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WS_1452 01144.txt

Rising Asian middle-class likely to change U s. agriculture The sophisticated food demands of newly affluent consumers in China and other developing nations are likely to cause major change in U s. farming and food production, Asian food policy and world trade, according to Food 2040, a new study of emerging food trends in Asia by the U s. Grains Council (USGC). USGC President and Chief executive officer Thomas C. Dorr presented a preview of Food 2040 at the U s. Department of agriculture annual Agricultural Outlook Forum. oegrowing affluence in China could change people diets and the global food system. Consumers will expect more choice, quality, convenience and safety in their food purchases, Dorr said. Food 2040 also reveals important implications for agricultural trade policy between the United states and Asian nations. oewe are seeing China become more open to acceptance of new technology, such as agricultural biotechnology, which can help meet the needs of the Asian middle class in a sustainable manner through trade, Dorr said. U s. attitudes about feeding the world are likely to change too. oemany of the agribusinesses and agricultural organizations that comprise the U s. Grains Council are starting to review possibilities for meeting the needs and capturing the economic value that ascendency of the Asian middle class represents, said USGC Chairman Wendell Shauman, an Illinois corn farmer and member of the Illinois Corn Marketing Board. oeworking together with trading partners around the world to understand emerging trends, we can use a convergence of science, technology and policy reform to meet changing food demands and capture the economic potential of new Asian consumers

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