Microsoft is actively working to provide opportunities for European SMES and start-ups by providing access to digital
Jan MÃ hlfeit, Chairman, Europe, Microsoft Corporation Benefit for large corporates Benefit for entrepreneurs Risk to one or both partners
Microsoft Jan Muehlfeit, Chairman, Microsoft Europe Royal DSM Rob van Leen, Chief Innovation Officer Jorge Fernandes, Vice-president, Innovation Program Office
Siemens Sven Scheuble, Vice-president and Head, Siemens Technology-to-Business Center Telefonica Josã Marã a à lvarez-Pallete Là pez, Chief operating officer
Ayala, Chairman, Emerging Markets, Microsoft Corporation, USA Jon Azua, President and Chief executive officer, Enovatinglab Spain; Catalina Crane, High Presidential Adviser for Public and
Peter Haynes (Atlantic Council) and M-H. Carolyn Nguyen (Microsoft 1. 7 Building Trust: The Role of 73
Atlantic Council and M-H. Carolyn Nguyen at Microsoft explains that an increasing amount of data is being
•IBM uses data to optimize traffic flow in the city of Stockholm, 3 and to get the best possible air quality
by Oracle and Intel. London, New york, Hong kong, and Geneva The Economist Intelligence Unit. Available at http://www
Understanding the IBM Approach to Traffic Management. Redguides for Business leaders. IBM. Available at http://www. redbooks. ibm. com/redpapers/pdfs/redp4737. pdf
 2014 World Economic Forum  2014 World Economic Forum The Global Information technology Report 2014 33
1. 1: The Networked Readiness Index 2014 This appendix presents the structure of the Networked
IBM Systems Network architecture (SNA) have migrated to IP over time, and traditional time-division multiplexing (TDM) voice networks are migrating to
3 IBM Software 2012 4 Danahy 2009; Fehrenbacher 2009 5 Lopez 2013 The Global Information technology Report 2014 37
3 IBM 2013 4 Gantz and Reinsel 2012. A useful reminder in the sequence of
IBM. 2013. Website. â€oebig Data. †Available at http://www. ibm. com/big -data/us/en
/IBM Software. 2012. â€oemanaging Big data for Smart Grids and Smart Meters. †IBM White paper. Somers, NY:
IBM Corporation Available at ftp://public. dhe. ibm. com/software/pdf/industry /IMW14628USEN. pdf Leber, J. 2012. â€oebig Oil Goes Mining for Big data. †MIT Technology
Review, May 8. Available at http://www. technologyreview. com /news/427876/big-oil-goes-mining-for-big data
/Lopez, M. 2013. â€oege Speaks on the Business Value of the Internet of Things. †Forbes. com, May 10.
Available at http://www. forbes. com /sites/maribellopez/2013/05/10/ge-speaks-on-the-business-value
Review, Andrew Mcafee and Erik Brynjolfsson explored the impact of big data on corporate performance. The
Mcafee and Brynjolfsson†s conclusions were remarkable for establishing a connection between big data and performance:
1 IBM, no date. â€oewhat Is Big data? †2 Constine 2012 3 Aberdeen Group 2013
4 Mcafee and Brynjolfsson 2012, p. 6 5 Gartner 2013 6 The New york times 2012 7 ITP. net 2013
IBM. No date. â€oewhat Is Big data? †Available at http://www. ibm. com /big data ITP. net. 2013. â€oedwtc to Highlight Big data at GITEX:
Event Organiser to Host First Ever Big data Conference on October 22, †September 29. Available at http://www. itp. net/595102-dwtc-to-highlight-big
Mcafee, A. and E. Brynjolfsson. 2012. â€oebig Data: The Management Revolution. †Harvard Business Review, October.
M-H. CAROLYN NGUYEN, Microsoft It is more than half a century since economist Fritz Machlup, in his book The Production and Distribution of
Research sponsored by Microsoft and published last year by the International Institute of Communications found that, among other things,
Data general Data protection Regulation), COM (2012) 11 final Available at http://ec. europa. eu/justice/data protection/document
5 IBM 2013 6 Manyika et al. 2011 7 The Old Farmer†s Almanac, no date, â€oehistory of the Farmer†s
IBM. 2013. â€oethe IBM Big data Platform. †New york: IBM Corporation Available at http://public. dhe. ibm. com/common/ssi/ecm/en
/imb14135usen/IMB14135USEN. PDF Lu, X.,L. Bengtsson, and P. Holme. 2012. â€oepredictability of Population Displacement after the 2010 Haiti Earthquake. †PNAS 109
29 july 17. Available at http://www. pnas. org/content /early/2012/06/11/1203882109. full. pdf+html
at Microsoft Corporation, where his focus was on long -term strategy and policy in areas including cybersecurity
Prior to joining Microsoft, Dr Nguyen held positions with Research in motion, Avaya Communications, Lucent Technologies, and Bell laboratories.
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