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in some cases suchbusiness-school language'even disturbs meaningful strategic discussion. This problem might be mitigated by adapting language to fit the traditions of the research arena.
universities and business enterprises would it not be a useful addition to benefit from this expertise by developing a focused strategic discussion based around their experiences i e
where the motivation is oriented towards using the future scenarios for strategic discussions. The focus here is less on
the strategic discussion has its origin in uncertainty, both in the external environment and within the organization.
In the first group, we found that the scenarios are used for supporting strategic discussions about futures that are shaped by surprise and confrontation.
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