Internal Auditing & Risk management Anul V, Nr. 4 (20), Decembrie 2010 1 ICT STRATEGY SUPPORT FOR BUSINESS DEVELOPMENT AND INNOVATION Lecturer, Ph d. Nicoleta GUDÄ
when the business development lives its own life without taking care of real business needs Internal Auditing & Risk management Anul V, Nr. 4 (20), Decembrie 2010 2 and co-operation
and a ploy (beating the Internal Auditing & Risk management Anul V, Nr. 4 (20), Decembrie 2010 3 competitors).
Internal Auditing & Risk management Anul V, Nr. 4 (20), Decembrie 2010 4 Systems interaction has become complex.
strategies and policies 6. Assess the potential impacts of ICT Internal Auditing & Risk management Anul V, Nr. 4 (20),
All these levels need different kinds of ICT and these levels have four Internal Auditing & Risk management Anul V
Ward and Griffiths, 1996) Internal Auditing & Risk management Anul V, Nr. 4 (20), Decembrie 2010 7 Still as we have seen,
Companies do not have a common research framework to achieve Internal Auditing & Risk management Anul V, Nr. 4 (20), Decembrie 2010 8 success both in business and ICT research.
Internal Auditing & Risk management Anul V, Nr. 4 (20), Decembrie 2010 9 Figure 4. Strategic alignment model (Parker et al. 1989;
Success Internal Auditing & Risk management Anul V Nr. 4 (20), Decembrie 2010 10 could be achieved through focused development activities,
they perceive it as a threat to patient privacy and confidentiality and as a potential tool for †Big Brother†interference in their practice.
The most dominant problems are listed below in Table 1. Barriers to innovation in SMES Studies (amongst others) Financial bottlenecks-hindered access to external finance,-high innovation costs (and therefore)- high economic risks Acs
political and/or security-related concerns and are supported not rarely by strong pressure groups in the society.
Furthermore, some employees in the R&d units at the headquarters tend to see the new location as a potential threat to their job security leading to resentments, antagonism and even non-cooperation,
and ii) SMES. b) What are the advantages and possible risks of internationalization of innovation activities, particularly of R&d?
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G#0v 12458 SECURITY G#1v 12529 3d security 0#2#3d security 3d security G#1v 12530 Access control
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G#1v 12507 Fraud deterrence 0#2#fraud deterrence Fraud deterrence G#1v 12533 Guard G#2v 12534 Bodyguard
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G#2v 12540 Security guard 0#3#security guard Security guard G#2v 12541 Watchman 0#3#night watchman Watchman
0#3#watchman Watchman G#1v 12508 Insecurity 0#2#insecurity Insecurity G#1v 12509 Insurgency
0#2#insurgency Insurgency G#1v 12673 ismartalarm 0#2#ismartalarm ismartalarm G#1v 12542 IT SECURITY
G#2v 12543 Application security G#3v 12544 Antispyware software 0#4#antispyware Antispyware software 0#4#antispyware software Antispyware software
G#3v 12545 Antivirus software G#4v 12546 Antivirus software 0#5#anti virus Antivirus software 0#5#antimalware Antivirus software
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0#3#cyber security Computer security 0#3#cybersecurity Computer security 0#3#it security Computer security G#2v 12551 Data security
0#3#data security Data security G#2v 12552 Information security 0#3#information security Information security 0#3#infosecurity Information security
G#2v 12553 Internet security G#3v 12554 Browser security 0#4#browser security Browser security G#3v 12555 Electronic mail security
0#4#electronic mail security Electronic mail security G#3v 12556 Internet protocol security 0#4#internet protocol security Internet protocol security G#3v 12557 Internet security
0#4#internet security Internet security G#3v 12558 Mysecurecyberspace 0#4#mysecurecyberspace Mysecurecyberspace G#3v 12559 Password security
0#4#password security Password security G#3v 12560 Security token 0#4#security token Security token G#2v 12561 Network security
0#3#network security Network security G#1v 12510 Missile defence system 0#2#missile defence system Missile defence system G#1v 12562 Physical security
G#2v 12563 Airport security 0#3#airport security Airport security G#2v 12564 Aviation security 0#3#aviation security Aviation security
G#2v 12565 Communications security G#3v 12566 Communications security 0#4#communications security Communications security G#3v 12567 Mobile security
0#4#mobile security Mobile security G#3v 12568 Transmission security 0#4#transmission security Transmission security G#2v 12569 Corporate security
0#3#corporate security Corporate security G#2v 12570 Food security 0#3#food security Food security 0#3#global food security Food security
0#3#international food security Food security G#2v 12571 Home security 0#3#home security Home security G#2v 12572 Infrastructure security
0#3#infrastructure security Infrastructure security G#2v 12573 Physical security 0#3#physical security Physical security G#2v 12574 Port security
0#3#port security Port security G#2v 12575 Private security 0#3#private security Private security G#2v 12576 School security
0#3#school security School security G#2v 12577 Security checkpoint 0#3#security checkpoint Security checkpoint G#2v 12578 Security spike
0#3#security spike Security spike G#2v 12579 Shopping center security 0#3#shopping center security Shopping center security G#2v 12580 Supply chain security
0#3#supply chain security Supply chain security G#2v 12581 Transportation security 0#3#transportation security Transportation security G#1v 12582 Political security
G#2v 12583 Homeland security 0#3#homeland defense Homeland security 0#3#homeland security Homeland security G#2v 12584 Human security
0#3#human security Human security G#2v 12585 Internal security 0#3#internal security Internal security G#2v 12586 International security
0#3#global security International security 0#3#international security International security G#2v 12587 National security G#3v 12588 Economic security
G#4v 12589 Economic security 0#5#economic security Economic security G#4v 12590 Financial security 0#5#financial security Financial security
G#4v 12591 Monetary security 0#5#monetary security Monetary security G#3v 12592 Energy security 0#4#energy security Energy security
G#3v 12593 Environmental security 0#4#environmental security Environmental security G#3v 12594 Espionage 0#4#espionage Espionage
G#3v 12595 Intelligence services G#4v 12596 Electronic intelligence 0#5#electronic intelligence Electronic intelligence G#4v 12597 Intelligence agency
G#5v 12598 Central intelligence agency 0#6#central intelligence agency Central intelligence agency G#5v 12599 Federal bureau of investigation 0#6#federal bureau of investigation Federal bureau of investigation
G#5v 12600 Intelligence agency 0#6#intelligence agency Intelligence agency G#5v 12601 National security agency 0#6#national security agency National security agency
G#5v 12602 Secret intelligence service 0#6#secret intelligence service Secret intelligence service G#4v 12603 Intelligence community 0#5#intelligence community Intelligence community
G#4v 12604 Intelligence service 0#5#intelligence service Intelligence service G#4v 12605 Secret police 0#5#secret police Secret police
G#4v 12606 Security intelligence 0#5#security intelligence Security intelligence G#4v 12607 Special agent 0#5#special agent Special agent
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G#2v 12610 Public security 0#3#public security Public security G#2v 12611 State security 0#3#state security State security
G#1v 12674 Robot dragonfly 0#2#robot dragonfly Robot dragonfly G#1v 12511 Sabotage 0#2#sabotage Sabotage
G#1v 12612 Security G#2v 12613 Cryptosecurity 0#3#cryptosecurity Cryptosecurity G#2v 12614 Secured area
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G#2v 12623 G4s 0#3#g4s G4s G#2v 12624 Panda security 0#3#panda security Panda security
G#2v 12625 Pinkerton 0#3#pinkerton Pinkerton G#2v 12626 Security company 0#3#security company Security company
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0#3#terrorist attack Terrorist attack G#2v 12527 Terrorist organization 0#3#terrorist organization Terrorist organization
Berlin Adlershof City of Science, Technology, and Media presented to Union of the Baltic Cities, UBC Business Commission
1berlin, May 21 2013 Location •Approx. 8 miles (15 km) to downtown Berlin Two Airports
•Tegel •Schã nefeld (BER; Berlin Brandenburg Airport Excellent access to public transport •4 x urban railway, †S-Bahnâ€oe (30 minutes to downtown Berlin
•2 x tramways, †Tramâ€oe/â€oestraã enbahn†•2 x bus lines Highway •Exit †Adlershofâ€oe (15 minutes to downtown Berlin
2 3 WISTA-MANAGEMENT GMBH •density of the scientific infrastructure is unique in Germany
•this infrastructure provides the best conditions for technology-oriented companies •14 Technology Centers
Berlin-Brandenburg Science and Technology Parks /Technology Centres History 1909 First airfield for motorised aircrafts in Germany
1912 Foundation of the German Testing Institute for Aeronautics (DLV Predecessor of DLR 1949 First institute for the German Academy of Science in Adlershof
1951 Foundation of the guard regiment for the East german Ministry of State security (since 1967 guard regiment †Feliks E. Dzierzynskiâ€oe
1952 East german television established 4 History 1990 Reunification of Germany. The Academy of Science and the East
German state television both closed by the end of 1991 1991 Decision to build a Science and Technology Park in Adlershof
Evaluation and establishment of non-university scientific institutes First start-up companies Decision to move the Humboldt Universityâ's Natural science
Institutes to Adlershof 1993 Adlershof designated as development area 5 Adlershof Today 6 Adlershof in Figures
Area of development 420 hectares (1, 038 acres Total number of Institutes 17 Companies 954
Staff 14,942 Students 8, 438 7 Adlershof in Figures Science and Technology Park 11 non-university scientific institutes (1, 760 employees
6 Humboldt University institutes (1, 056 employees; 8, 034 students 445 technology oriented companies (5, 286 employees
Media City 146 companies (1, 763 employees Industrial Estate 363 companies (4, 969 employees 8
 WISTA-MANAGEMENT GMBH/Adlershof Projekt Gmbh 9 *HU: 246 Mio. â IGAFA: 320 Mio. â (gesch
Mio. EUR%Mio. EUR%Mio. EUR %Investitionen in Infrastruktur Investitionen und Kosten des Entwicklungstrã¤gers) 503 34%167 20%670 29
%Investment in Wissenschaftsinstitute Humboldt-Universitã¤t und auã eruniversitã¤re Institute 506 34%60 7%566 24
%Investments WISTA MANAGEMENT GMBH 290 19%72 9%362 15 %Private Investments 197 13%541 64%738 32
%TOTAL 1496 100%840 100%2336 100 %1991-2005 2006-2012 Gesamt GA/GRW: 156 Mio. â
EFRE: 140 Mio. â Public and private investment in Adlershof 1991 †2012 Sustainable Development
Companies in the Science and Technology Park IT and Media 75 Biotechnology and Environment 71
Photonics and Optics 63 Microsystems and Materials 49 Services 170 10 Total: 429 (2011 445 (2012
Turnover in 2011/2012 â 592 Mâ/637 Mâ Subsidies in 2011/2012 â 33 Mâ/31 Mâ
Non-University Research Institutes Leibniz Association •FBH †Ferdinand Braun Institute for High frequency Technology
•IKZ †Institute for Crystal Growth •ISAS †Institute for Analytical Science •MBI †Max-Born Institute for Nonlinear Optics and Short Pulse Spectroscopy
Fraunhofer Association •FOKUS †Fraunhofer Institute for Open Communication systems Helmholtz Association •DLR †German Aerospace Center:
Institute for Space Sensor Technology and Planetary Exploration, Institute for Transport Research •Helmholtz-Center for Materials and Energy
Electron Storage ring BESSY II, Institute for Silicon Photovoltaics 11 Non-University Research Institutes General •BAM †Federal Institute for Materials Research and Testing
•Dept. I, †Analytical Chemistry; Reference Materialsâ€oe •BTU †Brandenburg Technical University Cottbus, workgroup Air Chemistry
•PTB †National Institute of Natural and Engineering sciences Berlin Adlershof, Photon Radiometry Department 12
Technology Fields 13 Photonics and Optics IT and Media Microsystems and Materials Biotechnology and Environment
Photovoltaics/Energy Photonics and Optics Fields of Competence •Laser technology including laser medicine technology
•Optoelectronics including photovoltaic •Spectrometry and Sensors •Technical optics •Synchrotron radiation •Optical, electron beam, and X-ray analysis
•Telecommunication, fibers 14 Photovoltaics Highlights of the Institutes and Companies •Facility design, financing
•EMC filter for photovoltaic installations •Rectifiers, controllers, systems 15 •Association of research institutes on renewable energies
1, 500 staff •Headquartered in Adlershof •Utilization of UMG Si for solar cell production
Microsystems and Materials Fields of Competence •Semiconductor crystals •Reference Materials •Special Materials
•Catalysts •Chemical analysis •Microsystems •Precision engineering •High vacuum technology 16 Microsystems and Materials
The Network †Center for Microsystems Technologyâ€oe Association of Berlin Research Institutes •Goals •Comprehensive project management
•Development of microsystems technologies and products •Manufacture of prototypes •Production of small scale series
•Functional analysis of products •Consulting and training for companies •Partnership in education
•Management located in Berlin Adlershof 17 IT and Media Fields of Competence •Production technologies
•Software engineering •ICT for healthcare •Ambient intelligence •Security technologies •Transport and logistics
•Multimedia 18 Biotechnology and Environment Fields of Competence •Water, soil, and air analysis
•Analytics •Biotechnology products and procedures development •Pharmaceutics and Medicine •Energy-saving processes
19 Centres, Real estate, Investment 20 Innovation and Business Incubation Centre •Specific †incubation infrastructureâ€oe
•Benefits for start-ups: business plan consulting; office and conference services; financial consulting for grants and loans;
agency for advancement and financing •Platform for contacts and co-operations •Floor space in total:
21,159 mâ •Incubation-Rate since 1991: over 200 companies 21 International Business Incubator OWZ Berlin-Adlershof
•Business Incubation with the focus on East-West business •More than 30 companies from 12 countries:
Belarus, Czech republic France, Great britain, Hungary, India, Kazakhstan, Pakistan, Poland Russia, Ukraine •Established 1997 •Floor space in total:
13,104 mâ 22 Centre for Biotechnology & Environmental Technologies IT & Media Centre Photonics Centre
Photovoltaic (2012 Microsystems & Materials (May 2011 Technology Centres Photonics and Optics Photovoltaics Microsystems and Materials
IT and Media Biotechnology and Environment •Special technology infrastructure •Flexible office and laboratory area
•High quality community and service facilities •Floor space in total: 110,000 mâ 23 24â WISTA-MANAGEMENT GMBH
IT and Media New Centre (ZIM3 •Floor space in total: 6. 761 mâ for about 25 enterprises
•Investment: 8. 6 Million euro •Start of Construction: December 2009 •Completion: April 2010
25â WISTA-MANAGEMENT GMBH Microsystems and Materials New Centre (ZMM •Floor space in total:
6. 500 mâ •Special infrastructure with labs clean room (1. 050 mâ offices, pre-installed network
for gases, centralcooling system high-speed communication network •Investment: 30.5 Million euro •Start of Construction:
May 2009 •Completion: May 2011 26â WISTA-MANAGEMENT GMBH Photovoltaic New Centre (ZPV •Floor space in total:
approx. 8, 000 mâ •Investment: approx. 26 Million euro •Start of Construction: October 2009
•Completion: June 2012 Photovoltaic technology (PV) has emerged as a field of technology in
Adlershof within three years. As a consequence of the rapid growth PV WISTA MANAGEMENT has decided to
have a new technology centre built Rental Space •Space in new buildings (Technology Centers), redeveloped old buildings
and old facilities •Minimum floorspace: 20 mâ •Maximum rental space per building: 500 mâ
•Monthly rental price •hall>6. 50 â/mâ •office>7. 50 â/mâ
•laboratory>9. 50 â/mâ •Operating/additional costs per month approx. 2. 50 â/mâ (office use
•Security deposit: 3 months net rent Sales tax not included 27 Organisation 28 WISTA-MANAGEMENT GMBH
29 WISTA-MANAGEMENT GMBH State of Berlin Shareholder Supervisory Board Adlershof Projekt Gmbh Adlershof Facility
Management Gmbh Innovationszentrum Berlin Management Gmbh Subsidiary Public relations Finances/Controlling Law/Labor Construction Business Development
Technology Centres Subsidiary Advisory board Subsidiary Adlershof key actors and synergies TKA Education Basic Research Park
Management and Development Research and Development Products Services Companies WISTA -MANAGEMENT GMBH Humboldt University, Berlin
Non-university research institutes Growth Cycle 31 Generation/Seed University Research Institutes Companies Incubation IGZ/OWZ
Expansion Productive Environment Growth Technology Centres Some success criteria 32 Success Criterion: Strong policy support
33 Entwicklungsplan 1994 35â WISTA-MANAGEMENT GMBH Success Criterion 3-ple helix structure Products and
Services Small and medium -sized enterprises Education and Basic Research Natural science Institutes Research and Development
Non-university scientific institutes Park Management and Development WISTA -MANAGEMENT GMBH 36 Long term development strategy
Clear strategic orientation on scientific, technology and economic profile Awareness of available and necessary skills
Target oriented marketing and acquisition Consequent growth alongside the selected profile Success Criterion: Profile, Image and Brand
Regional Network Optecbb, 2000 and 2005 Sydow et al. 2007 37 Success Criterion: Proximity (photonics 38
Success Criterion: Proximity (IT Â WISTA-MANAGEMENT GMBH Generation/Seed Incubation Growth Expansion University IGZ/OWZ Technology Centres Productive
Research Institutes Environment Companies Advisory service Coaching Infrastructure Project development Support Networks Marketing Internationalization Financing Trade shows, Events
Success Criterion: growth phases connected 12 †18 p. a. 90 340 approx 20 (premesis
40 Takes place in Adlershof partners Success Criterion: Coverage of supply chain 41 Success Criterion:
Space for growth on site 42 Success Criterion: space for growth on-site 43 First incubator 1991 with 5 companies on 1, 000 mâ
newspapers argued â€oepotemkin in Adlershof†â€oeadlershof †smoke and mirrors†Success Criterion: Strong GA/EFRE support
 WISTA-MANAGEMENT GMBH 44 1991-2005 2010 Mio EUR %Mio. EUR %Infrastructure Investment 495.0 35+70 14
Investment in Res. Institutes 426.9 30+10 2 Investments WISTA 233.1 17+70 14 Private Investments 197.2 14+350 69
Investments Service provider 56.2 4+5 1 TOTAL 1, 408.5 100 505 100 Success Criterion finance model
Increasing private investment Services 45 WISTA-MANAGEMENT GMBH Services for Companies •Comprehensive building infrastructure
•Favorable rent and additional expenses •Incubation and promotion of start-ups, Consultation for grants and loans, etc
•Joint project development •Participation in specialized networks •Communication services •Service Packages
•International contacts and support •Local job exchange •Conference and event services •Participation/organization of exhibitions and fairs
46 Services for Foreign Companies •Quick start via •Network services •International incubation service
•Soft landing packages •Excellent High Tec Facilities •Lab and related office space at low rents for SME
•Flexibility •Berlin Subsidies •Investment subsidies •Research subsidies •Personel recruitment subsidies
47 Adlershof â€oemarket Access Point†48 Service Offers Target Group Service Provider •Access Office:
fully equipped office in the STP premises; free of charge for 3-5 days to test the
market •Initial market information in the related tech-field provided by park management •Preparation and organization of
company meetings on request •Secretary and back up office on request •Access to special networks
•Potential clients from partner STP abroad SME larger companies institutions •Potential investors WISTA
-MANAGEMENT GMBH •Bus. Development Team •Technology Center Management Team Berlin Business Welcome Package
49 Service Offers Target Group Service Provider •Office space (20 mâ, furniture ISDN, PC, Internet
•Apartment (45 mâ •Monthly ticket for all local transportation systems •Founder and financial consultation
•Cost: 2, 400 â for 3 months Start-up support for companies coming to and settling in Berlin
•Berlin Partner •WISTA -MANAGEMENT GMBH Why Adlershof •Education, research, and innovative companies in dynamic clusters
•Leading performance of the Business Incubation Centre •Special technology infrastructure •Flexible office and laboratory rental space
•Plots: buy and long-term lease, project development •High quality community and service facilities •Highly qualified staff
•Efficient networks •Established basis for business with the international market •Low costs in Berlin
•Favorable financial options 50 Urban Hinterland The District of Treptow-Kà penick •Berlin's largest and very scenic district in the southeast
•High-quality housing estates •Shopping Centres, nurseries, schools, restaurants, sports facilities in a dense neighborhood
•Cultural highlights (Old Town of Kà penick with a beautiful baroque castle on the waterfront, Treptower Park
•Large forests and numerous lakes 51 Contact WISTA-MANAGEMENT GMBH Rudower Chaussee 17 12489 Berlin
Germany Hardy R. Schmitz Dr. Helge Neumann Chief executive officer Executive Manager, Business Dvpt Phone:++49-30-6392 2202 Phone:+
+49-30-6392 2230 Fax:++49-30-6392 2203 Fax:++49-30-6392 2204 E-mail:
schmitz@wista. de E-mail: helge@wista. de 52 www. adlershof. de 53
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