Technology Assessment †Ensuring the best outcome for the service user by
evaluating the clinical and economic effectiveness of drugs, equipment, diagnostic techniques and health promotion activities
generating huge volumes of data every day. It is estimated that up to 30%of the total health budget may be spent one way or another on handling
results in service users being asked to provide the same information on multiple occasions Information can be lost,
service users, health professionals, policy makers and the general public to make choices or decisions based on the best available information.
information including, for example, information governance, common data definitions, and the exchange of electronic health information
†e-health is an emerging field in the intersection of medical informatics, public health and business, referring to health services
enhanced through the Internet and related technologiesâ€. the term characterizes not only a technical development, but also a state-of-mind, a way of thinking, an
administrative data (2) offering a number of benefits including ï¿better and safer care ï¿
in order to inform key stakeholders †service users suppliers, purchasers and implementers of ehealth applications, and healthcare providers â€
service users and service providers will have the opportunity to provide feedback and participate in the development process.
You can print off a copy of the feedback form from our website and post it to us at
A core principle which underpins current health strategy, both in Ireland and internationally is need the to move from an organisation-centric model of care delivery to one
while secondary uses of the data in EPRS for audit and research may be rendered more efficient by the deployment of EPRS, there is evidence from some studies that primary work
â€oeyou can†t do modern healthcare without a computer system. It would be like trying to do healthcare without telephones.
The benefits from having an integrated electronic record in terms of the quality of care you can give are really indisputable
service users. Many of the efficiencies sought can be achieved through the more effective use of ICT (ehealth) within the system, clearly outlining a role for ehealth.
including, for example, information governance, common data definitions, and the exchange of electronic information This consultation document focuses on the development of what might be termed †technical
information systems to work together within and across organizational boundaries in order to advance the effective delivery of healthcare for individuals and communities†(38
More specifically, it is â€oethe ability of different information technology systems and software applications to communicate,
to exchange data accurately, effectively, and consistently, and to use the information that has been exchanged â€oe (39.
to the control sites and mortality by almost a half (41 The use of standards delivers key benefits in a number of areas.
most importantly, result in benefits for patients and service users through safety improvements in frontline service delivery
between different software systems is needed. For example, systems that have very different user interfaces can still communicate meaningful data
if they capture the same terminology using an agreed standard (42 One of the key challenges in the implementation of technical standards for health is the
fragmentation of the health software market. There are many local suppliers and, as a result of mergers and takeovers, a diminishing number of big international players.
The telecommunications market represents an excellent example of the economic advantages of standards. The advent of the Global system for mobile communications (GSM
standard launched in 1990 opened up a worldwide market for mobile phones whose impact continues to growâ
2. 3 Stakeholders A wide range of stakeholders will benefit from having ehealth interoperability standards in
healthcare software suppliers, implementers together with the standards development organisations, policy makers and regulators. The overriding impetus for the introduction of
service users benefit from the use of ehealth interoperability standards in a number of ways.
 http://www. hisi. ie/media/Report of the health ict industry group november 2009. pdf â http://www. etsi. org/Website/Aboutetsi/Introduction/history. aspx
Developing National ehealth Interoperability Standards for Ireland: A Consultation Document Health Information and Quality Authority
market share (for example, the Windows Operating system. Open standards, on the other hand, which may or may not be mandatory,
Openehr, an open source activity supporting the development of standards for EHRS www. openehr. org ï¿
data, health information standards must cover both the syntax and semantics. Messaging standards specify the syntax (structure) of an electronic message and Terminological
software systems 3. 2. 1 Messaging Standards One of the limitations of certain messaging standards is that they conflate process (services
support for semantics except in the case, for example, of the exchange of quantitative data in laboratory messages (49
which are underpinned by a data model. Figure 1. 0 summarises the pros and cons of these standards and is adapted from NEHTA€ s Standards
Classification systems are by far the most widely used approach to coding data in healthcare today. They group together similar diseases
For example, ICD-10 is used widely to code data for case-mix and reimbursement in many countries including the Hospital Inpatient Enquiry System (HIPE) in
for the purpose of generating data for secondary use, for statistical and epidemiological analysis, external reporting requirements, measuring quality of care
which are already available in software products are selected for use It is also important for Ireland to participate in leading SDOS,
best done in association with the Health Informatics Standards Consultative Committee of the National Standards Association of Ireland (www. nsai. ie), with whom the Authority has
Journal Medical Internet Research. 2001; Accessed on: 19 May 2011 2) Australian National E-Health and Information Principal Committee.
http://www. health. gov. au/internet/main/publishing. nsf/content/604cf066be4 8789dca25751d000c15c7/$file/National%20ehealth%20strategy%20final. pdf. Accessed on
19 may 2011 3) Department of health and human services-Center for Medicare and Medicaid Services Medicare Program; E-Prescribing and the Prescription drug Program;
http://www. cms. gov/Quarterlyproviderupdates/downloads/cms0011f. pdf. Accessed on: 24 November 2011 4) Health Service Executive.
www. hse. ie/eng/services/Publications/corporate/transformation. pdf. Accessed on: 25 February 2011 5) Department of health and Children.
http://www. dohc. ie/publications/primary care a new direction. html. Accessed on: 15 September 2011 6) Department of health and Children.
http://www. dohc. ie/publications/quality and fairness. html. Accessed on: 15 september 2011 7) Department of health and Children.
http://www. dohc. ie/publications/pdf/nhis. pdf. Accessed on: 19 may 2011 8) Canada health infoway.
-inforoute. ca/Documents/Vision summary en. pdf. Accessed on: 19 may 2011 9) National ehealth Transition Authority. NEHTA Strategic Plan 2009/10 to 2011/12. 2009
http://www. ithealthboard. health. nz/sites/all/files/National%20health%20it%20plan%20v11 1. pdf. Accessed on:
1 november 2011 11) European commission. Country Brief-ERA ehealth Strategies Report: Denmark. 2010 Available online from:
http://www. ehealth-strategies. eu/database/denmark. html. Accessed on: 19 may 2011 12) EHR Implement.
Strategic intelligence Monitor on Personal Health Systems Country Report France. 2009. Available online from Developing National ehealth Interoperability Standards for Ireland:
http://is. jrc. ec. europa. eu/pages/TFS/documents/Countryreportfrance public. pdf. Accessed on: 1 november 2011
-strategies. eu/database/documents/Sweden countrybrief ehstrategies. pdf. Accessed on: 19 May 2011 15) Ayers D, Menachemi N, Ramamonjiarievelo Z, Matthew M, Brooks R. Adoption of electronic
Health Information technology on Quality, Efficiency and Costs of Medical care. Annuals Internal medicine. 2006; 144 (10: pp. 742-52.
Informatics. 2007; 76 (5-6: pp. 480-3 22) Organisation for Economic Co-operation and Development.
http://ec. europa. eu/health/eu world/docs/oecd ict en. pdf. Accessed on: 15 september 2011 23) Department of health and Children.
http://www. dohc. ie/publications/pdf/en patientsafety. pdf Accessed on: 25 september 2011 24) Stroetmann KA, Artmann J, Stroetmann VN.
http://www. ehealthnews. eu/images/stories/pdf/ehstrategies final report. pdf. Accessed on 27 september 2011 25) Robertson A et al.
http://www. milbank. org/quarterly/8704feat. html. Accessed on: 3 november 2011 28) Häyrinen K, Saranto K, Nykã¤nen P. Definition, structure, content, use
30) Wyne K. Information technology for the treatment of diabetes: improving outcomes and controlling costs. Journal of Managed Care Pharmacy. 2008;
http://www. ehr-impact. eu/downloads/documents/EHRI FINAL REPORT 2009. pdf. Accessed on 12 march 2011 33) Health Information and Quality Authority (HIQA.
http://www. hiqa. ie/media/pdfs/General practice messaging standard outline summary. pdf Accessed on: 27 october 2011 34) Health Information and Quality Authority (HIQA.
http://www. worldofhealthit. org/docs/presentations/26 protti. pdf 37) Health Information and Quality Authority (HIQA.
http://www. himss. org/content/files/interoperability definition background 060905. pdf Accessed on: 15 september 2011 Developing National ehealth Interoperability Standards for Ireland:
Informatics. 2007; pp. 269-463 41) De vries E. N et al. Effect of a Comprehensive Surgical Safety System on Patient Outcomes
infrastructure in the United states. Journal of the American Medical Informatics Association 2005; 12 pp. 113-20
-2008 ict health standards. pdf. Accessed on: 12 march 2011 44) EHR Implement. A report from the European project"National policies for EHR
-i recommendationsd4. pdf. Accessed on: 27 october 2011 45) Bower AG. The diffusion and value of healthcare information technology.
RAND Health; 2005 Available online from http://www. rand. org/content/dam/rand/pubs/monographs/2006/RAND MG272-1. pdf
Accessed on: 14 september 2011 46) Department of Enterprise, Trade and Innovation. IRELAND'S PRIORITIES FOR FP8-Preliminary
-Irelands priorities for fp8. pdf. Accessed on: 26 october 2011 47) Swann PGM. The economics of standardization, Final report for Standards and Technical
http://www. bis. gov. uk/files/file11312. pdf. Accessed 25th September 2011 48) National E-Health Transition Authority.
Centre for Health Informatics, Trinity college Dublin 2010 50) National E-Health Transition Authority. Standards for E-Health Interoperability.
http://www. google. ie/#hl=en&biw=1020&bih=539&sa=X&ei=kwamtfqh F9 -qhafzisizcw&ved=0cbqqvwuoaq&q=An+E
Architecture, Release 2. Journal of the American Informatics Association: JAMIA. 2006; 13 pp. 30-9. Available online from:
Informatics. 1 january 2004.2004 53) Alberta Health and Wellness. Adopting and Implementing Clinical Vocabularies: Business Impact Analysis Report. 2007.
-%20final%20report. pdf. Accessed on: 28 october 2011 54) Health Information and Quality Authority (HIQA. Report and Recommendations on Patient
plan of a health information system including components and their connections and relationships. A particular type of architecture standards
CEN ENV 13729 Secure User Identification, Strong Authentication using microprocessor cards ETSI TS 101733 Electronic
Standards for protection of patient data by means of e g. data encryption and electronic signatures to prevent loss
and theft DICOM ISO DTS 25237 Psuedo -anonymisation ISO 22600 Privilege Management and Access control Safety Standards Standards in healthcare to emphasize
and support the reporting, analysis and prevention of medical error and adverse healthcare events CEN TR 13694 Safety and Security
Related Software Quality Standards for Healthcare Terminology and Ontology Standards Standards for health sector specific
advise the Authority on the identification of key stakeholders e g. user communities, professional bodies and domain experts who should be consulted
data definitions ï¿clinical concepts and archetypes ï¿messaging standards ï¿terminological Systems including classifications (ICD) and clinical terminological
Phone:++353 (0) 1 814 7400 URL: www. hiqa. ie  Health Information and Quality Authority 2011
The digital economy and digital workplace...12 1. Supporting and promoting the digitisation of industry...13
2. Supporting the young digital economy...14 3. Developing a sustainable regulatory framework for the digital economy...
14 4. Reconfiguring the workplace in the digital world...15 5. Promoting the transition to renewable energy and green IT...
16 III. Innovative public administration...18 1. Public sector digital services for citizens and companies...19
2. Modern data protection for the information age...31 3. Consumer protection in the digital world...
3. Cooperation on Internet management processes (Internet governance...35 4. Developing †international network lawâ€oe and the protection of human rights...
5. Digitisation in development cooperation...36 2 Digital Agenda for Germany The digital transformation is opening up a vista of oppor
The positive effects of digitisation can only unfold if this transformation is rooted firmly in the centre of
opportunities that digitisation presents to strengthen Germany†s role as an innovative and highly productive
Internet as an open, safe and free space that protects diver -sity of opinion and the exchange of ideas, and enables all
core objectives, and places people at the heart of all develop -ments zz Growth and employment:
The Internet and digitisa -tion add new dimensions to the transfer of knowledge Networked research is making the process of discovery
A powerful, open Internet opens up widespread access to the digital world. Expertise in media and technology is a prerequisite for users†control
-nities afforded by digitisation, which open up new possi -bilities for action and participation, and new qualification
and its people can reap the full benefits of digitisation 4 A. Basic principles of our digital policy
Digitisation also facilitates the provision of medical care, for example, by making x-rays and medi -cal records more readily available to consulting physicians
new data streams if we can ensure that the essential infra -structure is in place across the board. Our citizens and our
enterprises must be able to access the Internet via fixed and mobile networks. In addition, more powerful networks are
required to cope with increasing communication between computers and an increasingly automated exchange of data To fully exploit this potential,
we must ensure that network performance is improved continually, and that Germany takes the international lead in this regard.
Against the backdrop of our increasingly mobile society and the general expectation that sophisticated ser
Internet services The digital transformation has become a central challenge for industry, science, society and policymakers.
telecommunications technology. We will also ensure that our foreign policy gives due regard to maintaining our technological sovereignty in key areas
Digitisation offers tremendous opportunities and potential for synergies to develop. Policymakers therefore must actively support this structural change
essential, as digitisation and the associated internationali -sation that will ensue will change the circumstances of
to data protection and individuals†rights to control the use of their own data (â€oeinformational self-determinationâ€), the
protection of intellectual property, consumer protection the protection of minors in the media, and the protection
of computers and data We will devote particular attention to ensuring undistorted competition between companies, further reducing barriers
reap the maximum benefits of digitisation. We want the Digital Agenda to set Germany on course to play a leading
role in ensuring that the progressive digitisation of our daily lives, and of the worlds of learning, work and business
Digitisation and societal development A strong digital economy is a fundamental building block of a competitive service society and industrial nation
Information and communications technology (ICT) repre -sents a key technology for Germany as a location for busi
Industry 4. 0, 3d, smart services, big data and cloud com -puting. Innovations and new business models are emerging
However, the Internet does more than merely drive growth and innovation. It also facilitates participation in societal
However, despite all the positive effects of digitisation, the associated risks and threats cannot be denied. For example
volume of digital information that can be used by organi -sations to make predictions about people†s everyday habits
This use of data is based on the storage and analysis of huge volumes of data and may have serious implications
for freedom of action and the protection of privacy. More -over, people are concerned already about the increasing
to all of us by digitisation If, as recent surveys indicate, half of all Internet users do
not feel that their data is safe online, we have good cause to feel alarmed:
the trust of users is not only essential to digital communication and transactions between citizens but also to the business models on which the network
economy is based. The use of encryption and other security mechanisms is necessary to ensuring Internet safety. Com
-panies must also bear a large degree of responsibility in this regard by making these technologies easy to access and use
for all Internet users. For our part, we will make citizens aware of existing security risks and support companies in
the use of secure information and communications tech -nologies. Where necessary, we will also offer our citizens
services that enable safe use of the Internet. Nevertheless, it is the common duty of industry, science and policymakers
to establish secure information systems and to make these available for the common good Value systems in the digital world
Digitisation can be viewed rather as adding another dimension to our lives. Our social coexistence remains intact †albeit in an extended form online.
-fore, German policies relating to digitisation will be guided by the core values and accepted rules on which our coex
-istence is based Our value systems are based on our constitution. The free -dom of the individual must continue to be protected in a
Data protection, the integrity of networks and the transparency of data usage serve to safeguard our
democracy, and must be championed more vocally at both a European and a global level Therefore, we must continue to ensure that our existing
on the Internet and play a role in shaping the Internet Companies do this by driving innovative technologies and
Digitisation also gives everyone an opportunity to become part of the digital space. By contributing content
making information available or developing software individuals play an active part in the digital world.
digitisation, and will also impart values for building social cohesion in a digitised world. We must also ensure that the
huge opportunities presented by the Internet and digitisa -tion, in particular the new forms of communication and
on innovative IT SECURITY and data protection, we want to act as a beacon for digitisation in Germany. Through open
data, i e.,, the publishing of machine-readable state data on the Internet, we will strive to create greater transparency
and promote new digital services. We will work with our partners in industry and science to ensure early identifi
-A. BASIC PRINCIPLES OF OUR DIGITAL POLICY cation of key technology developments that drive growth and the specific promotion of these developments †while
at all times observing the budgetary policy objectives set out in the coalition agreement Instruments of the Digital Agenda
partners, those responsible for data protection, and repre -sentatives of the Internet community on a long-term basis
to implement and further develop the Digital Agenda We envisage the following two key components of this
to take advantage of the benefits of digitisation. For this to happen, Germany needs ubiquitous high-speed networks
-ture delivering download speeds of at least 50 Mb per sec -ond by 2018. This will simultaneously lay the foundation
using their smart phones. And that†s not all: In future communication between cars and between cars and other
-rative laying of telecommunication cables during construc -tion and streamline authorisation processes. We must also
-ment for comprehensive discussion by telecommunications and network operators of the conditions for incentivising market investments.
-tion of radio frequencies to mobile communications in the 700 MHZ range †a frequency range that enables wireless
-opment of digital terrestrial television (switch to DVB-T2) †we can ensure that certain peripheral areas are quickly
gaining speedy access to high-speed networks through the use of frequency resources. This autumn, the Federal
and users of wireless production technologies (e g. cultural institutions. Public protection and disaster relief agencies (PPDR) and the Fed
telematics for conveying hazardous goods and the intro -duction of the ecall emergency call system, both of which
requirements for security within a mobile, digital society The Federal government is therefore prioritising the action
The digital economy and digital workplaceii. The digital economy and digital workplace 13i I. THE DIGITAL ECONOMY AND DIGITAL WORKPLACE
Ever greater volumes of data (so-called big data) are being interconnected to build smart data, resulting in new
products and smart services. Meanwhile, business pro -cesses, which are being influenced by mobile Internet use
and by cloud and social media applications, are being used for new business models. These changes are having a mas
-sive impact at the very heart of our economy. Networked production or â€oeindustry 4. 0â€oe has the potential to recast
value added chains and dramatically influence the business models of Germany†s leading industry sectors such as plant
and mechanical engineering, car manufacturing, electrical and medical engineering. We want Germany to become Europe†s number one country for digital growth.
-sition to the digital economy. We want to help small and medium-sized enterprises (SMES) in particular to improve
We are supporting the digital economy in its research activities and through ongoing dialogue and an innova
transparency, data protection and security and also for preserving competition in the digital world We intend to monitor more closely the effects of digital
1. Supporting and promoting the digitisation of industry The Federal government is committed to supporting the forward-looking projects Industry 4. 0 and smart services
3d, big data, cloud computing and microelectronics zz the initiation of new business models and innovative services by fostering the development and distribution
of big data and cloud applications that offer greater security and data privacy zz reinforcing security and confidence in relation to the
use of digital services, including measures to strengthen the German digital security sector zz assisting small and medium-sized IT enterprises with
We are encouraging digitisation in important future mar -kets and areas by zz developing centres of excellence to provide information
also supporting user friendly applications and services usability 14 I I. THE DIGITAL ECONOMY AND DIGITAL WORKPLACE
zz supporting smart home applications zz facilitating ICT-based support for (electro-)mobility zz supporting the digital transformation in the media and
creative industries, opening up sizeable opportunities for new customer groups zz promoting sustainability and climate protection
zz supporting the digitisation of construction zz further developing legal specifications for the integration of telemedicine
Digitisation and inter -connectivity in these areas help to boost the productivity of the basic systems used in our community.
2. Supporting the young digital economy By bringing together established businesses and young innovative enterprises under a future-oriented innovation
join the ranks of the leading global digital economies and increase the number of annual business start-ups from
framework for the digital economy The Federal government wishes to protect the regulatory framework of the market economy in the digital age.
wish to preserve the free and open Internet in its current form and safeguard its role as a space for diversity of opin
improvement of the best-effort Internet. We will provide a legal framework enshrining the aim of network neutrality
15i I. THE DIGITAL ECONOMY AND DIGITAL WORKPLACE We will improve the distribution and availability of mobile
-nant Internet corporations. We are working towards the strict application of national and European antitrust rules
global data economy. In particular, we are evaluating ways of preventing market-dominant platform operators from
Expert studies are investigating Internet -specific antitrust issues. In addition, any editorial content of public interest should be especially easy to retrieve
Meanwhile, we will improve Internet data protection and consumer information in relation to online companies Informational self-determination and data autonomy for
consumers must be based on the core principles of trans -parency with accessible customer information, consent
and data portability. We are strongly supporting the adop -tion of an EU-wide basic regulation on data protection
enshrining the applicability of EU data protection law for Internet enterprises based outside the EU (marketplace
principle We want to adapt the legal framework for protecting intel -lectual property in line with the rapid pace of technical
digitisation in industry and society. This will involve fairly reconciling the interests of right-holders and users, Inter
-net service providers and Internet users. In parallel, we will see to it that service providers whose business models are
essentially based on infringement of copyright can no longer hide behind the liability privilege as hosting provider.
We will also pursue this objective at European level. Further -more, we will reinforce the collective management of
copy right in accordance with European legislation and take an active role in reviewing European copyright law
We will continue to adapt the e-commerce business environ -ment to new technological possibilities, in the area of elec
example, while maintaining consumer and data protection 4. Reconfiguring the workplace in the digital world The progressive digital transformation is creating new
At the same time, digitisation is giving rise to new challenges in relation to, for example, the creation of new ways of
The possible effects of digitisation on employee co determination must also be taken into account. Further -more, a noticeable impact on employment trends is to be
evolve to meet the requirements of digitisation, such as increasingly short development cycles, for example. Skilled workers are a key requirement for growth, innovation and
16 I I. THE DIGITAL ECONOMY AND DIGITAL WORKPLACE family and working life on a partnership basis. To this end
such as crowdsourcing or new working hour arrangements A digital working world must incorporate future-proof
promote digital skills as a core competency for all employ -ees. At the same time, we are determined also, as part of a
We want the job profiles affected by digitisation †for example, in the IT sector †to adapt if necessary to the new
drive digitisation in the energy sector. This applies, for example, to the construction of smart networks and the
-tant in this context as standards for ensuring data protec -tion, data security and interoperability. We will therefore
Another core element of the transition to renewable energy in Germany is the reduction of electricity consumption in
zz We will boost the use of green computing in industry for example, by offering additional certifications and
potential of digitisation, we need to promote and further develop smart buildings, smart production systems and
information technology systems in the long term. As a major procurer of IT services, we will play a role in promoting
-parent state offering easy access to reliable data To tackle the tasks ahead, we must join forces across all
In order to offer attractive, user friendly and secure digital services, the Federal government will apply the following principles to its actions
and support the development of user friendly local e-government services zz Citizens must be able to rely on straightforward, secure
zz The digitisation of innovative public services and pro -cesses both facilitates and dictates further openness with
regard to state geo data, statistics and other datasets open data. With open data, we are also supporting the
growth of innovative small and medium-sized enter -prises. As a result of our efforts, the federal authorities
are pioneering the provision of open data in Germany In this context, we are presenting a â€oenational Action
Plan on Implementing the G8 Open-Data Chartaâ€oe zz Remote sensing data such as satellite images are increas
-ingly vital for industry, science and many federal author -ities. We are therefore examining ways of providing
central digital access to such data and derived products 20 I I I. INNOVATIVE PUBLIC ADMINISTRATION
zz Basic services for Federal government departments must only be developed once and in a single location
-ing and ramping up the digitisation of the government†s procurement processes. Our work on further developing
Cloud computing and largely closed IT ecosystems are increasing the technological dependence of private and government users.
In order to protect the government†s autonomy and ability to take action, we want to reduce or
Open source Software (OSS) to promote equality of opportunity 3. Ensuring secure government communication We will maintain
of the German government†s communication systems zz We use our own dedicated networks to the greatest
to route data belonging to the federal administrative authorities zz With the major government network consolidation pro
-tant as a result of digitisation. In the meantime, new skills must be acquired. Many people consider the changes affect -ing their daily lives to be a source of great enrichment.
Digitisation also offers new opportunities in this area. The Federal Govern -ment will support new ways of allowing citizens to become
digitisation have only been held intermittently and within a small group of interested parties We want to include in the discussion those who have not
online and offline events 2. Strengthening digital media skills for all generations It is our aim that all individuals should be able to develop
citizens are not just users but also creators of media content and data or developers of software.
We will set up information platforms with this goal in mind zz We want to help children
zz We are continuing the â€oean Internet for children†(Ein Netz fã r Kinder) initiative,
Digitisation is already helping us to achieve a more flexible balance between work, family lives and leisure.
contracted on the Internet can be targeted better towards helping parents reconcile family and working life on a partnership basis and how, in this process, new
of what the Internet has to offer zz The flexibility of digital environments also offers huge
With the Internet becoming ever more important in our daily lives, the focus of civic work and engagement is
Internet and other new media We plan to implement a pilot project under the heading of â€oedigital Voluntary Social service Year†(FSJ-digital.
the media and the cultural sectors, the Internet not only offers an almost inexhaustible source of inspiration but
by digitisation, the government, business sector and society must make concerted efforts to invest sustainably in educa
more research on the subject of digitisation itself. This is the only way that they can make the necessary contribu
-nisational access to digital information and usability thereof, the scientific information infrastructures are being strengthened, expanded and networked more effectively
databases zz The Council for Information Infrastructure (Rat fã r Informationsinfrastrukturen) set up by the Federal
zz We want to promote the networking of research data -bases, repositories and virtual research environments
-cations and data To fully exploit the potential for science, research and edu -cation, we will improve the use of protected content for
The Digitisation University Forum (Hochschulâ forum Digitalisierung) identifies opportunities for digi -tisation in universities and drafts recommendations
data to exploit its inherent potential for business (e g Industry 4. 0), science (e g. life sciences) and the health
Two centres of excellence for big data are to be established in Berlin and Dresden zz The Federal government is boosting high-performance
zz We are also increasing research on digitisation in medi -cine, for example, with a focus on medical informatics
5. Understanding the digital transformation through research First-class research is essential for underpinning society†s
debate around digitisation, which focuses on the protection of the private sphere and the right to privacy, self-determi
-nomic and participatory aspects of the Internet and digi -tisation. The focus is on harnessing
-ties and risks of future developments in digitisation will be funded as part of the innovation and technology
Digital technologies and distribution via the Internet have revolutionised and democratised the creation of and access
country that embraces digital culture. High-quality digital content is a prerequisite for this transformation. To this
We will also continue to drive the digitisation of cultural assets and improve accessibility to our cultural
data offers great opportunities for our knowledge society but also presents us with new challenges for preserving this
data. Public digital content is also available in a wide vari -ety of media and formats.
the digitisation of cultural assets (including digital cinema and film digitisation) and for the long-term preservation
of knowledge, information and cultural assets in digital form. We are also creating the legal framework required
-data openly available, free of charge wherever possible in a way that does not infringe copyright zz We are building
regime more effectively to digitisation and convergence of media in the relevant areas of media supervision
telecommunications law and competition law zz We are also advocating a review of the Audiovisual
of digitisation for German society and its economy. People will not trust new digital services and offerings unless their
data is protected and they can operate with maximum security on the Internet. Consumers will not trust online
shops, email services and social networks unless their data is secure and not misused. Companies will not trust new
business models unless they can be sure that the hardware and software used guarantees the confidentiality of their
trade secrets and the integrity and availability of their IT systems. System security and data protection are the key
crosscutting issues of digitisation and are incorporated into all areas of activity in the Digital Agenda
1. Greater online protection for citizens and companies Our aim is to protect the privacy of individuals and their
communication on the Internet. We are creating the conditions to ensure that every individual is in a position
to protect themselves and their data online zz We support and demand simple security technologies
Internet providers must also take responsibility for ensuring that users can operate securely online. We are
making industry and business more accountable for developing and offering trustworthy hardware and soft -ware products and services that users can deploy to
increase their online security zz We are providing secure infrastructures so that users can protect their own identity online and communicate
securely. Use of the new identity card will be simplified and its applications will be extended. We support the use
of more and better encryption and aim to be the world†s leading country in this area.
To achieve this goal, the encryption of private communication must be adopted as standard across the board. We are expanding the use
of users and implementing the findings in practice The â€oesafe, secure and empowered in the digital worldâ€
technologies and the protection of data in tomorrow†s world. The programme will also focus on the develop
-ment of user friendly solutions zz We are helping people to increase their awareness and knowledge of online security.
on the part of users are crucial to online protection and security. We are stepping up our cooperation with the
2. Modern data protection for the information age We are committed to a high level of data protection that
continues to guarantee the freedom and right to privacy of citizens. At the same time, we want to optimise the opportunities offered by digitisation for our society and
economy zz We will modernise and harmonise European data pro -tection law in the digital internal market in order to
strengthen the rights of citizens in the networked world and recognise the importance of data protection as a
crucial factor in a business location. The most important step to achieving this goal will be the adoption of the
General Data protection Regulation by 2015 at the latest We also want to have a high level of data protection to
respond to issues arising from the new technologies or types of data processing such as big data, profiling, web
tracking or cloud computing to protect privacy 32 VI. S ICHERHEIT, SCHUTZ UND VERTRAUEN FÃOER GESELLSCHAFT UND WIRTSCHAFT
zz In response to global networking and revelations about the misuse of personal data, we want to be in the van
-guard of the development of international data protec -tion principles. To this end, we are engaging in dialogue
with partners around the world 3. Consumer protection in the digital world Consumer sovereignty on the digital markets must be
the establishment of an Internet arbitration board zz In order to identify shortcomings in digital products and services at an early stage, we are setting up a market
action to improve data protection zz High standards of data protection and data security are essential to maintain trust in digital services and
products. We are therefore supporting and demanding technology-based data protection (privacy by design and privacy-friendly default settings (privacy by default
zz To prevent infringements of the law, we will improve the media literacy of users and ensure they are better
equipped to distinguish between legal and illegal activi -ties on the Internet zz We will clarify the future status and role of the Data
Protection Foundation (Stiftung Datenschutz 4. Strengthening digital infrastructures to create a trusted space Users†trust in secure digital infrastructures must be con
-stantly reinforced. IT SECURITY is an important driver of innovation and growth in Germany. We are committed to
ensuring that our country remains one of the most secure digital locations in the world
to meet the needs of telecommunications security and the European regulation on electronic identification and
companies and authorities to operate and monitor digital infrastructures and to gain technical mastery of hardware and software components
33vi. S ICHERHEIT, SCHUTZ UND VERTRAUEN FÃOER GESELLSCHAFT UND WIRTSCHAFT zz To do this, we will also provide the Federal office for
the analysis of existing data and to make communica -tion patterns much more visible zz We will expand the expertise in the Federal office for
As in the offline world, the government also has a respon -sibility in the networked world to avert risks and criminal
the processing of all Internet activities relating to these incidents under one roof zz We will adapt the criminal law to the digital age and in
the handling of stolen data zz In the area of cyber espionage, we will reinforce meas
global Internet as a space for diversity of opinion, partici -pation, innovation and as an engine for economic growth
Rules and conditions for the global network can -not be created solely at national level, but must be rooted
Internet resources) are decided at a global level. Germany will participate even more actively than before at interna
completion of the digital single market, data protection the protection of intellectual property on the Internet
IT SECURITY and research funding involve not just German but also important European considerations. We therefore act as advocates for the Digital Agenda for Germany on
-pion (an Internet ambassador for Germany) to the Euro -pean Commission, we can present established national
-ject of the Internet, among other issues, within the Interna -tional Telecommunication Union (ITU) and debate them
with interested experts. We are coordinating and partici -pating in decision-making processes in the ITU€ s radio sec
3. Cooperation on Internet management pro -cesses (Internet governance We participate actively in discussions on the follow-up
process to the two world summits on the information society (WSIS+10) including the Internet Governance
Forum (IGF) and its preparatory meeting (Eurodig, IGF -Deutschland). ) Our aim is to ensure the participation of
auspices of the Internet Corporation for Assigned Names and Numbers (ICANN) on the reorganisation of control
over the assignment and coordination of critical Internet resources (domain name systems, IP ADDRESSES. At the same time, we are committed to the recognition of public
our positions on issues relating to Internet governance with German stakeholders We also support the development of the Sao Paolo Process
for creating universal Internet principles. We will coordinate our positions on issues relating to Internet governance at
European level 4. Developing †international network lawâ€oe and the protection of human rights We want to establish clarity about the applicable †interna
zz We are continuing the †Internet and human rights round tableâ€oe with the involvement of civil society and
5. Digitisation in development cooperation We are using digitisation as an important element of development cooperation.
This includes zz Driving cyber capacity building and, in a narrower sense, cyber security capacity building
zz Digitisation is seen increasingly as a crosscutting issue in German development cooperation. We examine its
zz Within the area of governance, digitisation is seen and promoted as a means of transparent,
Digitisation and societal development Value systems in the digital world Working together to shape the digital tr
The digital economy and digital wor 1. Supporting and promoting the digiti 2. Supporting the young digital economy
3. Developing a sustainable regulatory 4. Reconfiguring the workplace in the 5. Promoting the transition to renewab
2. Modern data protection for the info 3. Consumer protection in the digital w 4. Strengthening digital infrastructur
3. Cooperation on Internet management 4. Developing †international network l 5. Digitisation in development cooperat
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