Broadband is not simply a new communication line but a new social infrastructure The 20th century electricity grid needs to be transformed
is placing new challenges on communication and participation. This can be a strength, as Europe has a
communication technologies (ICT), eco-innovation and key enabling technologies KETS) are all changing companies†business strategies and models and the way in
The rapid development of the information and communication technologies makes it possible to manage cities and services for citizens in a more efficient and sustainable way, whilst also
In order to increase the use of information and communication technologies by small and medium -sized enterprises, essential actions in project implementation include awareness-raising
multidirectional channels to enable communication and information sharing P. 1. 6. E-government ICT are also an essential tool for modernising the public administration.
communication and participation media, play an ever more active part in decision-making and the development and control of government processes.
English has become the language of global communication, and is present in all spheres (the
†To approve the RIS3CAT Communication Plan †To share information, experiences and best practices in RIS3 with other European
communication technologies (ICT), eco-innovation and key enabling technologies KETS) are all changing companies†business strategies and models and the way in
The rapid development of the information and communication technologies makes it possible to manage cities and services for citizens in a more efficient and sustainable way, whilst also
In order to increase the use of information and communication technologies by small and medium -sized enterprises, essential actions in project implementation include awareness-raising
multidirectional channels to enable communication and information sharing P. 1. 6. E-government ICT are also an essential tool for modernising the public administration.
communication and participation media, play an ever more active part in decision-making and the development and control of government processes.
English has become the language of global communication, and is present in all spheres (the
†To approve the RIS3CAT Communication Plan †To share information, experiences and best practices in RIS3 with other European
in maths, science and technology, so they can become the researchers of tomor -row, and contribute to a science-literate
benefits from Information and Communication Technologies (ICT. The Digital Agenda for Europe initiative is therefore relevant to all regions and cities,
The concept of smart specialisation has also been promoted by the Communication'Regional Policy contributing to smart growth in Europe 2020'.6 In this document the Commission
An element closely intertwined to formulating an effective vision is RIS3 communication. Both during the RIS3 design process and all along the process of implementation of the strategy,
crucial to have good communication. This is a way of spreading the vision, ultimately generating a positive tension in the regional society towards strategic goals,
Innovation Policy'or the 2011 EC Communication'Regional Policy for smart growth in Europe 2020'identify taxonomies of delivery instruments
Assessment and mapping of digital infrastructures and e-communication services: existing and planned technology infrastructures (broadband networks) and other telecom-and internet-related services are
•Communications: a clear communications strategy was deemed to be of enormous importance, especially for the business community.
The businesses actually involved in RIS projects also required honest and timely feedback •Management:
in maintaining effective communication, especially where the chair of the Steering Group or the leader of the Management Group was a prominent local business leader or a well
An element closely intertwined to formulating an effective vision is RIS3 communication. Good communication of the RIS3 is essential to ensure its endorsement by all stakeholders of the
region, and beyond. Communication is needed all along the process, adapting the content to the stage reached (adoption of a vision, adoption of policy priorities, endorsement of an action plan
implementation of key projects, etc..The implementation of RIS across Europe has delivered the following lessons regarding the crucial components of a communication strategy, which are also
valid in the RIS3 context (Innovating Regions in Europe Network 2005) 34 1. Definition of goals:
To this end, appropriate communication methods and expected results need to be spelled out for each target group
3. Definition of traditional communication tools: the tools include the use of a logo which
leaflets to complete the information with traditional communication tools; specific publications on certain aspects of the RIS (key analyses, peer review reports, etc
content of the communication should include strategic lines and priorities but also communication and demonstration on flagship projects
4. Definition of active communication tools: active tools mainly include pro-active activities such as targeted visits to stakeholders or concerted workshops and seminars.
Examples of active tools are: visiting the sites, marketing of the participants to the project;
implemented rather than remaining a concept, contributing to the communication of the RIS3 as a whole •Test new or unconventional policy support approaches on a small scale before possible
71 The term'university'includes all higher education institutions, in line with the Commission's Communication on the modernisation agenda for universities COM (2006) 208
Information and communication technologies (ICT) are a powerful driver for economic growth innovation and increased productivity.
The reviewing of the initial Digital Agenda Communication will redefine and update priorities based on the current financial conditions and will remove actions
information and communication technologies (ICT) in rural areas86 •Connecting Europe Facility87: measures aiming at the removal of bottlenecks which hinder
•Commission Communication on KETS (2009). 99 •Horizon 2020: in the framework of this programme, the Commission will support future
102 In particular in the 2010 Commission Communication'Regional policy contributing to smart growth 'http://ec. europa. eu/regional policy/sources/docoffic/official/communic/smart growth/comm2010 553 en. pdf
Business package',including also a communication on CSR and directives on accounting and transparency. 168 The aim of the SBI is to make access to the market
SBI texts (communication+working document+FAQ http://ec. europa. eu/internal market/social business/index en. htm 169 http://ec. europa. eu/internal market/investment/docs/social investment/20111207proposal en. pdf
hospitality, retail, communications sectors for example. They play a key role in stimulating competition leading to increased innovation, enhanced
A Future Networks & Communications H Food for Health B Data Analytics, Management, Security &
•Active communication and cooperation between the enterprise development agencies and clinicians and medical regulatory bodies to ensure mutual understanding of regulatory
to increase the numbers of students studying science, technology, engineering and maths â€oestemâ€) to ensure that there is a â€oepipeline†of young people who are prepared to pursue
hospitality, retail, communications sectors for example. They play a key role in stimulating competition leading to increased innovation, enhanced
A Future Networks & Communications H Food for Health B Data Analytics, Management, Security &
•Active communication and cooperation between the enterprise development agencies and clinicians and medical regulatory bodies to ensure mutual understanding of regulatory
to increase the numbers of students studying science, technology, engineering and maths â€oestemâ€) to ensure that there is a â€oepipeline†of young people who are prepared to pursue
and communication technology (ICT) and a latent comparative advantage in agro-food and tourism Six clusters (automotive, textiles, agro-food, ICT, construction,
In its Communication Regional Policy Contributing to Smart Growth in Europe8 the Commission provides suggestions related to the key concepts that need to be presented in a smart
and use and quality of, information and communication technologies 3. enhancing the competitiveness of small and medium-sized enterprises, the agricultural
electronic broadband communications in Romania for the period 2009-2015 On the grounds of art. 108 in Romania†s Constitution
electronic broadband communications in Romania for the period 2009 †2015 provisioned for in the annex that is an integral part of this decision
communications in Romania for the period 2009-2015 CONTENT I. INTRODUCTORY PART€ †††††††††††††††††â€
I. 2 Anticipated advantages for the development of broadband communication services††II. CURRENT SITUATION ANALYSIS ††††††††††††â€
II. 1 Overview on the existing situation on broadband communication services market II. 2 SWOT Analysis †††††††††††††††â€
IV. 1 Financial demand for the development program of broadband communication services ††††††††††††††††††â€
Electronic broadband communications have become a world †wide priority in late 1990s, as a result of the fact that a society based on knowledge has a
significant impact on competitiveness, on the rapid development of communications and IT technologies as well as on telecom markets liberalization
incentives for the IT and communications sector (ICT. Thus, the advantages of using ICT services and equipment over creation of an information society able to
use of broadband communication services was identified as major objective 4 In this context, it became obvious that Romania also needs a political
electronic broadband communications, as determining factor in the creation of an information society. This strategy, on a medium term, must consist of realities and
•Definition of electronic broadband communications concept and presentation of the anticipated advantages of developing broadband
communication services •An analysis of the current situation in Romania •Definition of general principles and strategic objectives
The current strategy is based on data in the Diagnosis Analysis †Report on communication services in broadband (Roland Berger 2006) and on those supplied by the National Authority in
Communications concerning coverage with electronic broadband communications 5 I. 1 Definition of the broadband communication concept
Broadband, beyond its lexical or technical definition, irrespective of the transmission means (cable, radio, fiber optics) or of the speed we ensure,
The essence of the concept concerning broadband communications can be understood only if it is interpreted as a set of technological opportunities that allow
The National Authority for Communications (ANC) establishes a general definition which is based only on the quantitative dimension of the Internet
of broadband communications is worsen by aspects as dynamism of technological innovation, the different development levels, the level of coverage with infrastructure
used in the process of providing electronic broadband communication services â€oebroadband connection represents that type of electronic communication that, by
Percentage of the population with no access to broadband communications Percentage County Number of counties
communications is limited due to different circumstances, we shall call as failure zone any locality with 10,000 inhabitants at most, where at least one internet
I. 2 Anticipated advantages for the development of broadband communication services Benefits of broadband communication access do not materialize by means of
activities performances. The later can be executed without access also, but with far more difficulty, in a restricted area, geographically limited.
broadband communications shall also play an extremely important part for applications that shall emerge as a consequence of the occurance of new needs
Measurable benefits resulting from the access to broadband communications include •An easier and more rapid way of looking for information †information is
•Implementation of telemedicine communications among doctors for sharing of experience From the effects point of view, we consider that broadband communications
shall become conspicuous on the following levels Education: Broadband communications can contribute to an increase in
Romanian school†s value by implementing new teaching †learning methods (e -learning), the possibility to interactively communicate with teachers and students all
same time it supposes the existence of broadband communication infrastructure as well as certain human resources experienced in new technologies,
Successful implementation of communication technologies has tangible effects in increasing the degree of innovation by the possibility to virtually aggregate best
broadband communications. To that effect, we try to create a sort of mutual enticement where the business environment development leads to an increase of the
Broadband communications as facilitator of ICT development favors the creation of new working places and an increase in GDP/inhabitant, estimating that between
Secondly, broadband communications allow a revolution in the business processes For instance, it is no longer necessary for production facilities to be in close
connection to research as communication can be reached virtually with the same results in most cases.
Broadband communications also contribute to e-business development, with major benefits by a significant reduction of transaction costs and
communications can have a significant impact on cultural and entertaining activities by providing an increased availability, by changing consumers†behavior as well as
communications performances increase, the on-line environment interactivity grows attracting users From the point of view of the main influence zones, broadband
communication benefits are to be found at the level of the public administration private companies, communities and at the level of the ordinary citizen
broadband communications can be a vector for promoting cultural values and diversity in Romania†s context (the
Technologies and broadband communications can improve the public administration flexibility and efficiency, can contribute to an increase in
For companies broadband communications represent a facilitator of E-business applications and practices, creating new business opportunities and helping companies to get high productivity based on an
employees broadband communications are meant to reduce the importance of localizing by allowing the establishment of offices in small, rural or isolated localities
communications allow business processes progress, contributing to an increase in competitiveness of Romanian companies in Central and Eastern europe (CEE), and
broadband communications development can favor economic and social integration by facilitating access to goods and new, superior services as well as participating
communications already mentioned (as e-Education, teleworking etc. the beneficial effects materialize in the increased access to the interactive content
interconnectivity of different equipment (whether it has or not the communication component) or personalization of consumption
II. 1 Overview on the existing situation on broadband communication services market During the last two years we noticed a remarkable evolution at the level of
and especially broadband communications over such a short period of time Statistical data concerning electronic communication market in Romania in
Communications, indicate an annual rhythm of growth of broadband access connections to internet. According to data reported by internet providers, in June
In Romania, the penetration rate of broadband communications services continues to grow in 2008, but it is still one of the lowest rates in European union
communication services (30%of the population lives in cities with no coverage of broadband communication services) and low incomes, especially in the rural zones1
Table 3: Evolution of the penetration rate of broadband internet dedicated access connections during 31.12.2003 â€
of broadband communication services (identified as one of the most important facilitator of society modernizing
communication services, activities that in the absence of an intervention from the state would have experienced a much more reduced rhythm
communication strategy acknowledges the importance of market instruments in developing broadband services At the basis of a free and competitive market lies the fundamental principle of
technologies able to meet the specific needs of communication of different groups of users and offers the possibility to choose the most efficient method of
communication in a given situation. Precisely for observing this principle, the state†s 19 intervention formula shall be rather indirect (by regulations and incentives) and
This multitude of communication resources is even more valuable having in view the rapid change of society and its evolution and implicitly its needs of communication
and information. Also, given the rather long periods of time for the development and implementation of viable technical solutions, it is necessary to encourage
broadband for developing broadband communication services, the adopted solutions shall ensure observance of the principle of the efficient use of resources, namely
field of communication by a single authority, able to manage all initiatives within the program and to ensure avoidance of overlapping of activities and resources
development in the field of broadband communications Another important principle is to ensure the development of both infrastructure
new broadband communication demand, that shall justify investments in infrastructure and the circle starts from the beginning
communication means and to promote the specific interests of disadvantaged users or their special needs in order to obtain a maximum of benefits from
In order to ensure success for broadband communication strategy we identified and formulated a series of clear and comprehensive objectives, to efficiently orient
broadband communication market we identified 10 strategic objectives and six specific ones The strategy†s general objectives are
•Growth of the rate of access to electronic broadband communication services at the level of the population up to minimum 100%until 2015
•Growth of the penetration rate of electronic broadband communication services in disadvantaged areas from the access point of view
fundamental objectives of the national strategy for broadband communications •Key indicators must offer a clear panoramic image on the sector†s development
communication sector development •Transparency †indicators must be transparent, easily explainable and understandable (including in the case of composed indicators
adjustment of initiatives priority for implementing broadband communication strategy during consultations with the Working group for implementing the national strategy
for the development of broadband communications. The working group was set according to measures established in point IV. 1 of this document
We shall focus especially on extending the coverage area of broadband communication in disadvantaged areas.
these areas that benefit from broadband communication services after implementing the strategy. Of course, for having an overview on the global degree of connectivity registered in
directly or indirectly the evolution of broadband communication services. These actions contribute to the achievement of preconditions for an extensive adoption of
broadband communication services development A representative example to this effect is Italy, where two entities were set up to
implement the strategy of broadband communication development •Infratel Italy, a company set up by the Ministry of Communications and
responsible for the implementation of initiatives envisaging promotion of broadband communications†infrastructure development and elimination of the
strategy of broadband communications development consisted of The Ministry of Internal Affairs, Ministry of Finance, Ministry of Education, Ministry of Trade and
Industry, FICORA (Finnish Communications Regulatory authority), Finnish Competitiveness Authority, Consumers Protection Agency, Confederation of Finnish Industries, Fi-Com (Finnish Federation for Communications and Teleinformatics) and
Finnish Local and Regional Authorities In Hungary the national strategy implementation for broadband communications and ensuring electronic broadband communication spreading is
ensured by Telkes Tanã¡csadã Rt consortium, Colosseum Budapest Kft. Å i Ariosz Kft In the case of Ireland, a company, part of Hutchison Whampoa, was selected
communication infrastructure development as support for promoting informational services. The entity shall be the interface between the different authorities
entity shall ensure the communication/interface with parties on the market which are involved under the form of a sole management of relations point with these parties
as concerns the broadband communication sector For meeting objectives at national level, the Working group shall perform the
The purpose of regional development for broadband communications was to render economically viable networks and services providing even in areas where
to extend broadband communication networks in disadvantaged zones as concerns the access The Working group shall also have the following specific tasks
initiatives that cooperate to meet the objective of broadband communication development and of those with implications to this effect
communication sector versus operation of telecommunication projects and effective implementation of demarches provisioned for in the strategy
communications, there shall be meant concrete actions to lead to the achievement of the assumed major objectives
of the Ministry of Communication and Information Society, Ministry of Education Research and Innovation, Ministery of Administration and Internal Affairs, Ministry of
by notifying the Ministry of Communications and Information Society, shall appoint 3 representatives each for the working group, one of them
in Government Decision12/2009, by which the Ministry of Communication and Information Society is appointed as sole public authority in organizing and
Financing demand for the development program of broadband communication services For meeting the objectives set,
development strategy of broadband communications shall have to evaluate the financing demand and also to identify
working group representatives and the operators on the communication market. This dialogue shall also emphasize their interest to participate in achieving the proposed
communication services development Major objective Instruments Financing demand by the national development program of broadband
Communication, instruction, etc 35 TOTAL PROGRAM 1. 250 IV. 2 Financing means In drafting the financing plan,
AND COMMUNICATIONS Third Parliamentary Forum on Shaping the Information Society â€oeict and the Global Economic crisis:
Information and Communication Technologies offer great potential for improving democratic practice and participation, transparency, accountability and
communications especially in rural and disadvantaged areas 6â Â In terms of competition it should be mentioned that Romania has a particular
Ministry of Communications and Information (MCSI) will call on the Structural Funds figures from approximately 84 million euro.
promote projects on the development of broadband communications services especially Internet services. A first step in this direction was made last year by
communications sector In Romania, the electronic communications sector has experienced in recent years, a particularly dynamic progress based on structural investments in
services, either the lack access to means of communication, where outside the coverage of electronic communications networks
National Authority for Administration and Communications is obliged to ensure the access to universal service throughout Romania.
representatives of Ministry of Communications and Information, Ministry of Culture Religious Affairs and National Heritage, Ministry of Finance, National Broadcasting
Ministry of Communications and Information (MCSI) granted a special interest to the initiatives on quickly and efficiently absorption of EU funds and development
Committee for Information technology and Communications in the Chamber of Deputies, after discussions with MCSI representatives and meetings with
communications market exponents in order to create the legislative framework for electronic communications network system infrastructure The Committee for Information technology and Communications in the
Chamber of deputies discussed and elaborated some initiatives in collaboration with the Ministry such as: the Legislative proposal on electronic verification of access to
Communication Technologies (ICT. There are in the region an important number of ICT companies developed as a consequence of the tourism
 communication  technologies  dis- †tributed  generation  with  fluctuating
 communication  and  con- †trol  technologies  in  the
 communication  technologies  And  as  in  other  industries  this
 communication  between  the  different  actors  and  for  coupling
 communication  For  many  actors  in  the  energy Â
 communication  and  data  han- †dling  The  challenges
 communication  technologies  (ICT  This  is  a  huge  growth
 communication  Differ- †ent  smart  grid  strategies  open
 communication  service  providers  and  their  suppliers† (http://www. ectaportal. com
communication  and  maintain  privacy  and  autonomy  of  consumers59
 communication  power  measurement  and  management  capabilities  software- †controllable
 communication  between  energy  vendors  and  grid  operators  be
 communication  and  coordination  between  differ- †ent  discussion
ï The communication process to stakeholders and the general public, the mechanisms for ensuring support for the strategy from critical groups and the active participation of such
deploy a communication strategy directed to all stakeholders and also to the regional public opinion
q) The communication process to stakeholders and the general public, the mechanisms for ensuring support for the strategy from critical groups and the active participation of such
a communication strategy directed to all stakeholders and also to the regional public opinion However, the process is in the right way and,
Telecom, Space and new physical/maths applications ï¿Social Dynamics, Innovative Society and Security ï¿
Portugal) make Castilla y Leã n an important communication hub at the Spanish and European level in the central
activities like aeronautics, information and communication technologies, security, biotechnology and logistics The industrial policy of the Regional Government has established four main priorities in the support of emerging
regions in Spain and on Portugal) make Castilla y Leã n an important communication hub at Spanish and European level in the central axis of the Continental Diagonal.
and Information and Communication Technologies (ICT). With respect to the Sixth R&d National Plan, Castilla y Leã n†s participation†s is slightly lower
ICT and most have staff dedicated to managing new information and communication technologies The Regional e-Government has a 90%average online presence for administering basic
 communication  and  collaboration  between  regional  ministry  for  ICT
and transport and communications have improved. Cross-national trade and investment have increased therefore, escalating competition and specialisation
communication technologies. Baumol himself provides a convincing account of the small -firm origins of many breakthrough innovations.
permits system, communication and simplification of rules and procedures; and â€oebarriers to competiti low-level indicators are:
electronics, life sciences and information and communication technologies. In particular, technology centres developing new technologies and high-tech products have been established and business support
life sciences, information and communication technologies, media technologies and spin-offs from research projects. Another two or three private accelerator partners are to be selected,
Through co-ordinators, communication and interaction is facilitated via targeted forums, seminars and matching events, enabling companies to
and communication strategies. Design Integration Funding is available to client companies that have completed the Design 360 assessment and planning process.
Communication on the basis of the Innovation Awareness programme Technology Investment The Technology Investment programme supports (up to 40%of co-financing for SMES, 20%for large
I. Transport, storage and communications J. Financial intermediation K. Real estate, renting and business activities L. Public administration and defence;
and radio and TV communications are all highly concentrated in the three states of Massachusetts, California and New york (Audretsch and
electronics-communications (32 scientific instruments (33. KISA comprises: post and telecommunications (64; computer and related activities (72;
Social and communication Motivation and appreciation of people†s characteristics for working individually and in teams;
appreciation and communication through networks and value-chain partners (e g. ability to reach consensus and agreements,
different ethnic groups (e g. communications by a customer representative selling products/services in different countries, capacity to incorporate cultural differences in negotiations
communications strategies which keep parents informed of how they can support their child†s learning
Social networks based on Information and Communication Technologies (ICT) are also gaining importance both as social innovation in themselves and as producers of social
engagement and communication. This global platform has levelled the playing field for receiving and giving donations, embracing the breadth and power of Web 2. 0
skills related to communication, numeracy and general IT use, some advanced skills on business management and human resources and some specific skills related to risk
-communications, and scientific instruments Incremental innovation An improvement on existing products or processes that is achieved through internal
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