Synopsis: Entrepreneurship:

streamlining operations or creating new business models The key findings from the survey are According to 78%of respondents, achieving digital transformation will become critical to their organiza

stock price in half, Starbucks looked to digital to help re-engage with customers. It created a vice

president of digital ventures, hiring Adam Brotman to fill the post. His first move was to offer free

including free content from publications like The Economist. It sounds simple, but as Brotman says

around how we were connecting with customers. †Brotman is now chief digital officer at Starbucks, where he and Curt Garner, Starbucks†chief in

Soon, customers will order directly from their mobile phones Using social media, mobile and other technologies to change customer relationships, operations

and the business model has helped Starbucks re-engage with customers and boosted overall perfor -mance. Its stock price has bounced also back up from roughly $8 in 2009 to nearly $73 in July 2013

-formation as everything †customers and equipment alike †becomes connected. The connected world creates a digital imperative for companies.

-net and various kinds of enterprise software. But they have been slow to adopt, or are skeptical of

Our products and services really are supporting consumers, providing capabilities for em -ployers, information, data, much more like a financial

services type of scenario. Technology has always been important to our business, but it really is becoming

ways, like market share and profits †both areas where Digirati outperform their rivals. Business leaders who

operations, customer relations and business models as described in the next section (see Figure 3 The BENEFITS of DIGITAL

business or business models. Though innovative new business models are what every CEO dreams of companies more often see digital technologies help

transform their customer experience or operations Business model transformation is difficult, and far less prevalent, according to survey respondents

Customer experiences reflect the clearest impact of digital transformation. The survey found that a current affair

products and services in customer-friendly ways Survey respondents said their organizations also are seeing improvements in operations, in part in au

internal communications are improved sharply, espe -cially through using social media. For example, Jon Bidwell, chief innovation officer at Chubb, a large

The opportunity for digital technologies to create new businesses is real, and a quarter of respondents

-ucts and services. General electric is pushing an Internet of things service strategy that will help it tell

customers how to schedule maintenance and avoid part failures, improving operations. The company expects it will sell services related to maintaining its

products Of course, more efficient products may well reduce demand for new GE goods. But William Ruh, vice pres

-ident of software at General electric, notes that â€oethere†s upside for us in the services.

We can grow on the services side, and they†re winning and we†re winning. â€

But business model transformation is also elusive A mere 7%of respondents said that their company†s

digital initiatives were helping to launch new busi -nesses, and only 15%said new business models were

emerging thanks to digital technology (see Figure 4 It could be that these technologies are so new that

business opportunities. One respondent noted that in his company, â€oethe belief is that digital technologies

said customers weren†t ready for new models yet because they are â€oehighly conservative and resistant to

mobile, analytics and embedded devices, demand different mindsets and skill sets than previous waves of transformative technology

Enhance our existing products and services 08 Enhance our existing products and services Improve the

customer experience Launch new products and services Ensure cross-channel consistency Automate our operational processes

Enhance the productivity of our workers Improve internal communication Expand our reach to new customers

and markets Launch new businesses Develop new business models Transition physical products /services to digital products

/services Customer experience Operational improvements Business model change 0 200 400 600 800 1000 1200 1400

1600 1800 2000 Number of responses 1876 1255 1087 Our digital initiatives are helping us to

Select up to three What has digital Done for us lately Companies are using technology to create real, transformative effects across

customer experiences, internal operations and new business model FIGURE 4 sloanreview. mit. edu EMBRACING DIGITAL TECHNOLOGY •MIT sloan MANAGEMENT review 7

research highlighted nine specific hurdles in the broad areas of leadership, institutional obstacles and execution that companies need to overcome to

achieve digital transformation leadership: Defining the Agenda Many managers feel no urgency to achieve digital trans

business model? Any individual step requires mul -tiple, coordinated actions. It can also require executives to reframe what they think about their

customers who had talked to customer service would then call back. Reframing questions about the business is a real challenge,

understand the opportunity and are reluctant to change old ways. †Perhaps younger people haven†t seen the pile of

-cluding turning down the opportunity to provide chips for the original iphone. intel†s culture has long been built around maintain

internal competition, said Kim stevenson, its chief information officer. now, intel believes it needs a more collaborative culture to help it

something beneficial from investment in new tech -nologies. Corporate leaders need to leverage metrics to help make digital transformation happen

hard to gauge a return on investment for emerging technologies. â€oeit is still difficult to compute ROI

fuzzy math. â€oewe are not honest with ourselves about where our capabilities really lie, nor about

units (17%)enterprise-level authority on digital investments. Digirati do much bet -ter, at 66

%Incentives One obvious way for executives to clear a path for digital transformation is to give employees incentives.

-ful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change

Group, specializing in advising and supporting enterprises in significant transformation, from innovative strategy to execution and with an unstinting focus on results.

-cant disruptions and opportunities, our global team of over 3, 600 talented individuals work with leading

economy and our leadership in business transformation and organization change

WARN-Count in xref table is 0 at offset 4779326 National Strategy on Digital Agenda for Romania

1. 3 Need of investment...32 2 Field of Action I-egovernment, Interoperability, Cyber security, Cloud computing, Open Data, Big

5 Field of action IV-Broadband and digital services infrastructure...96 5. 1. 1 Introduction...

Appendix 6 †List of stakeholders Involved in Digital Agenda for Romania 2014 †2020.162

the economic growth and increase competitiveness in Romania, both by direct action and support of development of effective Romanian ICT and through indirect actions such as increasing efficiency and

and aims to create the conditions of an environment which is smarter, more sustainable and more inclusive.

While the above environment is necessary to give context to the National Strategy on Digital Agenda for

underpinning principle of Romania†s Strategy is creating a competitive environment which encourages and attracts honest taxpaying citizens and businesses,

Within 2001-2008, the Romanian economy expanded by an average of 5-6 percent per year, representing one of the fastest growth rates in the

Targeted and prioritized investments in ICT are essential in meeting the specific targets set by Digital

programming period, the investments in the field of ICT€ s will proceed under the umbrella of the National

pursued as Romania†s vision of the ambitious program that will drive the economic growth and increased

economic growth. These 4 fields of action are summarized as follows ï Field of action 1-egovernment, Interoperability, Cyber security, Cloud computing, Open Data

economy of about 5%of GDP grow and 1%in terms of jobs ï Field of action 2 †ICT in Education, Health, Culture and einclusion †support at a sectorial level that

will ensure ICT investments create a positive impact in the social context ï Field of action 3-ecommerce, Research & development and Innovation in ICT †builds on the

comparative advantages of regional Romania and supports economic growth in the private sector The implementation of the measures of the field of action 3 will generate in the period 2014-2020

an estimated impact on the Romanian economy of approximately 3%increase at the GDP level and

ï Field of action 4 †Broadband and Digital Services Infrastructure †ensures social inclusion and

ICT infrastructure in Romania will lead to total investments of around 3. 5 billion Euro.

indirect impact on the economy, calculated in accordance with good practice observed in other European countries who have made similar investments may be translated into GDP growth by 13

%increasing the number of jobs by 11 %and reduce administration costs by 12%during 2014-2020

business environment, to increase public sector efficiency and to reduce bureaucracy Page 8 of 170 1 INTRODUCTION

Enterprise Architecture initiative that will take place in Romania according to Appendix 5 †Implementation Methodology ï Field of Action 1. 2 †Cyber security †Romania†s Cyber security Strategy

impact of public policies and to look at the investment in ICT as a way to transform the Romanian

economy Objective 2020 EU Targets RO Targets Current situation RO Covered by broadband 100%by 2013 100%by 2020 90.0%(2013

2020, which targets to reboot Europe's economy and help Europe's citizens and businesses to get the

and services that need to interact across borders 3. Pillar III †Trust & Security †increases the trust of web users in electronic services and online

transactions in order to boost consumption of ICT services 4. Pillar IV †Fast and ultra-fast Internet access †targets investments for broadband infrastructure

in order to take advantage of new technologies and services 5. Pillar V †Research and Innovation †stimulates adequate funding for increasing the competitive

edge of innovation and research 6. Pillar VI †Enhancing digital literacy, skills and inclusion †bridges the digital divide for all

consumers in order to benefit equally and fully from the advantages of ICT services 7. Pillar VII †ICT-Enabled benefits for EU Society-focuses on ICT€ s capability to reduce energy

consumption, support ageing citizens'lives, revolutionizes health services and deliver better public services Mapping the 4 action fields in Romania with the 7 pillars of Digital Agenda for Europe

Each one of these field of actions is supported by operational objectives which will have specific targets

and will be described in full in the Digital Agenda for Romania Strategy. A summary of the fields of actions

services to external and internal clients for the benefit of both government and the clients that

services VI-Enhancing digital literacy, skills and inclusion services, online Public investment in ICT R&d

Energy use of lighting %1. 4. Efficient public administration and decrease of the costs of public

administration VII-ICT enabled benefits for EU society 1. 5. Improving the business environment V-Research and

innovation 1. 6. Improving governance on implementation of computerized public services VI-Enhancing digital literacy, skills and

inclusion 2. ICT in Education Health, Culture and einclusion Investing in people†s knowledge and

services, online Public investment in ICT R&d Energy use of lighting 3. 2. Increasing the

number of jobs in the ICT sector VI-Enhancing digital literacy, skills and inclusion 3. 3. Build on the

services infrastructure Broadband has through the ICT implications on the economy and its growth an important

role for the development of Romania, both in purely economic terms but also in terms of improving the

services, online 4. 2. Improving social inclusion through access to broadband ICT infrastructure IV-Fast and ultra-fast

convergence of short-term and long-term strategies for all the stakeholders involved in the governing act were necessary in order to align all the aspects of their respective approach and form a cohesive structure

For each line of action a detailed description of context, stakeholders and responsible actors, dependencies, actions and timelines can be found in the chapter dedicated to each Field of Action

services for customization /e-Participation Target: 10%by 2020 %of citizens/businesses using the online services

services for Life Events for complete electronic transactions Target: 25%by 2020 %of data registries

IT services (from an overall budget for each entity Target: 5%by 2020 Consolidate institutional support and

of components and services forming Ministry for Information Society (responsible Page 17 of 170 the core infrastructure

services (both those directed towards citizens and those used as internal use) of different public institutions on

of new services according to governmental needs and strategies All Ministries offering public services Target: at least 1 per

related to communication by social media Target: at least 2 per county by 2020 Re-evaluation of the administrative

framework for the communication process within the public institutions Ministry for Information Society (responsible All Ministries offering

for the communication process †PR Communication Departments within the public institutions Ministry for Information

Society (responsible All Ministries offering public services Define the communication plan tailored for each public institution

Ministry for Information Society (responsible All Ministries offering public services Design the conversation for 1 to

of the most useful opportunities of social media Ministry for Information Society (responsible All Ministries offering

Services and Design responsible All Ministries offering public services Training for public servants on Open Data concepts The Department for Online

Services and Design responsible All Ministries offering public services Identification of the possibilities of attraction of the necessary funds and

Services and Design All Ministries offering public services Extend the data sets present on www. data. gov. ro

Ministry for Information Society (responsible All Ministries offering public services Definition of data sets to be collected

Ministry for Information Society (responsible All Ministries offering public services Big data #of applications developed using Big data

environment ï Digital documents ï Points of access to governmental web ï Websites located on Internet

Facilitate communication between groups targeted for social inclusion Develop uniform digital literacy and Internet usage at the regional level

Involvement of HR services within companies and public organizations Special campaigns and trainings Promoting open database as an

opportunity for informal education Provide trainings on the methodology of developing digital skills Provide materials and programs to

emergency services in integrated and inter-operable mode Ministry of Health responsible Ministry for Information

telemedicine services Target: At least 2 per county %of households benefiting from access to telemedicine services

Target: 40%by 2020 %of representatives trained in the field of Integrated Platform for all the

services with easy or e-accessibility and data confidentiality Creating more patient-centric coordinated and accountable care

services related to diagnosis Ministry of Health responsible Page 22 of 170 treatment, care, rehabilitation and

Cloud Services-providing lower total cost of ownership and flexibility for delivery Data portability and real time updates

Facilitate communication between groups targeted for social inclusion Develop uniform digital literacy and Internet usage at the regional level

Involvement of HR services within companies and public organizations Special campaigns and trainings Promoting open database as an

opportunity for informal education Provide trainings on the methodology of developing digital skills Provide materials and programs to

Ministry of Economy support ICT in ecommerce %SMES which receive orders online Page 24 of 170

and services from other countries members of the UE. Target: 10%by 2020 %individuals who use the

and services Target: 30%by 2020 #of competency centers developed on a regional level. Target:

products and services Target: To be defined based on Appendix 5 Methodology #of SMES which have developed innovative

products and services Target: To be defined based on Appendix 5 Methodology Preparation of the strategy and of the

Ministry of Economy support Ministry of Public Finances support Ministry of Labor (support Support from an ICT prospective of

Ministry of Economy support Ministry of Public Finances support Ministry of Labor (support Improve the access to the online

services Ministry for Information Society (responsible Ministry of Economy support Ministry of Public Finances support

Ministry of Labor (support Support for the development and implementation of the payment and online delivery systems

Ministry of Economy support Ministry of Public Finances support Ministry of Labor (support Preparation of a regulatory

Ministry of Economy support Ministry of Public Finances Page 25 of 170 European union. support Ministry of Labor (support

Improvement of communication and collaboration between CERT-RO, the institution which is responsible with the cybernetic security in Romania

Ministry of Economy support Ministry of Public Finances support Ministry of Labor (support Promotion of the competitiveness

Digital Services infrastructure Implementation of the Ronet project Ministry for Information Society (responsible #of active connections

-broadcasting services Target: To be defined based on Appendix 5 Methodology %penetration of bundle offers per hundred

Investments in infrastructure Target: To be defined based on Appendix 5 Methodology #of households with access to internet

Principles for Digital Agenda in Romania †Investments should correlate with the objectives Guiding Principles for Digital Agenda in Romania,

order position Romania as a solid ground for investments and retain the advantage of highly educated

A sustainable, transparent and visible economy is the only way to ensure that Romania will

bridge the gap with other EU economies and reduce as much as possible disparities in terms of living standards Examples:

All investments should be based on establishing or improving at least one of the criteria described in Annex 1 (for example

an investment should improve at least the security of a public service. All initiatives should describe tangible and quantif iable

services to their final customers †which are always (even if indirectly) the citizens and businesses in

The customers and innovators voices should be included in a collaborative manner, so as to provide them the

Entities should make it easy for their customers to find, access and use the public services 3. Use standards and reference models

The order of decisions for investment in information systems is: Buy, Customize, Build. This means that generally, an entity

will first look for already existing solutions that satisfy the needs of their customers, even if that implies a transformational project for

This will drive down the complexity of the environment, the costs for development and the time to deployment

Ensuring a trusting environment for public services is crucial for a fast adoption of these in an online

environment. A small security flaw in one service can have a detrimental effect on the perceived benefits

of all others services and special care should be taken so that no data loss or breach is incurred

All investments will take all the appropriate measures for ensuring security for services, data, and processes.

or enterprises) should be able to find the answers quickly, in an accessible manner Examples:

All internal and external processes should be transparent to the customers 7. Drive continuous improvement

This principle should be applied foremost on new investments, which are first -of-a-kind for the Romanian Government, to safeguard against initial significant investments that bring only

reduced added value. Additionally, this should be applied in a continual manner to all running initiatives

by each entity investing in public services. Entities should make the most out of the available information †start small and aim for

all investments in ICT sector need to be sustainable †that means self -funding themselves or with a solid Return on Investment plan for the Government, even if not financially

This principle will ensure that all initiatives in Romania are prioritized with respect to their costs (initial and recurrent for the entire lifespan of the initiative) and will not bring significant burden to the budget

without clear results, in detriment to other planned or strategic investments which can yield additional

Entities should secure funding for the investment for a period up to 5 years for all recurrent costs of that investment

objective (including initial investment, maintenance, upgrades etc..For all decentralized initiatives, a centralized system needs to be

in the way Romania delivers its services, a competitive and equal chances environment should be in the

center of all Romanian initiatives Examples: Technology is an enabler for minimizing disparity meaning that having access to the right technology at the right t ime is an

With proper technology in place, the current environment can be monitored and evaluated, leading to improvements in areas found inadequate.

Consecutively, the right services can be identified and delivered through the use of technology 10.

Maximize initial investment All investments need to make sure they achieve their full potential Examples: Entities should break down barriers of adoption by incentivizing the use of the service (for example reducing the time

needed to interact with that public service and/or reducing fees. Entities should put in place a mechanism for evaluating and

From a tactical perspective, based on consultation with the stakeholders in Romania (both in terms of citizens/private business as well as public sector representatives), the following table summarizes the

Business Environment The Romanian authorities should ensure a coherent egovernment and undertake efforts to ease

competition and efficiency in the energy and transport industries Government needs to ensure transparency in agency function

environment. ICT play an important role in improving business efficiency and extending market reach and

competitiveness of the business environment, to increase public sector efficiency and to reduce bureaucracy Economic impact of ICT represents 5%of European GDP

In the ICT sector in 2011, the investments was around 3 billion RON significantly lower than in other countries with a total number of employees of 128.000 in the field of ITC

average growth of ICT employment in Romania (7%year on year growth) before the economic downturn

and projects it for the 2014 †2020 period as a target for future investments.

ICT contributed to GDP growth in all economies, but productivity was increased mainly within the developed economies and based on the below indicators Romania needs to improve the overall growth in

employment Source: The Impact of ICT on Growth in Transition Economies, Marcin Piatkowski, Warsaw 2004

More information pertaining to detailed indicators of Romanian economy can be found in Appendix 1 â€

Romanian Indicators Roadmap for the Digital Agenda in Romania Taking into account all the factors and the principles listed above,

Services infrastructures 1 2 3 4 Define the life events services Implement the governance structures for

ICT Promote and implement better standards Promote and implement transparency and openness Define the National Interoperability

communication Promote competitiveness clusters Increase involvement in R&d projects Improve regulatory framework Implement monitoring mechanisms

1. 3 NEED OF INVESTMENT A full implementation of the strategic vision for ICT sector in Romania that will meet the specified targets

for Romania will require a total investment of 3. 5 billion Euro. Direct and indirect impact on the economy

calculated in accordance with good practice observed in other European countries who have made similar investments may be translated into GDP growth by 13,

%increasing the number of jobs by 11%and reduce administration costs by 12%during 2014-2020

From a methodological perspective, the investment requirements were assessed for each line of action through comparison with similar investments for the same objective done by other countries and

adjusting them to take into account the specific Romanian social-economic context. The estimated impact for each Field of Actions was derived from statistical analysis of historical data in countries which

The assessed investment calculation for each line of investment was performed based on the following ï Values estimated at the level of the European union for the implementation of the Digital Agenda

ï Values published for investments which are identified comparable at the level of other countries â€

it refers to investments with the same perimeter, performed under comparable conditions ï Values resulted from the statistical analysis performed based on the figures recorded in countries

which finalized similar investments ï Similar investment rates These values were adjusted afterwards with relevant indicators for Romania

ï The number of inhabitants †ex. Total estimated investments for the computerization of the public

services were estimated at a total level for the European union; Romania†s rate was estimated based on the average cost per inhabitant, the population of Romania and the country†s level of

development ï The Gross domestic product †the estimated investments for Romania were adjusted at the total economy value expressed through the Gross domestic product

Also, the calculations performed both for the estimation of the future investments which will be performed by Romania within the Digital Agenda strategy,

as well as for the estimation of the impact upon the economy, were performed starting from and considering the methodology published by the European

Commission for the performance of such calculations The table below depicts the necessary investment for each field of action in order to meet the specific

targets for the Digital Agenda for Europe 2014 †2020 Operational Program Need for Investment (EURO

%egovernment and Interoperability 247,487, 375 EUR 6, 2 %Cloud computing and Social media 70,187, 239 EUR 1, 8

%Page 33 of 170 ICT In Education 207,365, 877 EUR 5, 2 %ICT in Health 119,166, 509 EUR 3

%Additionally, in order to bridge the significant gap of investments required between the Operational Programs 2014-2020 and the necessary budget for achieving the target indicators,

Public Private Partnerships, self-funded investments, national budget etc. Below you can find a mapping of

and interactive services accessible over different channels, is the foundation of egovernment. In the last

aspects of the interaction between the Government and its users (e-services, e-democracy, e

services focused on the need of citizens Good practices in the field have proved in time that a solid implementation of egovernment must be

environment represents short term strategic priorities aimed at contributing to the effective approach of the major obstacles regarding the economic growth and employment

egovernment Approach in Romania Public services and their efficiency are considered to have a significant impact on the economic and social

Government agencies and Local governments offering services for citizens and businesses, in an integrated, transparent and secure manner.

The Strategy for egovernment in Romania as outlined in this document is to focus on the services that

government services pertaining to the Life Events will bring a significant improvement in the way the

as refining those services will alleviate much of the burden from the way in which they interact with public bodies.

5%regarding the use of egovernment services by the citizens. The target that Romania has assumed to

ï the index of human capital (generated depending on the education level noticed on adults and

ï In Romania, the%of citizens who have used egovernment services in 2013 has reached 5%,with

services, but with a coherent model in place for ensuring greater impact in the social-economic

ï Public entities need to increase the adoption of egovernment Services. Without proper adoption of public services in their computerized form, the impact of the Digital Agenda will be reduced

the services derived from â€oelife events†as these are the services which have the greatest impact in the interaction with

egovernment Romania will use the toolset offered by this methodology to asses and improve its

current offer of e-services following the steps ï Define â€oelife-events†activities in Romanian social and economic

environment o TIC systems that provide the services and their interoperability degree Identify the socioeconomic needs regarding

the further development of on-line public services and prioritize accordingly their implementation using the customer-centric

approach defined by this methodology Page 39 of 170 The main actor of this initiative will be the

new egovernment services and to track progress of their suggestions. Also, all public bodies that provide services pertaining to

Life events will use this channel for improving their services Additionally, in order to leverage new technologies and to ease the burden of

paying for online services, ghiseul. ro will become a one stop shop for paying for public services, with multiple channels for

When new egovernment services are being developed, these will, where appropriate, be designed to support cross organizational

data sharing opportunities and to facilitate interoperability. Main actions ï The creation of the National Interoperability strategy and review

egovernment services Consolidate institutional support and oversight Strategic Implement the Technical †Economical Committee and the Digital Agenda Agency

Opportunities for users to provide feedback should be integrated into the design of new electronic systems to facilitate suggestions

egovernment services it is necessary either a single sign on mechanism allowing the users once authenticated, to use the services to

which they are entitled or a unique element of identification, known by all suppliers of egovernment services

This identification element may consist in an electronic identity stored on the electronic identity card as in the case of other states

egovernment services and then providing single access point to all services Services for citizens, businesses, public

officials and visitors of the portal can be organized and follow a series of"life events

"Design and implement customer-centric portals instead of service provider-centric Page 43 of 170 ones

enterprises are interacting online with public authorities Romania†s e-governance portal being average among its peers has areas for

Web Services o One Stop Portal Approach o Multi lingual site o Forms/Process /Descriptions

services, usually via the web sites/portals of the provider state entity; the current egovernment portal structures the access to

selected services https://www. ghiseul. ro/ghiseul/public All public bodies will adhere to this Line

-All investments will need to calculate and secure the necessary budget for 5 years (coming from mixed financing sources

that investment objective or securing additional funds for incremental periods of 3 years This model will apply to all the systems

support the Government Enterprise Architecture in Romania 2. The newly formed Technical Economic Committee will oversee

Government Enterprise Architecture approach More information can be found in Appendix Page 45 of 170

of egovernment Services, by receiving feedback and ideas from citizens and businesses. All public bodies will adhere to

Trust and security in public services is national priority for the Romanian government and is the underlying

requirement for electronic infrastructure of data networks, electronic services and communications The occurrence of cyber incidents is determined mainly by human or procedural reasons.

information, of private and public resources and services in the cybernetic environment. These reactive and proactive measures can include policies, concepts, standards, security guides, risk management

communications infrastructure by stimulating and supporting the development of national and multinational capabilities in this area.

-and-online-freedom-and-opportunity-cybersecurity In its Pillar III"Security and Trust",the Digital Agenda for Europe defines a series of cyber security

cyber security incidents either in an automated manner or secured through direct communication as appropriate. It will also identify,

society services. It will also continue to develop the partnership with ENISA on combating cyber incidents

including scalability, elasticity, high performance, resilience and security together with cost efficiency. Understanding and managing risks

scalability, effectiveness of costs, and are updated often not to the current standards ï Updating technical skills for the staff serving applications in different governmental organizations

and cost-effective procurement of information systems/services for all state agencies ï Eliminating the duplication of effort

shared services 2. 3. 2 European context On European level, intense activities are carried out for the standardization of concepts related with Cloud

In the communication submitted by the European commission"Unleashing the Potential of Cloud computing in Europe",one provides the first definitions and European strategies in this field.

which they need major capital investments The adoption in private sector of Cloud technologies within the European union exceeds 64%,however

patterns of Cloud and testing noncritical services Page 52 of 170 The adoption of Cloud technologies in the public sector is not very different from private one.

issues followed in the public sector are the reduction of costs and the increase of the quality of services

technologies for economic development and reduction of negative impact on environment of economic activities. Thus, in order to stimulate the development of Cloud 3 major actions may be undertaken

services 2. 3. 4 Strategic Lines of Development Strategic Lines of Development for Cloud computing in Romania

services are purchased, managed and used independently by the organizations of public institutions by using common elements of

services. Similarly, the pattern of infrastructure proposed allows the use by all public institutions of

services, the collaboration platforms the data connections, the security platforms (on the level of data

services used by such institutions as support services. Responsible Ministry for Information Society. All public bodies will adhere to this Line

of Action Application of the pattern of central virtual store of IT resources for the

range of components and services forming the core infrastructure Enabler Migration of the already existent

services (both those directed towards citizens and those used as internal use) of different public

the installation of new services according to governmental needs and strategies Operational The application of virtual store will

IT services which may be supplied by third parties †in outsourcing business model †must be identified first, and then planned

for migration to the cloud All services which are provided from the data centers in progress of being

consolidated will be submitted to analysis to check which of them must be ï either migrated as such

The main benefits are reduction of costs, improvement of services, and much faster process of

deployment of the new services Page 55 of 170 ï A pattern which allows the reduction of costs durably for IT services in the public sector,

including hardware, software and operations ï Reduction of costs for the migration of services towards new platforms

ï Reduction of the number of applications and services (redundant) in the public sector ï Reduction of the time and cost for procurement of new services

ï Shifting IT investments to more efficient computing platforms ï Ability to use shared applications for common Government functions (ERP, HR, SCM, GIS etc

ï Promoting the use of Green IT by reducing the overall energy and real estate footprint of

government data centers ï Cost savings by providing common services, utilities, and facilities to multiple public institutions

who had enacted previously these operations independently ï The attention can be focused on development, deployment and management of cloud-based

infrastructures and services (Iaas, Paas, Saas) over large-scale, distributed, heterogeneous dynamic computing and storage environments

ï The IT infrastructure within the cloud that is faster, more secure, and continually refreshed with

and even across different departments services like payroll applications, can be shared ï Improved services for citizens by reducing the time by

which a governmental service is rendered ï Reduction of carbon emissions by optimizing the use of the resources of data center

decommissioning of redundant services and purchase of"green"systems with regards to energy consumption ï Increase of security on the level of data center by implementation of up-to-date, standard and

within a cloud environment will render the data much safer Page 56 of 170 2. 4 SOCIAL MEDIA

We have seen how the social media environment has evolved over the past years, from a communication channel between citizens to a business marketing tool

isolate themselves and that they can provide better services when consulting with and involving the

Social media are defined as specific Web 2. 0 communication tools which enables people to interact generate and share content using the online environment.

These social platforms can be seen in several forms ï Social news: dedicated websites where the user can read about different topics,

Romania needs to pursue a revaluing of the current communication process of public entities in Romania

services, creation of a website and internet banking, the last reason being claimed only by 8%of users

However, the most common activities in online environment remain the sending/receiving emails and searching for information about goods and services

Public institutions in Romania (Ministries, Municipalities) need to involve the citizen, as their primary customer, in their work, their decisions, research and implementation.

services. Social media and e-petitions are able to increase citizen involvement into the government decisions (acts.

institutions have developed a one way type of communication, reporting information, but not giving the possibility of real time comments and feedback

Modernization of Communication Structures, Communication Channel & Indicators Define key principles and business framework for the communication

process within the public institutions Strategic Establish key coordinators and teams for the communication process †PR

Communication Departments within the public institutions Strategic Define the communication plan tailored for each public institution

Enabler Design the conversation for 1 to many, rather than use repeatedly 1 to 1,

which is cheaper and quicker †one of the most useful opportunities of social media Operational

Structure ï Single web portal with access to all public institutions websites and public services ï Public institutions websites with

real time feedback option implemented Communication ï Smart use of social media channels: define the user profile, engage and empower

him in conversations ï Use of reverse communication mechanisms: proactive notifications and keeping the citizen in the loop

Indicators ï Number of people connected to public institutions through social media channels ï Number of public initiatives

social media communication Support for Open Government Partnership initiative, as social media is in alignment with the three

absence of financial resources for advertising and communication, have higher risks of becoming insolvent o Enabling the SME€ s to:

Open Data is applied in fields such as scientific environment and governmental environment Open Data relies on 3 principles

2. Participation †the data may also be obtained from public demands therefore the citizen -administration interaction is provided

3. Collaboration †open data will provide opportunities to work together (improvement of service generation of data sets) with natural persons,

ï Public data has significant potential for reuse in new products and services ï Addressing social challenges †having more data openly available will help us discover new and

This will create the conditions for economic activity based on open data and will stimulate cross-border applications

services in electronic format (egovernment; increasing the citizen participation in the decision-making process The OGP National Action Plan reflects the priorities of the Romanian Government with regard to

Services and Design Open data supplied by public institutions should be concentrated within a unique platform on national

Services and Design 2. 6 BIG DATA 2. 6. 1 Introduction Preamble Page 65 of 170

ï Paper document (physical environment ï Digital documents ï Points of access to governmental web

products and services ï increase the productivity of all sectors of the economy through improved business intelligence

ï more adequately address many of the challenges that face our societies ï improve research

ï achieve cost reductions through more personalized services ï increase efficiency in the public sector ï get insights from data that can prevent

Currently, the European Technology Platform for Software and Services NESSI, together with partners from the FP7 project Big,

environment ï Digital documents ï Points of access to governmental web ï Websites located on Internet

value added services Example of fields where Big data project have proven feasible -Health (statistical analysis of cases

programs and services, which Page 67 of 170 telemedicine, etc -Culture -ecommerce -Security Enabler produce and require massive

future learning environments. Technology is a high spend consideration for most schools yet smarter spending on the right equipment

can enhance communication, creation and information management through all its components computers, the Internet, broadcasting technologies and telephony.

the opportunities if offers. For this reason, the European union has set up the ambitious objective, by

entailing a new specialization when the economy of a country Page 69 of 170 provides other possibilities and development of entrepreneurial sense related to the professional

development and innovation in accordance with the specificity of area and competition advantage which may be developed

identified and supervised within the project Knowledge Economy Romania 2. Education by extracurricular activity based on ICT

If the investment plan will focus on a balance between rural and urban areas, in the long term the quality of

environment Responsible: Ministry of Education with support from Ministry for Information Society Using ICT (OER and Web 2. 0) in the

opportunities provide access to resources such as OER-Open Educational Resources. This type of resources can be used without

content, as well as an opportunity to develop digital interaction with the pupil/university students by creating, storing and sharing original

and linking together of services that would have been hard to imagine only a few years back.

strategic role in the delivery of better and efficient healthcare services. ICT in healthcare can increase

These aspects put an enormous pressure on the economy and the social system. Personal lifestyle and environmental impact factors are the most significant risk factors

communication. In the last years, the focus of e-health investments was on e-health services

3. 2. 2 European context The e-Health strategies of EU and EEA countries are labeled not always as such.

ï Expansion and diversification of emergency medical services ï Implementing e-Health solutions that facilitate disease prevention methods

emergency services in integrated and inter-operable mode Operational Telemedicine represents the electronic transfer of medical data

services with easy or e-accessibility and data confidentiality Strategic Creating more patient-centric coordinated and accountable care

services related to diagnosis treatment, care, rehabilitation and health promotion Enabler •Restrictive view to citizen

welfare services •Population coverage by social health insurance system has decreased from 95.9%in 2010 to 85.3%in

Cloud Services-providing lower total cost of ownership and flexibility for delivery Strategic Data portability and real time

of demand and any potential seasonal factors, which will facilitate the adjustment of production /imports of drugs and the allocation

services Knowing the availability of medical centers will facilitate better allocation of patients, avoiding overcrowding of medical units

This investment has led to an unprecedented period of technical research and development in the European cultural heritage sector,

creational cultural industries and a way to stimulate the creative economy and to promote the cultural

available online is a win-win for culture, economic growth and individual fulfillment 3. 3. 3 National context

and also between these cultural institutions and other stakeholders Stakeholders Responsibilities The European commission ï Monitors progress towards the implementation of the

Commission's Recommendations ï Facilitates the exchange of information and good practices of MS policies and strategies

Romanian disadvantaged communities had the opportunity to create and store in the Europeana. eu library original cultural material which represent their community at European level

in the 2020 Growth Strategy and i2020 that support better access to information and communications

demonstrating a growing demand for health information, government resources, and social connections This is why, beginning with 2009,

In order to estimate the necessary ICT investment in culture, one considered the estimations published on European union level concerning the digitalization of digital content.

targets undertaken by Romania, the estimated value of ICT investment in Culture amounts to 37,5 million

2020, the estimated impact on the Romanian economy would be of 5%growth in terms of GDP and 1

online is a win-win for culture, economic growth and individual fulfillment. By combining policy, research

the library†s services Responsible: Ministry of Culture with support from Ministry for Information Society

employment, education, health, information and communications, mobility, security, justice and culture designed to combat social exclusion based on criteria such as poverty, geographical location, disability and

and all types of ICT skills are in high demand in close connection with einclusion objectives

Communication Technology (ICT) and improvement of digital skillsâ€. This project aimed to provide access to ICT services by providing physical and connectivity equipment,

as well as to permit people with basic digital skills to use them9. Overall, 255 communities across Romania, namely 1. 8 million people living

within this communities had the opportunity to be part of a new knowledge-based economy, through a

which are still providing information and services to local authorities, schools, public libraries, citizens and small enterprises

National Indicators pertaining to einclusion In 201110,40. 3%of the Romanian population was facing the risk poverty

In 2012, the rate of absolute poverty11 in urban environment was of 2. 4, %whereas that of rural

environment was of 7. 4%12 9http://web. worldbank. org/WBSITE/EXTERNAL/PROJECTS/0,,contentmdk:

Facilitate communication between einclusion can be achieved in two ways: providing access to ICT equipment and networks and

Involvement of HR services within companies and public organizations Special campaigns and trainings Operational Promoting opening the learning

databases as an opportunity for informal education Enabler Provide trainings on the methodology of developing digital

These services contribute, among others, to the minimization of the time spent for the filling in

increase significantly, even in the context of the actual economic crisis. In 2013,30%of people living in

ecommerce (Electronic commerce or EC) is the buying and selling of goods and services on the Internet

Europe estimates the share of the European Internet economy at 3. 5%,a percentage that is set to double

The current communication of the European commission identifies five main obstacles in the way of creating a unique digital market,

3. Non-adequate payment and delivery services: purchasing an item over the internet should be a

5. Insufficient implementation of the high speed communication networks and of the advanced technological solutions

excessive by the SME€ s, having a significant impact upon the profitability of the business model in online

e-sales of goods and services National Indicators pertaining to ecommerce According to the data provided by Digital Agenda Scoreboard 2014 for Romania, only 8%of population aged

between 16-74 years has used the internet in 2012 for the acquisition of goods and services for personal use

Regarding the ecommerce use by the business environment, in 2013 only 9%of SMES and 13%of large

enterprises in Romania have sold or bought services online 4. 1. 4 Strategic Lines of Development

Strategic Lines of Development for ecommerce in Romania Strategic Lines of Development Lines of Action Comments

services (Operational Responsible: Ministry for Information Society An important barrier for the development of the e-commerce is

platforms such as Enterprise Network Europe, and the internet users may be protected through access to Consumer Protection

ï NFC †communication technology with short range (0-7 cm) which provides the opportunity

to transform the mobile telephone in: bank card, subscription or traveling ticket, ticket or prescription for a cultural or sports

Improvement of communication and collaboration between CERT -RO, the institution which is responsible with the cybernetic

investments within the two key-objectives ï Consolidation of research, technical development and innovation (the Research & Innovation target

competencies of the man power, education and formation institutions, services for innovation support mechanisms for technology transfer, infrastructure for ICT innovation, mobility of the researchers, business

incubators, new financing sources and local creative potential. Good governing is also essential. The performance in the field of innovation varies widely inside the UE,

Investment in research, development and innovation in ICT and application of accomplished results through said investment are key factors to improve competitiveness of our companies and Public

Institutions At Romanian level, the development of the smart specialization strategy †intelligent specialization â€

ï Information and communication technology ï Energy and Environment ï Technological and engineering sciences (especially the automotive industry

National Indicators pertaining to Research-Development and Innovation From the total of the overall turnover accomplished in 2011 at the level of the Romania†s enterprises, 4. 1

%is achieved by the ICT sector, value which decreased by 1%as compared to the one achieved in 2010.

-sector, 24.8%by the Software and IT services sub-sector, and the rest of 28.0%is assigned to the Hardware

The increased investments in the wide range connections and infrastructure, as well as in the e -commerce investments connected to the ITC products

and services innovation will have as direct implication the increase of the number of available working places, both in the ITC sector as well as in other sectors of

economy as a result of outsourcing According to the study developed for Romania, ITC indicated the highest development in the Bucharest

-Ilfov regions, in the Northwestern and Western regions, with excellence centers developed around the big

Out of the net investment performed in Romania19 in the past few years, approximately 10%come from the

In the ICT sector, in 2011, investments were performed in the amount of 3 bil. RON, which is approximately 8%of the turnover of the sector for this period

stimulate the private investments. They can help the regions to concentrate resources upon a few essential

priorities, more than to spread, less intense, the investments within all the fields and sectors of activity

efficiency of public investment in the Innovation, Research & development in ICT; encourage the research of the infrastructure development at regional level

concentrations of small enterprises usually SME€ s, which interact with one another and also with clients

services and for the enterprises facilities in the field of innovation and formation †they are an

provide a favorable environment which stimulates the competitiveness and the innovation. The support for the

also be considered for investments A virtual cluster is a concentration of SMES distributed geographically but grouped together by common

We propose a tiered investment strategy from the Government in ICT start-ups that can bring

-Tier 1 †Small investments in new technologies with market potential which are not yet proven to bring

investment -Tier 2 †Medium investments in new technologies/start-ups which have a proven market potential and

have demonstrated the return on investment -Tier 3 †Large investments for technology innovation in proven

models that have received funding from multiple credible sources Any project can apply for funding and the criteria for qualification in

each tier will be defined by the Ministry for Information Society Page 96 of 170 5 FIELD OF ACTION IV-BROADBAND AND DIGITAL SERVICES

INFRASTRUCTURE 5. 1. 1 Introduction Preamble The analysis made at the European union level show that Europe must intensify efforts to stimulate the

framework that encourages competition while providing incentives to investors •Secondly, the Commission proposes measures to encourage demand, particularly the demand

for broadband services •Thirdly, the Commission adopts various measures within the Radio spectrum Policy in an

effort to provide sufficient spectrum for future mobile broadband, recognizing the increasing use of mobile and Wireless internet

to facilitate broadband investment The rolling out of high-speed fixed and wireless electronic communications networks across the Union

requires substantial investments a significant portion of which is represented by the cost of civil engineering works.

prevent the exploitation of economies of scale at services and equipment level and hinder the development of innovative services which could emerge on very high-speed networks running in a

seamless fashion across borders. While the deployment of access networks often involves provisions and procedures administered at local level,

services in Romania up to the level assumed under the Digital Agenda for Europe for 2020

the identification of the volume of investments necessary in the development of the next generation access infrastructure for the purpose of the attainment of the objectives

related to the development of the access services assumed under the Digital Agenda for Europe •Delimiting:

identification of the geographical areas where the current rate of investments in broadband next generation access infrastructure impose the taking of certain public

identification of investment models compliant with good practices and European recommendations with respect to the financing of the development of next generation

stimulating the investment in the next generation access infrastructure in Romania through the identification of the measures to cut costs and increase the efficiency of

with at least one Internet access services provider has reached 96, %while the total number of fixed broadband access lines reached 3. 54 million in January 2013.

Subscribers to rebroadcasting services 6. 03 M (2012 Penetration of bundle offers per hundred inhabitants 37.5%(2012

Investments in infrastructure 537m â (2012 Source: ANCOM †Market of services of electronic communications, 2012

Broadband services penetration in Romania According to ANCOM€ s biannual reports, the demand for broadband Internet services recorded a genuine

boom starting from 2006 †with respect to both fixed and mobile technologies According to the Digital Agenda Scoreboard 2014 for Romania, in 2013 there was a national spread of

broadband connections of 56%.%Romania also provides a broadband Internet coverage for 90%of total

Investment in â€oewhite†spots In the underserved (â€oewhiteâ€) areas, as there were defined in Broadband Guidelines, where the inherent

profitability of investment in broadband infrastructure is low, neither ex ante regulation nor demand-side

the efforts from alternative instruments (including demand stimulation and ex ante regulation) did not solve the problems related to the lack of supply of broadband on the targeted areas

the intention to invest in a total number of 12,487 localities from the rural environment

•In 3. 666 localities (29.35%)no broadband communications services are provided •In 210 localities there are private operators intending to develop broadband networks in the

-balanced areas-from economic/investment perspective-that were put out for Design-Build-Operate concessions (public tender

The broadband communications are enabling, and thus facilitating, the development of a wide array of

IT&C services, increasing at the same time productivity and competitiveness and thus driving GDP growth it is accepted worldwide that IT&C determined 40-50%productivity increase in the last 10 years, several

o for enterprises to provide new services, and o to access information relevant for the business in a more timely manner and less costly

o the simplification of the transaction processes with the state and the enterprises, and o timesavings in transport

communications will contribute to the implementation of the new learning methods increasing thus the teaching quality and accessibility

broadband communications contribute to the e-business development, having as a result cutting costs and increase of companies†competitiveness

By ensuring equitable provision of coverage and access to broadband communications across Romania the measure helps achieving greater cohesion

ICT services Page 100 of 170 5. 1. 4 Strategic Lines of Development Broadband and digital services infrastructure approach in Romania

In the attainment of the proposed objectives, 4 action directions were identified •Encouraging access to the existing passive infrastructure

by private investments Strategic Lines of Development Lines of Action Comments Deployment of Next Generation

Although the competition on the electronic communication market increased considerably, this is concentrated in the urban areas many rural areas are white areas

investment in NGN Broadband infrastructure Implement Monitoring Mechanisms Operational Responsible: Ministry for Information Society The providers of the New

Communication Technology technicians/engineers, economists accountants, etc. shall be appointed by MCIS-PIU to audit the

physical and financial scope of the specific projects Monitoring of the network management, maintenance and

Investments in the NGN Infrastructure Encouraging Access to the Existing Passive Infrastructure. Strategic Responsible: Ministry for

ITC indicators Specific to Romanian Economy Indicators 2011 2012 Number of enterprises 14595 15726 Average number of employees (thousands individuals) 128,0 131,2

Turnover of enterprises (mil. lei) 40113,3 37254,2 Staff costs (mil. lei) 6671,1 7065,1 Gross added value (mil. lei) 14320,3 15418,2

Gross operation excess (mil. lei) 5235,6 8353,1 Investments performed (mil. lei) 3016,3 2983,0 Share of turnover of enterprises in the TIC field of the overall turnover

of enterprises with economic activity %4. 1%3. 6 %Share of turnover of enterprises with main activity of editing software products and

service activities in information technology overall the turnover of enterprises with TIC main activity %24.8%30.5

%Share of the turnover of enterprises with main activity of telecommunication overall the turnover of enterprises with TIC main activity

%47.2%49.8 %Turnover of the activity of editing software products and service activities in technology of information (mil. lei

9959,5 11361,1 Share of turnover of enterprises with main activity of editing software products and service activities in information technology overall the turnover of economic activity

%1. 0%1. 1 %Source: http://www. insse. ro/cms/files/publicatii/Societatea%20informationala%202014. pdf

Active SME€ s ITC€ in Romania At the beginning of the year 2011, in Romania 14.595 of SMES were activating in the TIC field

representing around 3%of the overall number of SMES registered and active in Romania during the same

period. From this number, around 15%(2. 156 companies) registered a technological innovation during the

increased investments in broadband connections and infrastructure, as well as the investments in innovation of TIC products and services type e-commerce will have as direct implication the increase of

the number of available jobs, both in TIC sector, and in other sectors of economy pursuant to externalities

ecommerce Based on the data supplied by Eurostat, the percentage of population aged between 16-74 years who

used the internet in 2013 to purchase personal goods and services in Romania was of only 8%,increasing

the value registered in 2012 of 5%.Overall, in this field it is noticed a slow increase,

In capital, the percentage of those aged between 16-74 years and who used the

Regarding the private sector, in 2013 9%of SMES sold goods and services online. Large enterprises had in

2013 a percentage of 13%in selling goods and services online, compared with 10%in 2012

Broadband connections and infrastructure of digital services in Romania During the period 30.06.2010 †30.06.2012 Romania registered a constant increase of the overall number of

broadband internet connections on fixed points. If in June 2010 the value of such index was of 2, 93 million

ANCOM †Market of services of electronic communications, 2012 Digital Inclusion and Access In 2013,45%of the population was using the Internet regularly (at least once a week), significantly below

In what concerns the broadband cover per environments of residence, in June 2012 it was registered a penetration rate on 100 inhabitants in urban environment of 26,12%,by

only 1, 19%more than in the same period of the year 2011. In the rural environment, the same index

registered a more significant increase, from 6, 98%in 2011 to 8, 82%in June 2012

significant investments for reaching the far points/dwellings geographically speaking. The rural fixed broadband coverage scored in 2013 a 78%.

stronger from one year to another of the rate of penetration rural environment, comparatively to the

evolutions registered in the urban environment In what concerns the report between the households with access to internet and those with access to

professors and economists (15%.%The proportions are almost identical in case of users using fixed connections, whereas the Internet users using mobile connections come significantly as well from

In 2013,5%of citizens in Romania made use of the internet for egovernment services. Out of these, 2%of

On the level of enterprises, 63%of Romanian enterprises are using the Internet up to the 3rd degree of

sophistication †transactional egovernment services for interaction with public authorities (which is below the EU27 average of 87%)and almost 20%are submitting offers through SEAP

Use of e-governing services by citizens(%)11%49%31 %-Time necessary to incorporate a new company (days) 3. 00 7. 00

Share of Enterprises interacting online with public administration per stages(%)Romania Source: INS, Informational society, 201323

Population separation based on sexes, age groups and environments, July 1 2012 2009 2010 2011 2012 Total 21469959 21431298 21354396 21316420

On environments Urban 11823516 11798735 11727153 11678600 Rural 9646443 9632563 9627243 9637820 1 On the 1st of January 2012

Unemployment rate1, by groups of ages, sexes and environments %2009 2010 2011 2012 Total 6, 9 7, 3 7, 4 7, 0

Activity and occupation rate, by sexes and environments %2009 2010 2011 2012 Activity rate Total 63,1 63,6 63,3 64,2

Communication Technology), with national integrators and the presence of the main global ICT companies on

The lack of certain investment programmes with a unitary vision in the public sector The lack of coordination with respect to adequate

services depending on their level of sophistication The lack of certain functionalities implemented within the online system of public acquisitions

The lack of a coordinated and coherent communication process for the promotion of the governmental

scalability, actuality and cost efficiency of the IT infrastructure which is in place at the level of different

Opportunities Threats and constraints The development of an infrastructure for the egovernment of the public services

in order to benefit from the opportunities which were identified in Romania, in a regional framework ï Utilisation of European coordination opportunities in order to increase the performance level of

the interoperability between the informatics systems implemented at national level and for the improvement of cybernetic security

ï Use of the social media for communication improvement both within governmental institutions as well as for support of activities developed by the private sector†s representatives

environment The computerisation of the pre-academic system, by means of governmental programmes and several other

The majority of the pupils in the urban environment have a satisfactory level of digital alphabetisation

academic environment The computerisation of the libraries and the formation of digital competencies in the rural environment

leading towards The decrease of the scholastic population in the pre-university teaching system Low level of scholastic competencies, including digital

Opportunities Threats and constraints National and international financing programmes in the field of education, of ICT utilisation, research

The lack of collaboration between the business environment and the educational institutions The lack of correlation between the e-learning programmes

According to the results of the SWOT analysis we can use the identified opportunities, such as Page 126 of 170

The opportunities which were identified at the ICT level in education will be used partly to propose a

ï Continuous support of the ICT infrastructure development within pre-academic environment ï Improvement of the level of digital competencies recorded in Romania by means of organising

training sessions in the scholastic environment and not only ï Additional and direct support of the development of digital competencies in areas in which there

Rural environment, areas which are below the poverty threshold ï Preparation and promotion of the OER and Web 2. 0 instruments†usage for continuous training

customers †citizens and patients The lack of availability of the medical practitioners†with increased ICT competencies

Opportunities Threats and constraints The development of the informatics infrastructure in Romania, in order to be able to support the ICT

provide development opportunities applicable to the healthcare system in Romania, such as ï Provision of the interoperability of informatics systems in the healthcare field, targeting the

utilisation of common standards for the performance of the pan-European communication of these systems

Diversification of the services provided in the library einclusion Increase of the citizen†s informing level with respect to

Opportunities Threats and constraints Page 129 of 170 The development of Europeana. eu †the unique

environment According to the results of the SWOT analysis a series of ICT measures in the field of culture deal with the

Opportunities Threats and constraints Page 131 of 170 Supporting the development of the unique digital

of a competitive environment, having a result significant price reductions for the clients Allows the persons form the rural areas and from the

products and services, which otherwise would not have been accessible Access to products and services which are not

available at national level The security of information, low confidence of a certain part of the citizens

The continuous change of the environment and of the legal framework and the absence of a consistent development

as a development opportunity within future unique digital market of the European union ï Development of legal framework with respect to the cross-border online services offer with the

achieve flexibility and facilitation of the product acquisition and delivery services by means of the

Low level of investment and innovation in the field of research The free migration of the researchers within the European

Opportunities Threats and constraints The increase of the requests with respect to autonomous systems which include elements of

The development of the business incubators or of the clusters which have a stimulating role for the regional

improvement of opportunities in the field of ICT innovations, such as ï Support of innovation clusters and competitiveness poles for the provision of externalities and of

private investments and require public intervention especially in rural areas This low take-up is applicable both to fixed access networks as

investments driving unavailability of financing both for start -ups and existing operators Opportunities Threats and constraints

RONET project laying backhaul will harmoniously complete the NGN developments into an overall NGN Plan for Romania

competition between operators A fairly large high proportion of companies are using e -procurement platforms

Deployment of 4g networks requires significant investment and operators are prudent in coverage plans (Romania has

providing cloud services to the rest of the European markets Page 137 of 170 APPENDIX 4 †LIFE EVENTS FRAMEWORK

Business environment Process Fragmentation Impact Starting a business How to start a business 1. Orientation (obtaining the

business, to create a business plan exploring financial opportunities 2. Evidence of qualification confirming general management

skills to the authorities, confirm to the authorities the specific qualifications provided 3. Administrative requirements

the capital deposited Very High Number of new businesses launched in ï First 11 months of

meeting of shareholders/sole shareholder decision 3. If applicable, obtaining a special power of attorney (authenticated) or

delegation for the persons delegated to fulfil legal formalities 4. Proves regarding the payment of

share capital or assignment of shares 4. 1 The resolution of the shareholders/partners/resolution of

the sole shareholder to increase the share capital or to assign the shares shall be submitted to the Office of

Commerce Registrar to be mentioned and published in the Official Gazette of Romania 4. 2 The fiscal clearance is

electronically obtained from the Ministry of Public Finances 4. 3 Registration application to which the resolution of the

shareholders/partners/resolution of the sole shareholder and the updated Articles of Incorporation with all

updates, and the other documents supporting the application 4. 4 Registration with the Office of

Registration with a library 1. Communication of personal data 2. Filling in a library sheet, based on

4. Communication of the decision High Jun 2103 ï 700,736 people with disabilities that means

such as the Government Enterprise Architecture, can be used in order to stimulate the adoption of the Strategy and its principles

ï Signing a protocol with all the Ministries for the Government Enterprise Architecture initiative described below

The relationship between all the stakeholders involved in the Digital Agenda Strategy for Romania 2014 â€

ï§Evidence of stakeholder involvement and feedback from the targeted users requesting the initiative through the means of consultation

The methodology for evalution will have clear indicators on how the stakeholders of each project will be involved in evaluating the impact and the success of each program/project.

In order to have a coherent mechanism for defining an opportunity and assessing change in the current

ï Relay the right messages to all the stakeholders ï Adopt a uniform description of the projects that will ensure the minimal amount of rework

ï Stakeholder analysis ï Impact analys is SWOT Analysis RACI Matrix Why What is need the

of these approaches and any other options and will be explored as part of the Government Enterprise 1 http://ec. europa. eu/europe2020/pdf/csr2014/csr2014 romania en. pdf

Enterprise Architecture, specific public sector consultancy) †this will be done in the initial Government Enterprise Architecture exercise.

In the past, capacity outsourcing to private sector and creating dedicated Project Management Units (with separate funding for personnel) have

the business environment (companies and associations of companies) for innovative solutions and new paradigms for overcoming this shortcoming

Government Enterprise Architecture †the core initiative for egovernment ï Creating the legislation and operational framework for implementing Government Enterprise

Architecture. After its adoption, the Minister for Information Society will become the responsible entity for Government EA at the Executive Level.

The framework for Government Enterprise Architecture will be tailored from industry recognized standards and will include at a minimum the

Government Enterprise Architecture will be to define a uniform set of standards, policies and architectural guidelines which the agencies will use for ICT initiatives and investments.

Key outcomes of this initiative that will be prioritized before all other lines of actions are o Developing solutions for building administrative capacity for implementing the Digital

Agenda and creating the necessary Enterprise Architecture capabilities o Creating the necessary legal framework with clear ownership for services, data and

initiatives o Creating the as-is map with public systems available or in the implementation phase

CREATING THE GOVERNMENT ENTERPRISE ARCHITECTURE FRAMEWORK FOR ROMANIA BENEFITS: UNIFORM VISION IMPLEMENTATION AND PROMOTION FOR ALL PUBLIC ENTITIES AND PROJECTS

ï Creating the Government Enterprise Architecture capabilities within the Ministries-empowering and educating the agencies for using

and applying the Government Enterprise Architecture for their initiatives PURPOSE: SUPPORT PUBLIC ENTITIES IN ADOPTING GOVERNMENT ENTERPRISE ARCHITECTURE

BENEFITS: BETTER ADOPTION OF GOVERNMENT EA, UNIFORM IMPLEMENTATION OF EA TIMELINE: MID 2015 ï Evaluating the ICT investments in Romania on following

and meeting the Guiding Principles and Public service Criteria PURPOSE: EVALUATE ICT INVESTMENTS BENEFITS: OVERSEE ALL ICT INVESTMENTS IN ROMANIA ARE IN LINE WITH THE GUIDING PRINCIPLES, PUBLIC SERVICE

CRITERIA AND ROMANIA€ S STRATEGY TIMELINE: END 2014 IN PLACE, CONTINUOUS IMPROVEMENT ï Issuing and overseeing the implementation of the National Interoperability Framework that will

ensure end-to-end interoperability between future systems from the public sector, following the European Interoperability Framework guidelines.

and increasing the ability to provide services that are cross-organization by using standard data

both Services of General Interest and Services of General Economic Interest. That is why, entities pursuing

to implement services adhering to the Digital Agenda for Romania should take into account the following criteria, on which quality public services should be defined and managed

ï C1-Center on user needs †All public services exist to server their customers, their needs and

adapted and maintained for a particular and real demand. Each entity has to identify all types of potential users,

services with respect to these-because in the end quality represents achieving maximum customer satisfaction ï C2-be integrated †Partnerships between entities should be implemented

will in turn increase the confidence in public services, make them easier to user and also increase

ï C3-Be easy to use †Simple and responsive services which the public can understand. Users

a public service should be able to quickly identify what kind of services are available, what are

ï C5-Be safe †The services should protect all the information provided by the Public security

and work to eliminate barriers to access to services for people experiencing poverty and social exclusion,

as well as those facing geographic barriers to services ï C7-Be cost-effective †Services should be operated efficiently,

adequately staffed and highly productive for both the internal and external users. A public service should be able to

sustain a rapid growth of investments in this field, while making sure that all these initiatives are coherent

investments in Romania. The public bodies will inform the owner of this system for any changes in the

and public consultation will allow stakeholders and public opinion to be expressed, at the national level

In principle, broadband services can be provided by means of a network infrastructure platform based on wired, wireless, satellite and mobile technologies,

related to the introduction of broadband communications, the government will encourage bidders to use the available existing infrastructure,

component of any State measure to support broadband communications. Especially, wholesale access allows third party operators to compete with the selected bidder

and competition in the areas envisaged by the measure while avoiding at the same time the creation of regional service monopolies

ï Rationalizing investments In the rural area, with a low density of the population, where there are limited broadband services

imposing all the types of access products might disproportionately increase the investment costs, without obtaining significant benefits as far as the stimulation of the competition is concerned.

In such a situation consideration might be given to the possibility that those access products which imply costly and

unforeseen interventions at the subsidized infrastructure (for instance, collocation in the intermediate distribution points) should be offered only of there is a reasonable request from a third party operator

APPENDIX 6 †LIST OF STAKEHOLDERS INVOLVED IN DIGITAL AGENDA FOR ROMANIA 2014 †2020

National Supervising Authority for Communications Ministry of Interior Ministry of Labour Ministry of Defence Ministry of Education

Intermediary body for Information Society Promotion Competition Council National Registrar of Companies Ministry of Justice

Communications Private Entities Romanian Association of Consultants on Accessing European Funds Romanian Association for the Software and Electronics

%of staff costs related to IT services from an overall budget for each entity direct direct direct indirect indirect indirect indirect indirect indirect indirect indirect

communication by social media direct indirect indirect direct direct direct indirect indirect indirect indirect indirect Page 167 of 170

services direct direct direct direct indirect indirect direct direct indirect direct direct %of households benefiting from

access to telemedicine services direct indirect indirect direct indirect indirect direct direct indirect indirect indirect

to order goods and services from other countries members of the UE direct direct indirect direct direct direct direct direct indirect indirect indirect

to order goods and services direct indirect indirect direct direct direct direct direct indirect indirect indirect

services direct direct direct direct indirect direct direct direct direct indirect indirect #of SMES which have developed

innovative products and services direct direct direct direct direct direct direct direct direct indirect indirect

services indirect indirect indirect indirect indirect indirect indirect indirect indirect indirect indirect %penetration of bundle offers per

Investments in infrastructure direct direct direct direct direct direct direct direct direct direct direct #of households with access to

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