making it easier in particular to undertake business-to-consumer ecommerce. We are making 39 million available in Energy Saving Supports for business in 2015
Jean-Marc Dufour FRANCE ECOMMERCE INTERNATIONAL Odile Dupeyré LUSIS AVOCATS Philippe Durand LANDWELL & ASSOCIÉS Benoit Fauvelet BANQUE DE FRANCE Jean-Pierre Ferret
and other online services in January 2012, containing 16 actions aimed at identifying the main obstacles to the Digital Single Market an doubling the volume of ecommerce in Europe by 201530.30 COM (2011) 942 final.
some on business to business transactions (e g. in Nantes or Venezuela), some on particular sectors such as care (e g.
some on business to business transactions (e g. in Nantes or Venezuela), some on particular sectors such as care (e g.
for building trust in the Digital Single Market for ecommerce and online services COM (2011) 942 Final, Here after the Communication;
and (last-instance) national case-law with the Ecommerce Directive. The conformity assessment concerns all 27 Member States
of which are relevant in the context of ecommerce and online services. These include: Restricted market access for new, card or online-banking based, payment service providers;
http://ec. europa. eu/internal market/consultations/docs/2010/ecommerce/summary report en. pdfhttp://ec. europa. eu/internal market/consultations/docs/2010/ecommerce/summary report en
Position Paper e-Regulation Ecommerce Europe's Proposal for Sustainable Growth of E-commerce in Europe www. ecommerce-europe. eu POSITION PAPER 3table of contents1 Introduction
42 General e-commerce regulation 52.1 The position of Ecommerce Europe 52.1.1 Stimulating trust in e-commerce 52.1.2 Country of origin vs Country of Destination 52.1.3 Tax obligations
52.1.4 Knowledge of legal obligations 62.1.5 Relevant areas outside the scope of the E-commerce Directive 63 Online contracts and consumer protection 63.1 Position of Ecommerce Europe 63.1.1
Harmonisation 63.1.2 Information requirements 73.1.3 Right to withdrawal 73.1.4 Common European Sales Law 73.2 Ecommerce Europe's additional proposals 73.1.5 Education and knowledge
dissemination 73.1.6 Self-regulation 74 Alternative and online dispute resolution 74.1 The position of Ecommerce Europe 84.1.1 (Self-)Regulation 84.1.2 Checks and balances 84.1.3 Voluntary
by default 84.1.4 ODR 84.2 Ecommerce Europe's additional proposals 84.2.1 Knowledge and Education 84.2.2 Stimulate education accessibility 84.2.3 Self-regulation 85 Data protection
and e-privacy 85.1 The position of Ecommerce Europe 95.1.1 General 95.1.2 Personal data and consent 95.1.3 Marketing, profiling
administrative burdens and sanctions 105.1.6 Data subject rights and consent 105.1.7 Regulation and enforcement 105.2 Ecommerce Europe's additional proposals 105.2.1 Knowledge and education 105.2.2
Self-regulation 106 Electronic signatures and e-identification 116.1 The position of Ecommerce Europe 116.1.1 Electronic signatures and e-Identification 116.1.2 Interoperability 116.2 Ecommerce Europe's additional
But while e commerce has grown spectacularly over these past two decades, the EU has taken not yet full advantage of the benefits provided by the Single Market.
'Ecommerce Europe welcomes the efforts of the European commission in this area and wishes to contribute to this important effort.
In this position paper, Ecommerce Europe sets out its ideas on the steps that need to be taken to create an uniform, effective,
Ecommerce Europe: Seeks harmonisation and simplification of e-commerce and consumer protection law. Seeks a fair balance between consumer
In many cases, self-regulation is preferable to formal legislation. 2. 1 The position of Ecommerce Europethe positions of Ecommerce Europe in the area of general e-commerce regulation are summarised
Although Ecommerce Europe acknowledges the importance of trust between consumers and merchants in the e-commerce sector,
Ecommerce Europe notes that the two most important challenges to cross border e-commerce are the lack of a coherent policy towards e-privacy
Ecommerce Europe therefore supports the conclusions of the European parliament report on the simplification and modernisation of the EU VAT system. 3 Steps should be taken to ensure a more uniform
POSITION PAPER 51 Summary of the responses to the Ecommerce directive evaluation2 http://www. retailresearch. org/onlineretailing. php3 European parliament's Committee on Internal Market and Consumer Protection, Simplifying
This is likely caused by the lack of legal harmonisation across the EU. Ecommerce Europe welcomes the initiative of the European commission of anEU code of online rights
Ecommerce Europe supports the conclusions and recommendations of the Copenhagen Economics study into the Pricing Behaviour of postal operators. 4 Cross border parcel-delivery should be improved, without disproportionally affecting e-commerce businesses. 53.
and common terms for online sales. 3. 1 Position of Ecommerce Europethe key positions of Ecommerce Europe in the area of online contracts and consumer protection are summarised below. 3
Copenhagen Economics5 GREEN PAPER An integrated parcel delivery market for the growth of e-commerce in the EU 6 Ecommerce Europe supports the action of the European commission to remove all remaining restrictions to cross-border
A better definition of the consumers'rights and obligations with regard to the right of withdrawal is necessary. 3. 1. 4 Common European Sales Law Ecommerce Europe opposes the notion of a non
Ecommerce Europe seeks full harmonization of European e-commerce legislation. However Ecommerce Europe opposes the proposal for a Common European Sales Law.
Even though such a proposal could potentially be helpful in achieving the objectives of the internal market, the current proposal lacks simplicity, legal clarity and the stability of contracts.
which are bound to national law only. 3. 2 Ecommerce Europe's additional proposals3. 1. 5 Education
Questions and Answers, Brussels, 18 december 2012 POSITION PAPER 84.1 The position of Ecommerce Europefor Ecommerce Europe, ADR is an important part of the trust framework for e-commerce.
The key positions of Ecommerce Europe in the area of ADR and ODR are summarised below. 4. 1. 1 (Self-)regulation
therefore, Ecommerce Europe supports a multi-stakeholder approach to ADR and ODR. 8 4. 1. 2 Checks and balances Include the core principles for ADR in a binding instrument,
Regular assessment of ADR compliance with those principles. 4. 1. 3 Voluntary by default Ecommerce Europe stresses that ADR/ODR must be a voluntary alternative to court settlement,
submission of evidence and the proceedings itself. 4. 2 Ecommerce Europe's additional proposals 4. 2. 1 Knowledge and Education Improve knowledge amongst both merchants
As such, Ecommerce Europe welcomes the revision of the EU data protection framework and the proposal for a general data protection Regulation.
For this reason, Ecommerce Europe calls on the EU, national authorities, operators and consumers to further reflect with relevant stakeholders (i e. data controllers
p. 282 5. 1 The position of Ecommerce Europefor Ecommerce Europe, privacy is an integral part of a sustainable relationship with the consumer.
The key positions of Ecommerce Europe in the area of data protection and e-Privacy are summarised below. 5. 1. 1 General European rules applicable to the processing of personal data must meet the dual objective of both
and ensuring the free movement of data within the EU. Ecommerce Europe stresses the need for general principles applicable to all processing of data,
Ecommerce Europe welcomes the instrument of a Regulation for data protection as it will ensure a harmonised approach to data protection in Europe.
Ecommerce Europe underlines the importance of thelegitimate interests of the data controller'as a ground for processing personal data.
Ecommerce Europe feels a more limited definition of personal data is necessary. Ecommerce Europe opposes the strict requirements for explicit consent proposed in the new Data protection Regulation
as it places an unnecessary burden on both consumers and merchants. An approach to consent requirements based on the sensitivity of the data processing activities is preferable.
Ecommerce Europe stresses that the balance between data protection and business interests as mentioned in Directive 95/46/EC-should be kept in place.
Ecommerce Europe emphasises the importance of profiling and states that profiling is a fundamental component of trade relations.
and international consistency Ecommerce Europe emphasizes the need for harmonisation and a level playing field within the EU and its Member States.
Ecommerce Europe opposes the financial penalties laid down in the Regulation. The proposed sanctions-which can run up to 2%of an enterprise's annual worldwide turnover-are disproportionate. 5. 1. 6 Data subject rights and consent Where possible,
Ecommerce Europe warns that aright to be forgotten'is technically not possible for web merchants.
Besides that, Ecommerce Europe would like to stress that the ability to withdraw personal information is laid already down in Directive 95/46/EC.
Ecommerce Europe questions the usefulness of theright to data portability, 'which has been introduced in the new draft regulation.
Ecommerce Europe thinks that the creation of such a right will discourage companies from implementing innovative services
For this reason, Ecommerce Europe challenges the impact assessment that has been carried out by the Commission.
5. 2 Ecommerce Europe's additional proposals5. 2. 1 Knowledge and education Both consumers and merchants need to be educated on (new) data protection requirements.
Ecommerce Europe recognizes the need for mutual recognition and acceptance of electronic identities given by Member States to their citizens by other Member States and thus welcomes the proposed e-Identification Regulation. 6. 1 The position of Ecommerce Europethe key
positions of Ecommerce Europe in the area of electronic signatures and e-Identification are summarised below. 6. 1. 1 Electronic signatures and e-Identification For merchants,
it is important to verify the identity of the customer. For consumers, e-Identification can help secure their online identities.
and e-Identification schemes is necessary to achieve the required economies of scale. 6. 2 Ecommerce Europe's additional proposals6. 2. 1 Knowledge
POSITION PAPER 11 POSITION PAPER Ecommerce Europe Rue d'Accolay 15 box 6b-1000 Brussels-Belgiumtel:+
www. ecommerce-europe. eucontact us at publicaffairs@ecommerce-europe. eutwitter:@
Reaping the benefits of ICT Europe's productivity challenge A report from the Economist Intelligence Unit sponsored by Microsoft The Economist Intelligence Unit 2004 1 Reaping the benefits of ICT Europe's productivity challenge Acknowledgements
Examples include a producer of environment-friendly products who used ecommerce as a new way to promote his products;
localization, and global ecommerce more generally, seems like a natural fit for Andalusia, given three factors:
which already offers an ecommerce course to businesses. One possible partner would be given FUNDACION EMPRENDE
. ecommerce-europe. eu with: Powered by: Europe B2c E-commerce reports 2014 Colophon Ecommerce Europe Rue de Trèves 59-61 B-1000 Brussels Belgium Tel:+
+32 (0) 2 502 31 34 Website: www. ecommerce-europe. eu Contact us at: info@ecommerce-europe. eu For reports:
research@ecommerce-europe. eu Twitter:@@Ecommerce eu In cooperation with: Powered by: 15+National Associations: Austria Belgium Czech republic Denmark Finland Finland France Greece Ireland Italy Netherlands Norway Poland Spain Switzerland Table of contents INFOGRAPHIC NATIONAL ASSOCIATIONS page
4 PREFACE page 5 OUR REPORT PARTNERS page 6-11 A BRIEF INTRODUCTION TO EUROPE page 12-16 Overview of the European countries page 13 European Digital
Single Market page 15 Impact of E-commerce on the Economy page 16 GLOBAL B2c E-COMMERCE IN BRIEF page 17-19 Infographic page 18 The Global Infographic
page 57 E-commerce markets page 58 OVERVIEW AND FORECAST page 59-62 Overview page 60 Forecast page 62 ABOUT ECOMMERCE EUROPE page
63 Ecommerce Europeassociation data at a glance 2014 European Reports Reports include country profiles, trends & Infographics.
264 million people are e-shoppers Europe 363.1 bn+16.3%EU28 317.9 bn+14.7%69%100%Ecommerce Europe June
2014 www. ecommerce-europe. eu info: info@ecommerce-europe. eu reports: research@ecommerce-europe. eu Rue de Trèves 59-61 B-1000 Brussels Belgium Tel:+
+32 (0) 2 502 31 34 Twitter:@@Ecommerce eu Free download at: https://www. ecommerce-europe. eu/facts-figures/free-downloads Positioning papers 1. e-Regulations 2. e-Privacy&transparency 3. e-Payments
4. e-Identification & Trust Services 5. e-logistics François Momboisse President of Ecommerce Europe European B2c E-commerce Reports 2014 Preface Wijnand
Jongen Chair of the Executive Committee The importance of e-commerce continuous to grow. More and more people buy their products
and services online and they do so from various places, such as at home, at work, en route or in the highstreet and sometimes already online in the store.
Ecommerce Europe strongly believes that it is with economic facts that messages in support of our industry can be heard.
Therefore, we are delighted to present the second edition of the Ecommerce Europe B2c Research Reports.
In total, Ecommerce Europe annually publishes several reports; five comprehensive regional reports (Western europe, Northern europe, Eastern europe, Southern Europe and Central europe), a number of global reports and this European report,
Through the Ecommerce Europe B2c Research Reports we want to share our knowledge with our readers around the world.
purchase reports or become involved with Ecommerce Europe or one of our national associations so that you can receive the reports for free,
please contact us via our website www. ecommerce-europe. eu or send us an email at research@ecommerceeurope. eu. Our Report Partners This report is powered by the following partners Gfk is trusted the source of relevant market
For example, the e in ecommerce is disappearing. There is no longer a strict separation between online retail and shopping at bricks-and-mortar shops,
Markets like Australia, Brazil and Indonesia contain a lot of possibilities for European companies. www. ecommerce-europe. eu A Brief Introduction to Europe An Overview of Europe and the European union Country Capital
%Ecommerce Europe estimates the share of the European Internet economy in the GDP at 2. 2,
Ecommerce Europe estimates the number of B2c websites to have grown to 645, 250 at the end of 2013, growing at a pace of 15 to 20%per year.
Ecommerce Europe estimates the annual number of B2c parcels sent to customers domestically and cross-border to other (European countries at 3. 7 billion
Number of parcels sent in Europe Highlights of Global E-commerce www. ecommerce-europe. eu Global B2c E-commerce In brief More elaborate information on global e-commerce can be found in our Global Reports,
social media users Ecommerce Europe June 2014 www. ecommerce-europe. eu info: info@ecommerce-europe. eu for reports:
research@ecommerce-europe. eu Ecommerce Europe Rue de Trèves 59-61 B-1000 Brussels Belgium Tel:+
+32 (0) 2 502 31 34 Twitter:@@Ecommerce eu Global Global 1, 173.5 bn+13.6%Total B2c e-sales 2013 of goods and services 1 2 3 73.4%Share of Internet users
Market of Goods & Services www. ecommerce-europe. eu B2c E-commerce in Europe 2013 Key B2c E-commerce Data of Goods and Services at a Glance;
317.9 bn 14.7% 16.4 trn GDP 2013 Ecommerce Europe June 2014 www. ecommerce-europe. eu info:
info@ecommerce-europe. eu for reports: research@ecommerce-europe. eu Rue de Trèves 59-61 B-1000 Brussels Belgium Tel:+
+32 (0) 2 502 31 34 Twitter:@@Ecommerce eu Powered by: In cooperation with: Free download at:
https://www. ecommerce-europe. eu/facts-figures/free-downloads Internet Penetration Internet penetration The average Internet penetration in Europe increased to 74%in 2013.
The share of the top 10 countries in the total European B2c ecommerce (worth of:
Ecommerce Europe, 2014 Sales of Popular Technical Consumer goods B2c E-commerce in Europe Consumer Electronics; 21.50%Major Domestic Appliances;
Gfk, 2014 An Overview of B2c E-commerce Markets of Goods & Services in Western europe www. ecommerce-europe. eu Western europe Western europe Europe 363.1 bn+16.3
Ecommerce Europe June 2014 www. ecommerce-europe. eu info: info@ecommerce-europe. eu for reports:
research@ecommerce-europe. eu Twitter:@@Ecommerce eu Free download at: https://www. ecommerce-europe. eu/facts-figures/free-downloads In cooperation with:
National e-commerce Associations: Belgium France Ireland Netherlands United kingdom The UK is the largest e-commerce market of Europe.
In total, The british e-commerce turnover amounted to 107. 1bn in 2013. This number is forecast to grow by 11.4%to 127. 4bn in 2014.
In general, major credit cards are preferred the ecommerce payment methods in France. The most popular method is Carte Bleue (often linked to Visa),
www. ecommerce-europe. eu Central europe Central europe Europe 363.1 bn+16.3%EU 28 317.9 bn+14.7%Central europe 93.3
bn+22.7%Total B2c Ecommerce 2013 of goods & services 165 million people live in Central europe 130 million people use the Internet 68 million people are e
Ecommerce Europe June 2014 www. ecommerce-europe. eu info: info@ecommerce-europe. eu for reports:
research@ecommerce-europe. eu Twitter:@@Ecommerce eu Free download at: https://www. ecommerce-europe. eu/facts-figures/free-downloads In cooperation with:
Switzerland In 2013, Switzerland had 6. 67 million Internet users, which represented a penetration of 83%for a population of eight million people.
Between 2009 and 2013, The swiss B2c ecommerce market almost doubled to reach around 10. 2bn.
The number of e-shoppers is estimated at 5. 7 million in 2013 and on average they each spent around 1, 789.
898 5. 7 million e-shoppers in 2013 E-commerce Markets Central europe An Overview of B2c E-commerce Markets of Goods & Services in Southern Europe www. ecommerce
41 bn+18.9%Total B2c Ecommerce 2013 of goods & services 59%212 million people live in Southern Europe 125 million people use the Internet 48
Ecommerce Europe June 2014 www. ecommerce-europe. eu info: info@ecommerce-europe. eu for reports:
research@ecommerce-europe. eu Twitter:@@Ecommerce eu Free download at: https://www. ecommerce-europe. eu/facts-figures/free-downloads In cooperation with:
Italy There were about 37.5 million Italians connected to the Internet in 2013, which resulted in an Internet penetration of 61%.
%This was the second-lowest rate in Southern Europe, with only Turkey scoring lower. For 2014, a penetration of 64%is forecast.
%ecommerce turnover amounted to 14. 4bn, which represents more than a third of Southern Europe's total B2c e-commerce turnover.
& Services in Northern europe www. ecommerce-europe. eu Northern europe Northern europe Europe 361.1 bn+16.3%EU 28 317.9 bn+14.7%Northern europe
31.9 bn+12.7%Total B2c Ecommerce 2013 of goods & services 90%100%32 million people live in Northern europe 29 million people use the Internet
Ecommerce Europe June 2014 www. ecommerce-europe. eu info: info@ecommerce-europe. eu for reports:
research@ecommerce-europe. eu Twitter:@@Ecommerce eu Free download at: https://www. ecommerce-europe. eu/facts-figures/free-downloads In cooperation with:
Denmark The average annual online spending per Danish e-shopper was 2, 145 in 2013.
The amount spent online per ehousehold was 3, 768 in that year. In both categories, the Danes were among the top countries in Europe.
& Services in Eastern europe www. ecommerce-europe. eu Eastern europe Eastern europe Europe 363.1 bn+16.3%EU 28 317 bn+14.7%Eastern europe
19.3 bn+47.3%Total B2c Ecommerce 2013 of goods & services 56%100%248 million people live in Eastern europe 139 million people use the Internet
Ecommerce Europe June 2014 www. ecommerce-europe. eu info: info@ecommerce-europe. eu for reports:
research@ecommerce-europe. eu Twitter:@@Ecommerce eu Free download at: https://www. ecommerce-europe. eu/facts-figures/free-downloads In cooperation with:
General Overview Tables and Forecast of B2c European E-commerce Turnover of Goods & Services www. ecommerce-europe. eu Overview and Forecast Overview of Online B2c E-commerce
Sales Growth Source: Ecommerce Europe, 2014 OVERVIEW ONLINE B2c E-COMMERCE SALES GROWTH 2010-2014 Based upon online sales growth of goods and services, 2013 Countries 2010
2011 2012 2013 2014 (f) Russia 29.7%29.2%32.7%50.5%16. 1%Ukraine 88.1%45.3%47.1%48.0%21.6%Turkey N
/A 57.4%35.9%35.0%12.3%Romania 30.7%41.2%33.3%30.0%15.4%Germany 17.3%16.7%21.7%26.8%20.6%Greece 50.0%50.0%42.2
. 2%5. 9%6. 1%Overview and Forecast www. ecommerce-europe. eu Ecommerce Europe and its Reports Information about Ecommerce Europe and its Reports About the Authors Aad Weening,
At the moment, Weening is Senior Advisor at Ecommerce Europe. Bert Nagelvoort, Senior Researcher E-commerce Bert Nagelvoort (1977) has been working for Ecommerce Europe since 2013.
He is involved in international e-commerce and develops the Ecommerce Europe reports. He studied Business Administration at Radboud University Nijmegen and he has a great interest in the international (digital economy and e-commerce.
Previously, he worked as Project Manager in the financial services industry. Please feel free to contact Bert at:
bertnagelvoort@ecommerce-europe. eu Richard van Welie, Editor Richard van Welie (1979) has been working for Ecommerce Europe as an editor since March 2014.
One of his main tasks is providing content for the Ecommerce Europe reports. After graduating in Communication Sciences in 2004,
Since 2013 he has been Director of research & Advice at Ecommerce Europe. He is also director of the ecommerce Foundation,
a research institute offering practical e-commerce research and benchmark services. Peter van den Brink, Trainee Research & Advice Peter van den Brink (1992) has worked for Ecommerce Europe since 2014.
He studies Business Management at the University of Applied sciences in Ede. He is involved in the research of the e-commerce market
and is developer of the Ecommerce Europe reports. About Ecommerce Europe
EN 1 Error! Unknown document property name. EN European Competitiveness in Key Enabling Technologies FINAL REPORT Authors:
Birgit Aschhoff, Dirk Crass, Katrin Cremers, Christoph Grimpe, Christian Rammer Centre for European Economic Research (ZEW), Mannheim, Germany Felix Brandes, Fernando
Within the business to business (B2b) sector, companies are responding to the disaggregated supply chain model, and providing services which had been managed formerlyin-house,
With improved access, broadband and the research and graduate output in the region, Waterford has the potential to develop activities in areas such as Cloud computing, egames, international and financial services, ecommerce and other content businesses.
With improved access, broadband and the research and graduate output in the region, Waterford has the potential to develop activities in areas such as Cloud computing, egames, financial services, ecommerce and other content businesses.
The deployment of a culture of open data and secured online access, the harnessing of a true digital single market (ecommerce),
and stimulating demand for new applications (cloud computing, ebusiness) and ICT usage (ecommerce for SMES and consumers, smart energy networks and low energy lighting, ICT R&d, etc..
On ecommerce, this is also linked to the supply side, as the percentage of SMES selling online is also below the average.
) 4b2 ecommerce Turnover%turnover of SMES (no financial sector, 10-249 employees) 6. 9%(2014) 18 5. 1%(2013) 22 8. 8
In freight transport and logistics, ecommerce includes initiating, tracking, and acknowledging shipments online. The special role of this subsector in this context is that its business is exactly to provide these services to other industries.
In all cases, ecommerce is in this sector closely linked with the objective to optimise business processes:
'they constitute ecommerce. Transactions can be broken down into different phases and related business processes, each
The addendum regarding payment and delivery illustrates the difficulty mentioned above to specify which of the processes along the transaction phases constitute ecommerce (see Exhibit 1. 2-2). The OECD definition excludes the pre-sale/pre-purchase 10 In 1999,
This is possible through the interconnection of the system with the global e commerce shipping platform INTTRA,
The interconnection with the global e commerce shipping platform (INTTRA) has enabled AIT to automate the shipping instructions.
E-Procurement-Pros and Cons. http://ecommerce. hostip. info/pages/421/E-Procurement-PROS-CONS. html Fret SNCF, http://fret. sncf
Ecommerce Europe welcomes the presentation of the study but stresses that the findings should be evaluated critically
Ecommerce Europe stresses that with digital issues, an integrated approach is needed. TTWEEEETT 0 0 Registered webshops 0 4 8 6 Business Partners 0 0 3 2 See all>See all>News Dec 19,
2014 European parliament united in boosting Digital Agenda Dec 18, 2014 Many of Ecommerce Europe's priorities taken up by LLIIKKEE 0 SSHHAARREE
A conceptual analysis of the transportation impacts of B2c ecommerce. Transportation, vol. 31, pp. 257-284.
ecommerce) in the globalised market Gathering foreign language information like publications and patents Participating actively in international conferences and fairs Detecting international trends and challenges Foreign language competence in Innovation"Innosupport:
Examples include a producer of environment-friendly products who used ecommerce as a new way to promote his products;
It creates a business to business environment in a regional context. It is a flexible but simple concept.
i) more business to business, business to research, research to research, research to community and business to community interactions;
driven by advertising and ecommerce sales of various kinds. Direct research support or public sector programmes aimed at companies are notable by their absence.
Other relevant cases are in ecommerce of books national operations in the UK and Germany were bought out by Amazon as a way of extending its competitive profile into new geographic markets
85 4 Field of action III-ecommerce, Research-Development and innovation in ICT...87 4. 1 ecommerce...
87 4. 1. 1 Introduction...87 4. 1. 2 European context...87 Page 4 of 170 4. 1. 3 National context...
128 SWOT for ICT in ecommerce...130 SWOT for R&d and Innovation in ICT...132 SWOT For Romanian ICT Infrastructure...
Field of action 3-ecommerce Research & development and Innovation in ICT builds on the comparative advantages of regional Romania and supports economic growth in the private sector.
education, health and culture V-Research and innovation 3. ecommerce, Research-Development and Innovation in ICT Improve the existing framework for electronic commerce,
which provides 3. 1. Support ecommerce for achieving economic growth and development at the European digital single market
To be defined based on Appendix 5 Methodology Field of action 3 ecommerce, Research-Development and Improvement of the regulatory framework for the support of the ecommerce system and the retail commerce transfer in the electronic media.
Ministry for Information Society (responsible) Ministry of Economy (support) ICT in ecommerce%SMES which receive orders online.
Page 24 of 170 Innovation in ICT Ministry of Public Finances (support) Ministry of Labor (support) Target:
0, 9%ecommerce 171,489, 313 EUR 4, 3%Research-Development and Innovation in ICT 10,564, 304 EUR 0, 3%Broadband 3, 100,000
X X ICT in Health X ICT in Culture X e-Inclusion X X ecommerce X Research-Development and Innovation In ICT X Broadband
-Culture-ecommerce-Security (Enabler) produce and require massive amounts of data, often unstructured and increasingly in real-time The benefits of leveraging Big data concepts include:
Ministry of Education with support from Ministry for Information Society Page 87 of 170 4 FIELD OF ACTION III-ECOMMERCE, RESEARCH-DEVELOPMENT
AND INNOVATION IN ICT 4. 1 ECOMMERCE 4. 1. 1 Introduction Preamble The online services play a more and more important role in the everyday life of the European union citizens.
In 2013,30%of people living in Europe use ecommerce service. ecommerce Definition ecommerce (Electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World wide web.
Electronic commerce or ecommerce is currently a catalyst for other technologies, such as: electronic funds transfer, supply chain management, internet marketing, social media, electronic data interchange.
European B2c ecommerce is developing extremely well. In 2010 Europe overtook the USA, the biggest market in the world until then.
%ecommerce Europe estimates the share of the European Internet economy at 3. 5, %a percentage that is set to double by 2016 and to triple by 2020.
4. 1. 3 National context ecommerce Approach in Romania The Eastern European region, led by Russia,
Ecommerce Europe, 2013: e-sales of goods and services National Indicators pertaining to ecommerce According to the data provided by Digital Agenda Scoreboard 2014 for Romania,
only 8%of population aged between 16-74 years has used the internet in 2012 for the acquisition of goods and services for personal use in Romania.
and to the valued of 8%recorded in 2010.15 Regarding the ecommerce use by the business environment,
or bought services online. 4. 1. 4 Strategic Lines of Development Strategic Lines of Development for ecommerce in Romania Strategic Lines of Development Lines of Action Comments Developing
and in other sectors of economy pursuant to externalities. ecommerce Based on the data supplied by Eurostat,
Page 130 of 170 SWOT FOR ICT IN ECOMMERCE Strengths Weaknesses The awarding of funds available through the EU 2014-2020 programme The easy and rapid information exchange between the seller and the buyer
and facilitation of the product acquisition and delivery services by means of the e-commerce system Easy resolution of abuses and litigations specific for the ecommerce system by means of special organisms provided in this respect Detailed
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