www. iledefrance. fr. 5. SOCIAL ENTREPRENEURSHIP AND SOCIAL INNOVATION SMES, E 202 NTREPRENEURSHIP AND INNOVATION OECD 2010 The following provides an outstanding example of how social media
A global platform harnessing social media for social goods ammado is a global platform which connects nonprofit organisations, sociallyresponsible companies and engaged individuals in a unique environment of shared interests.
and challenges in harnessing social media for social good. After four years of building the ammado platform the site was launched in June 2008
A global platform harnessing social media for social goods (cont. nonprofits to promote their cause (s)
Therefore, the new technology co-creation community ethos of the Web 2. 0 social media dialog questions not only the developer user/producer consumer dichotomy
Data is an important resource and output of these social media innovations. Opening up government data silos to developers and communities is
the growth of social media (Facebook, Twitter and many others) has helped simplify the collaboration between people, communities and countries encouraging successful innovation.
Mobile devices and social media have been an important driving force for example in the Healthcare industry, par ticularly around the power patient enabling faster
related to website security 65.2 Access to product catalogues or price lists 52.8 Links or references to the social media profiles of the company 34.7 Possibility of electronic submission of complaint forms 26.4 Posting vacancies
%)Use of social media by companies with 10 or more employees 36.9%of companies used any social media due to work issues.
The social media least used were based Wiki tools for sharing knowledge (website whose pages may be edited by multiple volunteers via a web browser),
%The main uses of social media were aimed towards marketing, advertising and image management (72.1%)and as a user information channel (56.8%).
%)Out of the total number of companies, 87.3%stated that social media was useful, to a higher or lesser extent, for the development of their business.
Internet connection, Interaction with the Public Administrations, Mobile broadband, Website, Use of Social media and Cloud computing. First quarter 2014 Internet connection Interaction with the Public Administration (1) Mobile Broadband
Connection (1) Internet connection and Website (1) Use of Social media (1) Cloud computing (1) TOTAL 98.3 91.1 78.3 75.8 36.9 15.0 Andalucía 97.6 94.4
however, to distinguish between innovations that have a social impact (such as new technologies or social media platforms such as Facebook and Twitter) and social innovations.
With the rapid growth of cheap, ubiquitous and powerful tools like the internet, the world-wide-web, social media and mobile devices, new ways of carrying out social innovation have become possible.
For example, standard ICT, including web portals, mobile apps and social media, which are widely and inexpensively available, is being used in the TEM initiative in Greece55 to support a local currency for the exchange of goods and services within groups with high unemployment and low income.
Protesters in Egypt used social media to support communication and the associated Facebook page had over 80,000 followers at its peak.
and social media including personalization and recommendation, is one of the key orientations of future media technologies.
Future Internet, Web 2. 0, Semantic web, Cloud computing, Saas, Social media, and similar emerging forms of distributed, open computing will push forward new forms of innovation such as,
from Cloud computing to Social media, to Service-oriented Computing, from Business Process Engineering to semantic technologies and mash-up.
as managers attempt to lead users to social media platforms to generate content and connect with other users with similar preferences. 5. 4. 1 An Alternative Innovation Schedule:
with over 18 per cent using their devices to access social media sites or blogs. iii We know that digital technology is transforming our professional and social lives.
Studies show that people who access social media are more likely s to look at campaigns or engage with politics online. iv In the UK,
the Young Foundation has developed a framework to help local authorities use social media to improve the delivery of public services. xiii Building upon the open data movement,
Senior vice president of Wintrust Financial in an article appeared in July 2013 on Bloomberg Businessweek 38.4 1 Big data 1. 1. 1 Big data Drivers and Characteristics The spread of social media as a main
through the adoption of social media analytics focused on sentiment analysis, opinion mining, and recommender systems (for details we refer the reader to the Chap. 4). As for public sector,
BIG DATA Applications Public sector Banks/Insurances Marketing/Services Utilities/Manufacturing Sentiment Analysis Opinion Mining Social media Analytics Recommender systems Riskanalysis Fraud detection
and an appropriate level of decision-making autonomy at all levels of the company Accountability 1. 1 Introduction 15 The first case study shows the relevance of having a clear business strategy aligned with IS strategy for Big data exploitation from social media.
The Minnesota Wild Hockey Club has developed a social media strategy strongly aligned with its business strategy,
Lee G, Kwak YH (2012) An open government maturity model for social media-based public engagement.
Moses J, Bapna R, Chervany N (2012) Social media strategy for the MINNESOTA wild, Carlson School of management 32.
and encourage participation through viral and social media actions such as, e g.,, forwarding the campaign link. According to Optism 34, the campaign results in nearly 200,000 messages delivered in a 12 h period, with over 41,000 responses.
and further focused on what we can call social listening, facing the new strategic challenges of social media analytics 9. As a consequence,
blogs and social media in which the focus is searched both on product and relevant concepts? Once identified, how to identify the most influential users?
, the websites, blogs or social media that really talk about the products or issues we are actually looking for.
For these reasons, it became strategically relevant to have systems that make the reader able to recognize bad opinions on blogs and social media
or social media have been developed, thus, supporting sentiment analysis or opinion mining as the key activities to find
and monitor in real time authors of specific contents across different (social media 12 14. Notwithstanding the difficulty and complexity of the task, nowadays it is strategic to understand the overall evolution of some specific arguments,
and social media, changed the whole way to consider 70 4 Social Listening information diffusion and its impacts on businesses and everyday life.
, social media, 2. 0 as well as 3. 0 applications and services, the latter usually related to semantic web 38; new market signals that come out straight from end-users, by means, e g.,
The first way to take advantage from social media is to attract and maintain contacts and audience as a new source of potentially unlimited information.
in order to extrapolate market signals from social media. After a series of analyses on blogs and forums straightly related to its own sector, Outotec found out that all these information could have helped significantly its business to grow.
The extrapolation of market signals from social media by a company, when associated with a shared access by decision makers,
. 0 or 3. 0 applications, Social media, etc. Market signals Fig. 4. 3 An advanced model of marketing intelligence based on cooperation and new information sources exploitation in the decision making process.
provided by different media, surveys or social media themselves. Even though all the signals were evaluated already during the sourcing phase,
Considering social media, their diffusion opened new opportunities also in terms of benchmarking, enhancing collaborative relationships, creating new spaces for knowledge and information sharing,
the usage of social media and collaborative spaces has contributed to provide reliable source of information and platforms where people (and firms) can easily interact
POINT OF ATTENTION Social media provide new opportunities for benchmarking activities, on the one hand, enhancing collaborative relationships among employees,
and finding useful information through social media, opening new conversations about strategically or relevant arguments. In particular, the areas of interest involved the open source practices, the professional use of 3d elements, software development and open innovation.
social media can be used proactively in order to improve the benchmarking process. 84 4 Social Listening 4. 7 Summary This Chapter shows the main characteristics that marketing intelligence activities can assume in the current competitive environment,
when the traditional value chain is opening thanks to social media and collective intelligence practices 5,
10.1145/1721654.1721691 8. Melville P, Sindhwani V, Lawrence R (2009) Social media analytics: channeling the power of the blogosphere for marketing insight.
P, Liu Y (2010) Social media analytics. The next Generation of Analytics-Based Marketing Seeks Insights from Blogs.
GIA (2010) How Social media is Redefining Benchmarking GIA Services White paper (vol 1) 41. Normann R, Ramìrez R (1994) Designing interactive strategy:
they are using social media to reach and communicate with companies'customers. As a result, and as the technology becomes more central in people's lives,
and communications among the enterprise's employees as well as better recruitment process by using social media platforms 9. Operational opportunities:
or engaging with social media so that they can have better communication and work more efficiently. However, such procedures can conflict with the enterprise's IT SECURITY policies 13.
shown in Table 5. 5 is an example of who is responsible for specific types of issues with different categories. 5. 8 Social Platforms Social media has a huge impact on not only the work environment,
which equals to 23.3 h, on this social platform each month 5. With the vast growth of social media as a way of communication and interaction between people,
Moreover, around the world, social media and new and smart mobile devices are becoming very important in personal relationships among people in a way that makes it challenging to make separation between the technology and personal social networks.
As pointed out by Aral et al. 7 social media platforms raise significant management questions such as, e g.,
, social media, into their‘‘marketing playbooks, ''in order to design and deliver effective brands strategies, considering the four key qualities shown in Fig. 7. 3. It is worth noting that,
Indeed, in recent years, we have assisted to a specific interest by researchers in investigating the role of employees about the management of reputation by businesses in social media 24.7.4 Case studies In this Section we discuss case studies illustrating issues related to digital business identity
incorporating social media in marketing playbooks. Elaborated from 23 140 7 Digital Business Identity networking and telephony solutions, 3 even small changes to a company's phone numbers
According to 28, the campaign gathered 3. 1 million paid media impressions and 100,000 social media impressions,
how globalisation, cloud computing and social media enable you to create an unfair advantage. Egxacting 7. Aral S, Dellarocas C, Godes D (2013) Introduction to the special issue social media and business transformation:
a framework for research. Inf Syst Res 24:3 13. doi: 10.1287/isre. 1120.0470 8. Hyman P (2013) Cybercrime:
managing employees and reputation in social media. J Mark Manag 1 26. doi: 10.1080/0267257x.2013.813577 25.
Social influence, 51,54 Social listening, 67,68, 72,78, 80,85 Social media, 5 Social network analysis, 69 Social software, 123 Software as service (Saas), 24
Youtube has become a powerful marketing channel, turning Gopro into one of the most engaged brands in social media, according to Inc,
with additional responses coming from comparison regions such as North america (see Figure 5). Influenced by social media-driven outreach
The internet, mobile communications and social media have empowered vast numbers of individuals across the globe to work,
and digital content teams in conveying the findings of the competitiveness reports to the public through press, web, and social media.
chips) and social trends (such as the widespread adoption of social media. Our collective discussions, comments, likes, dislikes,
chips) and social trends (such as the widespread adoption of social media. Our collective discussions, comments, likes, dislikes,
and automatically upload information to social media profiles to immediately compare athletic achievements with those of friends.
Haiti. 16 Likewise, analyzing social media discussions can identify crises or flu outbreaks. At an industrial level, big data analysis can yield very large benefits.
which are kept typically in organizations'data warehouses, big data builds on unstructured data from sources such as social media, text and video messages,
Usage statistics emanating from social media sites illustrate the sheer volume of unstructured data. For example, in 2012 Facebook reported that it was processing around 2. 5 billion new pieces of content daily. 2 Big data has the potential to infuse executive decisions with an unprecedented level of data-driven insights.
and analyzed by companies through their own websites or by monitoring social media. These details are collected all without that person's explicit consent, leading to significant public reservations about big data.
Social media platforms are demonstrated also to be great sources of relevant big data for example for sentiment analysis (to determine the voice
and have been using datasets from companies such as cell phone carriers and social media firms. Typical examples of these studies are labeled 4. Unfortunately,
or the risks associated with sharing through current social media. These data can then be used for the personal selfempowerment of each member,
while making significant profits from the sheer scale of its data holdings, has yet to find the Holy grail of social media data monetization.
because it requires simultaneously analyzing various types of information transactions, log data, mail documents, social media interactions, machine data, geospatial data, video and audio data,
including social media feeds, activity streams, and dark data (data that are currently unused but that have already been captured), machine instrumentation,
would it make the sentiment analysis more refined by including social media feeds, news sites, and so on?
for example, an analysis of social media sentiment analysis) are relatively easy to do. However, diagnostic analytics (which answers why did it happen?
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