and each store must be serviced by a complex logistical and transportation infrastructure. If any industry is ripe for disruption by online shopping
then deliver them to customers by bicycle. Instacart has raised more than $11 million in venture financing.
the electric car company, is slowly reshaping how people think about driving. Following the same pattern can help any social entrepreneur get people excited about world-changing products.
ELECTRIC CARS AND THE DIFFUSION OF INNOVATIONS THEORY Elon musk is the man behind Paypal Spacex, and Tesla Motors.
to build a market for electric cars, beginning with luxury cars, and then expanding over time to reach a broader consumer base.
that is, it wasn t simply about building an amazing electric car, it was also about creating an environment in
and he understood what it would take to get that group behind the wheel of an electric car.
He would need to design a car that could be compelling enough to act as a status symbol for young professionals in the insular community of Silicon valley.
He knew his audience would be highly technologically literate and very social in both how they bought the car
He needed a luxury car that would be theit car in Silicon valley. But perhaps as importantly, he would need to find a solution for the incredibly expensive battery technology needed for the car to work.
Just the battery for an electric car costs more than double the price of an entry-level car in the market.
For this reason alone, Tesla would have to focus on the luxury end of the market.
Tesla s cars are designed and built for the Google or Apple executive. The Apple headquarters boast more Teslas than a Tesla showroom.
Five years after the introduction of its Model S car Tesla was reporting a profit,
and the Model S had become the third best-selling luxury car, behind only the Mercedes E Class and BMW 5 Series.
ensuring the car is safe before it gets on the road, and in turn bringing along the more risk-averse parts of the population.
Tesla is building a network of car superchargers so that owners can drive coast-to-coast without range anxiety.
The next segment it needs to reach is the early majoritywho can move the company from a niche car manufacturer into a global powerhouse.
And though they look to the previous group for guidance they often have practical considerations that make it hard to adopt a change.
he needs to invest in the electric car market, and not just his cars. Tesla won t succeed just by selling electric cars.
They need to grow the overall electric vehicle market. They need to remove barriers for their competitors so they can join them in moving away from gas-fueled cars.
To this end, Tesla now sells their patented powertrain components to competitors. They are concerned less about the competition taking up market share than building the market
and creating scale that will bring the prices down enough to be viable options for the average car buyer.
By selling luxury electric cars first Musk and his team at Tesla have accelerated actually the development of technology for the market.
Tesla s success has created further hope for electric cars and spurred investment in research and development. Musk s initial customers were largely in Silicon valley
and connected to venture funding, a proximity that ultimately increased investment in batteries and renewable energy.
But while the initial scale of his operations allowed Musk to create additional demand and begin to bring down prices,
and ultimately it will need to be easier than owning a gas fueled car. In order for the laggardsthe most risk-averse group of allto come along,
or simply no more gas stations left to fuel their antique cars. But if Musk sluxury cars for the tech-elite strategy works, it will ultimately allow Musk to sell electric-powered sedans and minivans to families in Ohio.
It sounds intuitive, maybe even obvious, but most entrepreneurs (particularly those working on social issues) don t follow this model.
why Elon musk first entered the electric car market by focusing on luxury cars, and other social changes like sustainability, same-sex marriage, andin my casepro bono services.
#Tokyo s urban train stations turned into farms in an effort to green the city Soradofarms
But in an effort to green the city, officials have given up the space on the roof train stations to make community gardens.
The Soradofarms sit atop five train stations that are run by the East Japan Railway Company. The first one in Tokyo is located on top of Ebisu station
The small plot of land has a waiting list for commuters keen to have some time in the garden
Makoto Kawada, a spokesperson for East Japan Railway Company, told Fast Co. Exist: We re promoting the greening of the city.
We started this vegetable garden business out of a desire to contribute to the environmental maintenance and the revitalization of the area along the train line.
and safety concerns that have dogged the use of these aerial high-fliers in more heavily populated areas.
The Association for Unmanned Vehicle Systems International, the trade group that represents producers and users of drones and other robotic equipment, predicts that 80%of the commercial market for drones will eventually be for agricultural uses.
Once the Federal Aviation Administration establishes guidelines for commercial use, the drone industry said it expects more than 100,000 jobs to be created
Today, satellites, manned planes and walking the field are the main ways farmers monitor their crops.
000 for a plane the farmer puts together up to around $160, 000 for a military-style device are equipped with infrared cameras,
sensors and other technology controlled by a pilot on the ground. The sticker shock may be steep
He s used the aircraft, which covers about 80 acres an hour, to study how yields on his property are affected by changes in topography.
A major reason to hire someone instead of buying is the extensive training needed to operate the costly piece of machinery and the complexity of flying it.
has positioned itself to sell drones in much the same way as General motors works with its dealers to peddle cars.
there is some uncertainty over how much flexibility the federal government has given really agriculture to use the aircraft.
Even farm operators and drone companies are divided over how much authority they have been given to fly the aircraft.
Until then, the agency said some operators will continue to incorrectly assume they can operate drones under the guise of existing model aircraft rules
which would cover planes flown for personal use below 400 feet, within eyesight and a safe distance from airports and populated areas.
We are concerned about any (Unmanned Aircraft Systems) operation that poses a hazard to other aircraft or to people and property on the ground,
If we receive a complaint about such UAS flights, we investigate to determine if the operator violated FAA safety regulations.
The Association for Unmanned Vehicle Systems International has been pressing the FAA to allow limited drone use for some operations like farmers
which is to regulate the entire airspace to prevent anyone from flying, said Ben Gielow, general counsel of the Association for Unmanned Vehicle Systems International.
As federal regulators struggle to define how drones can be used for commercial purposes, many countries around the world have loose guidelines for how these devices can be used.
As usual, once I landed at the airport, I made my way to the customs area where
Long lines in airport customs is not unusual. But as I waded through this 45-minute process
Since there were two separate customs areas at the Istanbul airport, my rough calculations came out to well over 10 million man-hours a year wasted at this one single airport.
It s not unusual for governments to waste people s time over what they like to phrase asthe greater good.
The same goes for TSA-like security agents on the front end of airports. Within the next decade, 90%of those jobs will be gone as well.
Some of the positions he mentioned were commercial pilots, legal work, technical writing, telemarketers, accountants, retail workers,
Personal Rapid transit Systems (PRTS) PRTS like Hyperloop, Skytran, Jpods, and ET3 offer a new dimension in transportation.
They operate above the fray, independent of the frenetic energy of today s highways, airports, train, and bus depots.
Details here. 1. Station Designers & Architects 2. Circulation Engineers 3. Traffic Flow Analyzers 4. Command Center Operators 5. Traffic Transitionists 6
Drone Classification Gurus Different laws will apply to different classifications of drone vehicles. 41. Drone Standards Specialists 42.
Cleanup Teams Drivers need not apply! Driverless Everything Driverless technology will initially require a driver, but it will quickly creep into everyday use
much as airbags did. First as an expensive option for luxury cars, but eventually it will become a safety feature stipulated by the government.
Over the next 10 years we will see the first wave of autonomous vehicles hit the roads,
with some of the first inroads made by vehicles that deliver packages, groceries, and fast-mail envelopes. 104.
Delivery Dispatchers 105. Traffic Monitoring System Planners, Designers, and Operators 106. Automated Traffic Architects and Engineers 107.
Airport Security systems Dismantlers 144. Airport Customs Dismantlers Living on the edge of tomorrow! Extreme Innovation Outside of the multiple categories listed above are a number of unusual jobs, many still decades away.
Here are just a few to whet your appetite. 145. Extinction Revivalists People who revive extinct animals. 146.
Robotic Earthworm Drivers The most valuable land on the planet will soon be the landfills
it will create untold opportunity for non-surface based housing and transportation systems, weather control, and other kinds of experimentation. 161.
#How NASA scientists plan to farm on Mars Scientist Angelo Vermeulen on a Mars mock-up in Hawaii.
NASA has big plans for Mars in the coming decades, including intentions to blast a fifth rover onto the planet s surface by 2020
and send a manned mission by 2030. But long before humans step onto Mars barren terrain,
NASA-funded team that spent four months last year on the hills of the Mauna loa volcano in Hawaii to study
volcanic soil is similar to that of Mars. Vermeulen says one of the team s main concerns was combating what s known asmenu fatigue in astronauts.
astronaut. While the HI-SEAS team s primary research goal was to compare prepackaged foods
and meals astronauts could make with a limited supply of shelf-stable ingredients, members were encouraged also to devise their own studies on the Mars mock-up.
and, as such, free up time for the astronauts, he says. Vermeulen also experimented with growing sprouts to give the HI-SEAS team a change of pace from shelf food.
He says the mung beans were used in a curry dish consumed by the astronauts, and the alfalfa were added to a sushi recipe.
soil provided by NASA and compared those crops to a control group that used soil from the nearby banks of the Rhine river.
If astronauts are able to continually grow fresh food on Mars through reproduction, it would bode well for them both physically
says Allan Walker from Massachusetts General Hospital. Milk contains a vast cocktail of molecules, and immunoglobin A (Iga or SIGA) is one of them.
Water Balloons+Sound trigger=Epic family portrait! Later they all had to be treated for delusions of grandeur!..
Aside from area residents these markets are sought-after by travelers. In most of the markets shows performances carolers and other musicians play at various times over the course of the market season.
AP Photo/Andrew Medichini) It has become a popular spot for both tourists and Italian citizens as the Pope also conducts his midnight mass inside the Basilica. 5. Krampusnacht Also known as the night of Krampus this holiday is celebrated on the eve of St nicholas'Day Dec 5 in Austria and other parts of Europe.
A man dressed as a Krampus the companion of St nicholas and one of Austria's unique Advent traditions makes his way during a traditional Krampus procession in Lofer Austrian province of Salzburg Saturday Nov 30 2013.
It also offers no flexibility in addressing the steadily changing demand for power during the morning and evening rush hours on the grid known as ramps.
which protects free speech. 4. Lonely birthdays The government shutdown coincided withâ Yosemite national park s 123rd and NASA's 55th birthday.
A space rock threatens Earth when NASA out? The Asteroid Watch program based at NASA's Jet propulsion laboratory in Pasadena Calif. has ceased activity along with other federally funded agencies.
Fortunately however the Minor planet Centerâ in Cambridge Mass. and the European space agency are still on the watch in case a space rock nears planet Earth. 15.
Most searched terms by Americans over the last seven days While there was an explosive increase in Google searches for government shutdown
or to property although occasionally a car parked under a cicada-infested tree could get covered in small droppings.
their calls can reach to 100 decibels about the same noise intensity as a nearby motorcycle.
s Jet propulsion laboratory in Pasadena Calif. has ceased activity along with other federally funded agencies. Fortunately however the<a href=http://www. space. com/23035-government-shutdown-dangerous-asteroids-search. html>Minor planet Center</a>in Cambridge Mass. and the European space agency are still on the watch in case a space rock nears planet Earth.</
</p><p></p><p>While there was an explosive increase in Google searches for government shutdown and healthcare. gov over the last seven days it appears football coach Lane Kiffin and Sen.
Even NASA is considering quinoa for long-duration planetary space flights perhaps as an apology for its Tang years.
Who cares that we might try to sleepwalkâ our way behind the wheel of a car?
Now is a good time to remind them of the importance of washing up before meals and after every trip to the bathroom.
(or almost ripe) and spends little time in transit. If you live near a farm you may even get to go pick your own.
Meanwhile humans typically opt out of energy-intensive habits such as walking to destinations because people also inherited brains hardwired to want to save energy. 10 Things That Make Humans Special Here are five day-to-day decisions modern humans face that are made complicated by their Stone age bodies:
t really suitable for a big glass of water (unless<a href=http://www. space. com/20867-astronauts-drink-urine-and-other-wastewater-video. html>you'
re on the International Space station</a>)much of it could be put to use watering crops freeing up freshwater for drinking.
(unless you're on the International Space station) much of it could be put to use watering crops freeing up freshwater for drinking.
In these instances Van Horn recommended choosing a salad or plain hamburger without the bun or condiments.
and buying better cars like hybrids or electric vehicles powered by renewable sources. You can also do simple things like turning off lights
and appliances using programmable thermostats and replacing air filters in HVAC systems. Using less plastic would be another good place to start.
Space psychologists study how astronauts cope with the conditions of spaceflight and the weightless environment in space.
Astronauts'work is very continuous and highly regimented. The actual spaceflight involves unfamiliar physical sensations such as weightlessness and acceleration.
Space psychologists make recommendations about the best way for astronauts to perform physical and mental work as well as rest.
It converts its restaurants'fryer fat into biodiesel fuel for the mall's security vehicles according to the site's MOABLOG.
I think it's becoming general knowledge that Santa is taking a'trip'with his reindeer. 6 Surprising Facts About Reindeer Amongst the Siberian shamans you have an animal spirit you can journey with in your vision quest Ruck continued.
(which later became famous as'Twas the Night Before Christmas). ) The poem is credited to Clement Clarke Moore an aristocratic academic who lived in New york city.
At the very least Arthur wrote Santa's sleigh and reindeer are probably references to various related northern European mythology.
For example the Norse god Thor (known in German as Donner) flew in a chariot drawn by two goats
If you look at the evidence of Siberian shamanism which I've done Hutton said you find that shamans didn't travel by sleigh didn't usually deal with reindeer spirits very rarely took the mushrooms to get trances didn't have red-and-white clothes.
As for sleighs the point isn't the exact mode of travel but that the trip involves transportation to a different celestial realm Rush said.
Sometimes people would also drink the urine of the shaman or the reindeer as the hallucinogenic compounds are excreted this way without some of the harmful chemicals present in the fungi
ve cleaned your choppers gently brush the surface of your tongue from back to front.
This meant days-long backpacking trips into remote wilderness or submersible dives to underwater volcanoes.
The latest find is an underwater volcano in Behm Canal where hundreds of thousands of tourists on cruise ships have sailed by New Eddystone Rock an eroded volcano.
See Images of the Buggy Treats Healthy option Insects are chock-full of protein and nutrients such as iron and magnesium and unlike beef or pork most bugs require little energy water or space to raise.
Those who are interested in making their own buggy treats at home can take a look at the museum's brochures which list suppliers for the insects
and potentially endangered species are found Johan van de Gronden director of the World Wildlife Fund Netherlands said in a statement.
and basically turned into carbon dioxide as it travels down the river. A compound called lignin forms the main part of a tree's woody tissue
These little blood vessels act like water balloons inside the lower rectum and help people control bowel movements.
and in it stands a great and well-covered couch and a golden table nearby. But no image has been set up in the shrine nor does any human creature lie there for the night except one native woman chosen from all women by the god as the Chaldaeans say who are priests of this god.
The Iraqi government is trying to develop the site for tourism and the United states gave a $2-million grant to conserve portions of the Ishtar Gate that are still in Babylon with further grants being given to rebuild Iraq s museums cultural infrastructure and expertise.
It only makes sense that behavior is a powerful driver of evolution and that by taking the behavioral step to eat grass it imposes the selection pressure for the right kind of teeth Lister told Livescience.
These findings suggest a physician was traveling by sea with his professional equipment the researchers said.
and peahens ogether known as peafowls are world famous for the peacock's enormous flashy train
They then try to lure in females by giving off loud courtship calls that can travel across several miles.
At this time the male already has his train up and is casually moving around in his display area Yorzinski told Livescience.
Recently Yorzinski and her colleagues discovered that peahens ignore most of a peacock's display train
and instead keep their gaze focused on only the lower portion of the train. They also appear to look back
and forth across this area of the train potentially as a way to gauge its width
The upper portion of the train on the other hand may help peahens spot peacocks across large distances or over dense foliage.
The roller-coaster ride will just get rockier. Climate change will put some more double loops into that roller-coaster ride.''
''Places with a wet season and a dry season generally will become wetter in the wet season
In 2011 NASA's Operation Icebridge discovered a giant crack crossing the ice shelf. The Icebridge expedition tracks yearly changes in the Antarctic ice.
We're pretty sure the most important driver is warm ocean water but this is still an open question Hillenbrand said.
but also guidance documents and scientific assessments of risk to go through many additional procedural hurdles offering special interests new opportunities to challenge agency science.
and more dark trees the Earth gets warmer just like a dark car gets hotter in a warm parking lot than a light car does told Beck Livescience.
It's recently proposed some weak voluntary guidance on proper antibiotics use but the amount of antibiotics used on industrial farms has been steadily increasing
Besides the lengthening of nights and cool evening weather which are great for stargazers autumn truly is aurora season according to NASA.
At the same time the tiny bird's hippocampus balloons by 30 percent as new nerve cells pop up in this part of the brain which is responsible for spatial organization
and the Harvest moon emerged according to NASA. 4. Why fall leaves may fade Climate change may dull the picture most synonymous with autumn fall leaves.
Other birds sighted during the trip include Adelie penguins and skuas a type of seabird that preys on penguin chicks.
After winter ends parents make trips to the sea to deliver meals to their chicks.
The US contrary to its own laws and the World trade organisation s international agreement on intellectual property (TRIPS proposes in the TPP that US states should make patents available for medical procedures.
References to the Doha Declaration on TRIPS and public health for example narrows down a broad recognition that countries can act to protect public health without breaking trade commitments to one dealing only with access to medicines.
As the universe and space itself expanded the wavelength of this light was stretched into the microwave range to become the<a href=http://www. space. com/23285-galaxies-classification-type-explainer-infographic. html target=blank
Since then the study of the CMB with space-based instruments like COBE WMAP and now the Planck Spacecraft continues to be a rich source of information about the early universe and it s deepest structure.</
from here on the universe took on the features we see today with<a href=http://www. space. com/23285-galaxies-classification-type-explainer-infographic. html target=-blank>galaxies</a>full of stars surrounded by planetary systems.
when researchers estimated(<a href=http://www. pnas. org/content/110/48/19273. abstract target=blank>PNAS Nov 26 2013</a>)that there could be 8 billion or 9 billion stars in our galaxy
and traveling at about 10000 mph when it impacted triggering a global winter that was devastating for nearly all land plants and animals.
and adjacent areas by a Twin Otter airplane that collects ecological measurements with state-of-the-art remote-sensing instruments.
In addition Liu recently discovered that reserve residents have been keeping horses in the reserve mostly to bolster panda tourism.
As a result panda habitat is increasingly being fragmented by roads and railroads that isolate panda populations
and prevent mating across groups. In addition an adult panda must eat about 28 pounds of bamboo per day to fulfill its nutritional needs.
 The results also showed that each additional transit day was associated with an increase in total bacteria count in milk purchased online.
New roads guns and cars also enable people to hunt gorillas and bring carcasses to city markets where they fetch a handsome sum Olsson said.
Park rangers protected some forested areas which teem with monkeys and gorillas while nearby hunted areas were full of rodents such as rats and porcupines.
and Uganda is to pay former hunters to serve as park rangers or wildlife guides for tourists she said.
Follow Tia Ghose on Twitter@tiaghose. Â Followâ Livescience@livescience Facebookâ & Google+.+Original article onâ Livescience. co c
The Waldorf Astoria hotel for example uses its rooftop-made honey in cocktails salad dressing and even wild mushroom chowder.
camels may be a carrier of the virus according to a new study. Blood tests of 50 dromedary (one hump) camels in Oman a country in the Arabian peninsula found that all had developed antibodies against the MERS virus a sign that the camels may have been infected in the past with the MERS virus
#Can a Tornado Blow Straw Into a Tree? There are a lot of tall tales surrounding tornadoes some rooted in fact and others based on fiction.
One popular story suggests that the strong winds of a tornado can blow a single piece of straw straight into a tree trunk.
But how does this legend hold up in the real world? According to the National Oceanic and Atmospheric Association (NOAA) Storm Prediction Center the old straw story is just a lot of hot air.
However NOAA does concede that the intense winds generated by a tornado are capable of twisting trees
And since the most severe tornadoes in recorded history have reached only wind speeds of 205 mph (330 km h) it's unlikely that a twister could ever re-create this damage.
Wolves are an economic and ecological boon to the state driving wildlife-oriented tourism and keeping prey populations in balance thereby reducing crop losses
and automobile collisions involving deer. That's why The HSUS urges all Michiganders to support two referenda one to nullify the wolf trophy hunting season set to start in November
Overtext Web Module V3.0 Alpha
Copyright Semantic-Knowledge, 1994-2011