example, by exploiting social media to encourage healthy behaviour in adolescents (WHO 2012 Figure E. 1. 3:
Governments and public actors also engage in social media, using it both as a tool for interaction with
-government and social media as openness and anti-corruption tools for societies,"Government Information Quarterly, Vol. 27, No. 3, 2010, pp. 264-271
social capital needs in a social media environment. In Privacy online (pp. 19-32. Springer Berlin
Gil de ZÃ Ã iga, H.,Jung, N. and Valenzuela, S. 2012), Social media Use for News and Individuals
Magro, Michael J,"A Review of Social media Use in E-Government,"Administrative Sciences, Vol. 2, No
"Social media and political communication: a social media analytics framework.""Social network Analysis and Mining: 1-15 Stoica, E. A a. G Pitic,
and A i. Tara,"Crawling-A Solution For Efficient E-Government. Study On Anti -Counterfeiting Trade Agreement (Acta) Focused On Social media,"Revista Economica, Vol. 62, No
3, 2012, pp. 130-142 Sumner, A, From deprivation to distribution. Is global poverty becoming a matter of national inequality
Is Social media Changing Citizens†Beliefs About Democratic Values?,","Political Behaviour, 2012, pp. 1-15 Takhteyev, Yuri, Anatoliy Gruzd,
â€oe1, 878 million estimated social media users† Ecommerce Europe June 2014 www. ecommerce-europe. eu
%â€oe443 million social media users†Europe West Central South North East â 177.7 bn â 93.3 bn
on social media E-commerce GDP 3. 45 %Total GDP â 5, 163 bn 1 2 3
on social media E-commerce GDP 2. 20 %Total GDP â 4, 237 bn 1 2 3
on social media E-commerce GDP 1. 11 %Total GDP â 3, 671 bn 1 2 3
Estimated 18 million social media users E-commerce GDP 2. 37 %Total GDP â 1, 349 bn
on social media E-commerce GDP 0. 96 %Total GDP â 2, 024 bn 1 2 3
Social media was in its infancy. For the CIOS I worked with smartphones essentially provided email on the move and little else.
using social media platforms. Staff members wonder why their work tools aren†t all available as mobile apps,
Digital technologies †including social media, the cloud, data analytics and mobile †are rapidly emerging as disruptive forces for
solutions, or considering how social media can be used to reinvent customer service, and uncovering new data-driven insights
social media and cloud †that marketing and IT have no choice but to forge ever
social media and cloud †that marketing and IT have no choice but to forge ever
The use of social media can also help to build a greater presence both internally and externally, and to
Prins, who prefers to keep work-related topics out of social media uses his passion for cycling as a source for non-work-related
E-commerce, internet and social media 6 %Cable operators and services 1 %Global annual turnover 27 %42
-service calls, emails, sms and social media The Contact Centre Management Association (CCMA) estimates employment of approximately
processing capacity, social media etc. and â€oemega-trends†such as ageing globalisation of financial services, carbon reduction, debt de-leveraging etc
Social media; Networked society; Mobile media Introduction Innovative uses of emerging technologies are enabling a fundamental transformation of the
into their curricula through the fusion of augmented reality, big data and social media Augmented reality (AR) is a new medium of communication (Craig, 2013.
Living and learning in a social media world. Featured presentation at the Technology in Higher education conference.
with the support of the Open Ministry to mobilise a minimum of 50,000 votes for the proposal, primarily through social media
Social media and other web-based services challenge these existing approaches and ask for their revision The british †connect†platform is the first publicly financed innovation platform on the web
collaboration or social media platform. Tests of services shall be undertaken on platforms that are open and bring together already a critical mass of enterprises and innovation stakeholders
The FOODRISC project focused on the role played by social media during a range of food crisis events has been
social media. Online communication has a vital role to play in ensuring food safety, a research priority of the Horizon
of disasters and the use of social media in crisis management By the end of 2013, the EU will have financed over 250 security
Thanks to ICT-particularly social media-more and more citizens are able to take direct part in political debate.
the platform widget is made available also on social media channels and mobile devices Puzzled by Policy Users can compare graphically their views on immigration with national and EU immigration
Social media and other web-based services challenge these existing approaches and ask for their revision The british †connect†platform is the first publicly financed innovation platform on the web
collaboration or social media platform. Tests of services shall be undertaken on platforms that are open and bring together already a critical mass of enterprises and innovation stakeholders
A †missing link†is the use of social media and virtual networking for SMES. While the topic has been
-based e-portfolios that follow a web 2. 0/social media model. 142 62.7 Relevance according to four groups of participants
-based e-portfolios that follow a web 2. 0/social media model Encouraging a shift of ownership of assessment from teachers to learners by giving
that follow a web 2. 0/social media model 1. 4 3. 5 3. 5 6. 3 22.5 31.0 31.7 62.7
that follow a web 2. 0/social media model 5. 58 1. 49) 66 5. 83
user-created through social media applications and platforms (e g. Twitter, Youtube, Whatsapp With more and more applications now available
social media. The final part of the chapter will discuss emerging issues related to information -society measurements, in particular in the context
using social media and other Internet-based applications, covering a large range of topics and sectors. While measuring online content
Social media sites have become the most accessed websites by users in both developed Chart 1. 16:
are making use of social media. In 2013, around 30 per cent of European enterprises used social
of social media and increased availability of smartphones. 26 Bolivia is among the most dynamic countries on
Online activities/social media •Online search activities •Online page views •Blogs and posts and other authored and unauthored online content and social media
activities •Audio/images/videos Source: ITU, adapted from UNSC (2013 and reflects advances in technology that
including searches and social media content Table 5. 1 Big data is not just about the volume of the
technologies (social media, mobile, analytics or embedded devices) to enable major business improvements such as enhancing customer experience,
Using social media, mobile and other technologies to change customer relationships, operations and the business model has helped Starbucks re-engage with customers
-cially through using social media. For example, Jon Bidwell, chief innovation officer at Chubb, a large specialty insurer, told us that social business tools and
Today†s emerging technologies, like social media mobile, analytics and embedded devices, demand different mindsets and skill sets than previous waves
tools, embraced social media, etc. all on day one That said, we used a lot of disjointed, free or low
on many social media activities (at least to the satis -faction of the executive board) †said one survey
Data and Social media...34 2. 1 egovernment and Interoperability...34 2. 1. 1 Introduction...34
2. 4 Social media...56 2. 4. 1 Introduction...56 2. 4. 2 European context...56
Big data and Social media †increase efficiency and reduce the public sector costs in Romania by having a modern administration.
promoted by social media Target: at least 10 by 2020 #of companies supported related to communication by social media
Target: at least 2 per county by 2020 Re-evaluation of the administrative capacity directly involved in the
social media Ministry for Information Society (responsible All Ministries offering public services Promoting public debates Ministry for Information
Partnership initiative, as social media is in alignment with the three principles of Open Data Transparency, Participation and
ï Social media ï Operational systems available Definition of the analysis process for the data sets collected.
Big data and Social media Field of Action II ICT in Education, Health Culture and einclusion Field of Action III
Establish key principles for Social media Promote public debates Support for Open Government and Big Data Common infrastructure
%Cloud computing and Social media 70,187, 239 EUR 1, 8 %Page 33 of 170 ICT In Education 207,365, 877 EUR 5, 2
Cloud computing and Social media X X x ICT In Education X X ICT in Health X
or through links with social media where appropriate All public bodies will adhere to this Line
how to use"social media",how to work Page 48 of 170 outside the office, send
2. 4 SOCIAL MEDIA 2. 4. 1 Introduction Preamble We have seen how the social media environment has evolved over the past years, from a communication
channel between citizens to a business marketing tool Social media, together with the wider internet have become useful business tools in other countries
currently helping governments to be part of the conversation. They have understood that they cannot isolate themselves and that they can provide better services
Social media Definition Social media are defined as specific Web 2. 0 communication tools which enables people to interact
generate and share content using the online environment. These social platforms can be seen in several
Social media are one of the most famous and used instruments for creating online communities, based on
at the beginning of 2014 we know that there are 293 million social media users, of which 193 million accessing social media through mobile devices4.
Otherwise said, 40%of the total European population is represented by active social network users 4 Global Web Index, Q2, 2014 (https://www. globalwebindex. net/)via wearesocial. net
A recent study conducted by TNS Digital Life states that 42%use social media at least once a week, while
27%use social media every day, or almost every day. These percentages give us an idea of how many
people one could reach using social media There are notable differences in the geographical use of social networking and social media technologies
amongst EU Member States; the biggest users of social media are UK, Germany, France, Italy and Spain
However, there is also a generational split as younger people use the Internet less outside social
networking and social media by business and public sector organizations Romania†s intention is to use their good example and drive innovation further in our country, by tailoring
Social media Approach in Romania According to Global Web Index via wearesocial. org, in February, 2014 there were 7 mil. social media users
across Romania. Based on a study published by Eurostat in December 2012,73%of Romanians are using
Posting messages on social media occupies with 48%the second place in the classification of the motivation for using the internet,
Social media and e-petitions are able to increase citizen involvement into the government decisions (acts.
Currently, the Romanian public institutions have low social media representation. Most of those institutions have developed a one way type of communication, reporting information,
Strategic Lines of Development for Social media in Romania Strategic Lines of Development Lines of Actions Description
of social media Operational Structure ï Single web portal with access to all public institutions websites and public services
ï Smart use of social media channels: define the user profile, engage and empower him in conversations
promoted through social media ï Number of ideas, projects validated through relevant conversations facilitated through social media
Responsible: Ministry for Information Society. All public bodies will adhere to this Line of Action
Support of use of Social media for promoting governmental initiatives Promoting public debates Operational Making data available for the citizens
social media Responsible: Ministry for Information Society. All public bodies will adhere to this Line of Action
social media communication Support for Open Government Partnership initiative, as social media is in alignment with the three
principles of Open Data Transparency, Participation and Collaboration Enabler Support for use of Big data in public
promoted through social media Number of ideas, projects validated through relevant conversations facilitated through social media Responsible:
Ministry for Information Society. All public bodies will adhere to this Line of Action To embed social media as a mainstream channel used routinely to engage with citizens, business and
internally within the government will help the Government and public institutions to ï Enable the citizens as business partners in creating a better society by
ï Promoting the information initiatives of SME€ s related to the potential of social media for business
ï Social media ï Operational systems available The information provided by Big data systems does not include personal information or information
ï Social media ï Operational systems available Operational ï Definition of the analysis process for the data sets
Social media sites can be used for documentation on innovative concepts such as"classrooms in the mirror"or distribution of the latest
social media National Indicators pertaining to ICT in Culture In order to estimate the necessary ICT investment in culture,
ï Use of the social media for communication improvement both within governmental institutions as well as for support of activities developed by the private sector†s representatives
social media direct indirect indirect direct indirect direct direct direct indirect indirect indirect #of companies supported related to
communication by social media direct indirect indirect direct direct direct indirect indirect indirect indirect indirect Page 167 of 170
with the support of the Open Ministry to mobilise a minimum of 50,000 votes for the proposal, primarily through social media
to the amount of contacts one has on social media showing the importance of networking and the net
conventional and social media can take on a life of their own. Citizens need to be engaged actively in
Thanks to the world wide web, social media, and advances in mobile and interactive communica -tions and information technologies, networked
their ecosystem actors, social media networks blogs, specialised discussion forums, technology news sites and through targeted advertising
the direction of the noise, social media watching to identify how Stratumseind is being mentioned and counting people entering
successful international services, like social media or search engines, you realise that somehow these services have managed to go passed and beyond
2. Social media 3. Workshops and national information days Image: Australian National Maritime Museum This project is funded partially under the ICT Policy Support Programme (ICT PSP
Technology, Social media Creative and Cultural Enterprise ICT including next generation internet and computing, information security, software, gaming, social networking, digital media, digital
Technology, Social media Creative and Cultural Enterprise ICT including next generation internet and computing, information security, software, gaming, social networking, digital media, digital
The following provides an outstanding example of how social media and social networks can contribute to connect people and good causes.
social media for social goods ammado is a global platform which connects nonprofit organisations, socially -responsible companies and engaged individuals in a unique environment of shared
harnessing social media for social good â After four years of building the ammado platform the site was launched in June 2008 and is
social media for social goods (cont â nonprofits to promote their cause (s) and solicit donations
A global platform harnessing social media for social goods Preliminary recommendations Social entrepreneurship Social innovation Notes
co-creation community ethos of the Web 2. 0 social media dialog questions not only the developer†user/producer†consumer dichotomy,
important resource and output of these social media innovations. Opening up government data silos to developers and communities is
Meanwhile, the growth of social media (Facebook, Twitter and many others) has helped simplify the collaboration between people
Mobile devices and social media have been an important driving force for example in the Healthcare industry, par ticularly around the power patient
social media and using local champions and ambassadors to sell the message Local authorities to provide adequate bus parking at key attraction points in the region
allowing feedback and promotion using social media and other online marketing tools Local and other actions
exploiting the connections offered by social media and using local champions and ambassadors to promote the attractions of their area
social media and using local champions and ambassadors to sell the message Local authorities to provide adequate bus parking at key attraction points in the region
a vast array of digital and social media products; web design; app creation; computer software products and services
allowing feedback and promotion using social media and other online marketing tools A digital hub 4) Cluster-based approaches are a key element of the creative sector.
allowing feedback and promotion using social media and other online marketing tools Local and other actions
Links or references to the social media profiles of the company 34.7 Possibility of electronic submission of complaint forms 26.4
%Use of social media by companies with 10 or more employees 36.9%of companies used any social media due to work issues
Among them, 92.4%used social networks (Facebook, Linkedin, Tuenti, Google+,Viadeo Yammer,..,),40.9%used company blogs or microblogs (Twitter, Presently, Blogger
The social media least used were based Wiki tools for sharing knowledge (website whose pages may be edited by multiple volunteers via a web browser),
%The main uses of social media were aimed towards marketing, advertising and image management (72.1%)and as a user information channel (56.8
%Out of the total number of companies, 87.3%stated that social media was useful, to a higher
Internet connection, Interaction with the Public Administrations, Mobile broadband, Website, Use of Social media and Cloud computing First quarter 2014
or social media platforms such as Facebook and Twitter) and social innovations. According to Hochgerner, what distinguishes innovations from
like the internet, the world-wide-web, social media and mobile devices, new ways of carrying out social innovation have become possible.
portals, mobile apps and social media, which are widely and inexpensively available, is being used in the TEM initiative in Greece55 to support a local
in Egypt used social media to support communication and the associated Facebook page had over 80,000 followers at its peak.
and social media including personalization and recommendation, is one of the key orientations of future media technologies.
Semantic web, Cloud computing, Saas, Social media, and similar emerging forms of distributed, open computing will push forward new forms of innovation such as, and
from Cloud computing to Social media to Service-oriented Computing, from Business Process Engineering to semantic tech
as managers attempt to lead users to social media platforms to generate content and connect with other users with similar preferences
Smartphone, with over 18 per cent using their devices to access social media sites or blogs. iii We know that digital technology is transforming our professional and social
Studies show that people who access social media are more likely s to look at campaigns or engage with politics online. iv In the UK, during the Prime Ministerial
Foundation has developed a framework to help local authorities use social media to improve the delivery of public services. xiii
The spread of social media as a main driver for innovation of products and services and the increasing availability of unstructured data (images, video, audio, etc
increasing customer experience, through the adoption of social media analytics focused on sentiment analysis, opinion mining,
Social media Analytics Recommender systems †Riskanalysis Fraud detection Threat Analysis Credit scoring Fraud detection Tax evasion control
aligned with IS strategy for Big data exploitation from social media. The case has been discussed by Moses et al. 31
Minnesota Wild Hockey Club has developed a social media strategy strongly aligned with its business strategy, focused on three key objectives:
Lee G, Kwak YH (2012) An open government maturity model for social media-based public engagement.
Moses J, Bapna R, Chervany N (2012) Social media strategy for the MINNESOTA wild Carlson School of management
awareness on it and encourage participation through viral and social media actions such as, e g.,, forwarding the campaign link.
facing the new strategic challenges of social media analytics 9. As a conse -quence, the goal of marketing intelligence as social listening is to create and
, blogs and social media in which the focus is both on searched product and relevant concepts
websites, blogs or social media that really talk about the products or issues we are actually looking for.
make the reader able to recognize bad opinions on blogs and social media monitoring the overall trend of opinions about a specific matter or event 12.
across different (social media 12†14 Notwithstanding the difficulty and complexity of the task, nowadays it is
and social media, changed the whole way to consider 70 4 Social Listening information diffusion and its impacts on businesses and everyday life.
, social media, 2. 0 as well as 3. 0 applications and services, the latter usually related to semantic web 38 •new market signals that come out straight from end-users, by means, e g.,
social media is to attract and maintain contacts and audience as a new source of potentially unlimited information.
market signals from social media. After a series of analyses on blogs and forums straightly related to its own sector, Outotec found out that all these information
Social media, etc Market signals Fig. 4. 3 An advanced model of marketing intelligence based on cooperation and new
provided by different media, surveys or social media themselves. Even though all the signals were evaluated already during the sourcing phase,
Considering social media, their diffusion opened new opportunities also in terms of benchmarking, enhancing collaborative relationships, creating new spaces for knowledge and information
communities, the usage of social media and collaborative spaces has contributed to provide reliable source of information
Social media provide new opportunities for benchmarking activities, on the one hand, enhancing collaborative rela -tionships among employees, creating new spaces for knowledge and infor
sharing and finding useful information through social media, opening new con -versations about strategically or relevant arguments.
social media can be used proactively in order to improve the benchmarking process 84 4 Social Listening 4. 7 Summary
chain is opening thanks to social media and collective intelligence practices 5, 6 creating the so called value constellation 41.
8. Melville P, Sindhwani V, Lawrence R (2009) Social media analytics: channeling the power of the blogosphere for marketing insight.
Social media analytics. The next Generation of Analytics-Based Marketing Seeks Insights from Blogs. Operations research/Management Science Today, 26†30 (February
GIA (2010) How Social media is Redefining Benchmarking GIA Services White paper (vol 1 41. Normann R, Ramã rez R (1994) Designing interactive strategy:
Moreover, they are using social media to reach and communicate with companies†customers. As a result,
social media platforms 9 •Operational opportunities: urgent issues can be better coordinated and resolved through the increased availability of staff that can be accomplished by having
social media so that they can have better communication and work more effi -ciently. However, such procedures can conflict with the enterprise†s IT SECURITY
Social media has a huge impact on not only the work environment, but also on the society in general,
the vast growth of social media as a way of communication and interaction between people, it†s not only the technology that is changing;
Moreover, around the world, social media and new and smart mobile devices are becoming very important in personal relationships among people in a way that
As pointed out by Aral et al. 7 social media platforms raise significant management questions such as, e g.,
, social media, into their ††marketing playbooks†â€, in order to design and deliver effective brands strategies, considering
businesses in social media 24 7. 4 Case studies In this Section we discuss case studies illustrating issues related to digital business
Fig. 7. 3 Key qualities for effective brands strategies, incorporating social media in marketing playbooks. Elaborated from 23
and 100,000 social media impressions, thus obtaining a return on engagement as well as a return on relationship (for example, moving from 57%surveyed having
7. Aral S, Dellarocas C, Godes D (2013) Introduction to the special issue†social media and
social media. J Mark Manag 1†26. doi: 10.1080/0267257x.2013.813577 25. Talktalk Business (2012) DHL Case Study†Transport and Distriubution Inbound.
Social media, 5 Social network analysis, 69 Social software, 123 Software as service (Saas), 24 Start-up, 187
to the public through press, web, and social media Prior joining the Global Competitiveness Network team
social media. Our collective discussions, comments likes, dislikes, and networks of social connections are now all data,
social media. Our collective discussions, comments likes, dislikes, and networks of social connections are now all data,
automatically upload information to social media profiles to immediately compare athletic achievements with those of friends.
Port-au-prince, Haiti. 16 Likewise, analyzing social media discussions can identify crises or flu outbreaks At an industrial level, big data analysis can yield very
unstructured data from sources such as social media text and video messages, and technical sensors (such The authors wish to thank Dr. Andreas Deckert for his contribution to this
Usage statistics emanating from social media sites illustrate the sheer volume of unstructured data. For example, in 2012 Facebook reported that it was
or by monitoring social media. These details are all collected without that person†s explicit consent, leading
Social media platforms are also demonstrated to be great sources of relevant big data†for example, for sentiment analysis (to determine the
social media firms. Typical examples of these studies are labeled â€oe4. †Unfortunately, even these large datasets are
associated with sharing through current social media These data can then be used for the personal self
Grail of social media data monetization. Amazon, by contrast, collects far less personal information from individuals, but its business model is predicated on
documents, social media interactions, machine data geospatial data, video and audio data, to name just a
including social media feeds, activity streams, and â€oedark data†(data that are currently unused but that
example, an analysis of social media sentiment analysis) are relatively easy to do. However, diagnostic analytics (which answers â€oewhy did it happen?
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