publikasjonsbestilling@dss. dep. no •Fax:++47 22 24 27 86 The publication is also available online at www. nhd. no •Publication number:
The guide is available as a web-based system, a CD and a handbook We wish you success in working
9. 3. Competencies of internet presentation and research...198 10. Human resources management policies to support innovation...
firms and other actors is replaced by the current social network theory of innovation, where knowledge plays a crucial role in fostering innovationâ€
A list of UK University websites can be accessed via the Higher education Funding Council for England http://www. hefce. ac. uk/.In South East England for example the Cranfield School
This website http://www. innovation. gov. uk/supports business in managing and thinking about innovation.
It provides links to other sites and practical support re -sources Department for Trade and Industry:
This website http://www. ktponline. org. uk/provides details for the Knowledge Transfer Partnership scheme,
This website http://www. seeda. co. uk/supports high growth busi -nesses in the South East England region, especially through their network of Enterprise Hubs and
This website www. ost. gov. uk/science links. htm provides good links related to innovation Innovation Policies
/The HM Treasury website sets out the UK ten-year investment framework for science and innovation
Internet sites Analytical information about technology audit ï http://www. access-ecom. info/article. cfm?
ï http://www. oxin. co. uk/downloads/taudit. pdf Useful address about strategic planning in general, where also technology audit is explained
Internet sites General address of the University of Arizona with a useful file about SWOT analysis
Panasia networking website contains an interesting site for SWOT analysis ï http://www. panasia. org. sg/iirr/ikmanual/swot. htm
Internet sites In this address you can find a Black box program to use a genetic algorithm that helps optimise your
Internet sites This is the part of the general address Principia Cybernetica Web, which refer to the system analysis
method ï http://pespmc1. vub. ac. be/ASC/SYSTEM ANALY. html In this address of the TECHINSIGHTS one can find information about process analysis and process
Internet sites ï http://www. mindtools. com/brainstm. html ï http://www. brainstorming. co. uk/tutorials/whatisbrainstorming. html
Downloads ï form for applying method 635 (PDF, 7kb ï 10 steps for applying method 635 (PDF, 11kb
If you use a search machine like google and search under â€oemethode 635â€, you will find that there are a
Most websites present more or less the same information about the method, sometimes with slight modifications like
A lot of examples of how analogical thinking is applied can be studied on the internet, especially from the field of BIONICS, the transfer of systems from nature to human needs and solutions, e g
download PDF "Innosupport: Supporting Innovation in SMES "-4. 5. Attribute Listing page 65 of 271
The website offers a well-structured overview on different creative techniques, illustrated with exam -ples.
Interesting website,"Robert Alan Black†s creativity challenges"."From 1960 to the present, Alan has
The site also contains articles and creative thinking exercises ï http://www. cre8ng. com/CC/cc1998/9804. shtml (English
New systems such as intranets documents management systems, collaboration systems and databases constitute a vital factor, which
Improved site management methods help meet growing demand Brief Golden West Foods operates the UK warehousing and delivery system for one of the largest chains of
site management methods and transport services to identify best practice, which all staff should use
Email: Email is the simplest and one of the most effective technologies for sharing knowledge at a
distance. Threaded discussions on in-house email systems or on the Internet are a great way for a
community of practice to raise questions and exchange solutions Intranet: An Intranet can act as a universally accessible corporate filing system for the knowledge of
the organisation. However it needs to be seen as a filing and sharing tool, not as a set of glossy pages
designed to impress. Structure the Intranet around the key activities of the organisation, and make
sure that publishing material is easy and quick Communication tools: There are many electronic communication tools, which can help build net
-works within your organisation. For example the chat room software"msn messenger"(free from Mi -crosoft) can be very powerful in allowing people in remote sites to have online conversations
Collaboration tools: Videoconferencing systems are a very powerful way of bringing remote sites together, but are expensive.
Microsoft Net meeting-another free software application-is a simpler alternative Video: One of the best ways to transfer knowledge is through the use of stories.
/Internet Sites ï http://www. knowledgeboard. com /Knowledgeboard, which is one of the leading European web site in K. M area,
2. Internet-based research 3. Approach web developers for quotes The customer survey consisted of a small questionnaire
which was given away with each purchase and made available on the counter in the shop.
questions regarding their use of the Internet and whether they would find it useful if Magic Books had
The Internet-based research basically looked at web pages of bookshops of comparable size and nature, identifying the kind of services and information provided, etc
Also, a number of web developers were approached and quotes were obtained. These quotes in -cluded a number of options, some with more functionality and more basic versions
interested in a Magic Books website, etc At this stage Magic Books also established a number of possible decisions.
Based on the Internet -research and the quotes, a number of options were established. A very basic version with only one
and increase in turnover brought by the web -site in the long term Based on this information, Magic Books decided that getting a webpage was an investment
and a possibility to email Magic Books, but not with a newsletter. This could be added if the
-fineries and gas sites. This process looks at different areas, such as health and safety, envi
-botics, appliances, telecommunications, orthopaedics, healthcare, dental, foundry, oil & gas, petro -chemical, toys and plastics
This site has been developed as a resource for the Good Design Practice program, a joint initiative between the Institute for Manufacturing and the Engineering Design Centre at the
Old woolen garments are dumped usually in landfill sites where they decompose to produce methane, a gas that contributes to the climate change.
Does your company have a website, a brochure, a corporate video, or does it advertise in newspapers or on TV?
products owned by others in any of its publications, brochures, databases or websites? Does your
websites "Innosupport: Supporting Innovation in SMES "-7. 2. International Regulations page 160 of 271 EU Mark Applications
by post, courier or fax and can also be filed at the National Trademark Office. OHIM is responsible for examining the applica
and the Internet business. It develops, implements and distributes software management systems in the field of accounting, logistics, process tracking, communication, human resources and CRM.
-prise S. also offers web solutions including application provider, web hosting, web and application development services
documents, software and web pages produced by the company. Finally the registration of his prod -ucts'trademarks remains on his list of things to do next
control and monitoring of industrial processes, internet/intranet software and technology and systems engineering The competitive environment of the applied research in ICT sectors is highly dynamic and subject to a
Internet with"human"filtering, consultation of specialised press, participation in conferences and workshops at national and international level, co-operation with Universities and other research cen
ï http://europa. eu. int/business/en/topics/finance/finance. html-This website provided by the
ï http://www. london-innovation. org. uk/innov funding. htm-The London Innovation website con -tains information on funding Innovation projects
http://www. evca. com/-The website of the European Private Equity & Venture capital Association 8. 1. 4. Banks
ï http://www. kse. or. kr/webeng/work/ksem/st/wr ksem st mn df. jsp-This site provides an
e g. a software product or Internet service would best be adver -tised on the Internet on related websites, through email campaigns or dedicated computer literature or
publications Last but not least, the financial information and forecasts are crucial. This is the section that should justify the amount requested from the investor.
ï Electronic Media (CD-ROMS, The Internet, Online services ï Trade associations ï Others (data are National and Local governments, Business links, Chambers of Commerce
This is the Oxford Innovation website which provides information about innovation, technology and innovation management tools
and the internet. Media are films, images and web sites etc. that are carried by these different forms of
especially when using the internet as a resource. Most of the following refers to digital media
http://www2. trainingvillage. gr/download/Cinfo/Cinfo398/C38k6en. html A learning centre is operating at the Melfi factory (near Potenza) of Fiat Auto.
Related topics are based web learning, computer-based learning and elearning 9. 2. 7. Resources Bibliography
ï Horton, W. K.,Designing Web-Based Training. How to teach anyone anything anywhere any
"-9. 3. Competencies of internet presentation and research page 198 of 271 9. 3. Competencies of internet presentation and research
Introduction All the innovation in the world will not help a SME if the company cannot establish a positive link be
Using the internet can be a powerful tool to do this, but a basic understanding is required to take advantage
ï Show why the Internet presentation of SMES is so important ï Describe a classification of searchable databases
ï Offers some e g. of best/worst websites ï Provides rules for an efficient search on the Web
9. 3. 1. Why to use and how to take advantage?..199 9. 3. 2. Presentation on the internet...
199 9. 3. 3. Web content layout...201 9. 3. 4. Internet research...203 9. 3. 5. Resources...
205 "Innosupport: Supporting Innovation in SMES "-9. 3. Competencies of internet presentation and research page 199 of 271
9. 3. 1. Why to use and how to take advantage The SMES have the opportunity to gain potentially huge advantage over their competitors.
Over the next few years the Internet is going to completely change the way we do business.
It is probably the most important development in business and communication in the history of the global economy
However, because the Internet is developing at such an amazing rate those companies who put off
the Internet. 57%reported increased efficiency and 50%reported improved quality of service. From a
marketing perspective, the web offers an unparalleled opportunity for SMES How to take advantage Having a Web site is an excellent way of providing information on SMES.
9. 3. 2. Presentation on the internet Step 1: Set your goals You will not be able to make good decisions about your website or its development if you don†t set
measurable goals and targets for success from the beginning. If you haven†t already set these kinds of
targets in your offline business you†ll need to start doing so, as this will help you to invest your re
what you want to achieve from your site ï Prepare the copy or text for your site.
This should be written using direct marketing copy -writing techniques either by your self or a professional
ï Select images for your site. These can be existing photos or chosen from an online photo li
"-9. 3. Competencies of internet presentation and research page 200 of 271 Step 2: Get onto the World wide web
Web Space: Many service providers give you a certain amount of free web space with your connec
-tion. However, this usually has limited a capacity and is not really suitable for a professional site.
You have to find a commercial web space that will enhance the experience of visitors to your site
Web site Developer: The first and most important step involved in setting up a web site, is choosing
the right web developers. As the main purpose of a business web site in the SME sector is marketing
whether they can develop your site as an effective promotional tool. Therefore out of all the abilities an agency should possess, by far the most important
because without applying effective marketing techniques to the site-a good design will be of little use for your business
Choose a direct marketing orientated web developer. Follow the rules below ï Use web marketing strategies to attract visitors to your site such as reciprocal links, direct
email, newsgroup and list serve postings etc ï Combine online marketing with conventional promotion such as direct mail, advertising and in
-clude your web site address on all business correspondence ï Include an online form for your prospect to respond to your offer,
ï Email your database regularly to keep them informed of new developments and offers. Alter
"-9. 3. Competencies of internet presentation and research page 201 of 271 9. 3. 3. Web content layout
A good presentation of a SME on the Web must correctly address the people†s ability on focusing on a
certain topic/image/text ï People are able to focus their attention on particular stimuli
The consequences of these aspects on designing web interfaces are summarised below General guidelines ï More than one piece of information may be displayed on the screen at any one time using
Amazon com is an online book retailer that is valued at $120 million. It is one of the most successful examples on
the Internet. Within a few months of starting it became the largest book store in the world.
The UK version of Amazon com is Book Pages. This company has a loyalty points scheme to encourage customers to come back and
therefore create a community around their site Dell. com Computer manufacturers Dell sells over two million dollars worth of equipment every day.
Internet Music Shop is an online retailer of music CD's. The business which was launched in May
around their site with 40%of their orders coming from existing customers. Their site attracts 1000
visitors a day, and from this number 5%place orders. This is way above the industry standard in mail
This goes to show the power of the Internet as a sales channel -when things are done right
"-9. 3. Competencies of internet presentation and research page 202 of 271 Do you know the target audience
from utilising the web as a marketing tool Users Are Scanners If you want a visitor to read your text,
Navigation Try to create a navigation structure that is common for all the pages in your Web
menus of your site Download Speed Internet usability studies tell us that most visitors will leave a Web page that
takes more than 7 seconds to download. If your pages take a long time to download, you might consider removing some of your graphic or multimedia
content Let Your Audience Speak Feedback from your users is a very good thing. Your visitors are your customers
-couraged to sample the websites listed and judge for themselves GOOD NOT SO GOOD 2entwine (www. 2entwine. com
Not a very good site, devoid of any struc -tured layout with a disparate collection of
"-9. 3. Competencies of internet presentation and research page 203 of 271 imagery make this a great site to use
Appliance Studio www. appliancestudio. com A simple site with plenty of personality. This comes through neat writing and'contentful
'imagery. The design features plenty of white space, good contrast, and excellent layout. A pleasure to browse
Very good site from a highly successful interac -tion design firm. Very clean site with clearly
arranged information, leaves you with a feeling of trust. Needs to bring more information for
Her site is driven by high-value content, and the regular newsletter is an effective and flexible channel.
user friendly web form), lack of space be -tween navigation elements, small text Royal National Institute of the Blind
Although this is a well-written site, it totally compromised by illogical layout and garish colour choices
ticket purchasing site More traditional businesses are also finding success on the Internet. In the US which precedes the UK
in business trends-many small businesses are finding that 40%-50%of their business is now com
-ing from the Internet However a surprising success story was that of a local butcher who started selling specialty meats
through the Internet and the business took off to such a degree that he closed down his shop and now
trades exclusively over the Internet 9. 3. 4. Internet research While doing research on the internet the searcher has to deal, besides the large number of founded
entries (1), with two other issues: trustworthy information on the web (2) and deep web (3
1). The ability to reduce the number of founded entries and to find the needed information on the
Internet is a function of how precise the queries are and how effectively one uses search services
Poor queries return poor results; good queries return great results. Contrary to the hype surrounding "intelligent agents"and"artificial intelligenceâ€, the fact remains that search results are only as good as
"-9. 3. Competencies of internet presentation and research page 204 of 271 solar system. Using the information"contained"in this statement,
metasearchers increase Web coverage by 3-to 4-fold("new planet*")AND (discover *OR find) AND("solar system
3) Searching on the Internet today can be compared to dragging a net across the surface of the
most of the Web's information is buried far down on dy -namically generated sites, and standard search engines never find it.
Traditional search engines cre -ate their indices by spidering or crawling surface Web pages. To be discovered, the page must be
static and linked to other pages. Traditional search engines can not"see "or retrieve content in the
deep Web-those pages do not exist until they are created dynamically as the result of a specific
Because traditional search engine crawlers can not probe beneath the surface, the deep Web has heretofore been hidden
ï The deep Web is qualitatively different from the surface Web. Deep Web sources store their
content in searchable databases that only produce results dynamically in response to a direct request.
"-9. 3. Competencies of internet presentation and research page 205 of 271 multiple-thread technology and thus is the only search technology, so far, that is capable of
ï Public information on the deep Web is currently 400 to 550 times larger than the commonly
The deep Web contains 7, 500 terabytes of information compared to nineteen terabytes of information in the surface Web.
More than half of the deep Web content resides in topic-specific databases ï A full ninety-five per cent of the deep Web is publicly accessible information--not subject to
fees or subscriptions. Total quality content of the deep Web is 1, 000 to 2, 000 times greater
than that of the surface Web ï Deep Web content is highly relevant to every information need, market, and domain.
Deep Web sites tend to be narrower, with deeper content, than conventional surface sites. To put
these findings in perspective one has to consider that the search engines with the largest number of Web pages indexed (such as Google) index no more than sixteen per cent of the
surface Web. Since they are missing the deep web when they use such search engines Internet searchers are
therefore searching only 0. 03%--or one in 3, 000--of the pages avail -able to them today.
Clearly, simultaneous searching of multiple surface and deep Web sources is necessary when comprehensive information retrieval is needed
ï The searchable databases on the web can be classified in twelve categories 1. Topic Databases-subject-specific aggregations of information,
such as SEC corporate filings medical databases, patent records etc. 54%from the deep web is formed by these topic da
-tabases websites) e g. http://www. 10kwizard. com/,http://www. uspto. gov /2. Internal site-searchable databases for the internal pages of large sites that are dynamically
created, such as the knowledge base on the Microsoft site (13%)e g http://www. microsoft. com /3. Publications-searchable databases for current and archived articles (11%)e g
http://www. pubmedcentral. nih. gov /4. Shopping/Auction (5%)e g. http://www. flowerweb. nl/,http://www. locateaflowershop. com
/5. Classifieds (5%)e g. www. canadaeast. com /6. Portals-broader sites that included more than one of these other categories in searchable da
-tabases (3%)e g. www. searchindia. com 7. Library-searchable internal holdings, mostly for university libraries (2%)e g
www. lib. clemson. edu 8. Yellow and White Pages-people and business finders (2%)e g. www. anywho. com
9. Calculators-while not strictly databases, many do include an internal data component for cal
-culating results. Mortgage calculators, dictionary look ups, and translators between languages are examples (2%)e g. www. russiantranslation. ru
General Search-searchable databases most often relevant to Internet search topics and in -formation (1%)e g. http://www. cyndislist. com
/Sixties deep sites that already exceed the web surface by forty times, from which two thirds are fee
ï http://www. w3schools. com/site/site tutorials. asp ï http://www. w3schools. com/site/site glossary. asp
ï http://www. killersites. com /ï http://www. vanderbilt. edu/create/tech /ï http://www. dreamink. com/beginners/b1. shtml
"-9. 3. Competencies of internet presentation and research page 206 of 271 ï ttp://www. brightplanet. com/technology/deepweb. asp
It is accessible via intranet and serves as an active knowl -edge management. Here any problems and their solutions that crop up during the work are entered
customer sites, where their priority is to troubleshoot the problem and get the plant up and running as
-ness improvement through people and our website can provide you with all the information you need to get involved,
www. investorsinpeople. co. uk/IIP/Web/default. htm ï Learn & Work is a Leonardo project that specifically addressed the issue of analysing training
and made available in both hard copy and electronically on the website below www. ssda. org. uk/ssda/default. aspx?
The site also provides some case studies http://www. cicsc. org. uk/tvcbec. htm ï training reference. co. uk provides an overview of some of training providers that offer a TNA
ï Trainingzone is one of the UK's most popular site for corporate training professionals with
The site should also be of interest to SMES www. trainingzone. co. uk ï Trainers'Library is an international online resource pool for trainers, HR managers and con
nevertheless, the Internet could be used more often as the most comprehensive and operational means of finding information
Internet The rapid development of information and communications technologies (ICT) provides an opportunity to obtain large and varied amounts of information from all over the world in a couple of minutes or
The most frequently used and popular resource is the Internet, which nowadays com -bines several functions †it is a library with an unprecedented volume of literature, space for communi
The internet search tools are quite easy to use and operational: you start your search by entering in
or more links to the Internet information. However, it is quite easy to find your way through
because you see the website, name and an excerpt from the text or comments enabling the reader to make a judgement about the contents of the found homepage and to
ï http://www. google. com ï http://www. alltheweb. com ï http://www. msn. com
ï http://www. yahoo. com 12.1.1.2. Databases The use of databases is a way to obtain extensive and exhaustive data,
on the Internet It should be noted that the Internet is the most comprehensive and complete storage place of data
-bases, and an undoubted advantage is its range of search facilities, which should be characterised as
same way as the Internet search process (see the part a) Internet) †when you open a database
agencies, but in order to find the required information it is advisable as the first step to use the Internet
ï Partially virtual †an electronic catalogue of the library can be found on the Internet, which
ï Virtual †an electronic library where all information is fully available via the Internet †both the
-pose of Internet searches (see part a) Internet) or by viewing the library website where there
are detailed instructions about doing an Internet search Example-Links Questia Online Library http://www. questia. com
/Internet Public library http://www. ipl. org The WWW Virtual Library http://vlib. org Direct contact is not the most efficient way of getting information
if compared to Internet searches which only take a click on the search button; establishment of direct contact will take much more time
Nevertheless direct contact is a perfect way of establishing or maintaining contacts for communication purposes, by which we can additionally get nonverbal information and feedback.
choose a suitable resource for finding information †the Internet, databases, direct contact or other
Web links The most widely used and well known search engines ï http://www. google. com ï http://www. alltheweb. com
ï http://www. msn. com ï http://www. yahoo. com Databases ï http://www. census. gov/ipc/www/idbnew. html
International data base-Computerized data bank containing statistical tables of demographic and socioeconomic data for 227 countries and areas of the world
ï http://www. ipl. org Internet Public library ï http://vlib. org/The WWW Virtual Library
The website for â€oethe Business of Language†s Initiative†in North East England http://www. thebusinessoflanguage. org. uk/)points to an interesting fact:
Internet users are 3 times more likely to buy when addressed in their mother tongue Other reports present figures which show the importance of foreign languages for business.
website ecommerce) in the globalised market Gathering foreign lan -guage informa -tion like publi -cations and
can (and should) also use audio sources (discs, TV-spots, internet and other programmes to
emails or faxes in the native language and introduce itself and its products Sending out the information in native languages significantly increased the response rate from the
Using the telephone Travel arrangements Introducing yourself and the company/department Informal meetings Formal meetings
Mail Fax, memos Business letters Business news Sales brochures Commercial & financial reports Technical reports Export documentation
emails, fax, memo Business letters Commercial & financial reports Technical reports Product description Offers and orders
Internet Sites Online translation website: www. babelfish. altavista. com There are various training programmes and possibilities within the Leonardo Da vinci and
Sokrates Framework It†s impossible to list all of them and there are also changes from time to time-time.
emails and faxes. Useful model sentences for Business English and email writing can be found here as well
ï http://www. jobware. de/ra/rt/tc/index. html Here you can test your skills free of charge
/This website contains many useful links for learning offers. Run by German Volkshochschule more appropriate for German users
falling telecommunications costs, which are able to weave the world together ever more 12.3.2. Where are applied intercultural competencies in business
The internet and mass media are able to influence on costumers opinions during very short timeâ€
emails or faxes in the native language and introduce itself and its products Since sending out information in native languages,
Facts and Internet Sites ï BBC: www. bbc. co. uk/worldservice/programmes/globalisation /ï National Centre for Languages (UK:
9. 3. Competencies of internet presentation and research 9. 3. 1. Why to use and how to take advantage?
9. 3. 2. Presentation on the internet 9. 3. 3. Web content layout 9. 3. 4. Internet research
9. 3. 5. Resources 10. Human resources management policies to support ï¿innovation 10.1. Human resources competence requirements for innovations
10.1.0. Introduction 10.1.1. What: what constitutes the requirements for the qualification of the employees 10.1.2.
Overtext Web Module V3.0 Alpha
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