TELECOM 73 PI 43 ï¿OTE from: Council General Secretariat to: Permanent Representatives Committee (Part 1)/ Council
8508/12 AUDIO 35 CULT 53 TELECOM 70 PI 38 No. Cion prop.:16291/11 AUDIO 63 CULT 91 TELECOM 165 PI 144
Subject: Draft Council conclusions on the digitisation and online accessibility of cultural material and digital preservation
-Adoption of Council conclusions At its meeting on 17 april 2012, the Audiovisual Working Party reached an agreement on the draft
Council conclusions on the digitisation and online accessibility of cultural material and digital preservation THE COUNCIL OF THE EUROPEAN UNION
-The digitisation and online accessibility of the Member States†cultural material and its long -term digital preservation are essential to enable access for all to culture and knowledge in the
Digitisation and online accessibility of Member States'cultural heritage considered both in a national and cross-border context,
-The context for digitisation efforts and for collaboration at European level has changed since the Council adopted in 2006 conclusions on digitisation and online accessibility of cultural
material and digital preservation 2 Europeana was launched in 2008 as a common multilingual access point to Europe†s digital cultural heritage and the agenda for its further development
-the Commission Recommendation of 27 october 2011 on the digitisation and online accessibility of cultural material and digital preservation
as well as the efforts to provide funding for digitisation in a time of economic crisis -the valuable work done by Europeana, by the Member States†institutions and national
-the need to continue work on technical standards for digitisation and metadata including through the framework of Europeana, for the benefit of both accessibility and
-copyright material available through the site -the need to actively promote voluntary agreements 6 on the large scale digitisation and
online availability of out-of-commerce works and to take the necessary measures to provide for the required legal certainty in a national and cross-border context
-that the digitisation and online accessibility of Europe†s cultural heritage should be carried out in full respect of intellectual property rights
Digitisation and Making Available of Out-of-Commerce Works was signed in Brussels by stakeholders'representatives, following a stakeholders'dialogue sponsored by the
•consolidate their strategies and targets for the digitisation of cultural material •consolidate the organisation of digitisation and the provision of funding for
digitisation, including through promoting the use of public-private partnerships •improve the framework conditions for the online accessibility and use of cultural
material •contribute to the further development of Europeana, including by encouraging cultural institutions to bring all relevant digitised cultural material into the site
•ensure long-term digital preservation while taking into account the different levels of progress on, and approaches to
digitisation as well as the overall budgetary consolidation efforts being made in Member States 7 http://ec. europa. eu/information society/activities/digital libraries/comite des sages
present on this basis every two years a report on progress on digitisation, online accessibility and digital preservation
partnerships and standards for digitisation 7. INVITES THE MEMBER STATES, THE COMMISSION AND EUROPEANA, within their
-further develop Europeana as a user friendly access point -make concrete progress in the discussions on the governance structure of Europeana
1. To consolidate their strategies and targets for the digitisation of cultural material by Consolidating, by the end of 2012,
targets for digitisation and maintaining or where appropriate, increasing the priority given to digitisation Developing, by 2013,
standards for the selection of material to be digitised and the way the material is presented online,
Reinforcing monitoring of progress in digitisation to create overviews at national level and contributing to an overview at European level
digitisation and digital preservation at European level 8832/12 MM/ag/mj 8 ANNEX TO ANNEX DGE-1c Eï
To consolidate the organisation of digitisation and the provision of funding for digitisation including through promoting the use of public-private partnerships by
Encouraging public-private partnerships for digitisation between cultural institutions and private partners, taking as a point of departure the criteria outlined
if appropriate, to co-finance digitisation activities 11 Promoting measures to optimise the use of digitisation capacity to achieve
economies of scale, keeping in mind the potential for cross-border collaboration 3. To improve the framework conditions for the online accessibility and use of cultural
domain after digitisation, in full respect of intellectual property rights Promoting voluntary stakeholders'agreements and other mechanisms facilitating
digitisation and online accessibility of out-of-commerce works 11 These conclusions do not prejudge the negotiations on the next Multiannual Financial
Encouraging the use of common digitisation standards and the systematic use of permanent identifiers Encouraging the wide and free availability of the metadata that the cultural
Digitisation Index...76 GDP per capita...77 Benchmarking analysis...78 4 Foreword Digital technologies are one of the most
Three core forces and their combinations are the source of many technology trends: mobility, social and
Both cloud computing and industrial technologies are considered enabling technologies, supporting the technology trends in the three core forces.
Besides their ability to support these other forces, they can also have a disruptive and innovative influence.
pointing their mobile devices at billboards in subway stations and at bus stops. After scanning the goods, groceries are delivered at home
Though affecting every industry and business function, the impact and pace at which digitisation takes place differs across industries and businesses
LEGO CUUSOO, a crowdsourcing platform launched in 2008 by the Danish toy maker LEGO Group and CUUSOO, a company with over 10 years of crowdsourcing and open innovation
experience, allows members of the public to post their ideas for potential LEGO products To be selected, ideas must receive at least 10,000 votes on the crowdsourcing site.
Once the project has received its 10,000 supporters, it is reviewed (quarterly) by the LEGO CUUSOO team to see
digitisation takes place differs across industries and businesses 11 different industry classifications, the amount of digital disruption will vary.
Digitisation is changing the way companies innovate and develop products and services. The impact of digitisation on marketing, sales and services is
more obvious than on other business functions, though impact on other business functions cannot be neglected
mission control centre for social media demonstrates the potential of social business, putting social media literally at the centre of the way the company approaches marketing
Gatorade created the Gatorade Mission Control Centre-a room that sits in the middle of the marketing department of its headquarters in Chicago
The room features six monitors to track a number of data visualizations and dashboards. Tweets, Facebook activities and blog postings that mention the
brand, its endorsers, competitors and broader sports nutrition topics are tracked in real time facilitating Gatorade reaching out more proactively to influencers and customers
in early (web page exits. It is likely that these social activities contributed to the 10%growth in
digitisation on marketing, sales and services is more obvious than on other business functions, though
in the same report, Mckinsey states that more than 75%of the value add created by the internet
As the process of digitisation evolves and matures, it is critical to monitor and anticipate the
depend on the pace of digital development and adoption as well as the outlook for the European business climate.
This outlook will be influenced highly by the choices individuals and businesses make about using digital technologies
digital economy 4 Mckinsey & Company (2012. Internet Matters. Essays in Digital Transformation 14 Objectives Practically, five objectives have been set
which need to be reached. These objectives, illustrated in Figure 4, cover the transformation to a digitally driven economy, digital entrepreneurship5
by a high intensity of utilisation of novel digital technologies (particularly social, big data, mobile and cloud solutions
sharpen business intelligence, and engage with customers and stakeholders. They create the jobs and growth opportunities of the future
and intensify the digitisation process in Europe†s economy, one has to realise that the way of doing business in the digital age differs
digitisation is a trend with many facets, impacting industries and businesses differently. †Financial services & insuranceâ€, †computers & electronics†and †media &
telecommunications†are leading the race to maximise the enabling and disruptive potential of digital technologies,
Digitisation is significant but it doesn†t affect every industry and business function in the same
Figure 5 †Digitisation Index6 (2011 Source: Booz & Company (2011. Measuring Industry Digitisation-Leaders and Laggards in the Digital economy
Not only is there a substantial gap between the leading and less digitised sectors in terms of digitisation, the pace at which digitisation takes place across industries differs As well as
illustrated in Figure 6, the difference between leading industry †financial services & insurance†and laggard †hotel & restaurants†measured 35%in 2010.
%6 The Industry Digitisation Index is derived from by Eurostat†s 2011†15 information society benchmarking framework
Booz & Company has divided the data into four separate factors, each of which is defined by several sub-factors and components:
Media & Telecommunications Computers & Electronics Financial services & Insurance Leading Midfield Lagging There is a substantial †and
growing †gap in terms of digital uptake across industries 18 Figure 6 †Industry digitisation index change 2010 †2011
Source: Booz & Company (2011. Measuring Industry Digitisation-Leaders and Laggards in the Digital economy Additionally, policy makers should be aware that even within one industry, companies with
different business models face very different questions as different business functions will find themselves more or less exposed to digital disruption.
terms of digitisation can be found in the underlying ICT infrastructure and the presence and
connection to internet (i e. business function †infrastructureâ€), whilst input, processing and output functions are impacted less by digital technologies.
dimensions can be found in the annex (digitisation index Figure 7 †Overall degree of digitisation across business processes (2011
Source: Booz & Company (2011. Measuring Industry Digitisation-Leaders and Laggards in the Digital economy When looking into greater detail at companies in particular industries that are pushing the uptake
of digital technologies †illustrated in Figure 8 †the differences among the four business process
ranging from+17 points in the Media & Telecommunications industry to-10 points in the Consumer goods industry
Computers & Electronics Real estate, Rental & Leasing Trade & Retail Business & Administrative Services Utilities
Media & Telecommunications Consumer goods Transportation & Logistics Chemicals Construction Basic Manufacturing Equipment & Machinery Automotive
the digitisation process takes place differs substantially across industries Digitisation is significantly higher in the
†infrastructure†business dimension 19 ï§Analysing the processing dimension industries vary by no more than 15 points in their
degree of infrastructure digitisation ï§Deviation from the output dimension average ranges from+15 points (Financial
Measuring Industry Digitisation-Leaders and Laggards in the Digital economy As a result, it is clear that industries primarily dealing with information
digitisation Digitisation affects and connects both ICT technology providers and users. As both sides change
disruptively, boundaries between them are becoming blurred: â€oeplayers both old and new face real challenges in meeting the demand for new products and services in the age of digitisation
and the challenges aren†t just technological. In what was used to be a relatively stable business
Media & Telecommunications Computers & Electronics Financial services & Insurance -15 -10 -10 -5 -6 -8
-2 0 3 3 6 9 6 12 15 Processing 30.5 -2 -9 -12 -1
materials, components or software ranged between 10 and 50, %whilst the remaining enterprises relied solely on internal resources (see Figure 9
Figure 9 †Enterprises cooperating with suppliers of equipment, materials, components or software %of total innovative enterprises
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from government to media to educators, can plug in and add value. The same story goes for Startup Britain.
Today most jobs already require some kind of computer related knowledge. Whilst ICT specialists8 accounted for around 3-4%of EU employment,
set of skills and talent, centred around mathematics, science and technology (MST. It has been forecast by IDC that, by 2015,90%of jobs will need at least basic computer skills10.
Acquiring those skills is thus rapidly becoming a precondition for employees to become and remain
a worldwide basis, the separate disciplines of design, engineering, computer science, business and marketing have developed to a point that an integrated framework for the development of
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crowdsourcing 31 Traditional financing sources such as bank loans are still by far the most preferred financing
World Economic Forum (2012), Crowdsourcing. org & Massolution; Deloitte analysis Innovative and growth-oriented SMES and entrepreneurs often depend on capital from external
Commission Staff Working Document'Strengthening the environment for Web entrepreneurs in the EU'24 proposes an action with regard to venture capital
Strengthening the environment for Web entrepreneurs in the EU Lack of information and financial knowledge is for some SMES and entrepreneurs a barrier to
digitisation process takes place. Additionally, Figure 15 indicates that the process of digitisation differs not only along sectors,
but across geographic borders as well Figure 15 †Digitisation differences across industries and regions (2011
Source: Booz & Company (2011. Measuring Industry Digitisation-Leaders and Laggards in the Digital economy Generally, central and northern economies are more digitised
and those economies lead Eastern and Southern Europe in all but one industry (†real estate, rental & leasingâ€.
Given the link between the extent of digitisation in a particular country and its GDP per capita (see annex),
Computers & Electronics Media & Telecommunications Automotive Equipment & Machinery Trade & Retail Chemicals 55504540353025201510
Central/Northern Europesouthern Europeeastern Europe Industry avg. 35.5 Industry avg. 45 Industry avg. 47 Digital technologies divide the European business landscape both at industry/business
digitisation differs, not only across sectors but across geographic borders as well 34 legal frameworks, too often preventing SMES
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Small and medium-sized enterprises (SMES) that are intensive users of technology not only grow and export more than their peers,
Skype) and Daniel Ek (Spotify) putting entrepreneurial success in the picture and promoting entrepreneurship as a desirable career choice.
ï§Since early 2000 U k. †s digital economy is steadily growing ï§To take up this trend,
the U k. to emerge as a leading centre in the new high tech economy and to be the best
graduates with the knowledge and core transferable competences they need to succeed in high-skill occupations
15%of pop. having never used the internet 75%of pop. using internet regularly 60%of disadvantages people using internet regularly
50%of pop. buying online 20%of pop. buying online cross-border 33%of SMES selling online
Roaming at national prices 100%increase in ICT R&d public spending 50%of households taking up broadband subscriptions>100
ï§Integrating technological developments such as cloud computing, communication on radio spectrum sharing, guidelines on state aids on broadband, etc
In order to respond to the fast pace of change in ICT and the appearance of new challenges and
4. For cloud computing, the Commission will launch pilot actions in the European Cloud Partnership, harnessing public buying power to help create the world's largest cloud
ï§Launch specific actions for web entrepreneurs ï§Strengthen competences and skills Adopted in June 2008,
2. Smart regulation to enable SMES to concentrate on core business 3. Making full use of the single market
investments and internet connectivity, e-business policies have matured towards personalised e -business coaching, and more recently towards a more holistic, sector oriented, policy approach
Looking at the digitisation index (see also the chapter †Barriers and Challengesâ€) it is clear that
overall digitisation has gone up for all industries, however, when looking into specific sectors of the economy, some differences are observed in the degree of digital transformation among
innovative ideas to increase digitisation in these sectors ï§Development and promotion of information sessions on digital innovation, by inviting
increase digitisation ï§Design and launch of a series of digital innovation campaigns targeting less digitised
generate as many ideas as possible to increase digitisation in less digitised industry sectors -Second phase:
Receiving input about innovative ideas for the promotion of the digitisation of industrial sectors is important for the increase of actual entrepreneurship related to digital
ACTION 7 †Open data initiatives Connect to the Commission†s open data initiatives in order to stimulate the use of open public
data for the creation of new business opportunities and services Description ï§Leveraging and connecting to the EU Open Data Strategy for Europe, initiated in 2011
ï§Strengthen existing initiatives on open data such as -The European union Open Data Portal, a single point of access to data from the
institutions and other bodies of the EU -Publicdata. eu, a pan European data portal providing access to open, freely
reusable datasets from local, regional and national public bodies across Europe This portal has been developed by the Open Knowledge Foundation, a UK-based
2 Impact: LOW Effort: LOW 2 Impact: MEDIUM Effort: LOW-MEDIUM 54 nonprofit foundation as part of the LOD2 (Creating knowledge out of interlinked
data) project, an ICT research project financed under the European commission's 7th Framework Programme -The Open data challenge, Europe†s biggest open data competition
ï§Encourage European entrepreneurs to access and use this data to transform raw data into apps, websites or other products
ï§Leverage success stories to increase awareness and encourage more people to use data and transform it into innovative products or services
ï§Feature best practices in order to attract more data, both from public authorities and the private sector
Owner: â'European commission â'Member States â'Private partners Data has been referred to as the new raw material of the twenty-first century.
Open data employed by digital entrepreneurs in combination with open platforms, open standards and open
licences, has the potential to create enormous business opportunities. However, companies and entrepreneurs using open data need to be nurtured
and supported if they are succeed to. In this respect, action can be taken by the European commission to encourage the supply side of the
business landscape in opening (public) data and supporting digital entrepreneurs willing to use this data (demand side
ACTION 8 †Embedding entrepreneurship in education Strengthen the development of the European reference framework on embedding
entrepreneurship in education (especially in the fields of science, technology, engineering and mathematics) listing best practices and providing Member States with recommendations on
how this framework should be translated into national policies Description ï§Strengthen the ongoing development of policy guidance on entrepreneurship
education, announced in the Rethinking Education Communication and providing rationale, advice and practical examples to policy makers on why and how to
mathematics ACTION 11 †Relax the visa requirements applied to highly skilled individuals Provide recommendations to relax the visa requirements applied to highly skilled individuals
science, technology, engineering and mathematics fields) wanting to work in the digital sector in Europe
engineering, and mathematics) wanting to work in Europe†s digital economy ï§Development of a funding programme or a tax reduction system that will support
to close knowledge gaps (e g. accounting, web development, coding Description ï§Leverage the European eâ Competence Framework to identify which e-leadership skills
web development, finance Owner: â'European commission â'Member States â'Private partners In their search for knowledge and ready-to-use materials, entrepreneurs are looking for easily
and support-web portal as single point of information on existing financial instruments for entrepreneurs ï§Actively promote these financial instruments through
ACTION 17 †Monitor the evolution of digital entrepreneurship Establish a digital entrepreneurship scorecard and monitor the evolution of digital
entrepreneurship across Member States: perceptions and aspirations towards digital entrepreneurship, the quantity and quality of digital and e-leadership skills, entrepreneurial
-The take-up of digitisation across industries and the evolution of digital skills, e -leadership skills and talent across Europe
central website linking to the national Points of Single Contact ï§Leverage the Service Directive to extend the scope of PSCS to other sectors (currently
All PSCS are part of the European EUGO network, a central website to access all PSCS in Europe.
the European level with the aim to monitor, coordinate and leverage the different actions which
7 Open data initiatives 8 Embedding entrepreneurship in education 9 Encourage students and graduates to start adigital start-up
17 Monitor the evolution of digital entrepreneurship 18 Leverage the national †Points of Single Contactâ€
7) Open data initiatives Connect to the Commission†s open data initiatives in order to stimulate the use of open
public data for the creation of new business opportunities and services Pillar 4 Ease the access to
finance and enhance investments 13) Promote use of existing financial instruments Promote the use of existing European financial instruments and initiatives such as
engineering and mathematics) listing best practices and providing Member States with recommendations on how this framework should be translated into national policies
individuals (science, technology, engineering and mathematics fields) wanting to work in the digital sector in Europe
-online courses to close knowledge gaps (e g. accounting, web development, coding Pillar 4 Ease the access to
17) Monitor the evolution of digital entrepreneurship Establish a digital entrepreneurship scorecard and monitor the evolution of digital
entrepreneurship across Member States: perceptions and aspirations towards digital entrepreneurship, the quantity and quality of digital and e-leadership skills
shows that digitisation is a trend with many facets. Though affecting every industry and business function, the impact and pace at
which digitisation takes place differs across industries and businesses Digital technologies disrupt not only existing businesses, but also open up opportunities
age will mainly depend on the outlook of both digital progress and the European business climate.
This outlook will be highly influenced both by the choices individuals and businesses make on using digital
Digitisation is therefore not only about technology start-ups; greater use of technology is needed in all companies
use of open data, promotion of existing financial instruments and leveraging the national Points of Single Contact are
As the process of digitisation evolves and matures, it is critical to continuously monitor the evolution of the European digital
transformation. Academics, policy makers and the public need to understand how Europe†s ambition to accelerate the
Measuring industry digitisation: leaders and laggards in the digital economy -COM (2013) 151 final. Proposal for a Directive of the European parliament and of the Council
on the conditions of entry and residence of third-country nationals for the purposes of
Strengthening the environment for Web entrepreneurs in the EU -European commission (2012. A Stronger European Industry for Growth and Economic
Social media to Drive Market Growth -Tesco PLC (2012. Tesco Homeplus expands number of virtual stores.
%Museums and preservation of historical sites and buildings 0. 0%0. 3%0. 4%0. 4%0. 7%0. 6%0. 1%0
%Radio and television 0. 8%0. 9%0. 9%1. 6%0. 6%1. 2%0. 7%1. 0%1. 0
%Software 1. 6%1. 5%0. 8%1. 5%0. 7%2. 9%2. 2%3. 2%1. 2%1
%Telecom 2. 2%2. 5%2. 6%2. 3%3. 5%2. 7%3. 7%4. 7%2. 4%2
Digitisation Index The Industry Digitisation Index is derived from Eurostat and its 2011†15 information society
benchmarking framework. Amongst other elements, the program captures data on how many companies (of the total number of companies with 10 or more employees) use
or have deployed various elements of digital infrastructure, tools, platforms, and management capabilities and policies In creating this index,
Booz & Company divided the data into four separate factors, each of which is defined by several sub-factors and components
including data points regarding the use of computer networks as well as electronic transmissions suitable for automatic order processing
integration comprises such activities as electronic data interchange, including the electronic transmission of data with business partners, public authorities, and financial
institutions, as well as activities like supply chain management, which includes the use of electronic data transmissions to and from business partners both upstream and
downstream 3. Digital output: the importance of digital processes in the sales function, including the
use of computer networks as well as electronic transmission of data suitable for automatic sales processing 4. Infrastructure:
presence and use of computers and computer networks (wired and wireless) as well as the presence and type of connection to the Internet
The overall index has been constructed by aggregating the results of the data collected for each factor within each industry
GDP per capita Figure 23 †GDP per capita in PPS versus digitisation index Source: Booz & Company (2011.
Measuring Industry Digitisation-Leaders and Laggards in the Digital economy & Eurostat (2011; Deloitte analysis 271
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tv ia R om an ia Bu lg ar ia Eastern europe Southern Europe Central/Northern europe
Computers & Electronics Media & Telecommunications Automotive Business & Administrative Services Transportation & Logistics Consumer goods
Real estate, Rental & Leasing Construction Hotel & Restaurants 6055504540353025201510 Central/Northern Europesouthern Europeeastern Europe Benchmarking analysis
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