In the paper entitled dthe role of Scanning in Open Intelligent Systemst, Patton describes the system in place in SRI CONSULTING BUSINESS INTELLIGENCE to scan the environment
and has been used widely by SRIC-BI and many other organisations, and companies throughout the Europe and many other regions of the world in either its basic form (as described here) or in its later formats.
& SRI CONSULTING BUSINESS INTELLIGENCE (SRIC-BI)) Mitchell's original VALS 1 hierarchy was created at SRI International during the 1970s
and operated by SRI CONSULTING BUSINESS INTELLIGENCE (SRIC-BI). VALS is a consumer Fig. 4. Growth of a critical mass favouring public acceptance. 1219 D. Loveridge, O. Saritas/Technological forecasting & Social Change 76 (2009) 1208
Further information can be found at www. sric-bi. com/VALS. The original VALS (acronym for Values and Lifestyles) hierarchy is used the version
The role of scanning in open intelligence systems Kermit M. Patton*Scan Program, SRI CONSULTING BUSINESS INTELLIGENCE, Menlo Park, CA 94025, United states Received 13 may 2004;
accepted 1 october 2004 Abstract Every month, SRI CONSULTING BUSINESS INTELLIGENCE (SRIC-BI) professionals assemble more than 100 short abstracts of developments that they perceive to be signals of change, discontinuities, inflection points, outliers, or disruptive developments.
For more than 25 years, scanning has played an essential role in SRIC-BI's and SRI International's foresight capabilities by providing a systematic means for surveying the broad external environment for change vectors.
This article describes the scanning process as SRIC-BI practices it, the importance of open intelligence systems,
SRIC-BI 1. The premise Predicting the future is impossible. The inherent unpredictability of technology development and commercialization processes, legal and regulatory developments,
10.1016/j. techfore. 2004.10.001*SRI CONSULTING BUSINESS INTELLIGENCE, BS268, 333 Ravenswood Ave. Menlo Park, CA 94025, United states. E-mail addresses:
kpatton@sric-bi. com, www. sric-bi. com. Technological forecasting & Social Change 72 (2005) 1082 1093 public opinion means that highly structured strategic plans are limiting if not downright dangerous.
For 25 years, SRI International and subsequently SRI CONSULTING BUSINESS INTELLIGENCE (SRIC-BI) have used a scanning system to provide foresight capabilities
SRIC-BI's Scan program has evolved a group process that depends heavily on human expertise and pattern-recognition abilities to identify early signals of change,
the process operates continuously as it has at SRI International and SRIC-BI for the past 25 years.
SRIC-BI's system operates on a monthly schedule at the end of each Fig. 1. The complex market environment.
SRIC-BI employees generate more than 100 abstracts each month. Typically between 20 and 25 employees contribute abstracts.
Employees in SRIC-BI's Tokyo, Japan, and Croydon, England, offices contribute abstracts. What makes a good Scan abstract?
New employees at SRIC-BI generally participate in the scanning process for 6 months before managing to submit consistently valuable abstracts.
In SRIC-BI's scanning system, each month's set of 100-plus abstracts serves as the starting point for a monthly open-ended discussion
SRIC-BI's staff in Croydon, England, holds a bimonthly Scan meeting. The meetings consist of two parts.
The SRIC-BI process taps:!Researchers and analysts! Technology monitors! Strategy consultants! Principal consultants! Marketing and sales staff.
SRIC-BI's staff includes experts with backgrounds in anthropology, business, economics, international affairs, communication arts, marketing, information technology, life sciences,
the Scan abstract sets include abstracts from SRIC-BI staff in SRIC-BI's Tokyo, Japan, and Croydon, England, offices, providing a global perspective.
Items coming from recent SRIC-BI meetings include:!The End of Actuarial Medicine?!Neuromarketing! Disabled By design!
SRIC-BI has the consulting expertise and experience to assist companies in creating their own internal K. M. Patton/Technological forecasting & Social Change 72 (2005) 1082 1093 1091 scanning systems.
scanning has played an essential role in SRIC-BI's foresight capabilities by providing a systematic means for surveying the broad external environment for change vectors.
Kermit M. Patton is research director of the Scan Program at SRI CONSULTING BUSINESS INTELLIGENCE (SRIC-BI. He holds A BS degree from Cornell University.
Patton has been at SRIC-BI since 1978 and has managed the Scan process since 1991. Patton is available at kpatton@sric-bi. com. More information about SRIC-BI's Scan program is available at www. sric-bi. com. K. M. Patton/Technological forecasting & Social Change 72 (2005
) 1082 1093 1093
From priority-setting to articulation of demand: Foresight for research and innovation policy and strategy Luke Georghiou a,,
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