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Survey on ICT and Electronic Commerce Use in Companies (SPAIN-Year 2013-First quarter 2014).pdf

19 september 2013 1 Survey on ICT and Electronic commerce Use in Companies Year 2013 First quarter 2014 Main results-98.3%of Spanish companies with 10 or more employees have Internet access in the first quarter 2014. Seven out of 10 of them have a website. -The percentage of companies with 10 or more employees using mobile broadband rises four points, standing at 78.3%.-91.1%of companies with 10 or more employees interact online with the Public Administrations in 2013. -The turnover created in companies with 10 or more employees due to electronic commerce reached 15.1%of the total sales in 2013, that is, 6. 7%higher than in 2012.98.3%of Spanish companies with 10 or more employees had an Internet connection in the first quarter 2014. Moreover, the use of computers has expanded to almost the entirety of these companies (99.2%).%)In turn, 87.3%had a Local area network (LAN) installed, and 61.9%had a Wireless Local area network 95.3%of companies were set up with mobile phones. On the other hand 75.8%of companies with Internet access had a website. In those with 250 or more employees, this percentage reached 95.7%.%Percentage over the total number of companies with 10 or more employees Number of employees TOTAL 10 to 49 50 to 249 250 or more%of companies with-Computers 99.2 99.1 99.5 99.8-Local area network 87.3 85.9 95.0 97.7-Wireless Local area network 61.9 59.5 74.2 81.1-Internet connection 98.3 98.2 99.1 99.8-Mobile telephony 95.3 94.8 97.8 99.4 -Other technologies (for example GPS, TPV, etc. 38.0 37.5 39.5 47.0%of companies with an Internet connection and website (1) 75.8 73.4 87.5 95.7%of companies that provide their employees with portable devices that allow a mobile connection to the Internet for business purposes (1) 54.6 50.1 77.2 90.3 (1) Percentage over the total number of companies with an Internet connection Use of ICT infrastructures by company size First Quarter 2014 2 54.6%of companies issued their employees with portable devices, enabling connection to the internet for company use. 36.4%of these were laptop computers, and 49%were smartphones or PDA phones. Employment and ICT training 25.1%of companies hired ICT experts and 11.1%hired new experts in 2013. In turn, 22.9%of companies invested in ICT training in 2013. For companies with 250 or more employees, this figure reached 59.8%,that is, six points over that of the last year. Evolution of ICT use in companies with more than 10 employees ICT use in companies with more than 10 employees had an uneven behaviour between the first quarter 2013 and the same period of 2014. On the one hand an increase of nearly four points in the use of mobile broadband and in the possession of a website can be observed. On the other hand, the growth was slighter regarding ICT use for interacting with Public Administrations (from 90.4%to 91.1%).%)Lastly, a slight decrease in the use of fixed broadband was registered. Evolution of the use of ICT in companies larger than 10 employees 71.6%73.6%90.4%98.5%75.8%78.3%91.1%98.1%0 25 50 75 100 Internet connection and Website (1) Mobile telephone broadband connection (1) Use of the Internet to interact with the Public Administration (1) Fixed broadband connection (1)( 1) Percentage over the total number of companies with an Internet connection 2013 2014 3 Types of Internet connection 99.9%of companies with 10 or more employees with an Internet connection accessed it via a broadband solution (fixed or mobile). The technologies used the most were access via DSL solutions (90.4%)and 3g or 4g mobile phones (74.2%).%)Companies with an Internet connection by type of that connection Percentage out of the total number of companies having 10 or more employees and an Internet connection First Quarter 2014 Number of empoyees TOTAL 10 to 49 50 to 249 250 or more Broadband (fixed or mobile) 99.9 99.8 100.0 100.0 Fixed broadband connection 98.1 97.9 99.1 99.7-DSL (ADSL, SDSL,..90.4 91.0 87.0 87.9-Networks Cable and fiber optic (FTTH) 21.1 17.0 38.6 67.4-Other fixed connections (PLC, leased line, satellite) 5. 4 3. 7 11.7 28.7 Mobile telephone broadband connection: 78.3 76.1 89.8 95.3-By means of 3g or 4g modem 55.0 51.1 73.7 88.6-By means of Mobile 3g or 4g 74.2 71.7 86.4 92.4 Other mobile connections (GPRS, EDGE, etc. 23.7 21.0 35.8 50.6 Website availability and use The main services offered by companies with 10 or more employees via their website were company introduction (90.5%),privacy policy statement or certification related to website security (65.2%)and access to catalogues and price lists (52.8%).%)Services available on the website Percentage over the total number of companies with 10 or more employees and an Internet connection First Quarter 2014 Company introduction 90.5 Privacy policy statement or certification related to website security 65.2 Access to product catalogues or price lists 52.8 Links or references to the social media profiles of the company 34.7 Possibility of electronic submission of complaint forms 26.4 Posting vacancies or receiving online job applications 21.1 Ordering or booking online 16.9 Online order tracking 11.1 Website customisation for regular users 8. 4 Possibility of customers customising or designing products 7. 38 4 Seven out of 10 companies used digital signatures in some communication with external agents. Of these, 98.4%used them to deal with the Public Administrations, and 17.2%to do so with suppliers and clients. In the year 2013,91. 1%of companies interacted with the Public Administrations via the Internet. The main objectives were obtaining information from the websites of the Public Administrations (80%downloading of forms (78.2), %and filling tax forms by means of a full electronic management (76.6%).%)Use of social media by companies with 10 or more employees 36.9%of companies used any social media due to work issues. Among them, 92.4%used social networks (Facebook, Linkedin, Tuenti, Google+,Viadeo, Yammer...40.9%used company blogs or microblogs (Twitter, Presently, Blogger, Typepad etc. and 39.6%did so with websites that share multimedia content (Youtube, Flickr, Picassa, Slideshare, Instagram...The social media least used were based Wiki tools for sharing knowledge (website whose pages may be edited by multiple volunteers via a web browser), representing 12.9%.%The main uses of social media were aimed towards marketing, advertising and image management (72.1%)and as a user information channel (56.8%).%)Out of the total number of companies, 87.3%stated that social media was useful, to a higher or lesser extent, for the development of their business. Use of Cloud computing solutions by companies with 10 or more employees At the beginning of 2014 15%of companies used Cloud computing solutions. Those used the most were information storage (69), %e-mail service (61.4) %and company database server (54.7%).53.4%of the companies that used Cloud computing did so by paying any service existing in servers of shared services suppliers. The main reasons that limited the companies using this service were the uncertainty about laws (32.3), %the risk of corporate security holes (31%)and the high price of Could Computing services (27.8%).%)The companies that did not use this service stated that they did not do so since their knowledge of this type of technology was advanced not very (46.5) %and/or it was not necessary for developing their business (45.9%).5 ICT use by Autonomous Community Companies with 10 or more employees whose headquarters are located in Cataluña, Comunidad de Madrid and Principado de Asturias presented the greatest intensities in their use of ICT in the first quarter 2014(*)*Conversely, those companies in the Autonomous Cities of Ceuta and Melilla and those companies in the Autonomous Communities of Extremadura and Castilla-La Mancha had the lowest percentages of use of information technologies.(**The intensities in the use of Information and Communication Technologies refer to the following indicators: Internet connection, Interaction with the Public Administrations, Mobile broadband, Website, Use of Social media and Cloud computing. First quarter 2014 Internet connection Interaction with the Public Administration (1) Mobile Broadband Connection (1) Internet connection and Website (1) Use of Social media (1) Cloud computing (1) TOTAL 98.3 91.1 78.3 75.8 36.9 15.0 Andalucía 97.6 94.4 74.9 70.9 40.5 11.2 Aragón 98.8 91.7 80.8 77.8 32.3 12.1 Asturias, Principado de 98.6 92.4 83.1 80.3 37.2 11.5 Balears Illes 99.4 89.1 76.5 71.4 35.5 12.1 Canarias 98.9 94.5 72.0 63.4 40.5 15.1 Cantabria 97.8 95.3 79.0 77.1 35.9 7. 2 Castilla y León 98.2 94.2 73.8 72.2 32.2 7. 9 Castilla-La Mancha 96.7 89.3 76.8 68.3 32.3 9. 3 Cataluña 99.0 90.1 82.4 83.5 39.7 20.8 Comunitat Valenciana 97.2 89.7 76.5 76.3 36.8 14.0 Extremadura 97.1 92.4 76.0 67.2 33.6 8. 0 Galicia 97.6 91.8 72.4 71.6 33.2 13.1 Madrid Comunidad de 98.6 91.5 81.5 76.3 39.8 19.3 Murcia, Región de 99.6 91.8 80.5 72.0 31.0 11.4 Navarra, Comunidad Foral de 98.9 87.7 80.7 79.1 30.1 10.1 País Vasco 98.7 84.4 76.9 78.4 28.4 13.8 Rioja, La 98.3 96.2 80.0 76.2 33.8 11.3 Ceuta 97.9 93.6 67.6 71.1 42.4 3. 2 Melilla 96.9 91.5 71.6 57.0 46.0 7. 4 (1 ) Percentage over the total number of companies with an Internet connection Use of ICT by Autonomous Community and Autonomous City in which the company is headquartered 6 Use of Internet, Website and Mobile broadband by Autonomous Community and Autonomous City in which the company is headquartered 71.1%57.0%63.4%71.5%72.2%70.9%67.2%76.3%71.4%68.3%78.5%77.1%76.2%72.0%79.1%77.8%76.4%83.5%80.3%67.6%71.6%72.0%72.2%73.8%74.9%76.0%76.5%76.5%76.8%77.0%79.0%80.0%80.5%80.7%80.8%81.7%82.4%83.1%0 20 40 60 80 100 Ceuta Melilla Canarias Galicia Castilla y León Andalucía Extremadura Comunitat Valenciana Balears Illes Castilla-La Mancha País Vasco Cantabria Rioja, La Murcia, Región de Navarra, Comunidad Foral de Aragón Madrid, Comunidad de Cataluña Asturias, Principado de Mobile broadband Internet and website 7 E-commerce Sales via e-commerce by companies with 10 or more employees 17.8%of companies with 10 or more employees carried out sales via electronic commerce in the year 2013. Turnover generated by these sales reached 195,443 million euros, 6. 7%more than in 2012. The branches of activity with the highest percentages of companies that carried out sales via e-commerce were the following: Accommodation services (80.7%),Food; beverages; tobacco; textile; clothing; leather and footwear; wood and cork; paper; graphic arts and reproduction of recorded media (25.2%)and Retail trade (23.7%)Sales via e-commerce represented 15.1%of the total sales made by companies with 10 or more employees, as compared with 14.0%from the previous year. 12.2%of companies carried out sales via electronic commerce on a website. The total value of these transactions was 59,315 million euros, 30.3%of the total electronic commerce sales. 68.2%of the sales by e-commerce were to companies (Business to business, B2b). The percentage of sales to final consumers (Business to consumer, B2c) was 29.9%.%Lastly, sales to the Public Administrations (Business to Government, B2g) represented 2. 0%.Purchases via e-commerce by companies with 10 or more employees 28.5%of companies with 10 or more employees made purchases via e-commerce during the year 2013. The total volume of orders of goods and services made via e-commerce reached 195,405. 4 million euros, 6. 8%more than in 2012. The branches of activity with the highest percentages of companies that made purchases via e-commerce were the ICT Sector (70.1%)and Information and communications (62.9%).%)Purchases via e-commerce represented 21.7%of the total purchases of companies with 10 or more employees, as compared with 20.3%the previous year. 26.9%of companies carried out purchases via electronic commerce on a website. The total value of these transactions was 87,517. 9 million euros, 44.8%of the total electronic commerce purchases. 79.1%of purchases via electronic commerce were made within inside Spain, 16.3%to other EU countries(*)and the remaining 4. 6%to other countries.(**Other EU countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands , Poland, Portugal, Romania, Slovenia, Slovak Republic, Sweden and United kingdom. 8 Performance of the percentage of companies with 10 or more employees that carried out electronic commerce (2008-2013) Percentages calculated over the total number of companies 20.3%24.1%23.3%22.5%22.6%28.5%11.1%13.1%12.2%14.2%14.4%17.8%05 10 15 20 25 30 2008 2009 2010 2011 2012 2013%Companies purchasing via e-commerce%Companies saling via e-commerce Performance of the volume of purchases and sales made via ecommerce by companies with 10 or more employees (2008-2013) Millions of euros 163,739 156,607 174,022 183,396 182,947 195,405 160,319 168,864 167,935 187,596 183,110 195,443 0 50,000 100,000 150,000 200,000 2008 2009 2010 2011 2012 2013 Volume of purchases via e-commerce Volume of sales via e-commerce 9 Performance of the interannual variation rate of the volume of purchases and of the volume of sales carried out via e-commerce by companies with 10 or more employees (2009-2013)- 4. 4%11.1%5. 4%-0. 2%6. 8%5 . 3%-0. 6%11.7%-2. 4%6. 7%-6-4-202468 10 12 14 2009 2010 2011 2012 2013 Interannual variation rate of the volume of purchases via e-commerce Interannual variation rate of the volume of sales via e-commerce Performance of the percentage of purchases and sales via e-commerce over the total sales and purchases by companies with 10 or more employees (2008-2013) 13.8%15.5%15.6%19.1%20.3%21.7%9. 6%11.5%11.5%13.7%14.0%15.1%05 10 15 20 25 2008 2009 2010 2011 2012 2013 Purchases via e-commerce.%%of the total purchases Sales via e-commerce.%%of the total sales ICT use in companies with fewer than 10 employees 72.3%of companies with fewer than 10 employees had computers, and 24.4%had a Local area network (LAN) installed, according to the data from the first quarter 2014.67.7%of micro-companies had Internet access, and 99%of them used some broadband access solution. Regarding communications, 76.5%of companies with fewer than 10 employees used mobile phones, compared to the 74.6%of the previous year, and 21.7%used other technologies (GPS, POS terminal, etc.).10 28.7%of companies with Internet access had a website. One year prior, this percentage was 29.3%.%ICT infrastructures in companies with less than 10 employees Percentage over the total number of companies with less than 10 employees First Quarter 2013 First Quarter 2014%companies having: -Computers 71.6 72.3-Local area network 24.0 24.4-Wireless Local area network 16.4 17.6-Internet connection 65.7 67.7-Broadband (fixed or mobile) Internet connection (1) 98.5 99.0 Mobile telephone 74.6 76.5 Other ICT infrastructures (i e. GPS, TPV, etc. 21.4 21.7%companies having Internet connection and website/webpage (1) 29.3 28.7 (1) Percentage over the total number of companies with less than 10 employees and an Internet connection Evolution of ICT use in companies with fewer than 10 employees ICT use also had an uneven behaviour in companies with fewer than 10 employees between the first quarter 2013 and the same period of 2014. Mobile broadband access experienced the most significant increase, from 56.8%to 66.4%.29.3%56.8%61.4%94.2%28.7%66.4%66.2%92.8%0 25 50 75 100 Internet connection and website (1) Mobile broadband connection (1) Interaction with the Public Administration by the Internet (1) Fixed broadband connection 1)( 1) Percentage over the total number of companies with an Internet connection 2013 2014 11 Methodological annex The survey on the Use of Information and Communication Technologies (ICT) and Electronic commerce in Companies is integrated in the statistics plans of the European union designed to quantify the Information Society. It is governed by European parliament and Council Regulation No. 808/2004, for carrying out statistics regarding the Information Society. The purpose of this statistical operation is to obtain the information necessary to measure the use of ICTS and Electronic commerce by companies in the Member States and thus provide a response to the i2010 comparative indicators as regards the business sector. The Survey has been conducted by the National Statistics Institute (INE), in cooperation with the National Foundation Centre of Reference for the Application of Information and Communication Technologies based on Open sources (CENATIC. Moreover, there is another partnership agreement with the Ministry of Industry, Tourism and Trade, through Public Business Entity Red. es, for the statistical measurement of the penetration of ICTS and Electronic commerce in the Spanish business network. Following the methodological recommendations of the Statistical Office of the European communities (Eurostat), the Survey considers a dual time scope; the variables regarding ICT use refer to the first quarter 2014, whereas the reference period for the general information on the company, electronic commerce and ICT training is the year 2013. This study has targeted 15,043 companies with 10 or more employees, and 10,618 companies with fewer than 10 employees, located in Spain and belonging to sections C, D e f, G h i, J, L, M, N and group 95.1, according to the National Classification of Economic activities (CNAE-2009). The sample was designed to offer results by branch of economic activity and by Autonomous Community. As regards Electronic commerce, any transaction carried out through telematic networks is considered to be as such. Goods and services are procured via these networks, but the payment or dispatch of the good or service may be performed using this channel or others. For further information see INEBASE-www. ine. es/en/All press releases at: www. ine. es/en/prensa/prensa en. htm Press Office: Telephone numbers: 91 583 93 63/94 08 Fax: 91 583 90 87-gprensa@ine. es Information Area: Telephone number: 91 583 91 00 Fax: 91 583 91 58 www. ine. es/infoine/?/L=1

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