| Business (536) |  |
| Business activity (8) | |
| Business administration (5) | |
| Business affairs (4) | |
| Business decision-makers (3) | |
| Business environment (31) | |
| Business management (8) | |
| Business model (28) | |
| Business opportunities (11) | |
| Business potential (4) | |
| Business strategy (18) | |
in order to evaluate their business potential after 5 10 years in a medium-size company. One opportunity was selected for more thorough concept development including iterative steps of idea generation and enrichment,
concept elaboration and business potential analysis. The criteria used forced to take into account various kinds of uncertainties
The aim of the process was to form an outlook of development directions in building services, its research needs and business potential to the year 2020 (Paiho et al. 2007.
The second workshop considered the future markeets business potential, and actors in the sector of building services.
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