Targeted-marketing

Accuracy (138)
Application programming interface (143)
Artificial intelligence (117)
Artificial neural network (5)
Association rule (3)
Back propagation (1)
Cardinality (9)
Cart (2)
Cluster analysis (70)
Clustering (199)
Collinearity (6)
Conditional probability (3)
Coverage (1061)
Customer relationship management (22)
Data mining (37)
Decision trees (2)
Entropy (4)
Error rate (8)
Exploratory data analysis (1)
Factor analysis (112)
Front office (10)
Fuzzy logic (6)
Fuzzy set (4)
Fuzzy system (1)
Genetic algorithm (3)
Intelligent agent (6)
Knowledge discovery (9)
Nearest neighbor (1)
Occam s razor (1)
Overfitting (1)
Sensitivity analysis (101)
Structured query language (1)
Targeted-marketing (3)
Text mining (12)
Time-series forecasting (1)
Web mining (1)

Synopsis: Ict: Data: (*)data_mining: Targeted-marketing:


ICT and e-Business Impact in the Transport and Logistics Services Industry.pdf

in order to segment customers or to design and execution of targeted marketing campaigns to optimise marketing effectiveness.


MIS2014_without_Annex_4.pdf

bad harvest Ag yield/shock predictions Campaign effectiveness Social network delineated market areas Predictive algorithms to anticipate prod. churn Social network targeted marketing Post-disaster refugee reunification


Open innovation in small and micro enterprises .pdf

the creation of adequate collaboration structures, consulting services and targeted marketing support. One recent study focused on the application of social technologies of the Web 2. 0 as tools to open up the innovation process of SMES (Piva et al.


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