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The paper can be characterised as empirically based theory building. The theoretical framework is elaborated by applying it in two R&i fields:(
and Siemens. 5 Given the inadequate analysis in the literature and the open-ended nature of our questions, we felt that this methodological approach would be the most useful for theory building (Eisenhardt and Graebner 2007;
Theory building from cases: Opportunities and challenges. Academy of Management Journal 50, no. 1: 25 32.
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