and engagement work across social media and community channels to spread the survey and the crowd-mapping exercise.
and digital services adopted by DSI activities such as social networking, social media, crowdsourcing, crowdfunding, big data, machine learning, 3d printing, online learning,
One of the primary problems facing the mapping of an open-ended field such as DSI is how to direct the multiple diverse streams of data from interviews to social media into a central repository capable of giving a big picture of European
According to the IPTS, the most urgent need is certainly for new metrics to address the emergence of new social media,
://thus signalling they are secure pages. 64 The site is integrated well with other social media platforms,
To achieve its goals Fairphone is created as an open platform using mainly social media; anyone can step in
using only social media for marketing. The Fairphone team sees this as a unique achievement, as this means 25,000 people were willing to buy a phone that has not been produced yet from a company that has produced never a phone before,
and marketing solely through social media. Every step in the development process every decision the company makes,
and significant social media attention as well (the platform has more than 8, 000 Twitter followers and 3000 Facebook likes).
just as social media and networks such as Twitter, Facebook, Flickr and Youtube are a crucial part of launching,
To gain 50,000 votes broad campaigning on social media and beyond is required, needing directed energy from many people.
or request items from people in their neighbourhood online, via the Peerby website, their mobile or social media channels.
The history of Safecast is very much one of global network of people using social media and open tools to come together around a common cause.
Spread information via Social media: While Geiger counters make it possible to produce narratives of nuclear risk as numbers,
Volunteer Geiger counter users and social media users among others are necessary to produce specific type of nuclear risk knowledge.
Social media: Social media has helped Safecast in two main ways. It was through Twitter that many of the first connections were made between the original founders and developers of Safecast.
Building on this, it is through social media channels such as Twitter that Safecast publish their findings.
Engagement through visualisation and apps: Finally, Safecast visualizes measurement data on the Safecast Map in six coloured layers.
Building on this, one case study of Safecast from researchers at University of southern california describe how the collaboration around Safecast through 195 social media
and hardware as well as social media has been instrumental in the success of Safecast. In addition to this, it can be argued that the success of the network was a combination of the identified unmet need,
by exploiting social media to encourage healthy behaviour in adolescents (WHO 2012). Figure E. 1. 3:
ONI (2012) Governments and public actors also engage in social media, using it both as a tool for interaction with citizens and as a pool of data for surveillance purposes.
Egovernment and social media as openness and anti-corruption tools for societies,"Government Information Quarterly, Vol. 27, No. 3, 2010, pp. 264-271.
Negotiating privacy concerns and social capital needs in a social media environment. In Privacy online (pp. 19-32.
Gil de Zúñiga, H.,Jung, N. and Valenzuela, S. 2012), Social media Use for News and Individuals'Social Capital, Civic Engagement and Political Participation.
Income inequality and population health, BMJ, Vol. 324, No. 7328 Magro, Michael J,"A Review of Social media Use in E-Government,"Administrative Sciences, Vol. 2
"Social media and political communication: a social media analytics framework.""Social network Analysis and Mining: 1-15. Stoica, E. A a. G Pitic,
and A i. Tara,"Crawling-A Solution For Efficient E-Government. Study On Anti-Counterfeiting Trade Agreement (Acta) Focused On Social media,"Revista Economica, Vol. 62, No. 3, 2012, pp. 130-142.
Sumner, A, From deprivation to distribution. Is global poverty becoming a matter of national inequality?
Is Social media Changing Citizens'Beliefs About Democratic Values?""Political Behaviour, 2012, pp. 1-15. Takhteyev, Yuri, Anatoliy Gruzd,
with additional responses coming from comparison regions such as North america (see Figure 5). Influenced by social media-driven outreach
social media users Ecommerce Europe June 2014 www. ecommerce-europe. eu info: info@ecommerce-europe. eu for reports:
3. 7 billion+number of parcels annually (f) Estimated share of online goods in total retail of goods 5. 7%443 million social media users Europe
& Services 43.5%Services 56,5%Goods 9. 5%Estimated share of online goods in total retail of goods Estimated 72%of active Internet users are on social media E-commerce GDP
& Services 41.3%Services 58.7%Goods 7. 0%Estimated share of online goods in total retail of goods Estimated 72%of active Internet users are on social media E-commerce GDP
are on social media E-commerce GDP 1. 11%Total GDP € 3, 671 bn 1 2 3 Ranking Southern Europe in turnover (EUR million
social media users E-commerce GDP 2. 37%Total GDP € 1, 349 bn 1 2 3 Ranking Northern europe in turnover (EUR million
are on social media E-commerce GDP 0. 96%Total GDP € 2, 024 bn 1 2 3 Ranking Eastern europe in turnover (EUR million) 2013
Social media was in its infancy. For the CIOS I worked with, smartphones essentially provided email on the move and little else.
using social media platforms. Staff members wonder why their work tools aren't all available as mobile apps,
IT-intensive industries Digital technologies including social media, the cloud, data analytics and mobile are rapidly emerging as disruptive forces for businesses across all industries, from retailers and banks through to carmakers and energy companies.
or considering how social media can be used to reinvent customer service, and uncovering new data-driven insights.
social media and cloud that marketing and IT have no choice but to forge ever closer relationships.
The use of social media can also help to build a greater presence both internally and externally,
UCB's Herman de Prins, who prefers to keep work-related topics out of social media, uses his passion for cycling as a source for non-work-related updates and links them to technology,
and services Semiconductors and 8%telecommunications equipment 7%Transport and logistics Media and televison 4%10%Other E-commerce, internet and social media 6%Cable operators and services
Increasingly, contact centres are utilising a wider range of tools including selfservice calls, emails, sms and social media.
social media etc. and mega-trends such as ageing, globalisation of financial services, carbon reduction, debt de-leveraging etc.).
Social media; Networked society; Mobile media Introduction Innovative uses of emerging technologies are enabling a fundamental transformation of the teaching and learning process.
Educators could incorporate these principles and techniques into their curricula through the fusion of augmented reality, big data and social media.
Living and learning in a social media world. Featured presentation at the Technology in Higher education conference.
000 votes for the proposal, primarily through social media campaigning. If successful the proposal is brought before parliament for a debate and vote.
and organise crisis data from a variety sources, such as social media, sensors or even quasi-real-time data.
social media, crowdsourcing, crowdfunding, big data, machine learning, 3d printing, online learning and e-petitions. The main technological trends in DSI 0100 200 300 400 Arduino Smart Citizen Kit Fairphone Safecast OPEN NETWORKS Tor Confine Guifi. net Smart
streams of data from interviews to social media into a central repository capable of giving a‘big picture'of European DSI that can provide strategic recommendations for the EC.
'Social media and other web-based services challenge these existing approaches and ask for their revision. The british‘connect'platform is the first publicly financed innovation platform on the web that creates a protected space for companies to display their competences, interest and skills,
HORIZON 2020 WORK PROGRAMME 2014-2015 Innovation in SMES PART 7-Page 19 of 35 Service designs and qualification profiles shall be formulated independently from a particular collaboration or social media platform.
The FOODRISC project focused on the role played by social media during a range of food crisis events has been both novel and in depth.
The results obtained will feed now into the development of new online tools for more effective communication Europe has surpassed the US in the use of social media.
rescuing victims of disasters and the use of social media in crisis management. By the end of 2013, the EU will have financed over 250 security research projects, with more than 1, 500 participants, from 45 countries and with an SME participation rate of over 21%.
while 8. 9%use social media, among the lowest in the EU). Hungary falls into the cluster of low-performance4 countries, where it performs above average.
Hungary's businesses need to better exploit the possibilities offered by on-line commerce, social media and cloud-based applications.
1%(2011) 22 3. 8%(2014) 4a3 Social media%enterprises (no financial sector 10+employees) 8. 9%(2014) 21 9. 4%(2013) 22 14%(2014) 4a4 einvoices%enterprises (no financial sector, 10+employees) n
%Cloud services (5%)or social media (8. 9%)in Hungary is among the lowest in the EU. Without digitisation
Thanks to ICT-particularly social media-more and more citizens are able to take direct part in political debate.
the platform widget is made available also on social media channels and mobile devices. Puzzled by Policy Users can compare graphically their views on immigration with national and EU immigration policies,
'Social media and other web-based services challenge these existing approaches and ask for their revision. The british‘connect'platform is the first publicly financed innovation platform on the web that creates a protected space for companies to display their competences, interest and skills,
Service designs and qualification profiles shall be formulated independently from a particular collaboration or social media platform.
or trans-regional cooperation (INTERREG IVA or B) or national structural funds. 4. 3. 5 Networking A‘missing link'is the use of social media
It is a sub-sector where the USA dominates with the largest players all being first movers Google in search, Facebook in social media, Apple in music content with itunes, ebay with online auctions and Amazon in online retail.
auctions or social media (so far!.Instead it has expanded now into 16 product categories, from the first catalogue of books.
and social media, leaving Facebook and Zynga as leaders in the area. For its next attack on other web services,
it is hiring social media directors and launching into social media and games with software development. Sources:
in order to reform assessment practices (e g. cloudbased e-portfolios that follow a web 2. 0/social media model).
in order to reform assessment practices (e g. cloudbased e-portfolios that follow a web 2. 0/social media model).
in order to reform assessment practices (e g. cloud-based e-portfolios that follow a web 2. 0/social media model).
in order to reform assessment practices (e g. cloud-based e-portfolios that follow a web 2. 0/social media model).
much of which is created user through social media applications and platforms (e g. Twitter, Youtube, Whatsapp. With more and more applications now available through mobile platforms (mobile apps),
as Chapter 1. Recent information society developments 2 well as growth in online content and particularly social media.
Internet content and use of social media The growth in Internet users has witnessed a parallel, steep growth in the volume of Internet content.
and using social media and other Internet-based applications, covering a large range of topics and sectors.
Social media sites have become the most accessed websites by users in both developed Chart 1. 16:
a recent Eurostat survey revealed that more and more enterprises are making use of social media. In 2013
around 30 per cent of European enterprises used social media, ranging from 15 per cent of enterprises in Latvia to 55 per cent in Malta. 18 Activities are mostly related to social networks (e g.
uptake is ascribed also to the growing popularity of social media and increased availability of smartphones. 26 Bolivia is among the most dynamic countries on the access sub-index(+4 ranks),
Online activities/social media Online search activities Online page views Blogs and posts and other authored and unauthored online content and social media activities Audio/images/videos Source:
and social media content)( Table 5. 1). Big data is not just about the volume of the data.
which we define as the use of new digital technologies (social media, mobile, analytics or embedded devices) to enable major business improvements (such as enhancing customer experience,
Using social media, mobile and other technologies to change customer relationships, operations and the business model has helped Starbucks re-engage with customers
or are skeptical of, more advanced digital technologies like social media and analytics. Conservative companies deliberately hang back
especially through using social media. For example, Jon Bidwell, chief innovation officer at Chubb, a large specialty insurer, told us that social business tools
like social media, mobile, analytics and embedded devices, demand different mindsets and skill sets than previous waves of transformative technology.
embraced social media, etc. all on day one. That said, we used a lot of disjointed, free or low cost offerings.
It is still difficult to compute ROI on many social media activities (at least to the satisfaction of the executive board) said one survey respondent.
32 2 Field of Action I-egovernment, Interoperability, Cyber security, Cloud computing, Open Data, Big data and Social media...
52 2. 4 Social media...56 2. 4. 1 Introduction...56 2. 4. 2 European context...
Field of action 1-egovernment, Interoperability, Cyber security, Cloud computing, Open Data, Big data and Social media increase efficiency
, Open Data, Big data and Social media 1. 1. Increasing the transparency of public administration acts through computerization of public services II-Interoperability and standards I-A vibrant digital single market
Big data and Social media Define the Informational Perimeter of Public services Ministry for Information Society (responsible) All Ministries offering public services (support) egovernment
Data Management and Social media#of applications performed based on Governmental Cloud Target: at least 2 per county by 2020#of applications performed based on Big data.
at least 1 per county by 2020#of public initiatives promoted by social media. Target: at least 10 by 2020#of companies supported related to communication by social media.
Target: at least 2 per county by 2020 Re-evaluation of the administrative capacity directly involved in the activity of management of governmental Cloud Ministry for Information Society (responsible) All Ministries offering public services Data centers
which is cheaper and quicker one of the most useful opportunities of social media Ministry for Information Society (responsible) All Ministries offering public services Promoting public debates Ministry for Information Society (responsible) All
as social media is in alignment with the three principles of Open Data: Transparency, Participation and Collaboration Support for use of Big data in public administration Ministry for Information Society (responsible) All Ministries offering public services Elaboration of a legal frame related to the free
Page 20 of 170 Social media Operational systems available Definition of the analysis process for the data sets collected.
Operational Program Need for Investment (EURO)% egovernment and Interoperability 247,487, 375 EUR 6, 2%Cloud computing and Social media 70,187, 239 EUR 1, 8%Page
Operational Program Competitiveness Human Capital Administration CEF EAFRD egovernment and Interoperability X X x Cloud computing and Social media X X x ICT In Education
BIG DATA AND SOCIAL MEDIA 2. 1 EGOVERNMENT AND INTEROPERABILITY 2. 1. 1 Introduction Preamble The combination of the use of advanced ICT, especially the Internet,
This feedback could be through the system itself or through links with social media where appropriate.
how to use"social media, "how to work Page 48 of 170 outside the office, send and receive emails,
Page 56 of 170 2. 4 SOCIAL MEDIA 2. 4. 1 Introduction Preamble We have seen how the social media environment has evolved over the past years from a communication channel between citizens to a business marketing tool.
Social media, together with the wider internet have become useful business tools in other countries, currently helping governments to be part of the conversation.
Social media Definition Social media are defined as specific Web 2. 0 communication tools which enables people to interact,
Social media are one of the most famous and used instruments for creating online communities, based on shared values and interests.
at the beginning of 2014 we know that there are 293 million social media users, of which 193 million accessing social media through mobile devices4.
Otherwise said, 40%of the total European population is represented by active social network users. 4 Global Web Index, Q2,
2014 (https://www. globalwebindex. net/)via wearesocial. net Page 57 of 170 A recent study conducted by TNS Digital Life states that 42%use social media at least once a week,
while 27%use social media every day, or almost every day. These percentages give us an idea of how many people one could reach using social media.
There are notable differences in the geographical use of social networking and social media technologies amongst EU Member States;
the biggest users of social media are UK, Germany, France, Italy and Spain. However, there is also a generational split as younger people use the Internet less outside social networking sites in all Member States,
while older people who use social networking sites are practically Page 58 of 170 the same as the percentage of Internet users.
These differences have a major impact on the effective deployment and uptake of social networking and social media by business and public sector organizations.
3 National context Social media Approach in Romania According to Global Web Index via wearesocial. org, in February,
2014 there were 7 mil. social media users across Romania. Based on a study published by Eurostat in December 2012,73%of Romanians are using the internet to read newspapers online.
Posting messages on social media occupies with 48%the second place in the classification of the motivation for using the internet,
Social media and e-petitions are able to increase citizen involvement into the government decisions (acts.
Currently, the Romanian public institutions have low social media representation. Most of those institutions have developed a one way type of communication, reporting information,
but not giving the possibility of real time comments and feedback. 2. 4. 4 Strategic Lines of Development Strategic Lines of Development for Social media in Romania Strategic Lines of Development Lines of Actions
which is cheaper and quicker one of the most useful opportunities of social media (Operational) ) Structure:
Smart use of social media channels: define the user profile, engage and empower him in conversations.
Number of people connected to public institutions through social media channels. Number of public initiatives Page 60 of 170 promoted through social media.
Number of ideas, projects validated through relevant conversations facilitated through social media. Responsible: Ministry for Information Society.
All public bodies will adhere to this Line of Action Support of use of Social media for promoting governmental initiatives Promoting public debates (Operational) Making data available for the citizens
and increase their involvement to participate in public debates for the impact programs. The citizen may have needs that public institutions can't respond,
or relevant conversations facilitated through social media Responsible: Ministry for Information Society. All public bodies will adhere to this Line of Action Support, sponsorship and empowerment of the citizen for social media communication Support for Open Government Partnership initiative,
as social media is in alignment with the three principles of Open Data: Transparency, Participation and Collaboration (Enabler) Support for use of Big data in public administration (Operational) Indicators:
Number of public initiatives promoted through social media Number of ideas, projects validated through relevant conversations facilitated through social media.
Responsible: Ministry for Information Society. All public bodies will adhere to this Line of Action To embed social media as a mainstream channel used routinely to engage with citizens,
business and internally within the government will help the Government and public institutions to: Enable the citizens as business partners in creating a better society by:
o communicating with the citizens in the places they already are, using the channels that they already use o generating relevant conversations,
consulting and engaging them in the decision-making process o becoming more transparent and accountable Page 61 of 170 Promoting the information initiatives of SME's related to the potential of social media for business development and promotion by:
Paper document (physical environment) Digital documents Points of access to governmental web Websites located on Internet Social media Operational systems available The information provided by Big data systems does not include personal information
Paper document (physical environment) Digital documents Points of access to governmental web Websites located on Internet Social media Operational systems available (Operational) Definition of the analysis process for the data
Social media sites can be used for documentation on innovative concepts such as"classrooms in the mirror"or distribution of the latest Page 72 of 170 Web 2. 0 applications for schools.
browsing the Internet, online banking and commerce, and social media. National Indicators pertaining to ICT in Culture In order to estimate the necessary ICT investment in culture,
electronic funds transfer, supply chain management, internet marketing, social media, electronic data interchange. For online retail selling, the term e-tailing is used sometimes. 4. 1. 2 European context Online Internet penetration
and of unitary management systems of data centres for the decrease of administrative expenses and for increasing the effectiveness level of public administration Use of the social media for communication improvement both within governmental institutions as well as for support of activities
indirect direct direct#of applications performed based on Big data. direct direct direct indirect indirect indirect indirect indirect indirect direct direct#of public initiatives promoted by social media. direct indirect indirect direct indirect direct direct direct indirect indirect
indirect#of companies supported related to communication by social media. direct indirect indirect direct direct direct indirect indirect indirect indirect indirect Page 167 of 170 Name of targets Covered by broadband Covered
000 votes for the proposal, primarily through social media campaigning. If successful the proposal is brought before parliament for a debate and vote.
and organise crisis data from a variety sources, such as social media, sensors or even quasi-real-time data.
social media, crowdsourcing, crowdfunding, big data, machine learning, 3d printing, online learning and e-petitions. The main technological trends in DSI 0100 200 300 400 Arduino Smart Citizen Kit Fairphone Safecast OPEN NETWORKS Tor Confine Guifi. net Smart
streams of data from interviews to social media into a central repository capable of giving a‘big picture'of European DSI that can provide strategic recommendations for the EC.
Crowds are expressing their needs and aspirations on many levels, all the time on the Internet, e g. via social media.
When continuing towards marketing efforts in digital media (especially in social media) and understanding the quest for authenticity that the audience demands nowadays,
why wouldn't the organisation ask marketing-like content e g. goodenough social media marketing videos, audio and other content to be produced by the crowd it has earned'?
10.1145/2393132.2393159.8) Jussila J, Kärkkäinen H, Multasuo J.,Social media Roles in Crowdsourcing Innovation Tasks in B2b-Relationships, Proceedings of The XXIV ISPIM Conference, Helsinki, Finland:
E A r C H 31 16) Ketonen-Oksi S, Multasuo J, Jussila J, Kärkkäinen H.,Social media-Based Value Creation in Innovation
Community in Mechanical engineering Industry, Rospigliosi A, Greener S, editors, Proceedings of the European Conference on Social media ECSM 2014, Brighton, UK:
the need to review their curriculum to respond to new skills and market demands, the rise of open education platforms and social media, community engagement and crowdsourcing.
increasing use of social media; community engagement and crowdsourcing. We will now consider these trends in further details.
The use of social media by universities is on the rise with many leading universities having hundreds of thousands followers on their social network pages.
‘Serendipitous Connection'for those that use social media tools in the context of physical spaces or virtual spaces or even people connection maker (e g. matchmaking.
Innovative SMES often have dedicated high-tech solutions for specific functions (such as the 3d sound sensors or social media analysis algorithms in the Stratumseind example.
which shows that the success of funding on websites such as Kickstarter is correlated well to the amount of contacts one has on social media showing the importance of networking and the network effect.
and social media can take on a life of their own. Citizens need to be engaged actively in a dialogue about the initiative to ensure that concerns about functionality
Thanks to the world wide web, social media and advances in mobile and interactive communications and information technologies, networked individuals around the globe are no longer passive and docile recipients of dispensed instructions and development assistance.
The Openeyif implementation project website and websites of the incubators and their ecosystem actors, social media networks, blogs, specialised discussion forums, technology news sites and through targeted advertising (e g.
social media watching to identify how Stratumseind is being mentioned, and counting people entering and leaving the area to establish the bustle.
if you look at the successful international services, like social media or search engines, you realise that somehow these services have managed to go passed and beyond these problems.
The challenges and opportunities of Social media, Business Horizons, 53 (1), pp. 59-68.38. Kaufmann A. and Tödtling F. 2002.
Technology, Social media; Creative and Cultural Enterprise ICT including next generation internet and computing, information security, software, gaming, social networking, digital media, digital content, e-learning;
Technology, Social media; Creative and Cultural Enterprise ICT including next generation internet and computing, information security, software, gaming, social networking, digital media, digital content, e-learning;
'‘new global protest movements'and in developing practices around social media. It is also being brought to bear in recognised policy domains,
Co-creation has been boosted as a result of the growth of social media (OECD, 2007. There is now an extensive and growing literature on the impact that internet and social media tools (such Facebook, Twitter and Instagram,
often supported by mobile technologies) are having on patterns of business and social interaction. Radical claims are being made for social media technologies
and the empowering effect they are having in elevating the role of the consumer in the innovation process, both with firms and with each other in terms of new peer-to-peer relationships.
and local government levels in adopting social media tools (GOSS Interactive, 2013). The main objectives of investment were improving web site presence and greater and richer interaction with customers.
and by the perceived‘read-write'characteristics associated with Web 2. 0 and social media (Chadwick, 2009).
) Public sector digital engagement and social media. Plymouth, UK: GOSS. Retrieved from: http://www. gossinteractive. com. Haddock, S v. 2013) Introduction:
how social media changes the way we live and do business, Hoboken, NJ: John Wiley and Sons RESINDEX (2013) A regional index to measure social innovation.
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